GoHighLevel placements itself as an extensive marketing and sales collection constructed especially for digital agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation process right into one bundle. The core assurance? Replace your scattered toolkit with a solitary system that handles client interaction and service operations from beginning to end Is GoHighLevel a CMS
I’ve always gravitated toward combined platforms for digital commerce.
That’s specifically why tools like ClickFunnels caught my attention years ago.
Yet we’re currently in 2026, and the landscape has moved dramatically.
After spending considerable time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll also take a look at how it measures up versus contending platforms.
By doing this, you can make a purchasing choice you’ll feel great regarding long-term.
The Elements of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel combines vital sales and marketing capabilities, removing the need for multiple different memberships.
Text Messaging Performance: Bidirectional SMS communication supplies stronger involvement than traditional email strategies.
Powerful CRM System: The call management features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting audiences, taking care of calls, and structure customized processes.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels choices that usually start over one hundred fifty dollars regular monthly. Nonetheless, email costs can collect swiftly, which I’ll deal with quickly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Components of GoHighLevel
Confusing User interface: The user interface really felt counterintuitive, with setup alternatives spread throughout the platform and uncomplicated tasks like funnel modifying calling for needlessly intricate steps.
Email Program Expenditures Escalate: You’re charged one cent per email message, suggesting a listing of thirty thousand clients might push your monthly expense past 3 hundred dollars. Integrated with excess costs and third-party integration requirements like Mailgun, actual regular monthly prices reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Several individuals have recorded significant automation malfunctions, including emails being delivered to wrong recipients or sent out multiple times to the exact same individual.
Email Shipment Challenges: Their email facilities relies on Mailgun, and countless customers transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability rates. This stands for an important weak point that could at some point push you towards different remedies.
Generalist Technique: While automation features are durable, competitors give higher depth in program development and neighborhood structure features. That claimed, Kajabi bills one hundred forty-nine bucks or more month-to-month for hosting greater than 3 products.
My Profits Analysis
GoHighLevel provides a capable unified system for marketing, sales, and customer relationship administration at a practical base rate point.
But allow’s get actual concerning something vital.
Most users view it largely as a CRM or funnel builder instead of an email-focused platform.
Numerous individuals consistently report deliverability issues with the email features, so aspect that in if email marketing represents a core element of your strategy.
Those shock email sending charges have actually blindsided many users as well.
The platform truly excels for agencies curious about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and detailed client management tools, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to work as an all-inclusive system dealing with most digital sales and marketing needs for your agency.
The platform consists of email marketing capabilities, course development devices, workflow automation, CRM capability, website structure, landing page development, and additional features.
Its stated goal is replacing every other device currently in your pile, and the firm makes no apologies about that passion.
Consider this circumstance:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL unique contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing shows up practical in the beginning glimpse: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
But is that the complete photo? Allow’s examine better.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and apparently user-friendly layout that shows up welcoming originally.
Nonetheless, most of users encounter difficulties with the cluttered interface and not logical organization of features.
As an example:
The system uses three distinctive setups panels for managing various setup elements– overall setups, private setups, and item settings Is GoHighLevel a CMS
Bizarrely, the web links to these vital setups are positioned on contrary sides of the screen, developing unneeded complication and frustration.
Despite having extra data populated, the control panel maintains a clean and well-structured appearance.
I value the ability to produce several control panels for arranging different reports right into separate sights.
This feature verifies particularly important when preserving different point of views for the account proprietor versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel includes many harsh edges in regards to user interface and user experience, and the underlying codebase appears less than pristine.
Structure Funnels in GoHighLevel
To construct a client’s site, create landing pages, or create a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their details.
After finishing this step, switch to the recently developed sub-account, browse to Sites, then pick Funnels. Don’t stress if this really feels complicated– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that enforce limitations.
Furthermore, there are more than one thousand funnel templates readily available to increase your initial configuration.
Based upon my experience, you will not call for extensive experience to develop landing pages and sales funnels using GoHighLevel.
You have the alternative to tailor templates on your own or request GoHighLevel to handle personalization for you.
I selected the self-customization path since I intended to produce comprehensive, custom funnels from scratch making use of the drag-and-drop builder. You merely include the sequential steps.
I particularly worth these abilities:
GHL’s Snapshots feature allows instant funnel cloning across accounts, conserving considerable setup time.
Reliable testing through fast step replication and split screening performance.
Real-time notices about lead actions keep you notified without continuous hands-on monitoring.
I specifically appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated rules for advancing leads improves follow-up processes.
To additionally simplify migrations, GHL offers a ClickFunnels import function for seamless funnel transfers.
Page and Site Building
GoHighLevel allows web page creation from square one or template choice for customization utilizing the user-friendly drag-and-drop building contractor.
You’re additionally cost-free to include prefabricated page areas as preferred. Conversely, use personalized code to produce specific functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly more, consisting of:
A wider choice of custom-made font styles and typography alternatives
Innovative text computer animations
Substantial widget library
Advanced history abilities like parallax scrolling and video backgrounds
However, I believe HighLevel will verify adequate for the majority of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free functionality.
I also appreciate the capability to create “worldwide sections” or page areas that automatically inhabit when producing brand-new web pages, saving time and guaranteeing constant branding throughout. One more Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the very same for text components and other branding basics.
The statistics page presents everything taking place on your sub-account’s web site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant concealed costs. You’ll pay one cent per email beyond your strategy’s allowance, which builds up rapidly with larger subscriber listings. Lots of users need third-party solutions like Mailgun for enhanced deliverability, pressing real costs considerably beyond the advertised subscription cost.
Currently relating to the features:
GoHighLevel permits email campaign and series development with triggers and automated follow-up messages.
I appreciate the ability to add trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and activate automatic interactions.
You can conserve, send, or routine emails for ideal delivery times.
This proves valuable for reaching your target market when they’re more than likely to open up messages.
Right here’s where the scenario wears away dramatically.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC solution may have lower shipment rates.
Examining GoHighLevel’s email deliverability before complete commitment is a good idea, as several users have actually reported roughly thirty percent reduced delivery rates contrasted to their previous email marketing platforms.
Currently, I heard there more than four hundred adjustable email templates available on HighLevel. In spite of thorough searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A good selection of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I just found six standard templates and the alternative to develop and save email templates from scratch for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not especially outstanding, yet not awful either.
However, I do appreciate that GHL integrates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Is GoHighLevel a CMS
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics supply understandings into email campaign performance. This assists you take advantage of opportunities or address potential troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing task development tracking and viewing previous interactions.
The workflow automation feature helps enhance jobs like contact administration, division, and lead improvement with your pipeline.
This stands for a considerable advantage: GoHighLevel helps with engaging communications with leads through text messages, voicemail drops, and Facebook Messenger. This versatility implies getting in touch with various customer sections via their preferred communication channels.
Understand, however– SMS fees apply separately from the registration cost.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, save, modify, schedule, article, and evaluate social networks material throughout numerous networks.
It works as a strong replacement for social networks scheduling devices like Barrier, SproutSocial, and Hootsuite– without added expenses.
However that’s not whatever; the CRM device also supplies several helpful features:
Arrange appointments directly within the platform from the Calendars section.
Combine multi-channel interactions to support your customers’ preferred communication approaches and relationship-building strategies.
Use tags and clever checklists to segment consumers for more targeted campaigns.
Include substantial consumer data to each entrance under the Chance tab, providing more clear understanding of your potential customers, leads, and consumers as they progress with your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based on their activities throughout your pipeline.
Currently allow’s discuss the essential products and services you can offer utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and detailed programs, complete with memberships, areas, and associated resources.
GHL also makes it possible for physical product sales utilizing shopping pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel courses support various material formats, consisting of audio, video, and files.
This means fitting various discovering styles and attracting a wider pupil base.
And also, it allows importing courses from Kajabi, adding much more versatility to your course development efforts.
In my experience, committed online program devices like Kajabi, LearnWorlds, and Thinkific offer much more innovative alternatives. These consist of training course leaking, social accounts, and advanced neighborhood structure and management tools. Nevertheless, GHL’s offerings will certainly be enough for lots of creators.
GoHighLevel also gives training course certifications and different payment choices, including installment plans and free courses.
You can conveniently attach your courses to your community for quick gain access to and to improve monetization possibility.
What I especially value is how uncomplicated it is to incorporate program products straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my favored aspects of Kajabi as well.
Reputation Management Features
On-line rankings hold essential relevance, and GoHighLevel identifies this truth.
The platform instantly sends out review demands using text, email, and QR code complying with deals.
This attribute guarantees you don’t miss chances to build trustworthiness and count on with your audience.
You can likewise monitor online testimonials regarding your services or business, allowing appropriate actions.
For example, you can reroute adverse feedback to a private kind before public uploading.
Alternatively, you can pick that can leave comments based on their rating.
This technique empowers you to engage straight with customers to settle issues without harming your online reputation.
Plus, GoHighLevel simplifies issues by enabling you to assess customer comments across various systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Options
The system supports typical integration choices throughout settlement processing, social networks and Zapier.
Furthermore, the App Marketplace, including both paid and free app integrations, comes in Agency Mode for account owners along with for your customers in sub-account setting.
I located approximately three hundred fifty apps across various company classifications, consisting of SMS and live chat assimilations, social networks, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle consultations and scheduling with Google Calendar.
And also, QuickBooks integration is available for financial administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key attractions.
Crucial note: You’ll need Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly offers:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no additional price
API accessibility for integrating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise resell various other software application options to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars monthly for each and every customer.
This indicates you’ll need a minimum of 5 customers renewing regular monthly to break even. Any type of added customers beyond that add straight to your revenue.
The tools you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry apps such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Personalized structures
Prefabricated photos
Pre-built combinations
Automated workflows
Without these enhancements, clients might pick GoHighLevel straight as opposed to paying your premium.
The SaaS Mode consists of white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications permit handling all social media, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your top quality GHL pages.
In total, these are three different mobile applications you can pick from based on your goals.
Nonetheless, you require to recognize:
Resellers are in charge of consumer support and conflicts; failing to solve issues can lead to account termination.
Resellers need to charge at the very least ninety-seven dollars regular monthly per sub-account, limiting pricing flexibility.
Selling lifetime gain access to for a single cost is banned without previous approval.
Pricing Structure and Support Plans
I value that HighLevel’s support is readily available straight from the dashboard via the Help and live conversation buttons.
Once you register for a trial, you gain free access to a welcome course, onboarding video tutorials, and a phone number for support. And yes, they actually address calls.
I did call their technological support group for assistance with developing funnels and sites, which I had actually searched thoroughly for. The action arrived within twenty-four hours, and the follow-ups were outstanding. The support representative absolutely demonstrated deep understanding of the platform, which is constantly valuable.
Concerning layaway plan, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited contacts, emails, products, funnels, and extra.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck regular monthly prepare for detailed agency needs. With this plan, you can additionally market the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Team community, paid onboarding, and a done-for-you setup choice likewise readily available for a charge.
There’s around-the-clock live conversation offered directly from your GHL dashboard, together with helpful paperwork for self-service support.
Arrangement plans are readily available for an extra cost, consisting of a 2 hundred ninety-seven buck alternative for HIPAA conformity if that’s something you call for.
You may presume the unlimited plan consists of unlimited email functionality. Different users have whined regarding unexpected bank card charges for sending out emails from their servers without clear transparency.
Final thought: Is GoHighLevel a CMS
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
Nevertheless, remain knowledgeable about its cumbersome interface, possible email deliverability problems, and added expenses for email quantity.
If you can endure the rough edges and mainly serve service clients, GHL offers reasonable worth– however ensure you evaluate email deliverability prior to fully devoting.
Right here’s one critical factor to consider:
If you’re devoting to it, be prepared to invest extra cash on a different email marketing software program because of deliverability problems and insects.