GoHighLevel placements itself as a detailed marketing and sales collection constructed specifically for digital agencies. It bundles with each other CRM abilities, email campaigns, course hosting, and automation workflows into one plan. The core pledge? Change your scattered toolkit with a single platform that manages customer involvement and company procedures from beginning to end GoHighLevel Vs Shopify
I’ve constantly inclined merged systems for electronic business.
That’s precisely why devices like ClickFunnels caught my interest years ago.
Yet we’re now in 2026, and the landscape has actually shifted substantially.
After investing substantial time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll additionally check out how it measures up against competing platforms.
By doing this, you can make a purchasing decision you’ll feel great concerning lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines crucial sales and marketing capabilities, eliminating the need for multiple different registrations.
Text Messaging Functionality: Bidirectional SMS communication provides stronger interaction than traditional email methods.
Effective CRM System: The call management features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capabilities for segmenting target markets, handling get in touches with, and building custom-made procedures.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels options that normally begin above one hundred fifty bucks month-to-month. Nonetheless, email costs can gather rapidly, which I’ll address quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complex User interface: The user interface felt counterintuitive, with arrangement alternatives scattered throughout the platform and uncomplicated jobs like funnel modifying needing unnecessarily complicated actions.
Email Broadcast Expenses Rise: You’re billed one cent per email message, meaning a listing of thirty thousand clients could push your regular monthly costs beyond 3 hundred bucks. Integrated with overage charges and third-party integration demands like Mailgun, actual monthly costs climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Troubles: Several users have documented significant automation malfunctions, consisting of emails being provided to inaccurate recipients or sent several times to the same person.
Email Shipment Challenges: Their email infrastructure depends on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This stands for a vital weakness that might eventually push you towards alternative solutions.
Generalist Method: While automation features are durable, rivals offer higher deepness in training course development and community building features. That claimed, Kajabi bills one hundred forty-nine dollars or more monthly for hosting greater than three items.
My Profits Evaluation
GoHighLevel offers a capable unified platform for marketing, sales, and consumer partnership management at a practical base price factor.
Yet allow’s get actual concerning something crucial.
The majority of users watch it mainly as a CRM or funnel builder rather than an email-focused system.
Numerous customers regularly report deliverability troubles with the email features, so element that in if email marketing represents a core part of your method.
Those surprise email sending fees have actually blindsided lots of individuals as well.
The system genuinely stands out for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium rates, and thorough client administration tools, it’s architected particularly for agency development and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel aspires to act as an all-encompassing platform resolving most digital sales and marketing demands for your agency.
The system includes email marketing capabilities, training course creation tools, workflow automation, CRM capability, internet site structure, landing page creation, and added features.
Its stated goal is replacing every other tool currently in your pile, and the company makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinct contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing appears sensible in the beginning glimpse: ninety-seven dollars and two hundred ninety-seven dollars monthly.
But is that the full picture? Let’s examine additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and seemingly intuitive format that appears inviting initially.
Nevertheless, the majority of individuals encounter difficulties with the chaotic interface and not logical organization of features.
For example:
The system utilizes three unique setups panels for managing different setup elements– general settings, private settings, and item settings GoHighLevel Vs Shopify
Bizarrely, the links to these critical settings are placed on contrary sides of the display, developing unneeded complication and disappointment.
Even with added data occupied, the control panel maintains a clean and well-structured appearance.
I appreciate the ability to create numerous dashboards for organizing different reports into separate sights.
This attribute verifies specifically valuable when preserving various perspectives for the account proprietor versus sub-accounts representing your consumers.
As I discussed earlier, GoHighLevel consists of countless rough edges in terms of interface and customer experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To build a client’s site, establish landing pages, or produce a sales funnel within GoHighLevel, you have to first establish a sub-account by entering their info.
After completing this step, button to the freshly produced sub-account, navigate to Websites, after that select Funnels. Do not fret if this really feels confusing– it took me several efforts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that enforce constraints.
Additionally, there are more than one thousand funnel templates readily available to accelerate your first configuration.
Based on my experience, you won’t require extensive competence to build landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates on your own or request GoHighLevel to take care of personalization for you.
I chose the self-customization course due to the fact that I wanted to develop detailed, custom funnels from the ground up making use of the drag-and-drop contractor. You simply include the consecutive steps.
I especially value these capabilities:
GHL’s Pictures include allows immediate funnel cloning across accounts, saving considerable arrangement time.
Reliable testing via fast action duplication and split testing performance.
Real-time alerts regarding lead activities maintain you notified without constant manual checking.
I especially appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic guidelines for advancing leads simplifies follow-up procedures.
To additionally simplify movements, GHL gives a ClickFunnels import function for smooth funnel transfers.
Web Page and Web Site Construction
GoHighLevel enables page development from square one or template choice for personalization making use of the user-friendly drag-and-drop contractor.
You’re likewise cost-free to integrate prefabricated web page sections as desired. Conversely, make use of customized code to create customized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does provide a little much more, including:
A broader option of custom font styles and typography options
Sophisticated text animations
Comprehensive widget library
Advanced history capabilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will confirm enough for the majority of your customers.
The pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical performance.
I additionally appreciate the capability to develop “worldwide areas” or web page areas that immediately populate when developing brand-new pages, saving time and ensuring constant branding throughout. One more Elementor-like feature I value.
With Brand Boards found under Marketing, you can accomplish the very same for text elements and various other branding fundamentals.
The statistics web page displays whatever occurring on your sub-account’s website, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant covert costs. You’ll pay one cent per email past your plan’s allowance, which gathers quickly with larger subscriber lists. Several customers need third-party services like Mailgun for enhanced deliverability, pressing actual expenses considerably past the advertised registration rate.
Now concerning the features:
GoHighLevel allows email campaign and series development with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to monitor recipient actions and activate computerized interactions.
You can conserve, send, or schedule emails for ideal distribution times.
This verifies useful for reaching your target market when they’re most likely to open up messages.
Here’s where the circumstance degrades dramatically.
GoHighLevel advises Mailgun for mass email sending, recommending their LC service might have lower distribution prices.
Examining GoHighLevel’s email deliverability before complete dedication is suggested, as many customers have actually reported approximately thirty percent lower distribution prices compared to their previous email marketing systems.
Now, I heard there are over four hundred personalized email templates readily available on HighLevel. In spite of detailed searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I just discovered six fundamental templates and the alternative to develop and save email templates from scratch for reuse in various other campaigns.
Here’s what one template, called “Strategic Planning,” appears like inside the GHL email style editor:
Not particularly impressive, however not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Vs Shopify
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply understandings right into email campaign performance. This helps you capitalize on opportunities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting project development monitoring and watching past communications.
The workflow automation attribute assists simplify tasks like get in touch with management, segmentation, and lead improvement with your pipeline.
This stands for a considerable advantage: GoHighLevel helps with interesting interactions with leads via sms message, voicemail decreases, and Facebook Messenger. This flexibility indicates getting in touch with various customer sections through their preferred communication channels.
Be aware, however– SMS costs use independently from the registration charge.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, routine, blog post, and analyze social networks content across different networks.
It works as a strong replacement for social media sites organizing devices like Barrier, SproutSocial, and Hootsuite– without added costs.
But that’s not everything; the CRM device additionally offers a number of practical features:
Arrange appointments directly within the system from the Calendars area.
Combine multi-channel communications to sustain your customers’ favored communication methods and relationship-building techniques.
Usage tags and smart lists to sector customers for more targeted campaigns.
Include extensive customer information to each access under the Opportunity tab, providing clearer understanding of your leads, leads, and customers as they advance with your visual pipeline.
Advanced lead scoring helps focus on lead nurturing based on their actions throughout your pipeline.
Currently let’s review the crucial product or services you can sell using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough courses, full with memberships, communities, and associated sources.
GHL also makes it possible for physical product sales making use of shopping pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel training courses sustain numerous web content styles, consisting of sound, video, and documents.
This suggests accommodating various knowing styles and appealing to a broader pupil base.
Plus, it allows importing programs from Kajabi, including much more versatility to your course creation efforts.
In my experience, devoted on the internet training course tools like Kajabi, LearnWorlds, and Thinkific give a lot more advanced options. These include training course trickling, social accounts, and progressed community structure and management devices. However, GHL’s offerings will certainly be enough for numerous developers.
GoHighLevel additionally gives course certificates and various settlement choices, including installment plans and free courses.
You can easily link your courses to your community for quick access and to improve monetization capacity.
What I specifically value is how straightforward it is to incorporate training course items straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and much more.
This is one of my preferred aspects of Kajabi as well.
Reputation Management Features
On-line scores hold essential value, and GoHighLevel recognizes this fact.
The platform instantly sends review requests by means of text, email, and QR code following transactions.
This feature guarantees you don’t miss out on opportunities to build integrity and trust fund with your target market.
You can additionally monitor on the internet testimonials concerning your solutions or company, enabling ideal reactions.
For instance, you can redirect adverse comments to a personal kind prior to public publishing.
Additionally, you can select who can leave remarks based on their rating.
This approach empowers you to involve directly with customers to fix problems without harming your reputation.
Plus, GoHighLevel simplifies issues by enabling you to examine customer responses across numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Alternatives
The platform supports conventional integration alternatives throughout repayment handling, social media sites and Zapier.
Furthermore, the App Marketplace, including both paid and cost-free application assimilations, comes in Agency Mode for account proprietors as well as for your clients in sub-account setting.
I discovered approximately 3 hundred fifty applications across various service categories, consisting of SMS and live conversation integrations, social media sites, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle visits and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for economic administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary destinations.
Vital note: You’ll need Agency Mode access with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly offers:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no added expense
API gain access to for integrating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally re-sell various other software options to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for each client.
This indicates you’ll require a minimum of five customers restoring month-to-month to recover cost. Any kind of added clients beyond that contribute directly to your income.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Marketplace applications such as AWeber, Constant Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Customized frameworks
Ready-made snapshots
Pre-built assimilations
Automated operations
Without these enhancements, customers could choose GoHighLevel straight instead of paying your premium.
The SaaS Setting consists of white-label alternatives for:
iPhone application
Android application
Desktop application
These applications allow managing all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your top quality GHL web pages.
In total amount, these are three different mobile applications you can select from based upon your purposes.
However, you need to recognize:
Resellers are in charge of client support and disagreements; failure to resolve problems can lead to account termination.
Resellers should charge a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing adaptability.
Marketing lifetime gain access to for an one-time charge is restricted without previous authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is readily available directly from the control panel through the Assistance and live conversation switches.
Once you sign up for a test, you acquire free access to a welcome course, onboarding video clip tutorials, and a telephone number for support. And of course, they actually address phone calls.
I did contact their technological support group for aid with developing funnels and sites, which I had searched thoroughly for. The feedback arrived within twenty-four hours, and the follow-ups were excellent. The assistance rep definitely showed deep understanding of the platform, which is always beneficial.
Regarding layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and extra.
Still, you’ll likely want to consider upgrading to the two hundred ninety-seven dollar regular monthly plan for extensive agency demands. With this strategy, you can additionally market the GHL system as a SaaS.
For support, expect a lively Facebook Team area, paid onboarding, and a done-for-you setup choice likewise offered for a fee.
There’s ongoing real-time chat readily available straight from your GHL dashboard, in addition to practical documentation for self-service help.
Setup plans are readily available for an additional expense, consisting of a two hundred ninety-seven dollar choice for HIPAA compliance if that’s something you need.
You may assume the unlimited plan consists of unlimited email capability. Numerous individuals have actually grumbled regarding unforeseen charge card charges for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Vs Shopify
GoHighLevel is a qualified all-in-one platform for agencies seeking to combine their marketing stack with strong CRM and automation features.
However, stay aware of its cumbersome user interface, potential email deliverability concerns, and additional costs for email volume.
If you can endure the harsh sides and mainly offer service clients, GHL offers practical worth– yet guarantee you check email deliverability before totally dedicating.
Below’s one important consideration:
If you’re committing to it, be prepared to invest additional money on a separate email marketing software application because of deliverability concerns and bugs.