GoHighLevel settings itself as a detailed marketing and sales suite built specifically for digital agencies. It bundles together CRM capacities, email campaigns, training course hosting, and automation process into one plan. The core guarantee? Change your spread toolkit with a single system that handles client engagement and service procedures throughout GoHighLevel Varun Vairavan
I’ve always inclined unified systems for digital business.
That’s exactly why devices like ClickFunnels caught my interest years ago.
However we’re currently in 2026, and the landscape has moved considerably.
After investing significant time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally check out exactly how it measures up against contending systems.
In this manner, you can purchase decision you’ll feel confident regarding long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines vital sales and marketing abilities, removing the requirement for multiple separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication offers more powerful engagement than conventional email methods.
Powerful CRM System: The call monitoring features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow capabilities for segmenting target markets, handling get in touches with, and structure personalized procedures.
Affordable Pricing Structure: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels options that commonly begin above one hundred fifty bucks month-to-month. However, email expenditures can build up swiftly, which I’ll attend to soon.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Components of GoHighLevel
Complex Interface: The interface really felt counterintuitive, with arrangement alternatives scattered throughout the system and straightforward tasks like funnel editing and enhancing requiring needlessly complex steps.
Email Program Costs Escalate: You’re billed one cent per email message, meaning a checklist of thirty thousand subscribers can push your monthly expense past 3 hundred dollars. Combined with overage charges and third-party integration needs like Mailgun, real monthly prices climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Troubles: Numerous individuals have actually documented major automation malfunctions, including emails being provided to wrong receivers or sent out several times to the same individual.
Email Shipment Challenges: Their email facilities relies on Mailgun, and various individuals transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability rates. This represents a critical weakness that can eventually press you towards alternative remedies.
Generalist Strategy: While automation features are robust, rivals supply higher depth in training course production and community structure features. That claimed, Kajabi bills one hundred forty-nine dollars or even more monthly for hosting greater than 3 products.
My Profits Assessment
GoHighLevel offers a capable unified system for marketing, sales, and client connection management at a practical base cost point.
But let’s get actual regarding something essential.
Many users view it mainly as a CRM or funnel builder as opposed to an email-focused system.
Numerous customers regularly report deliverability troubles with the email features, so element that in if email marketing represents a core part of your approach.
Those surprise email sending out costs have blindsided many customers as well.
The platform absolutely succeeds for agencies interested in marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs tiers, and comprehensive client administration devices, it’s architected especially for agency development and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to function as an all-encompassing platform dealing with most digital sales and marketing demands for your agency.
The system includes email marketing capacities, training course production devices, workflow automation, CRM performance, site building, landing page creation, and additional features.
Its stated goal is replacing every other device currently in your stack, and the business makes no apologies about that ambition.
Consider this scenario:
GoHighLevel asserts it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinct contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up practical initially glimpse: ninety-seven dollars and 2 hundred ninety-seven dollars regular monthly.
However is that the complete photo? Allow’s investigate better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard presents a tidy and seemingly instinctive format that shows up inviting initially.
Nonetheless, most of individuals encounter difficulties with the cluttered interface and illogical company of features.
As an example:
The platform employs three distinctive setups panels for taking care of different setup elements– total settings, individual settings, and item settings GoHighLevel Varun Vairavan
Bizarrely, the web links to these vital settings are placed on contrary sides of the display, producing unnecessary confusion and irritation.
Despite additional data populated, the control panel keeps a clean and well-structured appearance.
I appreciate the ability to produce several dashboards for organizing different records into separate views.
This function confirms specifically beneficial when keeping various point of views for the account proprietor versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel consists of numerous rough edges in terms of user interface and individual experience, and the underlying codebase appears less than immaculate.
Structure Funnels in GoHighLevel
To create a customer’s web site, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After finishing this action, switch to the recently created sub-account, browse to Websites, after that select Funnels. Don’t stress if this really feels confusing– it took me a number of attempts before understanding the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike systems such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you will not call for comprehensive proficiency to develop landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates on your own or request GoHighLevel to deal with customization for you.
I picked the self-customization route since I wanted to produce in-depth, custom funnels from scratch utilizing the drag-and-drop contractor. You simply include the consecutive steps.
I specifically worth these abilities:
GHL’s Snapshots feature makes it possible for immediate funnel duplicating across accounts, saving considerable arrangement time.
Reliable testing with fast step replication and split testing capability.
Real-time notifications concerning lead activities maintain you notified without continuous manual monitoring.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic guidelines for advancing leads streamlines follow-up processes.
To even more simplify movements, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Page and Web Site Construction
GoHighLevel allows page production from scratch or template selection for personalization making use of the intuitive drag-and-drop building contractor.
You’re likewise complimentary to incorporate ready-made web page sections as wanted. Additionally, use customized code to develop specific features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use slightly extra, including:
A wider choice of custom font styles and typography choices
Advanced text computer animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will confirm enough for most of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical capability.
I additionally appreciate the ability to develop “global areas” or page sections that instantly inhabit when creating new pages, saving time and making sure constant branding throughout. An additional Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can accomplish the exact same for text components and various other branding basics.
The data page shows whatever taking place on your sub-account’s website, consisting of web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise costs. You’ll pay one cent per email beyond your strategy’s allowance, which collects quickly with larger client lists. Many individuals need third-party solutions like Mailgun for enhanced deliverability, pushing real costs substantially past the marketed membership price.
Currently concerning the features:
GoHighLevel enables email campaign and sequence development with triggers and automated follow-up messages.
I appreciate the ability to include trackable web links in both emails and SMS messages, enabling you to keep track of recipient activities and cause computerized communications.
You can save, send out, or timetable emails for ideal shipment times.
This verifies useful for reaching your target market when they’re more than likely to open up messages.
Here’s where the circumstance degrades considerably.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC solution might have lower shipment rates.
Checking GoHighLevel’s email deliverability prior to complete dedication is advisable, as lots of individuals have actually reported roughly thirty percent reduced distribution rates contrasted to their previous email marketing systems.
Now, I heard there are over four hundred customizable email templates available on HighLevel. In spite of comprehensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A decent selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only located 6 fundamental templates and the choice to create and save email templates from scratch for reuse in various other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not especially impressive, but not awful either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Varun Vairavan
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver insights into email campaign efficiency. This assists you maximize chances or address possible troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting project progression tracking and watching previous communications.
The workflow automation function assists streamline tasks like contact monitoring, division, and lead innovation via your pipeline.
This stands for a substantial benefit: GoHighLevel assists in engaging communications with leads via text, voicemail drops, and Facebook Carrier. This versatility indicates connecting with various consumer sections through their chosen communication channels.
Understand, however– SMS charges apply individually from the subscription cost.
I additionally value the GoHighLevel Social Planner.
It allows you to create, save, edit, timetable, post, and analyze social networks web content throughout numerous networks.
It functions as a solid replacement for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
However that’s not whatever; the CRM tool likewise supplies several useful features:
Arrange appointments straight within the system from the Calendars section.
Combine multi-channel communications to support your customers’ preferred interaction approaches and relationship-building strategies.
Use tags and smart checklists to sector consumers for even more targeted projects.
Include comprehensive customer data to each access under the Possibility tab, supplying more clear understanding of your prospects, leads, and consumers as they proceed via your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their actions throughout your pipeline.
Now let’s go over the crucial services and products you can market making use of GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and thorough training courses, complete with memberships, neighborhoods, and relevant sources.
GHL additionally allows physical item sales utilizing ecommerce web pages, like Systeme. However, dropshipping is not offered.
GoHighLevel courses support different web content formats, consisting of sound, video clip, and files.
This indicates fitting different knowing designs and interesting a wider student base.
And also, it permits importing courses from Kajabi, including a lot more adaptability to your program creation initiatives.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific offer more advanced alternatives. These include program dripping, social profiles, and progressed community structure and administration tools. Nevertheless, GHL’s offerings will suffice for lots of makers.
GoHighLevel also gives program certifications and numerous payment alternatives, including time payment plan and free courses.
You can conveniently attach your courses to your neighborhood for fast access and to improve money making potential.
What I specifically value is how straightforward it is to integrate course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is among my favorite facets of Kajabi too.
Reputation Management Features
Online ratings hold critical value, and GoHighLevel identifies this fact.
The system immediately sends evaluation requests using text, email, and QR code complying with deals.
This function ensures you do not miss possibilities to construct reputation and depend on with your target market.
You can additionally monitor online testimonials about your services or company, enabling proper responses.
For instance, you can reroute negative feedback to an exclusive kind before public posting.
Alternatively, you can select who can leave remarks based on their ranking.
This technique equips you to involve directly with clients to resolve issues without damaging your track record.
And also, GoHighLevel simplifies issues by enabling you to assess client feedback throughout different systems– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Options
The system supports standard integration alternatives across repayment handling, social media sites and Zapier.
Additionally, the Application Market, including both paid and cost-free app combinations, comes in Agency Mode for account owners along with for your clients in sub-account mode.
I found approximately three hundred fifty applications across different company groups, consisting of SMS and live conversation integrations, social media sites, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle visits and scheduling with Google Calendar.
And also, QuickBooks integration is offered for monetary monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main attractions.
Important note: You’ll need Agency Mode accessibility through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no added price
API gain access to for integrating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also market various other software application services to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars monthly for each and every client.
This means you’ll require at the very least five clients restoring regular monthly to recover cost. Any kind of extra customers beyond that contribute straight to your income.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market apps such as AWeber, Consistent Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made structures
Ready-made snapshots
Pre-built combinations
Automated process
Without these enhancements, customers could choose GoHighLevel directly rather than paying your costs.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop computer application
These applications enable managing all social networks, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your branded GHL pages.
In total amount, these are 3 different mobile applications you can select from based on your purposes.
However, you require to understand:
Resellers are in charge of client assistance and disagreements; failing to solve issues can cause account discontinuation.
Resellers have to bill a minimum of ninety-seven dollars regular monthly per sub-account, restricting pricing flexibility.
Offering life time accessibility for a single cost is prohibited without previous approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is available straight from the control panel via the Assistance and live chat switches.
Once you sign up for a trial, you acquire open door to a welcome course, onboarding video clip tutorials, and a phone number for assistance. And indeed, they actually address phone calls.
I did call their technological assistance group for assistance with producing funnels and sites, which I had browsed extensively for. The feedback arrived within twenty-four hours, and the follow-ups were excellent. The support representative definitely showed deep understanding of the platform, which is constantly important.
Concerning payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely wish to take into consideration updating to both hundred ninety-seven dollar regular monthly prepare for extensive agency requirements. With this plan, you can likewise resell the GHL system as a SaaS.
For assistance, anticipate a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you setup option also offered for a cost.
There’s 24/7 real-time chat available directly from your GHL control panel, along with useful paperwork for self-service assistance.
Configuration plans are available for an added expense, consisting of a 2 hundred ninety-seven dollar option for HIPAA compliance if that’s something you need.
You might assume the unlimited plan consists of unlimited email performance. Different users have actually whined concerning unexpected credit card charges for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Varun Vairavan
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing pile with solid CRM and automation features.
However, continue to be familiar with its clunky user interface, possible email deliverability problems, and added prices for email volume.
If you can endure the harsh edges and mostly serve organization customers, GHL provides affordable value– but ensure you check email deliverability before completely dedicating.
Here’s one important consideration:
If you’re committing to it, be prepared to spend extra cash on a separate email marketing software program due to deliverability problems and insects.