GoHighLevel positions itself as an extensive marketing and sales suite developed particularly for electronic agencies. It bundles together CRM abilities, email campaigns, program hosting, and automation workflows into one bundle. The core pledge? Change your scattered toolkit with a single platform that deals with customer interaction and business operations throughout Shaun Clark GoHighLevel
I have actually always gravitated toward combined platforms for digital business.
That’s exactly why devices like ClickFunnels caught my interest years ago.
But we’re currently in 2026, and the landscape has actually changed considerably.
After spending substantial time inside GoHighLevel, I think you require to hear what I found firsthand.
We’ll additionally check out how it measures up against competing platforms.
By doing this, you can make a purchasing decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel combines crucial sales and marketing capabilities, getting rid of the demand for multiple different registrations.
Text Messaging Performance: Bidirectional SMS interaction supplies more powerful interaction than standard email approaches.
Effective CRM System: The contact monitoring features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow abilities for segmenting audiences, taking care of calls, and building custom-made processes.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that commonly begin over one hundred fifty bucks monthly. However, email expenditures can collect promptly, which I’ll address shortly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Complex User interface: The interface felt counterproductive, with arrangement options scattered throughout the platform and uncomplicated tasks like funnel modifying requiring needlessly complex actions.
Email Program Costs Rise: You’re charged one cent per email message, suggesting a listing of thirty thousand subscribers could push your month-to-month costs past three hundred bucks. Combined with excess costs and third-party integration needs like Mailgun, real regular monthly prices climbed to someplace between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Issues: Numerous individuals have documented significant automation malfunctions, consisting of emails being delivered to wrong receivers or sent out multiple times to the exact same individual.
Email Shipment Challenges: Their email framework relies on Mailgun, and numerous users transitioning from various other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This stands for a critical weak point that could eventually push you toward different options.
Generalist Method: While automation features are robust, rivals supply greater depth in program creation and community building features. That said, Kajabi bills one hundred forty-nine dollars or more regular monthly for hosting greater than three items.
My Profits Analysis
GoHighLevel supplies a capable unified system for marketing, sales, and customer relationship management at a practical base price point.
Yet allow’s get actual regarding something vital.
Most users see it mainly as a CRM or funnel builder instead of an email-focused platform.
Many customers continually report deliverability troubles with the email features, so element that in if email marketing represents a core part of your method.
Those surprise email sending charges have actually blindsided many customers also.
The system absolutely succeeds for agencies curious about marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and thorough client management devices, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires serve as an all-encompassing system resolving most electronic sales and marketing requirements for your agency.
The platform includes email marketing capacities, course creation tools, workflow automation, CRM performance, internet site building, landing page production, and additional features.
Its mentioned purpose is changing every other device presently in your pile, and the firm makes no apologies regarding that aspiration.
Consider this situation:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up sensible in the beginning glimpse: ninety-seven dollars and two hundred ninety-seven dollars month-to-month.
However is that the full image? Let’s check out additionally.
Navigating the GoHighLevel Interface
The GoHighLevel control panel offers a tidy and relatively instinctive format that shows up welcoming at first.
However, the majority of individuals encounter difficulties with the cluttered user interface and senseless company of features.
For example:
The system uses three unique setups panels for handling various setup facets– overall setups, private setups, and item settings Shaun Clark GoHighLevel
Bizarrely, the web links to these vital setups are placed on contrary sides of the display, creating unneeded complication and aggravation.
Despite additional information occupied, the dashboard keeps a clean and well-structured look.
I appreciate the ability to produce multiple dashboards for arranging various records right into separate views.
This attribute verifies especially valuable when maintaining various perspectives for the account proprietor versus sub-accounts representing your clients.
As I stated previously, GoHighLevel has many harsh edges in regards to user interface and user experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To build a client’s internet site, develop landing pages, or develop a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their details.
After completing this action, switch to the recently produced sub-account, navigate to Sites, then select Funnels. Don’t stress if this feels complicated– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that impose constraints.
In addition, there are greater than one thousand funnel templates available to increase your initial configuration.
Based upon my experience, you will not call for considerable experience to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to customize templates on your own or request GoHighLevel to deal with customization for you.
I chose the self-customization route since I wished to produce comprehensive, custom funnels from the ground up making use of the drag-and-drop builder. You merely add the sequential actions.
I particularly value these capabilities:
GHL’s Snapshots include makes it possible for immediate funnel cloning throughout accounts, saving significant configuration time.
Efficient screening with quick step duplication and split screening functionality.
Real-time alerts about lead actions maintain you educated without constant hands-on monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated rules for progressing leads streamlines follow-up processes.
To further streamline migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Internet Site Construction
GoHighLevel allows page development from scratch or template choice for personalization using the intuitive drag-and-drop home builder.
You’re additionally totally free to include prefabricated page areas as desired. Conversely, utilize personalized code to develop specific functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide a little extra, including:
A broader option of personalized fonts and typography alternatives
Advanced text computer animations
Comprehensive widget collection
Advanced history capabilities like parallax scrolling and video histories
Nevertheless, I think HighLevel will certainly show adequate for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient capability.
I also value the ability to develop “international sections” or web page areas that instantly occupy when producing new web pages, saving time and ensuring consistent branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can complete the exact same for text elements and other branding basics.
The statistics page presents every little thing happening on your sub-account’s website, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed expenditures. You’ll pay one cent per email past your plan’s allotment, which gathers swiftly with bigger client lists. Several customers need third-party services like Mailgun for improved deliverability, pressing real expenses substantially past the marketed membership cost.
Currently relating to the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I value the capability to add trackable web links in both emails and SMS messages, enabling you to keep track of recipient actions and trigger automatic interactions.
You can conserve, send out, or schedule emails for ideal distribution times.
This confirms beneficial for reaching your target market when they’re probably to open messages.
Right here’s where the circumstance degrades dramatically.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC service might have reduced delivery prices.
Checking GoHighLevel’s email deliverability before complete dedication is a good idea, as many individuals have actually reported approximately thirty percent reduced shipment prices compared to their previous email marketing platforms.
Currently, I listened to there are over four hundred personalized email templates offered on HighLevel. In spite of extensive searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Setting.
A decent variety of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only located 6 standard templates and the option to develop and conserve email templates from scratch for reuse in other campaigns.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not especially outstanding, however not terrible either.
However, I do appreciate that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, Shaun Clark GoHighLevel
Split testing for conversion optimization, among other features.
In addition, real-time analytics provide insights into email campaign performance. This assists you profit from possibilities or address possible troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project development tracking and viewing past communications.
The workflow automation function aids improve tasks like contact monitoring, division, and lead development via your pipeline.
This stands for a significant benefit: GoHighLevel promotes interesting communications with leads with text, voicemail declines, and Facebook Carrier. This adaptability means connecting with various consumer sectors through their favored communication channels.
Know, though– SMS fees use independently from the membership charge.
I likewise value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, timetable, post, and evaluate social media sites web content throughout various networks.
It functions as a solid substitute for social media scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra expenses.
But that’s not everything; the CRM tool likewise offers several practical features:
Arrange visits straight within the system from the Calendars section.
Combine multi-channel interactions to sustain your customers’ favored interaction techniques and relationship-building approaches.
Use tags and clever listings to section clients for more targeted campaigns.
Include extensive consumer information per access under the Chance tab, giving more clear understanding of your leads, leads, and clients as they advance with your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s talk about the essential products and services you can market using GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and detailed programs, total with memberships, areas, and relevant sources.
GHL likewise makes it possible for physical product sales making use of shopping pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs support different material formats, including sound, video clip, and documents.
This suggests suiting different knowing styles and attracting a broader student base.
And also, it permits importing training courses from Kajabi, adding much more adaptability to your training course development initiatives.
In my experience, devoted online training course tools like Kajabi, LearnWorlds, and Thinkific offer more innovative alternatives. These include course dripping, social accounts, and progressed area building and monitoring devices. However, GHL’s offerings will suffice for several creators.
GoHighLevel also offers program certificates and numerous repayment options, including installment plans and free courses.
You can conveniently attach your training courses to your area for fast gain access to and to improve monetization potential.
What I especially appreciate is how simple it is to incorporate training course items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favorite aspects of Kajabi too.
Reputation Management Features
Online ratings hold vital significance, and GoHighLevel recognizes this fact.
The platform instantly sends evaluation requests via SMS, email, and QR code following deals.
This attribute guarantees you do not miss opportunities to build integrity and trust with your target market.
You can likewise monitor online testimonials concerning your solutions or service, permitting ideal reactions.
As an example, you can redirect negative responses to a personal type before public uploading.
Alternatively, you can choose who can leave comments based on their ranking.
This strategy encourages you to involve directly with customers to fix issues without harming your online reputation.
And also, GoHighLevel streamlines issues by permitting you to evaluate customer comments across various systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Choices
The system sustains common integration alternatives throughout repayment handling, social media and Zapier.
Furthermore, the Application Industry, featuring both paid and complimentary application assimilations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account setting.
I discovered approximately 3 hundred fifty apps throughout various service groups, including SMS and live chat combinations, social networks, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle consultations and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for monetary monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key attractions.
Crucial note: You’ll need Agency Mode accessibility through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly offers:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no added price
API access for incorporating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise market other software program solutions to your customers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars month-to-month for each and every customer.
This suggests you’ll need at least 5 customers renewing monthly to recover cost. Any type of added clients beyond that add straight to your revenue.
The devices you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market apps such as AWeber, Constant Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Personalized frameworks
Ready-made pictures
Pre-built integrations
Automated workflows
Without these enhancements, clients could choose GoHighLevel straight as opposed to paying your premium.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications permit handling all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your well-known GHL pages.
In overall, these are 3 different mobile applications you can choose from based upon your goals.
Nevertheless, you require to understand:
Resellers are in charge of consumer support and conflicts; failing to fix concerns can result in account termination.
Resellers have to charge a minimum of ninety-seven dollars monthly per sub-account, limiting pricing versatility.
Selling life time accessibility for an one-time fee is banned without previous authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is offered straight from the dashboard via the Assistance and live conversation buttons.
When you register for a trial, you obtain free access to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And yes, they actually answer calls.
I did contact their technological support team for aid with creating funnels and web sites, which I had actually browsed extensively for. The action arrived within twenty-four hours, and the follow-ups were exceptional. The support representative absolutely showed deep expertise of the system, which is always important.
Regarding layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven dollar month-to-month prepare for detailed agency requirements. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For assistance, anticipate a vivid Facebook Group community, paid onboarding, and a done-for-you setup option also available for a cost.
There’s continuous real-time chat readily available directly from your GHL control panel, along with helpful paperwork for self-service help.
Setup plans are available for an added price, including a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you call for.
You may presume the unlimited plan includes unlimited email capability. Various users have actually complained concerning unforeseen credit card fees for sending out emails from their web servers without clear openness.
Final thought: Shaun Clark GoHighLevel
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing stack with strong CRM and automation features.
However, stay familiar with its confusing interface, possible email deliverability issues, and added costs for email quantity.
If you can endure the harsh sides and largely serve company customers, GHL offers sensible value– however guarantee you evaluate email deliverability before fully committing.
Right here’s one crucial consideration:
If you’re dedicating to it, be prepared to spend added money on a separate email marketing software as a result of deliverability issues and bugs.