GoHighLevel placements itself as a thorough marketing and sales suite constructed specifically for electronic agencies. It bundles together CRM abilities, email campaigns, training course hosting, and automation operations into one package. The core promise? Change your scattered toolkit with a solitary system that takes care of customer involvement and business operations from beginning to end GoHighLevel UTM Parameters
I’ve always gravitated toward linked platforms for electronic business.
That’s precisely why devices like ClickFunnels captured my interest years back.
However we’re now in 2026, and the landscape has moved dramatically.
After investing considerable time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll likewise examine just how it measures up versus competing platforms.
By doing this, you can purchase decision you’ll feel great about long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel combines important sales and marketing capacities, getting rid of the demand for several separate registrations.
Text Messaging Capability: Bidirectional SMS interaction uses more powerful interaction than traditional email approaches.
Effective CRM System: The get in touch with monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capacities for segmenting audiences, handling calls, and structure custom procedures.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels options that typically start above one hundred fifty dollars month-to-month. Nevertheless, email costs can accumulate rapidly, which I’ll deal with shortly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Aspects of GoHighLevel
Complicated User interface: The interface felt counterintuitive, with setup alternatives spread throughout the system and straightforward jobs like funnel editing and enhancing needing unnecessarily intricate steps.
Email Program Expenses Escalate: You’re billed one cent per email message, suggesting a checklist of thirty thousand clients can press your regular monthly expense beyond 3 hundred dollars. Integrated with overage costs and third-party integration needs like Mailgun, real monthly costs reached someplace in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Issues: Multiple customers have actually recorded serious automation malfunctions, consisting of emails being supplied to inaccurate recipients or sent out multiple times to the same person.
Email Delivery Difficulties: Their email facilities relies on Mailgun, and various customers transitioning from various other email marketing platforms to GoHighLevel experienced considerable declines in deliverability rates. This stands for a vital weak point that could eventually press you towards different solutions.
Generalist Strategy: While automation features are durable, competitors offer greater depth in course creation and community building features. That stated, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting more than three products.
My Profits Assessment
GoHighLevel provides a capable unified system for marketing, sales, and consumer connection administration at a practical base cost factor.
But let’s get real regarding something essential.
The majority of users watch it mainly as a CRM or funnel builder instead of an email-focused platform.
Many users constantly report deliverability issues with the email features, so aspect that in if email marketing stands for a core element of your technique.
Those shock email sending charges have actually blindsided lots of users as well.
The system really stands out for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and thorough customer administration tools, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires serve as a comprehensive system dealing with most electronic sales and marketing requirements for your agency.
The platform consists of email marketing capabilities, program development devices, workflow automation, CRM performance, site building, landing page creation, and additional features.
Its stated goal is changing every other device presently in your stack, and the firm makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning glimpse: ninety-seven bucks and two hundred ninety-seven dollars monthly.
Yet is that the complete picture? Let’s examine even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and apparently intuitive format that shows up inviting originally.
However, the majority of individuals encounter difficulties with the messy interface and illogical organization of features.
For example:
The platform uses 3 unique setups panels for handling various setup elements– overall setups, private setups, and product settings GoHighLevel UTM Parameters
Bizarrely, the links to these important setups are placed on opposite sides of the display, producing unnecessary complication and disappointment.
Despite added information occupied, the control panel maintains a clean and well-structured appearance.
I appreciate the ability to develop several control panels for organizing various records into separate views.
This attribute confirms specifically beneficial when preserving different point of views for the account proprietor versus sub-accounts representing your consumers.
As I pointed out earlier, GoHighLevel consists of various harsh edges in terms of user interface and user experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To build a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After finishing this action, button to the freshly created sub-account, navigate to Sites, then select Funnels. Do not worry if this feels confusing– it took me several attempts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that enforce limitations.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your preliminary arrangement.
Based on my experience, you won’t need comprehensive knowledge to build landing pages and sales funnels utilizing GoHighLevel.
You have the option to tailor templates yourself or demand GoHighLevel to manage personalization for you.
I chose the self-customization route since I wanted to produce in-depth, custom funnels from scratch making use of the drag-and-drop home builder. You just add the sequential steps.
I especially value these capacities:
GHL’s Photos include allows instant funnel duplicating across accounts, saving significant configuration time.
Efficient screening with quick step duplication and split testing functionality.
Real-time alerts regarding lead activities keep you notified without consistent hand-operated checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated guidelines for advancing leads improves follow-up procedures.
To further streamline migrations, GHL supplies a ClickFunnels import feature for smooth funnel transfers.
Web Page and Site Construction
GoHighLevel allows web page creation from scratch or template option for personalization using the user-friendly drag-and-drop contractor.
You’re also totally free to incorporate prefabricated page sections as preferred. Alternatively, use custom code to develop specialized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply somewhat extra, including:
A more comprehensive option of custom typefaces and typography choices
Advanced text computer animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video backgrounds
However, I believe HighLevel will certainly prove sufficient for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient capability.
I likewise value the ability to create “international areas” or web page areas that automatically occupy when creating brand-new pages, conserving time and ensuring consistent branding throughout. An additional Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can accomplish the same for message elements and other branding fundamentals.
The stats web page presents whatever happening on your sub-account’s site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden expenditures. You’ll pay one cent per email past your plan’s allotment, which gathers rapidly with bigger subscriber checklists. Numerous users require third-party services like Mailgun for boosted deliverability, pressing actual costs considerably beyond the advertised registration rate.
Currently concerning the features:
GoHighLevel allows email campaign and series development with triggers and automatic follow-up messages.
I appreciate the ability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient activities and set off automatic communications.
You can conserve, send out, or schedule emails for ideal distribution times.
This verifies valuable for reaching your audience when they’re more than likely to open up messages.
Right here’s where the scenario weakens dramatically.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC solution may have lower delivery rates.
Examining GoHighLevel’s email deliverability before full dedication is a good idea, as numerous users have reported around thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Currently, I listened to there more than four hundred customizable email templates offered on HighLevel. In spite of complete searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Setting.
A decent variety of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven dollar monthly reseller strategy.
Within a sub-account, I just located 6 standard templates and the alternative to develop and save email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not particularly remarkable, however not horrible either.
However, I do value that GHL integrates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel UTM Parameters
Split testing for conversion optimization, among other features.
In addition, real-time analytics provide understandings right into email campaign efficiency. This assists you maximize opportunities or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing task progression monitoring and checking out past communications.
The workflow automation function assists simplify tasks like contact monitoring, segmentation, and lead improvement via your pipeline.
This represents a significant benefit: GoHighLevel assists in interesting interactions with leads through text, voicemail declines, and Facebook Messenger. This versatility implies getting in touch with different client sections with their chosen communication channels.
Be aware, however– SMS charges use independently from the subscription charge.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, conserve, edit, timetable, post, and assess social networks content throughout various networks.
It works as a solid substitute for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without added costs.
Yet that’s not whatever; the CRM tool additionally supplies numerous handy features:
Schedule consultations straight within the platform from the Calendars area.
Combine multi-channel interactions to sustain your customers’ favored interaction approaches and relationship-building strategies.
Use tags and smart lists to segment consumers for more targeted campaigns.
Add extensive consumer information per access under the Opportunity tab, providing clearer understanding of your leads, leads, and consumers as they advance with your visual pipeline.
Advanced lead racking up helps prioritize lead nurturing based upon their actions throughout your pipeline.
Currently allow’s talk about the key services and products you can sell utilizing GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed programs, total with memberships, communities, and related resources.
GHL also allows physical item sales utilizing e-commerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs support numerous material formats, consisting of audio, video, and records.
This indicates fitting different discovering designs and attracting a wider pupil base.
And also, it enables importing courses from Kajabi, including much more flexibility to your course creation efforts.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific offer much more innovative options. These include program leaking, social accounts, and progressed neighborhood building and monitoring tools. Nevertheless, GHL’s offerings will be sufficient for lots of makers.
GoHighLevel also offers course certifications and various payment alternatives, consisting of time payment plan and free courses.
You can conveniently attach your programs to your area for fast access and to boost monetization capacity.
What I particularly appreciate is just how simple it is to incorporate program items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored elements of Kajabi as well.
Reputation Management Features
On the internet ratings hold vital relevance, and GoHighLevel recognizes this truth.
The system automatically sends out evaluation requests by means of text, email, and QR code complying with deals.
This attribute guarantees you do not miss chances to develop reliability and depend on with your target market.
You can also keep an eye on on-line reviews about your solutions or company, permitting appropriate responses.
For instance, you can redirect negative comments to a private form before public posting.
Additionally, you can select who can leave remarks based on their score.
This method equips you to involve directly with customers to fix problems without harming your reputation.
And also, GoHighLevel simplifies matters by enabling you to review customer comments throughout different systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Choices
The platform sustains basic integration options throughout payment processing, social media sites and Zapier.
In addition, the App Market, featuring both paid and cost-free application combinations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I located about three hundred fifty apps throughout various company groups, consisting of SMS and live conversation integrations, social networks, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is readily available for monetary monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key destinations.
Important note: You’ll require Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no additional price
API accessibility for incorporating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also re-sell other software remedies to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for each and every client.
This indicates you’ll need at the very least five customers restoring regular monthly to recover cost. Any type of added clients past that add straight to your profits.
The tools you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom-made frameworks
Prefabricated pictures
Pre-built integrations
Automated workflows
Without these additions, customers might pick GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps enable handling all social networks, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are 3 various mobile applications you can select from based on your purposes.
Nonetheless, you need to recognize:
Resellers are in charge of consumer support and disagreements; failing to fix issues can lead to account discontinuation.
Resellers should bill a minimum of ninety-seven bucks month-to-month per sub-account, restricting pricing versatility.
Marketing life time accessibility for a single charge is prohibited without prior authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is available directly from the control panel via the Assistance and live chat switches.
As soon as you sign up for a test, you obtain open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And of course, they in fact answer calls.
I did contact their technological support group for assistance with creating funnels and websites, which I had actually browsed thoroughly for. The response got here within twenty-four hours, and the follow-ups were superb. The assistance representative absolutely showed deep knowledge of the system, which is constantly useful.
Concerning layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited contacts, emails, items, funnels, and more.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck month-to-month plan for detailed agency needs. With this strategy, you can likewise re-sell the GHL platform as a SaaS.
For assistance, anticipate a vivid Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement alternative additionally available for a charge.
There’s around-the-clock real-time chat readily available straight from your GHL control panel, in addition to useful documentation for self-service aid.
Arrangement plans are readily available for an added price, consisting of a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you call for.
You may think the unlimited plan includes unlimited email performance. Different customers have complained about unanticipated bank card costs for sending out emails from their servers without clear openness.
Conclusion: GoHighLevel UTM Parameters
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with strong CRM and automation features.
However, continue to be aware of its confusing user interface, potential email deliverability concerns, and additional prices for email quantity.
If you can endure the rough edges and largely offer organization customers, GHL uses affordable value– however ensure you examine email deliverability before fully committing.
Here’s one vital factor to consider:
If you’re devoting to it, be prepared to spend added cash on a different email marketing software program as a result of deliverability problems and pests.