GoHighLevel settings itself as a thorough marketing and sales collection developed specifically for digital agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation workflows into one plan. The core promise? Change your scattered toolkit with a solitary system that takes care of client engagement and service procedures from start to finish Keap vs GoHighLevel
I have actually constantly gravitated toward combined platforms for digital business.
That’s specifically why devices like ClickFunnels captured my focus years earlier.
But we’re currently in 2026, and the landscape has actually moved drastically.
After investing considerable time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll additionally take a look at just how it measures up against contending systems.
By doing this, you can purchase decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Remedy: GoHighLevel merges critical sales and marketing capacities, eliminating the demand for several different registrations.
Text Messaging Capability: Bidirectional SMS communication offers more powerful engagement than traditional email strategies.
Effective CRM System: The get in touch with management features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting audiences, managing get in touches with, and structure custom-made procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels choices that typically start over one hundred fifty bucks regular monthly. However, email expenses can collect rapidly, which I’ll attend to shortly.
Integration Capacities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complex Interface: The interface felt counterintuitive, with arrangement choices spread throughout the system and simple tasks like funnel modifying needing unnecessarily intricate steps.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, indicating a listing of thirty thousand customers might press your regular monthly expense past 3 hundred dollars. Integrated with overage charges and third-party integration requirements like Mailgun, real month-to-month costs reached somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Troubles: Numerous customers have actually documented severe automation malfunctions, including emails being supplied to incorrect receivers or sent multiple times to the same person.
Email Shipment Obstacles: Their email framework depends on Mailgun, and numerous users transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This stands for an important weak point that might at some point press you towards different services.
Generalist Approach: While automation features are durable, rivals give better depth in training course production and community building features. That stated, Kajabi charges one hundred forty-nine dollars or more monthly for hosting greater than three items.
My Profits Analysis
GoHighLevel gives a qualified unified system for marketing, sales, and client partnership management at a practical base rate point.
However allow’s get real concerning something essential.
A lot of users watch it primarily as a CRM or funnel builder instead of an email-focused platform.
Numerous customers regularly report deliverability issues with the email features, so factor that in if email marketing stands for a core element of your method.
Those surprise email sending out costs have actually blindsided numerous individuals also.
The system really succeeds for agencies thinking about re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and thorough customer monitoring tools, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel aspires to work as an all-encompassing system addressing most electronic sales and marketing needs for your agency.
The platform includes email marketing capacities, program development tools, workflow automation, CRM functionality, website structure, landing page production, and added features.
Its mentioned goal is changing every other device currently in your pile, and the firm makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears affordable in the beginning glimpse: ninety-seven dollars and 2 hundred ninety-seven dollars monthly.
However is that the complete photo? Allow’s explore better.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a clean and seemingly instinctive design that appears inviting at first.
Nonetheless, the majority of individuals encounter difficulties with the messy interface and senseless company of features.
For instance:
The platform utilizes 3 unique setups panels for taking care of different arrangement elements– overall settings, specific settings, and item settings Keap vs GoHighLevel
Bizarrely, the links to these important settings are positioned on contrary sides of the display, developing unneeded confusion and aggravation.
Even with added data inhabited, the control panel maintains a tidy and well-structured look.
I appreciate the capacity to create several control panels for organizing various reports into different views.
This feature verifies especially useful when keeping different perspectives for the account proprietor versus sub-accounts representing your consumers.
As I pointed out earlier, GoHighLevel has various rough edges in terms of user interface and user experience, and the underlying codebase appears less than immaculate.
Structure Funnels in GoHighLevel
To construct a client’s site, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their information.
After finishing this step, button to the freshly developed sub-account, browse to Sites, then choose Funnels. Do not stress if this feels confusing– it took me a number of efforts prior to comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates readily available to accelerate your first setup.
Based on my experience, you won’t call for extensive expertise to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates yourself or request GoHighLevel to handle personalization for you.
I picked the self-customization route because I intended to produce thorough, custom funnels from the ground up using the drag-and-drop builder. You simply add the consecutive actions.
I specifically value these capacities:
GHL’s Pictures feature makes it possible for instant funnel cloning throughout accounts, saving substantial setup time.
Efficient testing with rapid step duplication and split screening functionality.
Real-time notifications regarding lead activities keep you informed without constant hands-on monitoring.
I especially value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated rules for progressing leads simplifies follow-up processes.
To further simplify movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel makes it possible for web page development from square one or template selection for customization making use of the user-friendly drag-and-drop building contractor.
You’re likewise free to include prefabricated web page sections as wanted. Conversely, make use of custom-made code to produce specific features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply somewhat a lot more, consisting of:
A more comprehensive option of custom-made typefaces and typography options
Advanced message animations
Comprehensive widget library
Advanced history capacities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will certainly confirm sufficient for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free functionality.
I likewise appreciate the capability to develop “global sections” or page areas that automatically inhabit when developing new pages, conserving time and guaranteeing constant branding throughout. An additional Elementor-like function I value.
With Brand Boards located under Marketing, you can achieve the same for message elements and various other branding fundamentals.
The stats web page shows whatever taking place on your sub-account’s website, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert costs. You’ll pay one cent per email past your strategy’s allocation, which accumulates rapidly with larger subscriber lists. Many users need third-party solutions like Mailgun for boosted deliverability, pushing real prices considerably beyond the marketed registration cost.
Now pertaining to the features:
GoHighLevel allows email campaign and series creation with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to check recipient actions and cause computerized interactions.
You can save, send, or routine emails for optimal distribution times.
This shows valuable for reaching your target market when they’re more than likely to open messages.
Here’s where the situation degrades substantially.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC solution might have reduced distribution prices.
Evaluating GoHighLevel’s email deliverability prior to full commitment is suggested, as many individuals have actually reported about thirty percent lower delivery rates compared to their previous email marketing systems.
Now, I heard there are over four hundred adjustable email templates available on HighLevel. In spite of extensive searches of the Template Library, I could not find them within a sub-account in Sub-Account Mode.
A respectable selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only located six basic templates and the alternative to develop and conserve email templates from scratch for reuse in various other campaigns.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not specifically outstanding, yet not horrible either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, Keap vs GoHighLevel
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide insights right into email campaign efficiency. This helps you profit from opportunities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project development tracking and watching previous communications.
The workflow automation function aids enhance tasks like contact monitoring, division, and lead improvement via your pipeline.
This represents a substantial benefit: GoHighLevel helps with interesting communications with leads through text messages, voicemail declines, and Facebook Messenger. This flexibility implies connecting with various client sections through their liked communication channels.
Be aware, however– SMS fees use separately from the registration fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, conserve, edit, routine, message, and assess social networks web content across different networks.
It functions as a strong replacement for social media scheduling devices like Buffer, SproutSocial, and Hootsuite– without extra expenses.
But that’s not everything; the CRM device additionally provides numerous handy features:
Arrange appointments directly within the system from the Calendars area.
Combine multi-channel interactions to sustain your clients’ preferred interaction techniques and relationship-building approaches.
Use tags and wise checklists to section clients for more targeted campaigns.
Include comprehensive client information per entrance under the Opportunity tab, giving more clear understanding of your potential customers, leads, and customers as they advance via your visual pipeline.
Advanced lead racking up helps prioritize lead nurturing based on their activities throughout your pipeline.
Currently allow’s discuss the essential products and services you can sell utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive training courses, complete with memberships, areas, and relevant resources.
GHL additionally enables physical item sales making use of shopping web pages, like Systeme. However, dropshipping is not offered.
GoHighLevel programs support numerous web content layouts, consisting of audio, video, and records.
This suggests accommodating different discovering styles and appealing to a more comprehensive trainee base.
Plus, it allows importing training courses from Kajabi, adding much more adaptability to your course development initiatives.
In my experience, dedicated on the internet training course devices like Kajabi, LearnWorlds, and Thinkific offer much more advanced options. These include course leaking, social profiles, and advanced community building and monitoring tools. Nonetheless, GHL’s offerings will certainly suffice for several developers.
GoHighLevel additionally gives course certifications and different settlement options, including time payment plan and free courses.
You can quickly connect your courses to your neighborhood for quick gain access to and to enhance monetization possibility.
What I especially appreciate is just how simple it is to integrate training course products directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and extra.
This is just one of my favorite aspects of Kajabi also.
Reputation Management Features
On the internet ratings hold important significance, and GoHighLevel recognizes this fact.
The platform immediately sends out evaluation demands by means of SMS, email, and QR code following deals.
This feature guarantees you don’t miss opportunities to construct reliability and depend on with your target market.
You can additionally monitor on-line reviews regarding your services or organization, permitting proper reactions.
For instance, you can redirect adverse responses to an exclusive kind prior to public uploading.
Alternatively, you can pick who can leave remarks based on their ranking.
This technique encourages you to involve directly with customers to fix issues without harming your online reputation.
Plus, GoHighLevel streamlines issues by permitting you to evaluate client comments throughout different platforms– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Choices
The platform supports standard integration options across repayment processing, social networks and Zapier.
In addition, the App Market, featuring both paid and cost-free application assimilations, is accessible in Agency Mode for account owners along with for your customers in sub-account setting.
I located about three hundred fifty apps across various organization categories, consisting of SMS and live chat combinations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and manage appointments and scheduling with Google Schedule.
And also, QuickBooks integration is offered for financial monitoring, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Crucial note: You’ll need Agency Mode accessibility via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no extra price
API gain access to for incorporating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also resell other software application options to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks regular monthly for each client.
This means you’ll require at the very least five customers restoring monthly to break even. Any extra clients beyond that add straight to your revenue.
The devices you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market applications such as AWeber, Constant Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Customized structures
Ready-made pictures
Pre-built integrations
Automated process
Without these enhancements, customers could choose GoHighLevel directly as opposed to paying your costs.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications permit taking care of all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL pages.
In total, these are 3 various mobile applications you can choose from based on your goals.
Nevertheless, you need to understand:
Resellers are in charge of customer support and disputes; failure to deal with issues can cause account discontinuation.
Resellers should bill at the very least ninety-seven dollars monthly per sub-account, restricting pricing versatility.
Selling life time accessibility for an one-time cost is restricted without prior authorization.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is readily available directly from the control panel with the Help and live conversation switches.
As soon as you register for a trial, you gain open door to a welcome training course, onboarding video tutorials, and a contact number for assistance. And indeed, they in fact respond to phone calls.
I did contact their technological assistance team for assistance with developing funnels and internet sites, which I had browsed extensively for. The response showed up within twenty-four hours, and the follow-ups were superb. The support agent absolutely showed deep knowledge of the platform, which is constantly valuable.
Concerning layaway plan, there’s a durable Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and much more.
Still, you’ll likely intend to think about updating to both hundred ninety-seven dollar monthly plan for extensive agency requirements. With this strategy, you can additionally re-sell the GHL system as a SaaS.
For support, expect a vivid Facebook Group community, paid onboarding, and a done-for-you setup alternative likewise readily available for a fee.
There’s ongoing live conversation readily available straight from your GHL control panel, in addition to helpful documents for self-service aid.
Setup plans are offered for an added cost, consisting of a two hundred ninety-seven dollar choice for HIPAA conformity if that’s something you require.
You may think the unlimited plan includes unlimited email performance. Various users have actually whined regarding unexpected bank card fees for sending out emails from their servers without clear openness.
Conclusion: Keap vs GoHighLevel
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
Nevertheless, remain knowledgeable about its clunky user interface, possible email deliverability issues, and additional costs for email quantity.
If you can tolerate the harsh edges and mostly serve business clients, GHL supplies affordable value– but guarantee you test email deliverability before completely devoting.
Below’s one vital consideration:
If you’re committing to it, be prepared to invest additional cash on a separate email marketing software program as a result of deliverability problems and insects.