GoHighLevel placements itself as a thorough marketing and sales collection developed specifically for electronic agencies. It packages with each other CRM capabilities, email campaigns, training course hosting, and automation workflows right into one plan. The core promise? Replace your scattered toolkit with a single system that handles customer interaction and company procedures from beginning to end What Can You Do with GoHighLevel
I have actually constantly inclined unified platforms for electronic business.
That’s exactly why tools like ClickFunnels captured my attention years earlier.
However we’re now in 2026, and the landscape has actually moved drastically.
After investing considerable time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll likewise check out how it measures up versus contending systems.
In this manner, you can purchase decision you’ll feel great concerning long-lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel merges crucial sales and marketing capabilities, removing the requirement for several different registrations.
Text Messaging Functionality: Bidirectional SMS communication supplies stronger interaction than standard email methods.
Powerful CRM System: The call monitoring features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting audiences, handling contacts, and structure customized processes.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels alternatives that generally start over one hundred fifty bucks regular monthly. Nonetheless, email costs can accumulate promptly, which I’ll resolve shortly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The user interface felt counterproductive, with setup options scattered throughout the platform and uncomplicated jobs like funnel modifying needing unnecessarily complex actions.
Email Broadcast Expenses Rise: You’re charged one cent per email message, meaning a list of thirty thousand clients could press your monthly bill beyond three hundred bucks. Combined with overage charges and third-party integration requirements like Mailgun, actual monthly prices climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Issues: Numerous customers have recorded serious automation breakdowns, including emails being provided to inaccurate receivers or sent out numerous times to the same person.
Email Distribution Obstacles: Their email facilities depends on Mailgun, and numerous users transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This represents a vital weak point that could at some point push you toward alternate remedies.
Generalist Approach: While automation features are durable, rivals provide higher depth in course production and community structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than three items.
My Bottom Line Evaluation
GoHighLevel supplies a qualified unified platform for marketing, sales, and customer connection administration at an affordable base cost point.
However allow’s get real concerning something essential.
Many customers see it primarily as a CRM or funnel builder instead of an email-focused platform.
Countless customers consistently report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your method.
Those shock email sending out charges have actually blindsided several individuals also.
The system absolutely excels for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and extensive client monitoring devices, it’s architected specifically for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel desires function as an all-encompassing system dealing with most electronic sales and marketing demands for your agency.
The system consists of email marketing capabilities, course creation tools, workflow automation, CRM functionality, site building, landing page production, and additional features.
Its mentioned objective is changing every other device presently in your pile, and the company makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel asserts it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing shows up sensible in the beginning look: ninety-seven dollars and two hundred ninety-seven dollars month-to-month.
But is that the full photo? Let’s investigate better.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel provides a clean and seemingly user-friendly design that appears welcoming at first.
Nonetheless, the majority of users encounter difficulties with the messy user interface and senseless company of features.
As an example:
The platform uses three distinct settings panels for managing different setup aspects– total settings, private setups, and product settings What Can You Do with GoHighLevel
Bizarrely, the web links to these crucial settings are positioned on contrary sides of the display, producing unnecessary confusion and frustration.
Despite extra data populated, the control panel keeps a clean and well-structured look.
I appreciate the capability to produce several dashboards for organizing different records right into different views.
This attribute shows especially important when preserving various point of views for the account owner versus sub-accounts representing your consumers.
As I pointed out earlier, GoHighLevel contains many harsh edges in regards to interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To create a client’s website, create landing pages, or create a sales funnel within GoHighLevel, you should first develop a sub-account by entering their details.
After completing this action, button to the newly created sub-account, navigate to Sites, then select Funnels. Don’t stress if this feels complicated– it took me numerous attempts prior to recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your initial configuration.
Based upon my experience, you won’t call for extensive competence to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to tailor templates on your own or demand GoHighLevel to handle customization for you.
I selected the self-customization path since I intended to produce thorough, custom funnels from the ground up utilizing the drag-and-drop contractor. You merely add the consecutive actions.
I specifically worth these capabilities:
GHL’s Pictures include enables instantaneous funnel duplicating across accounts, conserving considerable arrangement time.
Reliable screening through quick action duplication and split testing capability.
Real-time notices about lead activities maintain you educated without continuous manual checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized rules for advancing leads streamlines follow-up procedures.
To better simplify migrations, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Page and Site Building
GoHighLevel allows page production from scratch or template selection for modification making use of the intuitive drag-and-drop builder.
You’re likewise free to include prefabricated page areas as desired. Additionally, make use of custom-made code to create specialized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does offer somewhat much more, consisting of:
A wider selection of personalized font styles and typography options
Advanced message computer animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video clip backgrounds
Nevertheless, I believe HighLevel will certainly verify enough for the majority of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I additionally appreciate the capacity to create “global sections” or page sections that immediately populate when developing new pages, conserving time and guaranteeing consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards found under Marketing, you can accomplish the same for message aspects and other branding essentials.
The statistics web page displays everything happening on your sub-account’s website, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert expenses. You’ll pay one cent per email past your strategy’s allocation, which builds up quickly with larger client checklists. Lots of customers require third-party solutions like Mailgun for enhanced deliverability, pushing real expenses significantly beyond the promoted subscription rate.
Currently relating to the features:
GoHighLevel permits email campaign and series production with triggers and automated follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and activate automated communications.
You can save, send, or routine emails for optimal delivery times.
This shows valuable for reaching your audience when they’re most likely to open up messages.
Right here’s where the scenario weakens considerably.
GoHighLevel suggests Mailgun for bulk email sending out, suggesting their LC solution might have reduced distribution rates.
Testing GoHighLevel’s email deliverability prior to full commitment is suggested, as lots of users have reported approximately thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Now, I listened to there are over four hundred customizable email templates available on HighLevel. In spite of comprehensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A respectable range of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only located 6 fundamental templates and the alternative to develop and conserve email templates from the ground up for reuse in other campaigns.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not especially excellent, yet not awful either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, What Can You Do with GoHighLevel
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics supply understandings into email campaign performance. This aids you capitalize on possibilities or address potential problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling job development tracking and watching previous interactions.
The workflow automation feature assists improve jobs like call administration, division, and lead development with your pipeline.
This represents a substantial advantage: GoHighLevel helps with engaging interactions with leads through text, voicemail decreases, and Facebook Messenger. This adaptability indicates connecting with various customer sectors through their chosen communication channels.
Know, though– SMS costs use individually from the membership fee.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, timetable, article, and assess social networks web content across various networks.
It functions as a solid replacement for social networks scheduling devices like Buffer, SproutSocial, and Hootsuite– without additional costs.
Yet that’s not everything; the CRM device also supplies several valuable features:
Arrange consultations straight within the system from the Calendars section.
Merge multi-channel communications to support your customers’ recommended interaction techniques and relationship-building methods.
Usage tags and wise listings to sector customers for more targeted campaigns.
Add extensive client data per entrance under the Opportunity tab, supplying clearer understanding of your prospects, leads, and customers as they advance with your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based on their activities throughout your pipeline.
Currently let’s go over the crucial products and services you can market using GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and comprehensive programs, total with memberships, neighborhoods, and associated sources.
GHL also makes it possible for physical product sales using ecommerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs support different content styles, consisting of audio, video, and records.
This means fitting different knowing designs and appealing to a more comprehensive student base.
Plus, it allows importing programs from Kajabi, adding even more adaptability to your training course production efforts.
In my experience, committed on-line course tools like Kajabi, LearnWorlds, and Thinkific provide extra innovative alternatives. These consist of program trickling, social accounts, and progressed neighborhood building and management tools. Nevertheless, GHL’s offerings will be adequate for many designers.
GoHighLevel also gives program certificates and numerous settlement alternatives, consisting of time payment plan and free courses.
You can quickly link your training courses to your area for fast gain access to and to enhance money making possibility.
What I particularly value is exactly how simple it is to incorporate program products directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is one of my preferred elements of Kajabi also.
Reputation Management Features
On the internet ratings hold critical significance, and GoHighLevel acknowledges this fact.
The platform instantly sends out testimonial demands using text, email, and QR code complying with purchases.
This attribute guarantees you do not miss out on chances to develop reputation and depend on with your audience.
You can additionally keep an eye on on the internet reviews regarding your solutions or company, enabling ideal feedbacks.
For instance, you can reroute adverse responses to a personal type prior to public uploading.
Alternatively, you can select who can leave remarks based upon their ranking.
This strategy empowers you to engage straight with customers to settle problems without damaging your track record.
And also, GoHighLevel simplifies matters by enabling you to evaluate customer comments across various systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Alternatives
The system supports typical integration options across settlement handling, social media and Zapier.
In addition, the Application Marketplace, featuring both paid and cost-free application combinations, comes in Agency Mode for account proprietors as well as for your clients in sub-account mode.
I discovered about 3 hundred fifty applications throughout numerous organization classifications, consisting of SMS and live conversation combinations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage visits and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for economic monitoring, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Crucial note: You’ll need Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no added cost
API access for incorporating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also re-sell various other software program remedies to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks monthly for every customer.
This means you’ll need at least 5 customers restoring month-to-month to recover cost. Any additional customers past that add directly to your income.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Continuous Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made frameworks
Ready-made snapshots
Pre-built assimilations
Automated process
Without these additions, clients could select GoHighLevel directly rather than paying your costs.
The SaaS Setting includes white-label alternatives for:
apple iphone application
Android application
Desktop computer application
These applications allow taking care of all social networks, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your top quality GHL pages.
In total amount, these are three different mobile applications you can pick from based on your purposes.
Nonetheless, you need to understand:
Resellers are responsible for client assistance and disagreements; failure to solve issues can lead to account discontinuation.
Resellers should charge a minimum of ninety-seven dollars regular monthly per sub-account, restricting pricing versatility.
Marketing lifetime access for an one-time fee is prohibited without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is offered directly from the control panel through the Aid and live conversation switches.
When you sign up for a test, you get open door to a welcome training course, onboarding video clip tutorials, and a contact number for support. And yes, they in fact address phone calls.
I did call their technological support team for support with creating funnels and web sites, which I had actually browsed extensively for. The action got here within twenty-four hours, and the follow-ups were exceptional. The support agent absolutely showed deep understanding of the platform, which is always important.
Regarding layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, that includes unlimited get in touches with, emails, items, funnels, and much more.
Still, you’ll likely wish to consider upgrading to both hundred ninety-seven dollar regular monthly plan for detailed agency needs. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For assistance, anticipate a vivid Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement choice additionally readily available for a cost.
There’s around-the-clock online chat offered directly from your GHL control panel, along with helpful paperwork for self-service help.
Setup plans are offered for an added price, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You might assume the unlimited plan includes unlimited email capability. Different individuals have complained about unanticipated bank card charges for sending out emails from their servers without clear openness.
Conclusion: What Can You Do with GoHighLevel
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing stack with solid CRM and automation features.
Nevertheless, remain aware of its confusing user interface, prospective email deliverability issues, and additional costs for email quantity.
If you can endure the rough sides and mostly serve service clients, GHL provides reasonable worth– however guarantee you evaluate email deliverability prior to totally dedicating.
Here’s one vital factor to consider:
If you’re dedicating to it, be prepared to invest added money on a different email marketing software as a result of deliverability issues and bugs.