GoHighLevel placements itself as a comprehensive marketing and sales suite developed particularly for digital agencies. It packages with each other CRM abilities, email campaigns, course hosting, and automation operations right into one package. The core guarantee? Change your scattered toolkit with a solitary platform that manages client interaction and organization procedures from beginning to end What Is The Purpose of GoHighLevel
I have actually constantly inclined merged platforms for electronic commerce.
That’s specifically why devices like ClickFunnels captured my attention years earlier.
But we’re now in 2026, and the landscape has changed substantially.
After investing considerable time inside GoHighLevel, I assume you require to hear what I discovered firsthand.
We’ll additionally analyze exactly how it measures up against competing platforms.
This way, you can make a purchasing choice you’ll feel confident about long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel combines crucial sales and marketing capabilities, removing the requirement for numerous different subscriptions.
Text Messaging Functionality: Bidirectional SMS communication uses stronger engagement than standard email approaches.
Effective CRM System: The get in touch with monitoring features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting audiences, handling get in touches with, and structure personalized procedures.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels alternatives that commonly start above one hundred fifty dollars monthly. Nevertheless, email costs can collect swiftly, which I’ll address soon.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Aspects of GoHighLevel
Complicated Interface: The user interface really felt counterintuitive, with arrangement options spread throughout the platform and simple jobs like funnel editing and enhancing requiring unnecessarily complex actions.
Email Program Expenses Escalate: You’re billed one cent per email message, implying a listing of thirty thousand subscribers can press your regular monthly costs past 3 hundred dollars. Integrated with overage charges and third-party integration demands like Mailgun, real monthly costs climbed to someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Issues: Multiple customers have documented serious automation malfunctions, consisting of emails being supplied to incorrect recipients or sent numerous times to the exact same person.
Email Shipment Difficulties: Their email facilities relies on Mailgun, and many users transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This represents a crucial weakness that can eventually press you towards alternative services.
Generalist Method: While automation features are robust, competitors give higher depth in program development and area structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting greater than 3 items.
My Bottom Line Analysis
GoHighLevel supplies a qualified unified system for marketing, sales, and client connection monitoring at a reasonable base price factor.
Yet let’s get real concerning something important.
Many users watch it primarily as a CRM or funnel builder instead of an email-focused platform.
Countless customers continually report deliverability issues with the email features, so variable that in if email marketing stands for a core part of your strategy.
Those shock email sending charges have actually blindsided lots of individuals as well.
The platform truly stands out for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and extensive customer monitoring tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel aspires to serve as an all-inclusive platform resolving most electronic sales and marketing needs for your agency.
The system includes email marketing abilities, course creation tools, workflow automation, CRM capability, site building, landing page creation, and extra features.
Its stated objective is replacing every other device currently in your stack, and the business makes no apologies concerning that passion.
Consider this scenario:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up affordable initially look: ninety-seven dollars and two hundred ninety-seven dollars month-to-month.
However is that the full photo? Allow’s examine further.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard offers a clean and apparently user-friendly design that shows up inviting initially.
Nonetheless, the majority of users encounter difficulties with the cluttered interface and not logical company of features.
As an example:
The platform uses 3 unique setups panels for handling various arrangement facets– total settings, individual settings, and item settings What Is The Purpose of GoHighLevel
Bizarrely, the links to these crucial settings are positioned on opposite sides of the screen, developing unneeded complication and stress.
Despite additional information inhabited, the control panel keeps a clean and well-structured appearance.
I value the capability to create multiple dashboards for organizing various records into different sights.
This feature proves especially beneficial when preserving different perspectives for the account proprietor versus sub-accounts representing your clients.
As I discussed previously, GoHighLevel consists of countless harsh edges in regards to interface and individual experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To build a client’s site, develop landing pages, or create a sales funnel within GoHighLevel, you must first establish a sub-account by entering their info.
After completing this action, button to the newly produced sub-account, navigate to Sites, then choose Funnels. Do not stress if this feels complex– it took me several efforts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel development, unlike platforms such as Kajabi that enforce limitations.
Additionally, there are more than one thousand funnel templates available to accelerate your first configuration.
Based upon my experience, you won’t call for comprehensive proficiency to construct landing pages and sales funnels making use of GoHighLevel.
You have the alternative to personalize templates on your own or demand GoHighLevel to take care of modification for you.
I selected the self-customization route due to the fact that I wanted to create in-depth, custom funnels from the ground up utilizing the drag-and-drop home builder. You simply add the consecutive steps.
I especially worth these abilities:
GHL’s Pictures feature allows instant funnel duplicating across accounts, saving substantial configuration time.
Reliable testing through quick action replication and split screening capability.
Real-time notices regarding lead activities keep you informed without consistent hands-on monitoring.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated policies for progressing leads improves follow-up processes.
To further streamline migrations, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Page and Site Building
GoHighLevel allows page creation from the ground up or template selection for customization using the intuitive drag-and-drop building contractor.
You’re likewise totally free to integrate ready-made page sections as wanted. Conversely, make use of customized code to develop specific functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use a little extra, consisting of:
A more comprehensive selection of personalized fonts and typography choices
Innovative message animations
Considerable widget library
Advanced history abilities like parallax scrolling and video clip backgrounds
Nonetheless, I think HighLevel will show enough for most of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient capability.
I additionally value the capacity to develop “worldwide sections” or web page sections that automatically inhabit when producing new web pages, saving time and ensuring regular branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the same for message components and various other branding fundamentals.
The stats page presents every little thing occurring on your sub-account’s web site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial concealed costs. You’ll pay one cent per email beyond your plan’s appropriation, which accumulates rapidly with bigger client listings. Many customers require third-party services like Mailgun for enhanced deliverability, pressing actual expenses considerably beyond the advertised subscription cost.
Now relating to the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient activities and cause automatic interactions.
You can save, send out, or timetable emails for optimum distribution times.
This confirms useful for reaching your target market when they’re most likely to open messages.
Right here’s where the circumstance degrades significantly.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC service may have reduced distribution rates.
Evaluating GoHighLevel’s email deliverability prior to full commitment is recommended, as several users have reported about thirty percent lower shipment prices compared to their previous email marketing systems.
Currently, I listened to there are over four hundred customizable email templates readily available on HighLevel. Regardless of detailed searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A decent selection of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just found six standard templates and the option to create and conserve email templates from square one for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not especially remarkable, however not dreadful either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, What Is The Purpose of GoHighLevel
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics deliver insights right into email campaign performance. This assists you take advantage of possibilities or address prospective troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting task progression tracking and watching previous interactions.
The workflow automation feature assists simplify tasks like contact monitoring, division, and lead development through your pipeline.
This represents a substantial advantage: GoHighLevel promotes interesting interactions with leads with text messages, voicemail drops, and Facebook Carrier. This adaptability implies connecting with different customer sections via their liked communication channels.
Realize, though– SMS charges use separately from the registration cost.
I additionally value the GoHighLevel Social Planner.
It enables you to create, save, modify, timetable, blog post, and evaluate social media sites material across various networks.
It functions as a solid replacement for social media sites organizing tools like Buffer, SproutSocial, and Hootsuite– without additional expenses.
However that’s not everything; the CRM tool also supplies several valuable features:
Schedule consultations directly within the platform from the Calendars section.
Merge multi-channel interactions to sustain your customers’ preferred interaction approaches and relationship-building methods.
Usage tags and wise checklists to segment consumers for even more targeted campaigns.
Include extensive client information per entrance under the Chance tab, providing clearer understanding of your potential customers, leads, and consumers as they proceed with your visual pipeline.
Advanced lead scoring assists focus on lead nurturing based on their activities throughout your pipeline.
Now allow’s review the key product or services you can offer making use of GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and detailed programs, complete with memberships, communities, and associated sources.
GHL likewise makes it possible for physical item sales using shopping web pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses support different web content layouts, consisting of sound, video, and records.
This suggests fitting various understanding styles and appealing to a more comprehensive student base.
Plus, it permits importing courses from Kajabi, including a lot more adaptability to your training course development initiatives.
In my experience, committed on the internet course tools like Kajabi, LearnWorlds, and Thinkific provide more sophisticated choices. These consist of program trickling, social accounts, and advanced neighborhood building and administration devices. However, GHL’s offerings will certainly be sufficient for many designers.
GoHighLevel also provides training course certificates and various repayment alternatives, including installment plans and free courses.
You can quickly attach your programs to your community for fast access and to improve money making potential.
What I particularly appreciate is how simple it is to incorporate program products directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is among my favorite facets of Kajabi as well.
Reputation Management Features
Online scores hold critical significance, and GoHighLevel acknowledges this reality.
The platform automatically sends review requests using text, email, and QR code complying with deals.
This attribute ensures you do not miss out on chances to develop trustworthiness and count on with your target market.
You can also monitor on the internet reviews about your services or company, allowing appropriate responses.
For example, you can reroute adverse responses to a personal kind prior to public uploading.
Alternatively, you can select that can leave remarks based on their ranking.
This method empowers you to involve directly with clients to solve problems without harming your reputation.
Plus, GoHighLevel simplifies matters by permitting you to review client comments across different platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Options
The platform supports common integration options throughout settlement processing, social media sites and Zapier.
Furthermore, the App Marketplace, including both paid and complimentary app combinations, is accessible in Agency Mode for account proprietors in addition to for your clients in sub-account setting.
I discovered about 3 hundred fifty apps throughout different service categories, including SMS and live conversation combinations, social networks, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and manage appointments and organizing with Google Schedule.
And also, QuickBooks integration is offered for economic administration, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key tourist attractions.
Essential note: You’ll need Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly offers:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra price
API access for integrating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also resell other software application solutions to your consumers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars monthly for each and every customer.
This indicates you’ll need a minimum of five customers renewing monthly to break even. Any added customers beyond that contribute straight to your income.
The tools you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Consistent Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Personalized frameworks
Prefabricated pictures
Pre-built combinations
Automated workflows
Without these additions, customers may pick GoHighLevel directly rather than paying your costs.
The SaaS Mode consists of white-label options for:
iPhone application
Android application
Desktop application
These apps allow taking care of all social media, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your top quality GHL web pages.
In total amount, these are 3 different mobile applications you can pick from based on your goals.
Nevertheless, you require to comprehend:
Resellers are responsible for consumer assistance and disagreements; failing to solve concerns can cause account termination.
Resellers need to charge at the very least ninety-seven dollars monthly per sub-account, limiting pricing adaptability.
Marketing lifetime accessibility for an one-time cost is prohibited without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s support is available straight from the dashboard with the Assistance and live chat switches.
When you sign up for a trial, you acquire open door to a welcome program, onboarding video tutorials, and a telephone number for assistance. And of course, they really answer phone calls.
I did contact their technical assistance group for assistance with creating funnels and websites, which I had actually searched extensively for. The reaction got here within twenty-four hours, and the follow-ups were superb. The support rep definitely showed deep knowledge of the platform, which is constantly important.
Regarding layaway plan, there’s a robust Starter plan readily available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and more.
Still, you’ll likely wish to consider updating to both hundred ninety-seven dollar month-to-month prepare for detailed agency requirements. With this plan, you can additionally market the GHL platform as a SaaS.
For support, anticipate a dynamic Facebook Team area, paid onboarding, and a done-for-you arrangement alternative additionally available for a charge.
There’s continuous live chat offered directly from your GHL dashboard, along with helpful documentation for self-service assistance.
Arrangement plans are readily available for an added expense, including a two hundred ninety-seven dollar choice for HIPAA conformity if that’s something you need.
You might think the unlimited plan includes unlimited email performance. Different individuals have grumbled about unexpected charge card charges for sending emails from their servers without clear transparency.
Conclusion: What Is The Purpose of GoHighLevel
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
However, continue to be familiar with its confusing interface, possible email deliverability concerns, and added expenses for email volume.
If you can endure the harsh sides and mainly serve business clients, GHL supplies practical worth– however guarantee you test email deliverability before totally dedicating.
Below’s one essential consideration:
If you’re dedicating to it, be prepared to invest extra money on a different email marketing software as a result of deliverability concerns and insects.