GoHighLevel settings itself as a comprehensive marketing and sales collection built particularly for electronic agencies. It bundles with each other CRM abilities, email campaigns, training course hosting, and automation operations right into one bundle. The core pledge? Change your spread toolkit with a solitary system that handles customer interaction and organization procedures from start to finish When Was GoHighLevel Founded
I have actually always inclined unified platforms for electronic business.
That’s exactly why tools like ClickFunnels captured my focus years earlier.
However we’re now in 2026, and the landscape has changed significantly.
After investing considerable time inside GoHighLevel, I assume you require to hear what I discovered firsthand.
We’ll additionally take a look at exactly how it measures up versus contending platforms.
This way, you can make a purchasing choice you’ll feel great about long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges vital sales and marketing capacities, eliminating the need for several different subscriptions.
Text Messaging Performance: Bidirectional SMS interaction uses stronger interaction than standard email approaches.
Powerful CRM System: The contact administration features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capacities for segmenting audiences, managing get in touches with, and building custom processes.
Affordable Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels choices that typically begin above one hundred fifty dollars regular monthly. Nonetheless, email costs can gather swiftly, which I’ll attend to shortly.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Frustrating Elements of GoHighLevel
Confusing User interface: The user interface felt counterproductive, with arrangement options scattered throughout the platform and simple jobs like funnel modifying needing unnecessarily complex steps.
Email Broadcast Expenses Rise: You’re billed one cent per email message, suggesting a checklist of thirty thousand clients might push your monthly costs past 3 hundred dollars. Combined with excess costs and third-party integration demands like Mailgun, real month-to-month prices climbed to someplace between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Issues: Several customers have documented major automation breakdowns, including emails being delivered to inaccurate recipients or sent multiple times to the exact same person.
Email Distribution Challenges: Their email infrastructure depends upon Mailgun, and various users transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability rates. This stands for an essential weak point that can at some point push you toward alternate solutions.
Generalist Strategy: While automation features are robust, competitors give better deepness in program production and community building features. That stated, Kajabi bills one hundred forty-nine bucks or more month-to-month for hosting more than 3 products.
My Bottom Line Assessment
GoHighLevel offers a qualified unified platform for marketing, sales, and customer relationship administration at a practical base rate factor.
However let’s obtain genuine regarding something crucial.
A lot of individuals view it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Various individuals continually report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your strategy.
Those surprise email sending costs have blindsided numerous customers as well.
The system truly excels for agencies curious about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and extensive customer monitoring tools, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to serve as an all-encompassing platform addressing most digital sales and marketing requirements for your agency.
The system consists of email marketing capacities, training course production tools, workflow automation, CRM capability, web site building, landing page development, and additional features.
Its mentioned goal is changing every other device presently in your stack, and the company makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other services.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software program resellers.
The pricing appears practical initially glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
But is that the full image? Let’s explore additionally.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively instinctive format that shows up inviting originally.
Nevertheless, the majority of individuals encounter difficulties with the messy user interface and senseless company of features.
For example:
The system employs 3 distinctive settings panels for taking care of different arrangement aspects– general setups, individual setups, and item settings When Was GoHighLevel Founded
Bizarrely, the web links to these vital settings are positioned on opposite sides of the screen, producing unnecessary confusion and aggravation.
Despite additional data inhabited, the dashboard maintains a clean and well-structured appearance.
I value the capacity to develop multiple control panels for arranging various reports into different views.
This attribute shows especially valuable when preserving various point of views for the account owner versus sub-accounts representing your consumers.
As I pointed out previously, GoHighLevel includes many rough edges in terms of user interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To create a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their information.
After completing this step, button to the freshly created sub-account, browse to Websites, after that pick Funnels. Do not worry if this feels confusing– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that enforce constraints.
Additionally, there are greater than one thousand funnel templates readily available to increase your preliminary setup.
Based on my experience, you won’t require considerable know-how to develop landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates on your own or request GoHighLevel to take care of modification for you.
I chose the self-customization path due to the fact that I intended to produce in-depth, custom funnels from the ground up making use of the drag-and-drop builder. You merely add the consecutive steps.
I particularly worth these abilities:
GHL’s Snapshots feature makes it possible for instantaneous funnel duplicating throughout accounts, saving significant arrangement time.
Efficient screening with rapid step duplication and split testing performance.
Real-time notifications concerning lead activities maintain you notified without constant hands-on monitoring.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic rules for progressing leads enhances follow-up procedures.
To even more simplify movements, GHL supplies a ClickFunnels import feature for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel allows page creation from the ground up or template choice for customization making use of the instinctive drag-and-drop builder.
You’re likewise cost-free to incorporate ready-made page sections as preferred. Alternatively, make use of custom code to produce specialized features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does provide a little much more, including:
A wider option of custom font styles and typography options
Sophisticated message computer animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video backgrounds
Nonetheless, I believe HighLevel will certainly prove sufficient for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free performance.
I additionally appreciate the capability to develop “worldwide areas” or web page sections that automatically occupy when creating brand-new web pages, saving time and making certain regular branding throughout. An additional Elementor-like feature I value.
With Brand name Boards located under Marketing, you can accomplish the very same for text aspects and other branding fundamentals.
The data page shows whatever occurring on your sub-account’s site, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden expenses. You’ll pay one cent per email past your strategy’s allocation, which builds up rapidly with larger customer listings. Many users need third-party services like Mailgun for boosted deliverability, pushing real costs substantially beyond the marketed subscription cost.
Now concerning the features:
GoHighLevel allows email campaign and series development with triggers and automatic follow-up messages.
I value the capacity to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and cause automated communications.
You can conserve, send out, or schedule emails for optimal delivery times.
This verifies useful for reaching your audience when they’re most likely to open messages.
Here’s where the scenario degrades dramatically.
GoHighLevel suggests Mailgun for bulk email sending, suggesting their LC service may have lower distribution prices.
Testing GoHighLevel’s email deliverability before complete commitment is suggested, as many users have reported around thirty percent lower shipment prices contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred personalized email templates readily available on HighLevel. Despite complete searches of the Template Library, I could not situate them within a sub-account in Sub-Account Setting.
A suitable variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I just located six fundamental templates and the alternative to develop and conserve email templates from square one for reuse in various other projects.
Right here’s what one template, called “Strategic Preparation,” appears like inside the GHL email design editor:
Not specifically impressive, but not terrible either.
Nonetheless, I do appreciate that GHL incorporates workflow automation right into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, When Was GoHighLevel Founded
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics provide understandings into email campaign efficiency. This aids you capitalize on opportunities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting project progression monitoring and checking out previous communications.
The workflow automation function assists streamline tasks like contact monitoring, segmentation, and lead development through your pipeline.
This stands for a substantial advantage: GoHighLevel assists in interesting communications with leads with text messages, voicemail decreases, and Facebook Carrier. This adaptability indicates getting in touch with different client sections with their chosen communication channels.
Know, however– SMS costs use independently from the membership fee.
I likewise value the GoHighLevel Social Planner.
It enables you to create, conserve, edit, routine, article, and evaluate social networks material throughout various networks.
It functions as a solid substitute for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without extra expenses.
Yet that’s not everything; the CRM device likewise offers several helpful features:
Set up appointments directly within the system from the Calendars area.
Combine multi-channel interactions to support your clients’ recommended communication techniques and relationship-building techniques.
Use tags and clever listings to segment customers for even more targeted campaigns.
Include considerable customer information to each entry under the Chance tab, offering clearer understanding of your potential customers, leads, and clients as they proceed with your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based on their actions throughout your pipeline.
Currently let’s review the vital products and services you can offer utilizing GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive training courses, full with memberships, areas, and relevant sources.
GHL likewise makes it possible for physical item sales utilizing e-commerce web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses sustain numerous material styles, including audio, video, and records.
This implies suiting various knowing designs and appealing to a more comprehensive pupil base.
And also, it permits importing programs from Kajabi, including even more adaptability to your course production initiatives.
In my experience, devoted online course tools like Kajabi, LearnWorlds, and Thinkific supply more sophisticated options. These include course trickling, social profiles, and progressed neighborhood structure and monitoring tools. However, GHL’s offerings will be sufficient for numerous makers.
GoHighLevel additionally gives course certificates and numerous repayment choices, including time payment plan and free courses.
You can quickly attach your training courses to your area for quick gain access to and to boost monetization capacity.
What I particularly value is exactly how straightforward it is to integrate program products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my favored aspects of Kajabi as well.
Reputation Management Features
On the internet rankings hold important value, and GoHighLevel acknowledges this reality.
The system instantly sends out testimonial requests using text, email, and QR code following transactions.
This attribute ensures you do not miss out on possibilities to build credibility and count on with your audience.
You can likewise monitor on the internet testimonials regarding your services or organization, allowing ideal reactions.
For example, you can reroute unfavorable feedback to a personal form prior to public posting.
Alternatively, you can select that can leave remarks based on their rating.
This approach equips you to engage directly with clients to settle concerns without damaging your credibility.
And also, GoHighLevel streamlines matters by allowing you to review customer feedback across numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Choices
The platform supports standard integration alternatives across settlement handling, social networks and Zapier.
Furthermore, the Application Market, including both paid and cost-free app integrations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I located around three hundred fifty apps throughout various organization classifications, including SMS and live conversation assimilations, social media sites, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and manage visits and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for monetary monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key tourist attractions.
Essential note: You’ll need Agency Mode gain access to with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly offers:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no added expense
API access for incorporating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally re-sell various other software program solutions to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for each and every customer.
This indicates you’ll need a minimum of five customers restoring month-to-month to recover cost. Any kind of additional customers past that add straight to your income.
The tools you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market applications such as AWeber, Continuous Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom-made frameworks
Ready-made snapshots
Pre-built integrations
Automated process
Without these enhancements, customers may pick GoHighLevel straight as opposed to paying your costs.
The SaaS Mode consists of white-label choices for:
apple iphone application
Android application
Desktop computer application
These apps allow handling all social media sites, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL pages.
In total, these are three various mobile applications you can select from based upon your objectives.
Nonetheless, you need to recognize:
Resellers are accountable for client support and disputes; failure to resolve concerns can lead to account discontinuation.
Resellers need to charge at the very least ninety-seven bucks monthly per sub-account, restricting pricing adaptability.
Selling life time access for an one-time cost is forbidden without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is readily available directly from the control panel via the Help and live conversation switches.
When you register for a test, you acquire open door to a welcome course, onboarding video clip tutorials, and a contact number for support. And of course, they really answer calls.
I did contact their technical assistance group for help with creating funnels and websites, which I had looked thoroughly for. The response showed up within twenty-four hours, and the follow-ups were superb. The assistance agent absolutely showed deep expertise of the system, which is always important.
Concerning payment plans, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and extra.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven dollar regular monthly plan for comprehensive agency requirements. With this strategy, you can likewise market the GHL system as a SaaS.
For assistance, anticipate a vibrant Facebook Group area, paid onboarding, and a done-for-you configuration choice additionally available for a charge.
There’s 24/7 online conversation readily available straight from your GHL dashboard, together with handy documents for self-service help.
Configuration plans are offered for an added cost, including a 2 hundred ninety-seven buck alternative for HIPAA compliance if that’s something you need.
You might think the unlimited plan includes unlimited email capability. Numerous individuals have complained concerning unexpected credit card fees for sending out emails from their web servers without clear transparency.
Verdict: When Was GoHighLevel Founded
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
Nevertheless, continue to be knowledgeable about its cumbersome interface, prospective email deliverability issues, and added costs for email volume.
If you can tolerate the harsh edges and mainly serve company customers, GHL uses reasonable worth– however guarantee you test email deliverability prior to completely committing.
Here’s one essential factor to consider:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software program because of deliverability issues and pests.