GoHighLevel positions itself as a comprehensive marketing and sales suite built particularly for electronic agencies. It packages with each other CRM abilities, email campaigns, training course hosting, and automation workflows into one bundle. The core assurance? Change your spread toolkit with a solitary platform that manages customer interaction and business procedures throughout GoHighLevel Vs ActiveCampaign
I have actually always inclined merged platforms for electronic commerce.
That’s specifically why tools like ClickFunnels captured my interest years back.
However we’re now in 2026, and the landscape has changed substantially.
After investing significant time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll additionally examine how it measures up versus contending platforms.
By doing this, you can purchase decision you’ll feel great regarding lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges vital sales and marketing abilities, eliminating the need for multiple separate subscriptions.
Text Messaging Performance: Bidirectional SMS communication provides more powerful engagement than traditional email strategies.
Effective CRM System: The get in touch with management features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capabilities for segmenting target markets, handling calls, and building customized processes.
Competitive Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels alternatives that commonly start over one hundred fifty bucks month-to-month. Nonetheless, email expenditures can accumulate rapidly, which I’ll deal with quickly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Components of GoHighLevel
Complicated User interface: The user interface felt counterproductive, with configuration choices scattered throughout the system and straightforward tasks like funnel modifying needing unnecessarily complicated actions.
Email Broadcast Expenses Intensify: You’re billed one cent per email message, indicating a list of thirty thousand clients might push your monthly expense beyond three hundred dollars. Combined with overage fees and third-party integration demands like Mailgun, actual monthly costs reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Troubles: Several individuals have actually recorded major automation breakdowns, including emails being delivered to incorrect receivers or sent out several times to the same individual.
Email Distribution Difficulties: Their email framework depends upon Mailgun, and many customers transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability rates. This represents a crucial weakness that might eventually push you toward alternative solutions.
Generalist Method: While automation features are robust, competitors give better depth in training course development and area structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more month-to-month for hosting greater than 3 items.
My Profits Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and client relationship administration at a sensible base price factor.
However let’s obtain real regarding something essential.
The majority of individuals watch it largely as a CRM or funnel builder instead of an email-focused platform.
Various users consistently report deliverability troubles with the email features, so element that in if email marketing represents a core component of your method.
Those surprise email sending out charges have actually blindsided numerous individuals too.
The system truly stands out for agencies curious about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and comprehensive customer administration tools, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to function as an all-encompassing platform dealing with most electronic sales and marketing requirements for your agency.
The platform consists of email marketing capacities, training course production devices, workflow automation, CRM capability, web site structure, landing page production, and added features.
Its mentioned purpose is replacing every other tool presently in your stack, and the company makes no apologies about that ambition.
Consider this situation:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other services.
What makes GHL unique compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing appears affordable initially glimpse: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
However is that the complete picture? Let’s investigate further.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel provides a tidy and relatively intuitive design that appears inviting originally.
Nonetheless, the majority of individuals encounter difficulties with the chaotic user interface and illogical company of features.
For example:
The platform employs three distinctive settings panels for managing different arrangement aspects– general settings, private settings, and product settings GoHighLevel Vs ActiveCampaign
Bizarrely, the links to these essential settings are positioned on contrary sides of the display, producing unneeded complication and frustration.
Despite extra data inhabited, the dashboard preserves a clean and well-structured appearance.
I appreciate the capacity to create numerous control panels for arranging various reports into different sights.
This feature verifies particularly useful when preserving different perspectives for the account owner versus sub-accounts representing your customers.
As I stated earlier, GoHighLevel consists of numerous harsh edges in regards to interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To create a client’s website, establish landing pages, or create a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their info.
After finishing this step, switch to the newly developed sub-account, browse to Sites, then pick Funnels. Do not worry if this feels complex– it took me several attempts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates available to accelerate your first arrangement.
Based on my experience, you will not call for comprehensive competence to develop landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates yourself or demand GoHighLevel to take care of customization for you.
I selected the self-customization route because I intended to produce thorough, custom funnels from scratch utilizing the drag-and-drop builder. You just include the sequential steps.
I especially value these capabilities:
GHL’s Photos include allows instant funnel duplicating across accounts, conserving significant arrangement time.
Efficient testing through quick action replication and split testing functionality.
Real-time notifications about lead activities maintain you notified without consistent hands-on monitoring.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic policies for advancing leads enhances follow-up processes.
To even more simplify movements, GHL offers a ClickFunnels import attribute for seamless funnel transfers.
Page and Website Construction
GoHighLevel makes it possible for page creation from the ground up or template selection for modification making use of the intuitive drag-and-drop contractor.
You’re additionally complimentary to integrate ready-made page sections as preferred. Additionally, use custom-made code to create customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply a little more, consisting of:
A more comprehensive choice of customized fonts and typography options
Innovative message animations
Comprehensive widget collection
Advanced history abilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will show adequate for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I also appreciate the capacity to develop “global areas” or page areas that automatically occupy when developing brand-new pages, conserving time and guaranteeing regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the exact same for message aspects and various other branding basics.
The stats page shows every little thing taking place on your sub-account’s internet site, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed costs. You’ll pay one cent per email past your strategy’s allowance, which collects rapidly with larger subscriber checklists. Lots of users need third-party services like Mailgun for boosted deliverability, pressing actual prices substantially beyond the marketed registration rate.
Now concerning the features:
GoHighLevel allows email campaign and series production with triggers and automated follow-up messages.
I appreciate the capability to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient activities and activate automated interactions.
You can conserve, send, or routine emails for ideal distribution times.
This confirms useful for reaching your audience when they’re probably to open up messages.
Below’s where the scenario degrades substantially.
GoHighLevel recommends Mailgun for bulk email sending out, recommending their LC solution may have reduced shipment prices.
Testing GoHighLevel’s email deliverability prior to complete dedication is advisable, as numerous customers have actually reported about thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Now, I listened to there are over four hundred customizable email templates available on HighLevel. In spite of comprehensive searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Mode.
A good range of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I only located 6 fundamental templates and the option to develop and conserve email templates from the ground up for reuse in various other campaigns.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not especially remarkable, yet not terrible either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Vs ActiveCampaign
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics supply insights into email campaign efficiency. This helps you take advantage of possibilities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job development tracking and watching past interactions.
The workflow automation feature helps simplify jobs like contact monitoring, division, and lead innovation through your pipeline.
This represents a substantial advantage: GoHighLevel facilitates engaging communications with leads through text, voicemail declines, and Facebook Messenger. This versatility implies getting in touch with different customer sectors with their preferred communication channels.
Know, however– SMS fees use separately from the registration charge.
I also value the GoHighLevel Social Planner.
It allows you to create, save, modify, routine, article, and analyze social networks content throughout numerous networks.
It works as a strong replacement for social media scheduling devices like Barrier, SproutSocial, and Hootsuite– without added expenses.
However that’s not every little thing; the CRM device also provides a number of useful features:
Schedule visits directly within the system from the Calendars area.
Merge multi-channel communications to support your customers’ favored communication approaches and relationship-building techniques.
Usage tags and clever checklists to sector clients for even more targeted projects.
Add extensive customer information per entrance under the Possibility tab, offering more clear understanding of your potential customers, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead racking up helps focus on lead nurturing based on their actions throughout your pipeline.
Now allow’s go over the vital services and products you can sell making use of GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and comprehensive courses, complete with memberships, neighborhoods, and related resources.
GHL likewise makes it possible for physical item sales using ecommerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses sustain numerous material formats, consisting of sound, video, and records.
This means accommodating various knowing designs and interesting a wider student base.
And also, it enables importing programs from Kajabi, including a lot more flexibility to your training course development efforts.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific give extra advanced choices. These include course dripping, social profiles, and advanced neighborhood building and management devices. Nevertheless, GHL’s offerings will certainly be adequate for lots of makers.
GoHighLevel also offers course certificates and different payment choices, consisting of installment plans and free courses.
You can conveniently attach your training courses to your area for quick accessibility and to enhance monetization capacity.
What I particularly value is just how uncomplicated it is to incorporate course products directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my favored facets of Kajabi as well.
Reputation Management Features
Online scores hold essential significance, and GoHighLevel identifies this reality.
The system automatically sends evaluation requests using SMS, email, and QR code following transactions.
This feature guarantees you do not miss chances to build reliability and count on with your audience.
You can likewise monitor on-line testimonials regarding your services or business, permitting suitable feedbacks.
As an example, you can reroute negative comments to a private type before public posting.
Alternatively, you can choose who can leave comments based upon their rating.
This technique equips you to engage directly with customers to solve concerns without damaging your online reputation.
Plus, GoHighLevel streamlines matters by enabling you to evaluate client feedback throughout various platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Alternatives
The system supports basic integration options throughout payment handling, social media sites and Zapier.
In addition, the Application Market, featuring both paid and free application integrations, comes in Agency Mode for account owners along with for your customers in sub-account setting.
I located roughly 3 hundred fifty applications throughout various company classifications, including SMS and live conversation integrations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage visits and scheduling with Google Schedule.
And also, QuickBooks integration is available for economic administration, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary destinations.
Vital note: You’ll need Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and customization
Unlimited customer sub-accounts at no added price
API access for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally resell various other software application services to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for each customer.
This means you’ll require at the very least 5 customers restoring month-to-month to break even. Any kind of added clients past that add straight to your earnings.
The devices you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry applications such as AWeber, Constant Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made structures
Prefabricated pictures
Pre-built integrations
Automated workflows
Without these enhancements, customers could choose GoHighLevel directly rather than paying your costs.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These applications allow managing all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your top quality GHL pages.
In total amount, these are three various mobile applications you can choose from based upon your objectives.
Nonetheless, you require to understand:
Resellers are in charge of client assistance and conflicts; failing to settle problems can lead to account termination.
Resellers have to charge at the very least ninety-seven dollars regular monthly per sub-account, restricting pricing versatility.
Selling life time gain access to for a single charge is banned without prior authorization.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is available directly from the control panel through the Aid and live chat buttons.
Once you sign up for a test, you obtain open door to a welcome program, onboarding video clip tutorials, and a phone number for support. And of course, they actually address telephone calls.
I did call their technical support team for aid with producing funnels and web sites, which I had looked extensively for. The action arrived within twenty-four hours, and the follow-ups were superb. The assistance rep definitely showed deep expertise of the system, which is always beneficial.
Regarding layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and a lot more.
Still, you’ll likely intend to consider updating to the two hundred ninety-seven buck monthly plan for detailed agency demands. With this plan, you can likewise resell the GHL system as a SaaS.
For support, anticipate a dynamic Facebook Team community, paid onboarding, and a done-for-you configuration choice additionally available for a cost.
There’s continuous live conversation offered directly from your GHL dashboard, along with helpful documentation for self-service help.
Arrangement plans are available for an extra expense, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You might assume the unlimited plan consists of unlimited email functionality. Numerous individuals have actually complained about unexpected credit card fees for sending out emails from their servers without clear transparency.
Final thought: GoHighLevel Vs ActiveCampaign
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
Nonetheless, stay knowledgeable about its clunky user interface, prospective email deliverability issues, and added prices for email volume.
If you can tolerate the harsh edges and mainly offer service customers, GHL provides affordable value– yet ensure you examine email deliverability prior to completely dedicating.
Below’s one important consideration:
If you’re devoting to it, be prepared to spend extra cash on a separate email marketing software because of deliverability concerns and pests.