GoHighLevel settings itself as a comprehensive marketing and sales collection built particularly for electronic agencies. It packages together CRM capacities, email campaigns, course hosting, and automation workflows into one plan. The core guarantee? Replace your spread toolkit with a single platform that deals with client engagement and organization operations from start to finish What Are The Features of GoHighLevel
I’ve constantly gravitated toward linked platforms for digital business.
That’s specifically why devices like ClickFunnels captured my interest years ago.
But we’re currently in 2026, and the landscape has changed dramatically.
After investing considerable time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll also analyze just how it measures up against completing systems.
By doing this, you can buy decision you’ll feel great about long-term.
The Facets of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges essential sales and marketing capabilities, eliminating the requirement for multiple separate registrations.
Text Messaging Performance: Bidirectional SMS communication supplies more powerful interaction than conventional email strategies.
Effective CRM System: The contact administration features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow abilities for segmenting target markets, taking care of calls, and structure custom-made procedures.
Competitive Pricing Framework: Monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels options that commonly begin over one hundred fifty bucks month-to-month. Nevertheless, email expenses can gather promptly, which I’ll address shortly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Frustrating Components of GoHighLevel
Complex Interface: The user interface felt counterintuitive, with configuration alternatives scattered throughout the platform and uncomplicated tasks like funnel editing and enhancing needing needlessly intricate actions.
Email Program Expenses Rise: You’re billed one cent per email message, meaning a listing of thirty thousand clients can push your monthly bill past three hundred dollars. Integrated with excess charges and third-party integration requirements like Mailgun, real regular monthly expenses climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Issues: Several users have recorded major automation malfunctions, including emails being supplied to inaccurate recipients or sent numerous times to the same individual.
Email Distribution Obstacles: Their email infrastructure relies on Mailgun, and many users transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability prices. This stands for an essential weak point that might ultimately press you towards alternate solutions.
Generalist Approach: While automation features are durable, competitors give higher depth in program development and community building features. That stated, Kajabi charges one hundred forty-nine dollars or more monthly for hosting greater than three items.
My Profits Analysis
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer relationship monitoring at an affordable base rate point.
But let’s get real regarding something crucial.
A lot of individuals see it mostly as a CRM or funnel builder as opposed to an email-focused platform.
Countless individuals constantly report deliverability issues with the email features, so variable that in if email marketing stands for a core element of your method.
Those surprise email sending out fees have blindsided several customers as well.
The system absolutely succeeds for agencies interested in reselling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and thorough client management tools, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel desires function as an all-inclusive platform attending to most digital sales and marketing requirements for your agency.
The platform consists of email marketing capabilities, course creation tools, workflow automation, CRM performance, internet site structure, landing page creation, and additional features.
Its specified purpose is replacing every other device currently in your stack, and the company makes no apologies concerning that passion.
Consider this situation:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinct compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up practical initially glimpse: ninety-seven dollars and two hundred ninety-seven dollars regular monthly.
But is that the full picture? Allow’s examine even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a tidy and relatively intuitive design that shows up inviting initially.
Nonetheless, the majority of users encounter difficulties with the chaotic user interface and not logical company of features.
As an example:
The system utilizes 3 unique setups panels for managing various setup elements– general setups, private settings, and product settings What Are The Features of GoHighLevel
Bizarrely, the links to these essential settings are placed on contrary sides of the screen, developing unneeded confusion and stress.
Despite having additional data inhabited, the control panel maintains a tidy and well-structured look.
I value the ability to create numerous dashboards for organizing different reports right into separate views.
This attribute proves especially important when maintaining various point of views for the account owner versus sub-accounts representing your customers.
As I stated previously, GoHighLevel contains countless harsh edges in regards to interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a client’s site, develop landing pages, or create a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their information.
After completing this action, button to the freshly created sub-account, navigate to Sites, after that select Funnels. Do not fret if this really feels complicated– it took me numerous efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that impose limitations.
In addition, there are greater than one thousand funnel templates readily available to accelerate your initial configuration.
Based on my experience, you will not need comprehensive know-how to develop landing pages and sales funnels making use of GoHighLevel.
You have the alternative to customize templates yourself or request GoHighLevel to take care of personalization for you.
I chose the self-customization route because I wished to produce comprehensive, custom funnels from scratch using the drag-and-drop home builder. You simply add the sequential actions.
I specifically worth these capabilities:
GHL’s Pictures include enables instant funnel cloning across accounts, saving substantial setup time.
Reliable screening via rapid step duplication and split screening performance.
Real-time notices regarding lead activities keep you notified without continuous hands-on monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic rules for progressing leads improves follow-up procedures.
To even more simplify movements, GHL provides a ClickFunnels import function for smooth funnel transfers.
Web Page and Site Building
GoHighLevel allows page production from scratch or template choice for personalization using the user-friendly drag-and-drop contractor.
You’re additionally totally free to integrate prefabricated page areas as wanted. Conversely, make use of personalized code to create specialized functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply somewhat a lot more, consisting of:
A broader selection of personalized fonts and typography choices
Advanced message animations
Comprehensive widget library
Advanced background capabilities like parallax scrolling and video histories
Nevertheless, I think HighLevel will certainly confirm adequate for most of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free performance.
I additionally value the capability to produce “worldwide areas” or page areas that automatically inhabit when creating new web pages, saving time and making certain constant branding throughout. An additional Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can complete the same for message aspects and various other branding essentials.
The data page presents everything happening on your sub-account’s site, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable hidden expenses. You’ll pay one cent per email beyond your plan’s allocation, which gathers rapidly with bigger client checklists. Several users need third-party solutions like Mailgun for improved deliverability, pressing real prices considerably beyond the advertised registration price.
Currently regarding the features:
GoHighLevel allows email campaign and sequence development with triggers and automated follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, enabling you to monitor recipient activities and set off automated communications.
You can save, send, or schedule emails for ideal distribution times.
This proves valuable for reaching your audience when they’re probably to open up messages.
Right here’s where the situation deteriorates dramatically.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC service might have lower shipment prices.
Evaluating GoHighLevel’s email deliverability before complete dedication is recommended, as several individuals have actually reported around thirty percent lower shipment prices compared to their previous email marketing systems.
Now, I heard there more than four hundred personalized email templates available on HighLevel. Regardless of detailed searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A decent variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just located six basic templates and the option to create and conserve email templates from square one for reuse in other projects.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email style editor:
Not especially impressive, but not dreadful either.
However, I do value that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, What Are The Features of GoHighLevel
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics deliver insights into email campaign efficiency. This assists you maximize chances or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling project progress tracking and watching previous communications.
The workflow automation attribute assists enhance tasks like get in touch with management, division, and lead advancement through your pipeline.
This represents a substantial advantage: GoHighLevel assists in engaging interactions with leads through text messages, voicemail decreases, and Facebook Messenger. This versatility implies connecting with various client segments with their liked communication channels.
Realize, however– SMS fees apply individually from the subscription cost.
I also value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, timetable, message, and evaluate social networks material throughout numerous channels.
It works as a strong substitute for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without added expenses.
But that’s not whatever; the CRM tool additionally provides a number of handy features:
Set up appointments directly within the system from the Calendars area.
Combine multi-channel interactions to support your customers’ recommended communication approaches and relationship-building techniques.
Use tags and clever checklists to segment consumers for more targeted campaigns.
Include considerable consumer information to each access under the Possibility tab, providing more clear understanding of your prospects, leads, and consumers as they advance through your visual pipeline.
Advanced lead scoring assists prioritize lead nurturing based upon their activities throughout your pipeline.
Now allow’s review the key services and products you can sell utilizing GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive programs, complete with memberships, communities, and related sources.
GHL also enables physical product sales utilizing ecommerce pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses sustain various material styles, consisting of audio, video clip, and documents.
This means suiting various discovering styles and interesting a more comprehensive student base.
And also, it allows importing programs from Kajabi, adding even more adaptability to your program creation efforts.
In my experience, committed on the internet program devices like Kajabi, LearnWorlds, and Thinkific offer much more advanced choices. These include program dripping, social profiles, and advanced neighborhood structure and administration devices. However, GHL’s offerings will certainly be enough for several makers.
GoHighLevel additionally provides training course certifications and numerous payment choices, including installment plans and free courses.
You can easily attach your programs to your neighborhood for fast access and to boost monetization capacity.
What I particularly value is exactly how simple it is to incorporate training course items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my favorite elements of Kajabi too.
Reputation Management Features
Online ratings hold important relevance, and GoHighLevel recognizes this truth.
The platform automatically sends review requests by means of SMS, email, and QR code adhering to deals.
This feature guarantees you do not miss out on possibilities to construct reliability and trust with your target market.
You can additionally keep track of on-line testimonials about your services or business, permitting ideal responses.
For example, you can reroute unfavorable feedback to an exclusive type before public uploading.
Conversely, you can pick who can leave comments based upon their ranking.
This strategy equips you to engage directly with clients to resolve problems without damaging your online reputation.
And also, GoHighLevel streamlines matters by enabling you to evaluate client comments across different platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical functionality.
Integration Choices
The system supports common integration alternatives across repayment processing, social media and Zapier.
Additionally, the Application Market, including both paid and free app integrations, is accessible in Agency Mode for account owners along with for your clients in sub-account mode.
I discovered roughly three hundred fifty apps across numerous business classifications, consisting of SMS and live chat integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of visits and scheduling with Google Calendar.
And also, QuickBooks integration is offered for financial administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key attractions.
Essential note: You’ll require Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and personalization
Unlimited client sub-accounts at no extra cost
API accessibility for incorporating external devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also resell various other software solutions to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for each client.
This means you’ll require at least 5 clients restoring regular monthly to recover cost. Any type of added clients past that add directly to your earnings.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market applications such as AWeber, Consistent Contact, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Customized structures
Ready-made pictures
Pre-built integrations
Automated workflows
Without these enhancements, clients might choose GoHighLevel straight as opposed to paying your costs.
The SaaS Mode includes white-label options for:
apple iphone application
Android application
Desktop computer application
These applications enable managing all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL pages.
In total amount, these are three various mobile applications you can choose from based upon your purposes.
Nevertheless, you require to understand:
Resellers are in charge of client support and disputes; failure to settle concerns can lead to account termination.
Resellers need to charge at the very least ninety-seven bucks month-to-month per sub-account, limiting pricing adaptability.
Marketing life time accessibility for a single charge is restricted without previous approval.
Pricing Structure and Support Plans
I value that HighLevel’s support is available straight from the control panel with the Aid and live conversation buttons.
As soon as you register for a trial, you obtain open door to a welcome program, onboarding video tutorials, and a telephone number for support. And yes, they actually address phone calls.
I did contact their technical support group for aid with creating funnels and sites, which I had looked thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were exceptional. The assistance agent definitely demonstrated deep knowledge of the platform, which is always valuable.
Relating to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and a lot more.
Still, you’ll likely wish to think about updating to both hundred ninety-seven dollar monthly plan for comprehensive agency needs. With this plan, you can likewise market the GHL system as a SaaS.
For support, expect a lively Facebook Team community, paid onboarding, and a done-for-you configuration option also readily available for a charge.
There’s continuous online chat available straight from your GHL dashboard, together with valuable paperwork for self-service aid.
Arrangement plans are offered for an additional cost, including a two hundred ninety-seven buck option for HIPAA compliance if that’s something you call for.
You may assume the unlimited plan consists of unlimited email performance. Numerous individuals have complained regarding unforeseen credit card charges for sending emails from their servers without clear transparency.
Conclusion: What Are The Features of GoHighLevel
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, continue to be knowledgeable about its cumbersome interface, potential email deliverability concerns, and added prices for email volume.
If you can endure the rough edges and mainly serve business clients, GHL provides practical value– but ensure you test email deliverability before completely committing.
Here’s one critical factor to consider:
If you’re devoting to it, be prepared to spend extra money on a different email marketing software program as a result of deliverability problems and insects.