GoHighLevel placements itself as an extensive marketing and sales suite constructed especially for electronic agencies. It packages together CRM capacities, email campaigns, course hosting, and automation operations right into one bundle. The core assurance? Replace your scattered toolkit with a single platform that takes care of customer involvement and business procedures from beginning to end GoHighLevel Texting & SMS
I have actually always gravitated toward unified platforms for electronic business.
That’s specifically why tools like ClickFunnels caught my focus years back.
However we’re now in 2026, and the landscape has actually moved significantly.
After investing considerable time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll likewise examine just how it measures up against contending platforms.
By doing this, you can buy choice you’ll feel great about long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel merges critical sales and marketing capacities, eliminating the need for several separate memberships.
Text Messaging Functionality: Bidirectional SMS communication supplies stronger involvement than traditional email techniques.
Effective CRM System: The contact administration features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow abilities for segmenting target markets, managing get in touches with, and structure customized procedures.
Affordable Pricing Framework: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels choices that normally start over one hundred fifty dollars month-to-month. Nevertheless, email expenses can collect rapidly, which I’ll attend to quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Aspects of GoHighLevel
Complex Interface: The user interface felt counterintuitive, with arrangement choices scattered throughout the platform and simple jobs like funnel modifying requiring unnecessarily complex actions.
Email Program Costs Intensify: You’re charged one cent per email message, indicating a list of thirty thousand customers might push your monthly costs past three hundred dollars. Integrated with overage charges and third-party integration demands like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Troubles: Multiple individuals have documented significant automation breakdowns, including emails being provided to inaccurate recipients or sent out several times to the exact same person.
Email Distribution Obstacles: Their email facilities depends upon Mailgun, and countless individuals transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability prices. This stands for a critical weakness that can ultimately press you towards alternative options.
Generalist Strategy: While automation features are robust, rivals provide higher deepness in training course production and community building features. That said, Kajabi bills one hundred forty-nine bucks or even more monthly for hosting more than three products.
My Profits Assessment
GoHighLevel supplies a capable unified platform for marketing, sales, and customer connection management at an affordable base price factor.
Yet allow’s get actual about something important.
Many customers see it primarily as a CRM or funnel builder instead of an email-focused system.
Various individuals consistently report deliverability issues with the email features, so variable that in if email marketing stands for a core part of your strategy.
Those surprise email sending charges have actually blindsided numerous individuals as well.
The platform absolutely excels for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium rates, and detailed client administration devices, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires serve as a comprehensive system resolving most electronic sales and marketing demands for your agency.
The platform includes email marketing capacities, training course development devices, workflow automation, CRM functionality, web site structure, landing page production, and extra features.
Its specified purpose is replacing every other device currently in your pile, and the business makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other services.
What makes GHL distinct contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing shows up reasonable at first look: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
But is that the complete photo? Let’s explore better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard presents a clean and seemingly user-friendly design that appears inviting at first.
However, most of customers encounter difficulties with the cluttered interface and senseless organization of features.
For instance:
The platform uses 3 unique settings panels for managing various setup aspects– total settings, specific setups, and product settings GoHighLevel Texting & SMS
Bizarrely, the web links to these crucial setups are placed on opposite sides of the screen, creating unnecessary confusion and disappointment.
Even with added data inhabited, the dashboard keeps a tidy and well-structured look.
I appreciate the ability to produce numerous control panels for arranging various records right into separate views.
This feature proves especially valuable when keeping different viewpoints for the account owner versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel has countless rough edges in regards to interface and individual experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To create a customer’s internet site, develop landing pages, or produce a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After completing this step, switch to the newly produced sub-account, browse to Websites, then select Funnels. Don’t stress if this feels confusing– it took me several efforts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that impose limitations.
In addition, there are greater than one thousand funnel templates readily available to increase your initial setup.
Based upon my experience, you won’t call for extensive know-how to build landing pages and sales funnels using GoHighLevel.
You have the choice to customize templates on your own or request GoHighLevel to deal with customization for you.
I picked the self-customization route due to the fact that I wanted to produce in-depth, custom funnels from scratch utilizing the drag-and-drop building contractor. You just include the sequential steps.
I especially worth these abilities:
GHL’s Snapshots feature makes it possible for immediate funnel duplicating across accounts, conserving considerable arrangement time.
Effective screening via quick step replication and split screening performance.
Real-time notifications regarding lead actions maintain you educated without continuous hands-on monitoring.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated policies for advancing leads streamlines follow-up procedures.
To further simplify migrations, GHL supplies a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Internet Site Construction
GoHighLevel allows web page development from the ground up or template selection for personalization utilizing the instinctive drag-and-drop building contractor.
You’re also free to incorporate prefabricated web page areas as preferred. Additionally, utilize personalized code to develop specific functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer somewhat much more, including:
A more comprehensive selection of custom-made font styles and typography alternatives
Innovative message animations
Substantial widget library
Advanced background abilities like parallax scrolling and video clip histories
However, I believe HighLevel will certainly show adequate for most of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient functionality.
I likewise value the capability to create “international sections” or page sections that automatically inhabit when creating brand-new web pages, saving time and making sure regular branding throughout. Another Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can achieve the exact same for text elements and various other branding basics.
The statistics page displays everything occurring on your sub-account’s web site, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable hidden costs. You’ll pay one cent per email beyond your strategy’s allowance, which accumulates rapidly with bigger subscriber listings. Many customers call for third-party services like Mailgun for improved deliverability, pushing real costs considerably beyond the marketed membership price.
Now relating to the features:
GoHighLevel enables email campaign and sequence development with triggers and automatic follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, enabling you to check recipient actions and activate computerized communications.
You can save, send, or timetable emails for optimum shipment times.
This verifies valuable for reaching your target market when they’re probably to open messages.
Below’s where the situation deteriorates substantially.
GoHighLevel advises Mailgun for mass email sending, recommending their LC service may have lower shipment rates.
Examining GoHighLevel’s email deliverability before complete dedication is a good idea, as numerous individuals have reported approximately thirty percent lower shipment prices contrasted to their previous email marketing systems.
Currently, I listened to there more than four hundred customizable email templates offered on HighLevel. Despite extensive searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A decent variety of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I just discovered 6 basic templates and the alternative to produce and conserve email templates from square one for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not specifically outstanding, however not terrible either.
Nonetheless, I do value that GHL incorporates workflow automation into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Texting & SMS
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply insights into email campaign performance. This assists you take advantage of possibilities or address possible troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing project development monitoring and checking out previous interactions.
The workflow automation function assists simplify tasks like call monitoring, division, and lead advancement with your pipeline.
This stands for a substantial advantage: GoHighLevel promotes interesting interactions with leads with text messages, voicemail drops, and Facebook Messenger. This versatility means connecting with various client sectors through their chosen communication channels.
Realize, though– SMS fees apply independently from the membership charge.
I additionally value the GoHighLevel Social Planner.
It allows you to create, save, edit, timetable, blog post, and assess social networks web content throughout numerous networks.
It operates as a strong substitute for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without extra prices.
However that’s not whatever; the CRM tool additionally provides a number of useful features:
Schedule consultations straight within the system from the Calendars area.
Merge multi-channel interactions to support your customers’ favored interaction approaches and relationship-building strategies.
Usage tags and wise listings to sector consumers for even more targeted projects.
Add comprehensive customer information to every entrance under the Possibility tab, supplying clearer understanding of your prospects, leads, and customers as they advance through your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based on their activities throughout your pipeline.
Currently let’s talk about the essential products and services you can offer making use of GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and comprehensive programs, complete with memberships, areas, and relevant resources.
GHL likewise enables physical item sales utilizing shopping web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel courses support different material formats, including sound, video, and documents.
This means suiting various knowing styles and interesting a wider trainee base.
And also, it allows importing training courses from Kajabi, adding much more versatility to your program creation efforts.
In my experience, committed on-line program tools like Kajabi, LearnWorlds, and Thinkific supply extra advanced alternatives. These consist of course dripping, social accounts, and progressed community building and monitoring devices. Nevertheless, GHL’s offerings will certainly be sufficient for many creators.
GoHighLevel also provides training course certifications and different repayment alternatives, consisting of time payment plan and free courses.
You can easily connect your programs to your neighborhood for fast access and to improve monetization potential.
What I specifically value is exactly how straightforward it is to integrate course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my favorite elements of Kajabi too.
Reputation Management Features
On-line ratings hold essential significance, and GoHighLevel identifies this reality.
The system instantly sends review requests through SMS, email, and QR code adhering to deals.
This function guarantees you don’t miss out on opportunities to build reputation and trust fund with your target market.
You can also keep track of online testimonials regarding your services or company, allowing appropriate actions.
As an example, you can redirect negative comments to a personal type prior to public publishing.
Additionally, you can pick that can leave comments based upon their score.
This method equips you to involve straight with customers to settle issues without harming your credibility.
And also, GoHighLevel streamlines issues by permitting you to evaluate client comments across different systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Choices
The platform sustains common integration options throughout repayment processing, social media sites and Zapier.
Additionally, the App Industry, featuring both paid and free application assimilations, comes in Agency Mode for account owners as well as for your clients in sub-account mode.
I found around 3 hundred fifty applications throughout various organization categories, including SMS and live conversation combinations, social media sites, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and manage consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is offered for financial monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main destinations.
Crucial note: You’ll require Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no extra price
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also resell various other software program services to your customers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each and every client.
This suggests you’ll need a minimum of five customers restoring month-to-month to recover cost. Any additional clients past that contribute straight to your revenue.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace applications such as AWeber, Consistent Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Customized structures
Ready-made pictures
Pre-built integrations
Automated operations
Without these enhancements, customers might choose GoHighLevel straight rather than paying your premium.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop application
These apps allow taking care of all social media, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your branded GHL web pages.
In total amount, these are three various mobile applications you can select from based upon your purposes.
However, you need to understand:
Resellers are responsible for consumer assistance and conflicts; failing to solve issues can lead to account termination.
Resellers must charge a minimum of ninety-seven bucks month-to-month per sub-account, restricting pricing versatility.
Offering lifetime gain access to for an one-time fee is prohibited without prior authorization.
Pricing Framework and Support Plans
I value that HighLevel’s support is available directly from the dashboard via the Help and live chat switches.
Once you sign up for a test, you get open door to a welcome training course, onboarding video tutorials, and a phone number for support. And yes, they actually answer telephone calls.
I did call their technological assistance team for assistance with developing funnels and sites, which I had searched extensively for. The feedback arrived within twenty-four hours, and the follow-ups were exceptional. The support rep certainly demonstrated deep knowledge of the system, which is constantly useful.
Relating to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and much more.
Still, you’ll likely wish to consider upgrading to both hundred ninety-seven dollar monthly plan for thorough agency needs. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, expect a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you configuration choice likewise offered for a fee.
There’s ongoing real-time chat available straight from your GHL dashboard, along with helpful paperwork for self-service support.
Configuration plans are offered for an added price, including a two hundred ninety-seven dollar option for HIPAA compliance if that’s something you need.
You may think the unlimited plan consists of unlimited email functionality. Various individuals have actually grumbled regarding unanticipated charge card charges for sending emails from their web servers without clear transparency.
Conclusion: GoHighLevel Texting & SMS
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing stack with solid CRM and automation features.
However, stay knowledgeable about its cumbersome interface, prospective email deliverability concerns, and extra costs for email quantity.
If you can tolerate the harsh edges and mainly serve organization customers, GHL offers reasonable worth– yet ensure you test email deliverability before fully dedicating.
Right here’s one critical consideration:
If you’re committing to it, be prepared to spend extra cash on a different email marketing software because of deliverability problems and pests.