GoHighLevel settings itself as a comprehensive marketing and sales suite built specifically for digital agencies. It packages together CRM capacities, email campaigns, program hosting, and automation process into one plan. The core promise? Change your spread toolkit with a single platform that deals with client interaction and organization operations from beginning to end GoHighLevel Vs Keap
I have actually constantly gravitated toward linked systems for digital business.
That’s exactly why devices like ClickFunnels captured my interest years earlier.
However we’re now in 2026, and the landscape has actually shifted considerably.
After investing substantial time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll also take a look at how it measures up versus contending systems.
In this manner, you can buy choice you’ll feel confident about lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges essential sales and marketing capabilities, eliminating the demand for several separate subscriptions.
Text Messaging Performance: Bidirectional SMS interaction uses stronger engagement than traditional email approaches.
Powerful CRM System: The contact management features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capacities for segmenting audiences, handling calls, and structure custom-made procedures.
Competitive Pricing Framework: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels choices that normally start above one hundred fifty dollars monthly. Nevertheless, email expenditures can build up promptly, which I’ll attend to soon.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Confusing Interface: The user interface felt counterproductive, with setup options scattered throughout the system and simple jobs like funnel modifying calling for unnecessarily intricate actions.
Email Program Costs Rise: You’re charged one cent per email message, implying a list of thirty thousand subscribers can push your monthly expense past three hundred dollars. Combined with excess costs and third-party integration requirements like Mailgun, actual month-to-month prices reached someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Multiple users have actually recorded serious automation malfunctions, including emails being provided to wrong receivers or sent multiple times to the very same person.
Email Shipment Obstacles: Their email facilities depends upon Mailgun, and various customers transitioning from various other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This represents an essential weakness that can ultimately press you toward alternate services.
Generalist Approach: While automation features are durable, rivals provide higher depth in course creation and community building features. That said, Kajabi bills one hundred forty-nine bucks or even more regular monthly for hosting greater than 3 items.
My Profits Analysis
GoHighLevel provides a qualified unified platform for marketing, sales, and customer relationship management at a sensible base rate point.
Yet allow’s obtain real regarding something essential.
A lot of users see it primarily as a CRM or funnel builder instead of an email-focused system.
Countless users continually report deliverability problems with the email features, so aspect that in if email marketing stands for a core component of your approach.
Those surprise email sending out charges have actually blindsided numerous customers also.
The system absolutely excels for agencies interested in reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and comprehensive customer management devices, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to serve as an all-inclusive platform resolving most digital sales and marketing requirements for your agency.
The system includes email marketing capabilities, course creation tools, workflow automation, CRM functionality, site structure, landing page creation, and added features.
Its stated goal is changing every other tool presently in your pile, and the business makes no apologies concerning that passion.
Consider this scenario:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other services.
What makes GHL distinct compared to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing appears sensible at first look: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
Yet is that the complete photo? Let’s explore better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and seemingly user-friendly format that appears inviting at first.
However, most of individuals encounter difficulties with the chaotic interface and not logical company of features.
For example:
The platform uses 3 distinctive setups panels for managing various configuration aspects– general setups, individual settings, and product settings GoHighLevel Vs Keap
Bizarrely, the links to these essential setups are placed on opposite sides of the display, creating unneeded confusion and aggravation.
Despite having extra information populated, the dashboard keeps a clean and well-structured appearance.
I value the capability to develop numerous control panels for arranging different records right into different sights.
This function verifies particularly useful when keeping different point of views for the account proprietor versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel contains many harsh edges in terms of user interface and individual experience, and the underlying codebase appears less than immaculate.
Structure Funnels in GoHighLevel
To create a client’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their details.
After completing this action, switch to the newly developed sub-account, browse to Sites, then pick Funnels. Don’t worry if this feels complicated– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that impose constraints.
In addition, there are greater than one thousand funnel templates available to increase your initial configuration.
Based upon my experience, you will not require substantial experience to construct landing pages and sales funnels making use of GoHighLevel.
You have the alternative to customize templates on your own or request GoHighLevel to deal with customization for you.
I chose the self-customization path since I wished to produce thorough, custom funnels from scratch using the drag-and-drop building contractor. You just add the consecutive actions.
I specifically value these abilities:
GHL’s Photos include enables immediate funnel duplicating throughout accounts, conserving significant arrangement time.
Effective testing via fast action duplication and split testing functionality.
Real-time notices concerning lead actions keep you notified without continuous hand-operated checking.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic policies for progressing leads simplifies follow-up processes.
To better simplify movements, GHL provides a ClickFunnels import function for smooth funnel transfers.
Page and Web Site Construction
GoHighLevel allows page production from scratch or template selection for modification utilizing the user-friendly drag-and-drop builder.
You’re also cost-free to integrate ready-made page areas as preferred. Conversely, use custom-made code to create customized features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer slightly more, including:
A wider selection of custom font styles and typography alternatives
Innovative message computer animations
Extensive widget library
Advanced history capacities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will certainly prove adequate for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient capability.
I also value the capability to produce “international areas” or page sections that immediately occupy when producing brand-new pages, saving time and making certain regular branding throughout. An additional Elementor-like feature I value.
With Brand name Boards found under Marketing, you can complete the very same for message elements and other branding basics.
The statistics page presents everything taking place on your sub-account’s internet site, including web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise costs. You’ll pay one cent per email past your plan’s allowance, which accumulates quickly with larger customer lists. Lots of users call for third-party services like Mailgun for enhanced deliverability, pushing real expenses substantially beyond the marketed registration cost.
Now relating to the features:
GoHighLevel permits email campaign and series development with triggers and automated follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient activities and activate automated interactions.
You can conserve, send, or schedule emails for optimal shipment times.
This verifies beneficial for reaching your audience when they’re probably to open up messages.
Below’s where the scenario weakens significantly.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC service might have reduced distribution prices.
Checking GoHighLevel’s email deliverability prior to full commitment is recommended, as lots of individuals have actually reported roughly thirty percent reduced delivery prices contrasted to their previous email marketing systems.
Now, I heard there more than four hundred adjustable email templates offered on HighLevel. In spite of detailed searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A respectable selection of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just found six fundamental templates and the option to develop and conserve email templates from square one for reuse in other projects.
Here’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not particularly excellent, but not awful either.
Nonetheless, I do value that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Vs Keap
Split testing for conversion optimization, to name a few features.
Additionally, real-time analytics deliver understandings into email campaign performance. This helps you capitalize on chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job progression monitoring and watching previous communications.
The workflow automation function helps streamline tasks like contact monitoring, segmentation, and lead improvement via your pipeline.
This stands for a considerable advantage: GoHighLevel assists in engaging interactions with leads through text, voicemail declines, and Facebook Messenger. This flexibility indicates getting in touch with different consumer segments via their favored communication channels.
Be aware, though– SMS charges use separately from the registration fee.
I also value the GoHighLevel Social Planner.
It allows you to develop, save, modify, schedule, blog post, and examine social networks content throughout different channels.
It functions as a strong substitute for social networks organizing devices like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not every little thing; the CRM device also gives a number of handy features:
Schedule appointments directly within the platform from the Calendars area.
Combine multi-channel interactions to sustain your clients’ recommended communication approaches and relationship-building strategies.
Usage tags and clever listings to segment customers for more targeted campaigns.
Add comprehensive consumer information to each entrance under the Chance tab, providing clearer understanding of your leads, leads, and clients as they progress with your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their actions throughout your pipeline.
Currently allow’s talk about the key product or services you can market utilizing GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive programs, complete with memberships, neighborhoods, and relevant resources.
GHL likewise makes it possible for physical item sales using shopping web pages, like Systeme. However, dropshipping is not offered.
GoHighLevel programs sustain numerous material layouts, including sound, video clip, and papers.
This indicates suiting different understanding designs and appealing to a more comprehensive pupil base.
Plus, it allows importing courses from Kajabi, adding a lot more versatility to your course creation initiatives.
In my experience, dedicated on-line course tools like Kajabi, LearnWorlds, and Thinkific provide more innovative choices. These consist of training course trickling, social accounts, and progressed community structure and management tools. However, GHL’s offerings will certainly be enough for lots of developers.
GoHighLevel also gives program certifications and different payment options, consisting of installment plans and free courses.
You can conveniently attach your training courses to your neighborhood for fast accessibility and to improve monetization capacity.
What I especially value is just how uncomplicated it is to incorporate training course products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favored aspects of Kajabi too.
Reputation Management Features
On-line rankings hold crucial significance, and GoHighLevel acknowledges this reality.
The system instantly sends testimonial demands via SMS, email, and QR code following transactions.
This function ensures you don’t miss out on chances to build reliability and count on with your audience.
You can also keep track of on the internet reviews about your solutions or company, enabling ideal actions.
For instance, you can reroute negative comments to an exclusive form before public uploading.
Additionally, you can pick who can leave comments based on their ranking.
This method encourages you to involve straight with clients to fix problems without damaging your online reputation.
And also, GoHighLevel streamlines issues by permitting you to review client responses across numerous systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Choices
The platform sustains standard integration choices across repayment processing, social media sites and Zapier.
Additionally, the App Industry, including both paid and free application integrations, is accessible in Agency Mode for account owners as well as for your clients in sub-account setting.
I found about 3 hundred fifty applications across various company categories, including SMS and live conversation integrations, social media, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of visits and scheduling with Google Calendar.
And also, QuickBooks integration is offered for economic administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Essential note: You’ll require Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month offers:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no extra price
API access for integrating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise market various other software services to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars month-to-month for each and every customer.
This means you’ll require at least 5 customers restoring regular monthly to break even. Any added clients past that contribute straight to your revenue.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Marketplace apps such as AWeber, Continuous Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom-made frameworks
Ready-made photos
Pre-built assimilations
Automated operations
Without these enhancements, clients may select GoHighLevel directly instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These apps permit handling all social media, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL pages.
In total, these are 3 different mobile applications you can select from based on your objectives.
Nonetheless, you need to understand:
Resellers are accountable for client support and disputes; failure to resolve problems can lead to account termination.
Resellers should charge at least ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Marketing life time access for an one-time charge is forbidden without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is readily available straight from the control panel via the Help and live chat switches.
When you sign up for a test, you obtain open door to a welcome course, onboarding video clip tutorials, and a telephone number for support. And yes, they in fact address telephone calls.
I did call their technological assistance group for support with producing funnels and web sites, which I had browsed extensively for. The action got here within twenty-four hours, and the follow-ups were exceptional. The support agent certainly showed deep expertise of the system, which is always beneficial.
Relating to payment plans, there’s a durable Starter plan available for ninety-seven bucks, which includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck regular monthly prepare for thorough agency needs. With this plan, you can also market the GHL system as a SaaS.
For support, anticipate a lively Facebook Group neighborhood, paid onboarding, and a done-for-you configuration option additionally offered for a cost.
There’s around-the-clock real-time conversation readily available straight from your GHL dashboard, along with handy paperwork for self-service support.
Setup plans are offered for an extra cost, including a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You may think the unlimited plan consists of unlimited email capability. Different users have grumbled concerning unforeseen charge card charges for sending out emails from their web servers without clear transparency.
Verdict: GoHighLevel Vs Keap
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing pile with strong CRM and automation features.
Nonetheless, remain knowledgeable about its clunky user interface, prospective email deliverability problems, and added expenses for email quantity.
If you can endure the harsh edges and primarily offer organization customers, GHL provides sensible value– however ensure you evaluate email deliverability before completely dedicating.
Here’s one vital consideration:
If you’re committing to it, be prepared to invest added money on a separate email marketing software program as a result of deliverability problems and bugs.