GoHighLevel placements itself as a thorough marketing and sales suite built especially for electronic agencies. It bundles with each other CRM abilities, email campaigns, training course hosting, and automation workflows into one bundle. The core guarantee? Change your spread toolkit with a single system that handles client engagement and business operations throughout Is GoHighLevel Only For Agencies
I’ve constantly gravitated toward unified platforms for digital commerce.
That’s specifically why devices like ClickFunnels captured my interest years ago.
But we’re now in 2026, and the landscape has actually moved significantly.
After spending significant time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll likewise examine how it measures up against completing platforms.
In this manner, you can buy decision you’ll feel confident about long-lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel combines essential sales and marketing abilities, removing the requirement for multiple different registrations.
Text Messaging Functionality: Bidirectional SMS interaction offers stronger interaction than conventional email strategies.
Effective CRM System: The call monitoring features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capacities for segmenting audiences, taking care of calls, and structure personalized procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels options that typically begin above one hundred fifty bucks regular monthly. However, email expenses can accumulate promptly, which I’ll deal with quickly.
Integration Capabilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated User interface: The user interface really felt counterintuitive, with configuration alternatives scattered throughout the system and uncomplicated tasks like funnel editing requiring unnecessarily complex actions.
Email Program Expenditures Escalate: You’re charged one cent per email message, suggesting a checklist of thirty thousand subscribers might press your regular monthly expense beyond 3 hundred dollars. Combined with overage charges and third-party integration demands like Mailgun, actual monthly expenses climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Several customers have actually recorded serious automation breakdowns, consisting of emails being provided to incorrect receivers or sent out numerous times to the exact same person.
Email Distribution Difficulties: Their email framework relies on Mailgun, and various customers transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability prices. This stands for a vital weakness that could eventually push you towards different options.
Generalist Technique: While automation features are durable, rivals supply higher deepness in program creation and community building features. That stated, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting more than three items.
My Bottom Line Evaluation
GoHighLevel gives a qualified unified system for marketing, sales, and customer relationship management at a sensible base price factor.
However let’s obtain real regarding something essential.
The majority of users view it mostly as a CRM or funnel builder instead of an email-focused system.
Many individuals constantly report deliverability troubles with the email features, so aspect that in if email marketing stands for a core part of your technique.
Those surprise email sending out charges have blindsided lots of users also.
The system genuinely succeeds for agencies curious about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and extensive client administration devices, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires serve as an all-encompassing system resolving most electronic sales and marketing requirements for your agency.
The system includes email marketing capacities, program development devices, workflow automation, CRM functionality, web site structure, landing page production, and additional features.
Its specified objective is replacing every other tool currently in your pile, and the company makes no apologies concerning that ambition.
Consider this scenario:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other services.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears affordable at first look: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
But is that the complete image? Allow’s explore additionally.
Navigating the GoHighLevel Interface
The GoHighLevel control panel provides a clean and relatively intuitive format that appears inviting at first.
Nonetheless, the majority of users encounter difficulties with the messy user interface and senseless company of features.
As an example:
The platform uses 3 unique setups panels for managing various configuration aspects– total settings, individual settings, and item setups Is GoHighLevel Only For Agencies
Bizarrely, the links to these critical settings are placed on opposite sides of the screen, producing unneeded confusion and disappointment.
Even with added data occupied, the control panel maintains a clean and well-structured appearance.
I appreciate the capacity to create numerous control panels for organizing different records right into separate sights.
This feature shows especially valuable when keeping various perspectives for the account owner versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel has various harsh edges in terms of interface and individual experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To construct a client’s site, develop landing pages, or produce a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their information.
After completing this step, button to the recently developed sub-account, browse to Sites, after that select Funnels. Don’t stress if this really feels complex– it took me a number of efforts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that enforce limitations.
Additionally, there are greater than one thousand funnel templates readily available to increase your preliminary configuration.
Based on my experience, you won’t call for considerable competence to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or demand GoHighLevel to deal with personalization for you.
I chose the self-customization route because I wished to create detailed, custom funnels from scratch making use of the drag-and-drop builder. You just include the sequential steps.
I specifically worth these capabilities:
GHL’s Pictures feature enables instant funnel duplicating throughout accounts, conserving significant setup time.
Effective testing with quick step duplication and split screening performance.
Real-time notifications concerning lead actions keep you notified without constant hand-operated checking.
I especially value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic regulations for advancing leads simplifies follow-up procedures.
To better simplify migrations, GHL gives a ClickFunnels import function for seamless funnel transfers.
Web Page and Site Building
GoHighLevel makes it possible for page development from square one or template choice for modification utilizing the intuitive drag-and-drop home builder.
You’re additionally complimentary to integrate prefabricated web page sections as preferred. Additionally, utilize customized code to produce specific functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use somewhat much more, including:
A wider choice of custom-made font styles and typography alternatives
Innovative message animations
Substantial widget collection
Advanced background abilities like parallax scrolling and video clip histories
However, I think HighLevel will certainly prove adequate for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical performance.
I also value the capacity to develop “international sections” or web page sections that automatically inhabit when developing brand-new pages, conserving time and making sure regular branding throughout. One more Elementor-like feature I value.
With Brand name Boards located under Marketing, you can complete the exact same for text components and various other branding fundamentals.
The data web page shows everything taking place on your sub-account’s site, consisting of web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert costs. You’ll pay one cent per email beyond your plan’s allotment, which builds up swiftly with bigger client checklists. Several users call for third-party solutions like Mailgun for enhanced deliverability, pushing real expenses considerably past the promoted registration rate.
Now concerning the features:
GoHighLevel enables email campaign and sequence production with triggers and automatic follow-up messages.
I value the capability to include trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and trigger automated interactions.
You can conserve, send, or schedule emails for optimal shipment times.
This proves important for reaching your audience when they’re probably to open up messages.
Below’s where the scenario wears away dramatically.
GoHighLevel suggests Mailgun for mass email sending, suggesting their LC service might have lower shipment prices.
Checking GoHighLevel’s email deliverability prior to full commitment is suggested, as many users have reported approximately thirty percent reduced delivery prices compared to their previous email marketing platforms.
Now, I listened to there more than four hundred adjustable email templates available on HighLevel. Despite thorough searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A good selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just located six fundamental templates and the option to create and conserve email templates from scratch for reuse in various other campaigns.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not especially remarkable, but not dreadful either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Is GoHighLevel Only For Agencies
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics provide insights right into email campaign performance. This helps you profit from opportunities or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting job progress tracking and watching previous communications.
The workflow automation feature helps simplify jobs like call management, division, and lead improvement through your pipeline.
This stands for a substantial advantage: GoHighLevel assists in appealing communications with leads through text, voicemail declines, and Facebook Messenger. This adaptability indicates getting in touch with different consumer segments through their favored communication channels.
Realize, however– SMS fees use individually from the membership fee.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, save, modify, routine, message, and assess social media sites web content across various networks.
It operates as a strong substitute for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without added costs.
Yet that’s not everything; the CRM device likewise offers numerous practical features:
Arrange visits straight within the system from the Calendars area.
Combine multi-channel interactions to support your customers’ recommended interaction techniques and relationship-building methods.
Use tags and smart checklists to segment customers for even more targeted projects.
Add extensive consumer data to every entrance under the Possibility tab, giving more clear understanding of your potential customers, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their activities throughout your pipeline.
Currently allow’s talk about the vital product or services you can market using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive courses, full with memberships, neighborhoods, and relevant sources.
GHL likewise makes it possible for physical item sales making use of ecommerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs support various material formats, including sound, video, and documents.
This indicates suiting various knowing styles and interesting a wider pupil base.
And also, it enables importing programs from Kajabi, including even more versatility to your program creation initiatives.
In my experience, committed online course devices like Kajabi, LearnWorlds, and Thinkific provide extra advanced options. These consist of program dripping, social accounts, and progressed area structure and administration tools. However, GHL’s offerings will suffice for numerous creators.
GoHighLevel also gives program certificates and different payment choices, consisting of installment plans and free courses.
You can conveniently link your courses to your area for quick access and to enhance money making possibility.
What I particularly appreciate is how uncomplicated it is to incorporate training course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my favored facets of Kajabi also.
Reputation Management Features
On-line scores hold critical relevance, and GoHighLevel recognizes this fact.
The system instantly sends evaluation requests using SMS, email, and QR code complying with transactions.
This function ensures you don’t miss chances to develop reliability and count on with your target market.
You can also keep an eye on on-line evaluations regarding your services or business, enabling ideal responses.
As an example, you can reroute unfavorable responses to a private form before public publishing.
Additionally, you can pick who can leave comments based on their ranking.
This method equips you to involve straight with clients to fix problems without damaging your track record.
Plus, GoHighLevel simplifies matters by permitting you to assess client comments throughout numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The system supports typical integration alternatives throughout repayment processing, social media and Zapier.
Additionally, the App Marketplace, featuring both paid and complimentary application integrations, is accessible in Agency Mode for account proprietors in addition to for your clients in sub-account mode.
I found roughly 3 hundred fifty applications throughout various company groups, including SMS and live conversation combinations, social media sites, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for financial management, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key attractions.
Vital note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra price
API gain access to for integrating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also market various other software program solutions to your consumers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for each and every customer.
This suggests you’ll need at the very least 5 clients renewing monthly to recover cost. Any type of added customers beyond that contribute straight to your revenue.
The tools you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market applications such as AWeber, Consistent Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Customized structures
Prefabricated photos
Pre-built combinations
Automated operations
Without these additions, clients may choose GoHighLevel directly instead of paying your costs.
The SaaS Mode includes white-label choices for:
iPhone application
Android application
Desktop computer application
These apps enable handling all social media, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your top quality GHL pages.
In overall, these are three various mobile applications you can pick from based on your objectives.
However, you need to recognize:
Resellers are in charge of customer support and conflicts; failing to solve concerns can lead to account discontinuation.
Resellers need to charge at least ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Selling life time gain access to for an one-time cost is banned without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is offered directly from the dashboard via the Help and live conversation switches.
Once you sign up for a test, you acquire open door to a welcome course, onboarding video clip tutorials, and a phone number for assistance. And indeed, they in fact answer calls.
I did contact their technological assistance team for support with developing funnels and internet sites, which I had looked thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were outstanding. The assistance representative absolutely showed deep knowledge of the system, which is constantly useful.
Concerning payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven buck monthly prepare for thorough agency requirements. With this plan, you can also re-sell the GHL platform as a SaaS.
For support, expect a vivid Facebook Team community, paid onboarding, and a done-for-you setup option also offered for a fee.
There’s ongoing live chat available straight from your GHL dashboard, along with practical documentation for self-service help.
Configuration plans are readily available for an extra price, consisting of a 2 hundred ninety-seven buck option for HIPAA conformity if that’s something you require.
You may think the unlimited plan includes unlimited email functionality. Numerous users have complained regarding unforeseen charge card fees for sending emails from their servers without clear openness.
Conclusion: Is GoHighLevel Only For Agencies
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, remain knowledgeable about its cumbersome interface, possible email deliverability concerns, and extra expenses for email quantity.
If you can endure the harsh edges and primarily serve company customers, GHL offers reasonable worth– yet guarantee you examine email deliverability before completely committing.
Right here’s one crucial factor to consider:
If you’re devoting to it, be prepared to spend additional cash on a separate email marketing software application as a result of deliverability issues and bugs.