GoHighLevel positions itself as a thorough marketing and sales collection built particularly for digital agencies. It bundles together CRM capacities, email campaigns, course hosting, and automation process right into one bundle. The core pledge? Change your scattered toolkit with a solitary platform that takes care of customer interaction and service procedures from start to finish GoHighLevel Webhooks
I have actually constantly inclined combined systems for digital business.
That’s precisely why devices like ClickFunnels caught my focus years ago.
Yet we’re now in 2026, and the landscape has moved considerably.
After spending substantial time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll additionally examine just how it measures up versus competing systems.
By doing this, you can purchase choice you’ll feel great concerning lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel combines critical sales and marketing abilities, removing the requirement for several different memberships.
Text Messaging Performance: Bidirectional SMS interaction offers more powerful interaction than traditional email approaches.
Powerful CRM System: The call management features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting target markets, taking care of contacts, and building customized processes.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels options that typically start above one hundred fifty bucks monthly. Nonetheless, email costs can build up rapidly, which I’ll attend to quickly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Components of GoHighLevel
Complex User interface: The interface really felt counterintuitive, with arrangement choices spread throughout the platform and straightforward jobs like funnel editing needing needlessly intricate steps.
Email Broadcast Expenditures Intensify: You’re billed one cent per email message, implying a listing of thirty thousand customers could push your monthly bill past 3 hundred dollars. Combined with excess costs and third-party integration needs like Mailgun, actual regular monthly expenses climbed to somewhere between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Problems: Several users have documented serious automation malfunctions, including emails being supplied to wrong recipients or sent out numerous times to the same individual.
Email Distribution Obstacles: Their email infrastructure relies on Mailgun, and numerous customers transitioning from other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This represents an essential weak point that can eventually push you toward alternative services.
Generalist Approach: While automation features are durable, rivals give better deepness in program production and area structure features. That claimed, Kajabi bills one hundred forty-nine bucks or more monthly for hosting more than 3 items.
My Profits Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and client partnership management at a practical base price point.
Yet let’s get actual concerning something important.
A lot of users view it largely as a CRM or funnel builder rather than an email-focused system.
Many individuals continually report deliverability troubles with the email features, so element that in if email marketing stands for a core part of your method.
Those shock email sending out fees have actually blindsided several customers too.
The platform absolutely succeeds for agencies curious about marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and extensive customer administration devices, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel aspires to function as a comprehensive system resolving most electronic sales and marketing demands for your agency.
The platform includes email marketing capabilities, training course creation tools, workflow automation, CRM performance, site building, landing page production, and added features.
Its specified goal is replacing every other tool currently in your pile, and the company makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel asserts it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing shows up practical at first glimpse: ninety-seven dollars and two hundred ninety-seven dollars monthly.
However is that the full photo? Allow’s check out further.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard provides a tidy and apparently intuitive design that shows up inviting originally.
Nonetheless, the majority of customers encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The system employs 3 unique settings panels for taking care of various setup aspects– overall setups, individual setups, and product setups GoHighLevel Webhooks
Bizarrely, the web links to these essential setups are positioned on opposite sides of the screen, developing unnecessary complication and irritation.
Despite extra information populated, the control panel maintains a tidy and well-structured appearance.
I value the capacity to produce several dashboards for arranging different reports into different sights.
This function shows specifically valuable when keeping different viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I mentioned previously, GoHighLevel consists of numerous rough edges in terms of interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To build a client’s site, create landing pages, or develop a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their information.
After completing this action, button to the newly produced sub-account, navigate to Websites, after that select Funnels. Do not worry if this feels confusing– it took me a number of efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce constraints.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your preliminary setup.
Based on my experience, you will not require considerable competence to build landing pages and sales funnels making use of GoHighLevel.
You have the alternative to customize templates on your own or demand GoHighLevel to deal with personalization for you.
I chose the self-customization path due to the fact that I wanted to produce in-depth, custom funnels from the ground up using the drag-and-drop building contractor. You merely add the consecutive steps.
I especially value these capabilities:
GHL’s Pictures include makes it possible for instant funnel cloning across accounts, saving substantial configuration time.
Efficient testing with quick action replication and split testing capability.
Real-time alerts about lead activities keep you notified without constant hand-operated checking.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for advancing leads improves follow-up procedures.
To additionally streamline movements, GHL provides a ClickFunnels import function for smooth funnel transfers.
Web Page and Website Building
GoHighLevel allows web page production from scratch or template choice for personalization using the user-friendly drag-and-drop building contractor.
You’re likewise cost-free to include ready-made web page sections as wanted. Additionally, utilize custom code to create customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide slightly much more, consisting of:
A wider selection of customized typefaces and typography options
Sophisticated text animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will confirm enough for most of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient functionality.
I additionally appreciate the capacity to develop “global sections” or web page areas that immediately inhabit when producing new web pages, saving time and making sure consistent branding throughout. Another Elementor-like function I value.
With Brand name Boards found under Marketing, you can complete the same for message components and other branding basics.
The statistics web page presents every little thing taking place on your sub-account’s web site, consisting of page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden expenditures. You’ll pay one cent per email beyond your plan’s allocation, which builds up swiftly with larger subscriber checklists. Numerous individuals need third-party solutions like Mailgun for boosted deliverability, pushing real prices significantly beyond the promoted membership price.
Currently relating to the features:
GoHighLevel enables email campaign and series creation with triggers and automatic follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, allowing you to keep track of recipient activities and set off automatic interactions.
You can conserve, send, or timetable emails for optimal shipment times.
This confirms useful for reaching your target market when they’re most likely to open messages.
Below’s where the scenario deteriorates dramatically.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution might have reduced delivery prices.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as several individuals have actually reported around thirty percent lower delivery prices compared to their previous email marketing platforms.
Currently, I listened to there more than four hundred customizable email templates readily available on HighLevel. In spite of comprehensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Mode.
A decent range of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only discovered 6 standard templates and the alternative to create and conserve email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not specifically outstanding, yet not awful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Webhooks
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics provide insights right into email campaign performance. This assists you capitalize on possibilities or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing job development tracking and viewing previous communications.
The workflow automation function assists enhance jobs like get in touch with management, division, and lead advancement through your pipeline.
This represents a significant benefit: GoHighLevel assists in engaging communications with leads via text messages, voicemail decreases, and Facebook Carrier. This versatility implies getting in touch with different client sections with their liked communication channels.
Realize, however– SMS charges apply independently from the registration charge.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, schedule, post, and examine social media sites content across various networks.
It works as a solid replacement for social media organizing tools like Buffer, SproutSocial, and Hootsuite– without additional costs.
But that’s not every little thing; the CRM tool additionally provides numerous handy features:
Set up consultations directly within the system from the Calendars section.
Combine multi-channel communications to support your clients’ preferred interaction approaches and relationship-building techniques.
Usage tags and clever lists to segment clients for even more targeted campaigns.
Add substantial consumer information per entrance under the Chance tab, supplying more clear understanding of your prospects, leads, and customers as they proceed via your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s review the vital services and products you can sell using GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive training courses, total with memberships, neighborhoods, and relevant resources.
GHL also makes it possible for physical product sales making use of shopping web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel courses support numerous web content layouts, consisting of audio, video clip, and files.
This indicates accommodating various learning styles and appealing to a more comprehensive student base.
Plus, it permits importing courses from Kajabi, including much more flexibility to your program creation efforts.
In my experience, devoted on the internet program tools like Kajabi, LearnWorlds, and Thinkific supply extra innovative choices. These consist of program dripping, social accounts, and progressed neighborhood building and administration devices. Nevertheless, GHL’s offerings will suffice for numerous developers.
GoHighLevel additionally offers training course certificates and numerous repayment alternatives, including installment plans and free courses.
You can easily attach your programs to your neighborhood for fast accessibility and to boost monetization capacity.
What I especially appreciate is how straightforward it is to integrate course products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my preferred elements of Kajabi too.
Reputation Management Features
On-line scores hold important value, and GoHighLevel recognizes this truth.
The platform instantly sends out testimonial requests through SMS, email, and QR code adhering to deals.
This function guarantees you don’t miss chances to build credibility and depend on with your target market.
You can likewise monitor on-line testimonials regarding your solutions or organization, enabling ideal reactions.
As an example, you can reroute adverse feedback to a private type prior to public publishing.
Conversely, you can choose who can leave remarks based on their rating.
This approach encourages you to involve straight with clients to settle concerns without damaging your track record.
And also, GoHighLevel simplifies matters by allowing you to review client feedback throughout numerous platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Alternatives
The platform sustains common integration alternatives across repayment handling, social networks and Zapier.
Additionally, the App Market, including both paid and free application combinations, is accessible in Agency Mode for account proprietors as well as for your customers in sub-account mode.
I discovered about 3 hundred fifty apps throughout various service categories, including SMS and live chat integrations, social media, and marketing automation tools.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and manage visits and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for economic administration, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Important note: You’ll need Agency Mode accessibility with the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly offers:
Complete sub-account rebranding and customization
Unlimited client sub-accounts at no additional cost
API accessibility for integrating outside devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can likewise resell various other software application solutions to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks regular monthly for each customer.
This indicates you’ll need at least 5 customers restoring regular monthly to recover cost. Any kind of added customers beyond that contribute straight to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Industry applications such as AWeber, Constant Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom structures
Ready-made snapshots
Pre-built combinations
Automated workflows
Without these additions, clients might choose GoHighLevel straight instead of paying your costs.
The SaaS Mode includes white-label choices for:
iPhone application
Android application
Desktop computer application
These applications permit taking care of all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your top quality GHL web pages.
In overall, these are 3 various mobile applications you can select from based upon your goals.
However, you require to comprehend:
Resellers are responsible for consumer support and disputes; failure to resolve issues can result in account termination.
Resellers should charge a minimum of ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Selling lifetime accessibility for an one-time cost is forbidden without prior authorization.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is offered directly from the dashboard with the Aid and live chat switches.
As soon as you sign up for a trial, you obtain free access to a welcome training course, onboarding video tutorials, and a phone number for support. And of course, they actually answer calls.
I did call their technical support group for help with creating funnels and sites, which I had browsed extensively for. The feedback arrived within twenty-four hours, and the follow-ups were excellent. The support rep definitely demonstrated deep knowledge of the platform, which is always valuable.
Pertaining to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and much more.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven buck month-to-month plan for thorough agency needs. With this strategy, you can also resell the GHL platform as a SaaS.
For assistance, anticipate a dynamic Facebook Group community, paid onboarding, and a done-for-you setup alternative also available for a charge.
There’s perpetual online chat offered straight from your GHL control panel, in addition to handy documentation for self-service aid.
Configuration plans are readily available for an additional expense, including a two hundred ninety-seven buck choice for HIPAA compliance if that’s something you require.
You may presume the unlimited plan includes unlimited email capability. Different users have actually whined about unexpected bank card fees for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel Webhooks
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing pile with strong CRM and automation features.
Nonetheless, continue to be knowledgeable about its confusing user interface, potential email deliverability concerns, and additional costs for email quantity.
If you can tolerate the harsh edges and largely offer company customers, GHL supplies sensible value– but ensure you examine email deliverability prior to completely dedicating.
Right here’s one vital consideration:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software due to deliverability problems and bugs.