GoHighLevel settings itself as a thorough marketing and sales collection developed specifically for digital agencies. It bundles with each other CRM abilities, email campaigns, training course hosting, and automation process into one package. The core assurance? Change your scattered toolkit with a single system that manages client engagement and company operations from start to finish What Is GoHighLevel Used For
I’ve always inclined merged systems for digital business.
That’s exactly why tools like ClickFunnels caught my interest years earlier.
Yet we’re now in 2026, and the landscape has changed dramatically.
After investing considerable time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll additionally examine just how it measures up versus completing systems.
This way, you can make a purchasing decision you’ll feel confident about long-lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines crucial sales and marketing capacities, removing the need for numerous separate registrations.
Text Messaging Capability: Bidirectional SMS interaction provides more powerful involvement than standard email techniques.
Effective CRM System: The get in touch with management features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow abilities for segmenting audiences, taking care of calls, and building personalized procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels options that typically begin over one hundred fifty bucks month-to-month. Nevertheless, email expenses can build up swiftly, which I’ll resolve shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The interface really felt counterintuitive, with setup choices scattered throughout the platform and simple tasks like funnel editing needing unnecessarily complex actions.
Email Program Costs Escalate: You’re charged one cent per email message, suggesting a listing of thirty thousand customers could push your regular monthly costs past 3 hundred bucks. Integrated with overage charges and third-party integration demands like Mailgun, actual monthly expenses reached someplace between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Problems: Several users have actually recorded major automation breakdowns, consisting of emails being delivered to incorrect receivers or sent out multiple times to the same individual.
Email Shipment Challenges: Their email framework relies on Mailgun, and various individuals transitioning from various other email marketing systems to GoHighLevel experienced substantial declines in deliverability prices. This stands for a critical weakness that can at some point push you towards alternate services.
Generalist Method: While automation features are robust, rivals give greater depth in program production and community structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than 3 products.
My Profits Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and consumer partnership monitoring at a sensible base rate point.
Yet let’s obtain real concerning something crucial.
Most customers watch it largely as a CRM or funnel builder instead of an email-focused platform.
Numerous individuals constantly report deliverability troubles with the email features, so variable that in if email marketing stands for a core part of your method.
Those surprise email sending fees have blindsided many customers also.
The platform really stands out for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and comprehensive customer management devices, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to function as an all-encompassing platform resolving most electronic sales and marketing needs for your agency.
The platform consists of email marketing abilities, course production devices, workflow automation, CRM functionality, site structure, landing page development, and additional features.
Its specified purpose is changing every other device currently in your pile, and the firm makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinct compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing shows up reasonable in the beginning glimpse: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
However is that the full photo? Allow’s investigate better.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a clean and relatively intuitive design that shows up inviting at first.
Nonetheless, most of individuals encounter difficulties with the chaotic user interface and illogical organization of features.
As an example:
The system utilizes three distinct settings panels for handling different setup elements– overall setups, specific settings, and item setups What Is GoHighLevel Used For
Bizarrely, the links to these vital setups are placed on contrary sides of the screen, developing unneeded complication and disappointment.
Even with extra information occupied, the control panel preserves a tidy and well-structured appearance.
I appreciate the ability to create multiple control panels for organizing different reports into separate views.
This feature confirms particularly useful when keeping various viewpoints for the account owner versus sub-accounts representing your consumers.
As I discussed previously, GoHighLevel consists of various rough edges in regards to user interface and customer experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To construct a customer’s internet site, establish landing pages, or produce a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their info.
After completing this step, switch to the recently produced sub-account, navigate to Websites, then select Funnels. Do not worry if this really feels complex– it took me numerous efforts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates offered to increase your first arrangement.
Based upon my experience, you will not call for comprehensive knowledge to develop landing pages and sales funnels making use of GoHighLevel.
You have the choice to tailor templates yourself or demand GoHighLevel to handle customization for you.
I chose the self-customization course due to the fact that I wished to develop thorough, custom funnels from scratch using the drag-and-drop builder. You merely add the consecutive steps.
I especially value these capabilities:
GHL’s Photos include allows instantaneous funnel cloning throughout accounts, conserving significant setup time.
Reliable testing via quick step replication and split testing functionality.
Real-time notifications concerning lead actions maintain you informed without continuous manual monitoring.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated regulations for advancing leads enhances follow-up processes.
To additionally simplify movements, GHL supplies a ClickFunnels import feature for smooth funnel transfers.
Web Page and Internet Site Building
GoHighLevel enables page creation from scratch or template selection for modification using the instinctive drag-and-drop builder.
You’re also free to include prefabricated web page areas as wanted. Additionally, utilize custom code to produce specific functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply slightly much more, consisting of:
A broader option of custom-made fonts and typography options
Advanced text computer animations
Comprehensive widget collection
Advanced background capacities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will certainly show adequate for the majority of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical capability.
I also value the ability to produce “worldwide sections” or web page sections that automatically inhabit when developing new web pages, saving time and guaranteeing regular branding throughout. An additional Elementor-like function I value.
With Brand name Boards found under Marketing, you can achieve the exact same for message components and other branding fundamentals.
The stats web page displays whatever happening on your sub-account’s website, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert expenses. You’ll pay one cent per email beyond your strategy’s appropriation, which collects swiftly with larger client listings. Numerous customers call for third-party solutions like Mailgun for enhanced deliverability, pressing real costs considerably beyond the marketed subscription cost.
Now regarding the features:
GoHighLevel enables email campaign and series production with triggers and automated follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, enabling you to keep an eye on recipient activities and trigger computerized communications.
You can conserve, send out, or routine emails for optimal distribution times.
This proves important for reaching your target market when they’re probably to open messages.
Below’s where the scenario deteriorates substantially.
GoHighLevel suggests Mailgun for bulk email sending out, suggesting their LC service might have reduced delivery prices.
Testing GoHighLevel’s email deliverability before complete commitment is suggested, as lots of users have actually reported about thirty percent lower shipment prices contrasted to their previous email marketing systems.
Currently, I heard there more than four hundred adjustable email templates readily available on HighLevel. Regardless of thorough searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A respectable selection of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I only found six basic templates and the alternative to produce and save email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not particularly excellent, but not horrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, What Is GoHighLevel Used For
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver insights into email campaign efficiency. This assists you capitalize on chances or address possible troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting task development monitoring and watching previous interactions.
The workflow automation feature aids enhance tasks like get in touch with monitoring, division, and lead innovation with your pipeline.
This represents a considerable benefit: GoHighLevel facilitates appealing communications with leads through text messages, voicemail decreases, and Facebook Messenger. This adaptability indicates getting in touch with various customer sections with their preferred communication channels.
Be aware, however– SMS costs use independently from the registration cost.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, timetable, article, and analyze social media sites material throughout various channels.
It functions as a solid replacement for social networks organizing tools like Barrier, SproutSocial, and Hootsuite– without added expenses.
But that’s not every little thing; the CRM device likewise provides several useful features:
Arrange visits directly within the platform from the Calendars section.
Combine multi-channel communications to support your customers’ recommended communication methods and relationship-building techniques.
Use tags and wise checklists to segment clients for more targeted projects.
Add considerable consumer information to every entry under the Opportunity tab, supplying more clear understanding of your prospects, leads, and clients as they progress through your visual pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their actions throughout your pipeline.
Currently allow’s go over the crucial services and products you can market using GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and thorough courses, full with memberships, communities, and related resources.
GHL also makes it possible for physical item sales using ecommerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs sustain numerous material formats, including audio, video clip, and records.
This means accommodating different knowing styles and appealing to a broader trainee base.
Plus, it enables importing courses from Kajabi, including a lot more adaptability to your course creation efforts.
In my experience, devoted on the internet program tools like Kajabi, LearnWorlds, and Thinkific give much more innovative choices. These include course dripping, social accounts, and progressed area structure and monitoring tools. However, GHL’s offerings will be adequate for many designers.
GoHighLevel additionally gives program certificates and numerous repayment alternatives, including installment plans and free courses.
You can easily attach your programs to your area for fast accessibility and to enhance money making potential.
What I specifically appreciate is how uncomplicated it is to incorporate program items directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is one of my favored elements of Kajabi too.
Reputation Management Features
Online rankings hold crucial relevance, and GoHighLevel identifies this truth.
The system immediately sends out evaluation requests by means of text, email, and QR code complying with purchases.
This function ensures you don’t miss out on chances to develop credibility and count on with your target market.
You can additionally check on the internet testimonials regarding your solutions or service, enabling ideal feedbacks.
As an example, you can redirect adverse responses to a private type before public uploading.
Conversely, you can pick that can leave remarks based upon their score.
This technique equips you to engage directly with clients to fix issues without harming your track record.
And also, GoHighLevel streamlines issues by enabling you to review customer responses throughout various systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty practical functionality.
Integration Choices
The system sustains basic integration alternatives across repayment handling, social networks and Zapier.
Furthermore, the Application Market, including both paid and cost-free application assimilations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account setting.
I found roughly three hundred fifty apps throughout various business classifications, consisting of SMS and live chat assimilations, social media, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle appointments and scheduling with Google Calendar.
And also, QuickBooks integration is available for monetary administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary destinations.
Crucial note: You’ll need Agency Mode gain access to with the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no extra expense
API access for integrating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally re-sell other software program solutions to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars month-to-month for every client.
This implies you’ll require at least five clients restoring month-to-month to recover cost. Any kind of additional clients beyond that add straight to your earnings.
The tools you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Market apps such as AWeber, Constant Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Personalized frameworks
Prefabricated pictures
Pre-built combinations
Automated operations
Without these additions, customers may select GoHighLevel directly as opposed to paying your costs.
The SaaS Mode includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications allow managing all social media sites, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your top quality GHL pages.
In total, these are 3 different mobile applications you can choose from based upon your goals.
Nevertheless, you need to recognize:
Resellers are accountable for consumer support and disagreements; failure to solve problems can lead to account discontinuation.
Resellers have to charge a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing versatility.
Marketing life time gain access to for an one-time charge is forbidden without prior authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is offered straight from the control panel via the Aid and live conversation switches.
As soon as you register for a trial, you obtain free access to a welcome course, onboarding video tutorials, and a phone number for assistance. And of course, they in fact respond to telephone calls.
I did contact their technical assistance team for help with developing funnels and internet sites, which I had searched thoroughly for. The action got here within twenty-four hours, and the follow-ups were exceptional. The support representative certainly demonstrated deep understanding of the platform, which is constantly beneficial.
Pertaining to layaway plan, there’s a durable Starter plan available for ninety-seven bucks, which includes unlimited contacts, emails, items, funnels, and more.
Still, you’ll likely wish to consider upgrading to the two hundred ninety-seven dollar regular monthly plan for comprehensive agency demands. With this strategy, you can also market the GHL system as a SaaS.
For support, expect a dynamic Facebook Group community, paid onboarding, and a done-for-you setup option likewise offered for a fee.
There’s around-the-clock online conversation readily available directly from your GHL dashboard, in addition to useful documentation for self-service aid.
Configuration plans are readily available for an additional cost, consisting of a 2 hundred ninety-seven buck option for HIPAA conformity if that’s something you require.
You may assume the unlimited plan consists of unlimited email functionality. Different users have actually complained concerning unexpected bank card fees for sending emails from their web servers without clear transparency.
Conclusion: What Is GoHighLevel Used For
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nonetheless, stay aware of its clunky user interface, possible email deliverability concerns, and extra expenses for email volume.
If you can tolerate the rough edges and mostly serve service clients, GHL supplies reasonable value– however ensure you evaluate email deliverability prior to fully dedicating.
Below’s one important factor to consider:
If you’re devoting to it, be prepared to invest additional money on a different email marketing software program because of deliverability concerns and bugs.