GoHighLevel placements itself as a thorough marketing and sales collection constructed particularly for digital agencies. It packages with each other CRM abilities, email campaigns, training course hosting, and automation workflows right into one plan. The core promise? Change your spread toolkit with a solitary platform that deals with customer involvement and business operations from start to finish GoHighLevel Vs GrooveFunnels
I’ve constantly gravitated toward linked systems for digital commerce.
That’s exactly why devices like ClickFunnels caught my focus years earlier.
However we’re now in 2026, and the landscape has actually moved significantly.
After investing significant time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll also examine how it measures up versus competing platforms.
This way, you can make a purchasing decision you’ll feel great regarding long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges vital sales and marketing capacities, getting rid of the need for numerous separate registrations.
Text Messaging Performance: Bidirectional SMS communication supplies stronger involvement than conventional email strategies.
Effective CRM System: The call monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow abilities for segmenting audiences, handling calls, and building custom processes.
Affordable Pricing Framework: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels choices that typically begin above one hundred fifty bucks regular monthly. However, email costs can gather quickly, which I’ll deal with quickly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging services.
The Disappointing Elements of GoHighLevel
Complicated User interface: The interface really felt counterproductive, with arrangement alternatives spread throughout the platform and straightforward tasks like funnel modifying calling for unnecessarily complicated actions.
Email Broadcast Expenses Rise: You’re charged one cent per email message, meaning a list of thirty thousand customers might press your monthly costs beyond 3 hundred dollars. Incorporated with overage charges and third-party integration requirements like Mailgun, real regular monthly costs climbed to somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Issues: Several individuals have actually documented serious automation breakdowns, consisting of emails being supplied to wrong recipients or sent several times to the exact same person.
Email Delivery Difficulties: Their email framework relies on Mailgun, and numerous users transitioning from other email marketing platforms to GoHighLevel experienced substantial declines in deliverability rates. This stands for a vital weak point that might ultimately press you toward alternate solutions.
Generalist Technique: While automation features are durable, rivals provide greater deepness in program development and community building features. That stated, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than three items.
My Bottom Line Assessment
GoHighLevel supplies a capable unified system for marketing, sales, and client connection management at a practical base rate factor.
But allow’s get real regarding something essential.
Most users watch it primarily as a CRM or funnel builder as opposed to an email-focused system.
Numerous users continually report deliverability problems with the email features, so variable that in if email marketing represents a core element of your approach.
Those surprise email sending fees have blindsided numerous users too.
The platform really stands out for agencies interested in marketing marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and thorough customer management devices, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel aspires to act as an all-encompassing system dealing with most electronic sales and marketing requirements for your agency.
The platform includes email marketing abilities, program production devices, workflow automation, CRM functionality, web site structure, landing page creation, and extra features.
Its mentioned purpose is replacing every other device presently in your pile, and the firm makes no apologies regarding that passion.
Consider this situation:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up practical in the beginning glance: ninety-seven dollars and two hundred ninety-seven dollars monthly.
However is that the complete picture? Allow’s examine even more.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel provides a tidy and seemingly user-friendly layout that appears welcoming initially.
Nonetheless, the majority of individuals encounter difficulties with the messy user interface and senseless company of features.
For instance:
The platform employs three unique setups panels for managing different arrangement aspects– total settings, individual settings, and item setups GoHighLevel Vs GrooveFunnels
Bizarrely, the web links to these crucial setups are positioned on opposite sides of the display, creating unnecessary confusion and irritation.
Despite added information occupied, the dashboard keeps a tidy and well-structured appearance.
I appreciate the capability to develop numerous control panels for organizing different records right into different sights.
This attribute confirms especially beneficial when keeping various point of views for the account proprietor versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel contains numerous rough edges in regards to interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To construct a client’s web site, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their information.
After finishing this step, button to the freshly developed sub-account, navigate to Websites, then pick Funnels. Do not stress if this really feels complex– it took me numerous attempts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates available to accelerate your first setup.
Based upon my experience, you won’t call for substantial knowledge to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to tailor templates yourself or request GoHighLevel to manage customization for you.
I picked the self-customization path due to the fact that I intended to develop detailed, custom funnels from the ground up utilizing the drag-and-drop builder. You merely add the consecutive steps.
I especially worth these abilities:
GHL’s Snapshots feature allows instantaneous funnel cloning throughout accounts, conserving considerable setup time.
Efficient testing via rapid action duplication and split testing functionality.
Real-time notices about lead actions maintain you notified without continuous manual checking.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic policies for advancing leads enhances follow-up processes.
To better simplify migrations, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel enables web page development from square one or template choice for personalization using the instinctive drag-and-drop building contractor.
You’re likewise cost-free to incorporate ready-made web page areas as desired. Conversely, make use of custom code to create customized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply slightly much more, including:
A broader choice of custom-made fonts and typography choices
Innovative message animations
Considerable widget library
Advanced background capabilities like parallax scrolling and video backgrounds
However, I think HighLevel will certainly show adequate for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical performance.
I additionally value the capacity to produce “worldwide sections” or page areas that immediately populate when producing new web pages, saving time and ensuring consistent branding throughout. An additional Elementor-like function I value.
With Brand Boards found under Marketing, you can complete the very same for text elements and various other branding basics.
The data web page shows every little thing occurring on your sub-account’s site, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant surprise costs. You’ll pay one cent per email past your strategy’s appropriation, which accumulates rapidly with bigger customer listings. Lots of individuals call for third-party services like Mailgun for boosted deliverability, pushing actual costs significantly beyond the advertised membership cost.
Now regarding the features:
GoHighLevel permits email campaign and series development with triggers and automatic follow-up messages.
I value the capability to add trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and set off automated interactions.
You can save, send, or timetable emails for optimal shipment times.
This confirms valuable for reaching your audience when they’re more than likely to open up messages.
Right here’s where the situation deteriorates significantly.
GoHighLevel suggests Mailgun for bulk email sending, suggesting their LC solution may have lower distribution prices.
Examining GoHighLevel’s email deliverability prior to full commitment is recommended, as many users have actually reported approximately thirty percent lower shipment rates compared to their previous email marketing platforms.
Currently, I listened to there more than four hundred customizable email templates available on HighLevel. Regardless of thorough searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A good variety of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only found six fundamental templates and the option to develop and save email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not specifically excellent, yet not dreadful either.
However, I do value that GHL integrates workflow automation into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Vs GrooveFunnels
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics deliver insights into email campaign performance. This helps you profit from chances or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling task progress monitoring and watching past communications.
The workflow automation attribute helps improve jobs like contact monitoring, division, and lead innovation with your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates appealing communications with leads through text, voicemail drops, and Facebook Messenger. This adaptability means connecting with various client sections via their chosen communication channels.
Be aware, though– SMS fees use individually from the membership cost.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, conserve, modify, timetable, post, and examine social media sites material across different networks.
It functions as a strong replacement for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without extra costs.
But that’s not whatever; the CRM device likewise offers several helpful features:
Arrange visits directly within the system from the Calendars section.
Combine multi-channel communications to support your clients’ preferred communication approaches and relationship-building strategies.
Usage tags and smart listings to section clients for even more targeted projects.
Include extensive client data to each access under the Chance tab, providing more clear understanding of your leads, leads, and consumers as they proceed with your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their activities throughout your pipeline.
Currently let’s go over the key product or services you can market making use of GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, complete with memberships, communities, and related sources.
GHL additionally enables physical item sales utilizing shopping pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs sustain numerous web content styles, including audio, video clip, and documents.
This implies fitting different understanding designs and interesting a more comprehensive trainee base.
And also, it permits importing courses from Kajabi, including a lot more flexibility to your course creation initiatives.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific give a lot more sophisticated choices. These consist of course dripping, social accounts, and advanced neighborhood structure and monitoring tools. However, GHL’s offerings will certainly suffice for many makers.
GoHighLevel additionally supplies program certifications and different payment options, consisting of installment plans and free courses.
You can easily connect your training courses to your community for fast access and to improve monetization possibility.
What I especially appreciate is exactly how straightforward it is to integrate program products straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
This is among my preferred aspects of Kajabi as well.
Reputation Management Features
On-line ratings hold critical significance, and GoHighLevel recognizes this reality.
The system instantly sends testimonial demands using SMS, email, and QR code complying with purchases.
This function guarantees you do not miss opportunities to build integrity and trust fund with your target market.
You can also check on the internet reviews concerning your services or organization, allowing proper responses.
For example, you can reroute negative comments to a private type before public publishing.
Alternatively, you can choose who can leave remarks based on their score.
This strategy empowers you to involve directly with clients to resolve issues without damaging your online reputation.
And also, GoHighLevel simplifies issues by permitting you to examine client comments across numerous platforms– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty practical functionality.
Integration Options
The platform supports basic integration alternatives across repayment handling, social media and Zapier.
In addition, the Application Marketplace, featuring both paid and free app integrations, is accessible in Agency Mode for account owners in addition to for your customers in sub-account mode.
I located roughly 3 hundred fifty applications across various company categories, including SMS and live conversation integrations, social media, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle visits and scheduling with Google Calendar.
Plus, QuickBooks integration is offered for monetary management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main tourist attractions.
Vital note: You’ll need Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no extra price
API accessibility for incorporating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise resell various other software application options to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars regular monthly for every customer.
This suggests you’ll require at least five customers restoring month-to-month to break even. Any kind of additional clients beyond that contribute straight to your income.
The devices you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market apps such as AWeber, Consistent Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made frameworks
Prefabricated photos
Pre-built assimilations
Automated workflows
Without these enhancements, clients may choose GoHighLevel straight instead of paying your premium.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications permit handling all social media, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your top quality GHL pages.
In overall, these are 3 various mobile applications you can select from based on your objectives.
However, you need to understand:
Resellers are in charge of client support and disagreements; failure to settle problems can result in account termination.
Resellers must charge a minimum of ninety-seven bucks monthly per sub-account, restricting pricing adaptability.
Offering life time accessibility for a single charge is banned without prior authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel through the Help and live conversation switches.
When you sign up for a test, you acquire open door to a welcome course, onboarding video clip tutorials, and a telephone number for support. And yes, they actually respond to telephone calls.
I did contact their technical support group for aid with developing funnels and internet sites, which I had browsed thoroughly for. The action showed up within twenty-four hours, and the follow-ups were excellent. The support rep certainly demonstrated deep expertise of the system, which is constantly important.
Concerning layaway plan, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited calls, emails, items, funnels, and more.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven buck month-to-month prepare for extensive agency requirements. With this plan, you can also re-sell the GHL system as a SaaS.
For support, expect a lively Facebook Group community, paid onboarding, and a done-for-you configuration option likewise offered for a charge.
There’s 24/7 live chat readily available straight from your GHL control panel, together with helpful documents for self-service support.
Arrangement plans are available for an additional expense, including a 2 hundred ninety-seven dollar choice for HIPAA compliance if that’s something you call for.
You may assume the unlimited plan includes unlimited email capability. Different individuals have actually grumbled regarding unforeseen credit card fees for sending emails from their web servers without clear transparency.
Final thought: GoHighLevel Vs GrooveFunnels
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
However, stay familiar with its confusing interface, potential email deliverability concerns, and extra costs for email quantity.
If you can endure the rough edges and mostly serve business clients, GHL uses sensible value– however ensure you evaluate email deliverability before fully dedicating.
Right here’s one essential factor to consider:
If you’re committing to it, be prepared to spend added cash on a separate email marketing software due to deliverability problems and pests.