GoHighLevel settings itself as a thorough marketing and sales suite developed specifically for digital agencies. It packages with each other CRM capacities, email campaigns, program hosting, and automation workflows into one package. The core promise? Replace your scattered toolkit with a solitary platform that manages client engagement and organization procedures throughout GoHighLevel Surveys
I’ve always inclined linked platforms for electronic business.
That’s specifically why tools like ClickFunnels caught my attention years ago.
However we’re currently in 2026, and the landscape has shifted significantly.
After investing significant time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll additionally examine how it measures up against contending systems.
This way, you can purchase decision you’ll feel confident regarding long-lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel combines important sales and marketing capacities, removing the need for numerous separate subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction uses stronger engagement than conventional email methods.
Powerful CRM System: The call administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capabilities for segmenting audiences, taking care of get in touches with, and structure customized processes.
Affordable Pricing Framework: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that normally start above one hundred fifty bucks month-to-month. However, email expenditures can gather rapidly, which I’ll attend to shortly.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Aspects of GoHighLevel
Confusing Interface: The user interface really felt counterproductive, with configuration alternatives spread throughout the platform and simple tasks like funnel editing calling for unnecessarily complicated actions.
Email Broadcast Costs Intensify: You’re charged one cent per email message, suggesting a listing of thirty thousand clients might press your regular monthly bill past three hundred bucks. Incorporated with overage fees and third-party integration requirements like Mailgun, real month-to-month costs reached somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Problems: Several users have actually documented significant automation malfunctions, including emails being delivered to inaccurate receivers or sent multiple times to the same person.
Email Shipment Difficulties: Their email facilities depends upon Mailgun, and countless customers transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This stands for an important weak point that could ultimately push you toward alternate solutions.
Generalist Strategy: While automation features are durable, competitors offer higher deepness in course creation and area structure features. That claimed, Kajabi bills one hundred forty-nine bucks or even more month-to-month for hosting more than 3 items.
My Bottom Line Analysis
GoHighLevel supplies a capable unified system for marketing, sales, and customer relationship monitoring at an affordable base cost point.
But allow’s get actual about something important.
A lot of customers see it largely as a CRM or funnel builder as opposed to an email-focused system.
Various customers regularly report deliverability problems with the email features, so element that in if email marketing represents a core part of your method.
Those surprise email sending costs have blindsided many individuals also.
The platform truly succeeds for agencies interested in re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and thorough customer monitoring devices, it’s architected particularly for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires work as an all-inclusive platform addressing most digital sales and marketing demands for your agency.
The platform includes email marketing capacities, program production devices, workflow automation, CRM capability, website structure, landing page creation, and added features.
Its stated purpose is replacing every other tool currently in your stack, and the firm makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL unique compared to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing shows up sensible at first glance: ninety-seven bucks and 2 hundred ninety-seven dollars monthly.
Yet is that the complete photo? Let’s explore better.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a tidy and apparently instinctive layout that shows up welcoming at first.
Nonetheless, most of individuals encounter difficulties with the messy interface and illogical company of features.
As an example:
The system utilizes three distinctive setups panels for managing various configuration elements– overall setups, private settings, and item setups GoHighLevel Surveys
Bizarrely, the web links to these crucial setups are placed on contrary sides of the screen, creating unneeded complication and stress.
Even with added data occupied, the dashboard keeps a tidy and well-structured appearance.
I appreciate the ability to produce numerous dashboards for organizing various records right into separate sights.
This function confirms specifically useful when preserving various viewpoints for the account owner versus sub-accounts representing your clients.
As I stated previously, GoHighLevel consists of numerous rough edges in regards to interface and customer experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a client’s web site, create landing pages, or create a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their details.
After completing this step, switch to the newly produced sub-account, navigate to Sites, after that pick Funnels. Don’t stress if this really feels complicated– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that impose restrictions.
In addition, there are more than one thousand funnel templates offered to increase your first setup.
Based upon my experience, you won’t need comprehensive proficiency to build landing pages and sales funnels using GoHighLevel.
You have the option to customize templates on your own or demand GoHighLevel to handle modification for you.
I picked the self-customization path since I wished to create in-depth, custom funnels from scratch using the drag-and-drop contractor. You merely add the consecutive steps.
I specifically worth these capabilities:
GHL’s Photos include makes it possible for instant funnel cloning across accounts, saving substantial setup time.
Efficient testing via fast step duplication and split testing capability.
Real-time notifications about lead actions maintain you informed without consistent hand-operated checking.
I particularly appreciate the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic policies for progressing leads streamlines follow-up procedures.
To better simplify movements, GHL gives a ClickFunnels import function for smooth funnel transfers.
Web Page and Site Construction
GoHighLevel enables web page creation from the ground up or template choice for personalization using the instinctive drag-and-drop builder.
You’re additionally free to integrate prefabricated web page areas as wanted. Conversely, use custom code to produce specialized functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply somewhat extra, consisting of:
A more comprehensive choice of personalized fonts and typography options
Sophisticated text computer animations
Considerable widget library
Advanced history capacities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will certainly confirm adequate for most of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient functionality.
I additionally appreciate the capability to create “global areas” or page sections that automatically inhabit when producing brand-new web pages, conserving time and ensuring regular branding throughout. One more Elementor-like function I value.
With Brand name Boards located under Marketing, you can complete the very same for text elements and other branding fundamentals.
The stats web page presents every little thing taking place on your sub-account’s web site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant hidden expenses. You’ll pay one cent per email beyond your strategy’s allowance, which collects rapidly with larger customer listings. Several customers require third-party services like Mailgun for enhanced deliverability, pushing actual expenses significantly beyond the promoted subscription cost.
Currently pertaining to the features:
GoHighLevel allows email campaign and series creation with triggers and automatic follow-up messages.
I value the capability to include trackable links in both emails and SMS messages, allowing you to monitor recipient actions and trigger automated communications.
You can conserve, send out, or timetable emails for optimal delivery times.
This shows valuable for reaching your audience when they’re more than likely to open messages.
Here’s where the situation degrades significantly.
GoHighLevel suggests Mailgun for bulk email sending out, recommending their LC service may have reduced delivery prices.
Checking GoHighLevel’s email deliverability before complete dedication is advisable, as numerous customers have reported about thirty percent reduced shipment rates compared to their previous email marketing systems.
Currently, I heard there are over four hundred adjustable email templates readily available on HighLevel. Regardless of complete searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Mode.
A decent variety of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only discovered six fundamental templates and the choice to produce and conserve email templates from square one for reuse in various other campaigns.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not especially excellent, but not horrible either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Surveys
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings into email campaign performance. This helps you take advantage of possibilities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing project development tracking and checking out previous interactions.
The workflow automation function assists enhance tasks like get in touch with administration, division, and lead advancement through your pipeline.
This represents a substantial benefit: GoHighLevel promotes appealing communications with leads with text, voicemail decreases, and Facebook Carrier. This versatility means getting in touch with different consumer sections with their preferred communication channels.
Know, though– SMS fees apply independently from the registration cost.
I likewise value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, schedule, article, and analyze social media content across different channels.
It operates as a strong substitute for social networks organizing tools like Buffer, SproutSocial, and Hootsuite– without additional expenses.
Yet that’s not whatever; the CRM device also offers numerous useful features:
Arrange visits directly within the system from the Calendars area.
Combine multi-channel interactions to support your clients’ recommended communication techniques and relationship-building strategies.
Use tags and wise listings to sector clients for more targeted campaigns.
Add extensive client information per access under the Opportunity tab, offering more clear understanding of your prospects, leads, and consumers as they progress with your aesthetic pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their actions throughout your pipeline.
Currently let’s go over the essential services and products you can offer utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and thorough programs, complete with memberships, neighborhoods, and associated sources.
GHL likewise makes it possible for physical item sales using e-commerce pages, like Systeme. However, dropshipping is not offered.
GoHighLevel courses support different web content formats, consisting of sound, video, and papers.
This indicates fitting various understanding styles and appealing to a wider student base.
And also, it allows importing courses from Kajabi, including a lot more adaptability to your program creation initiatives.
In my experience, committed on the internet training course tools like Kajabi, LearnWorlds, and Thinkific provide much more innovative options. These consist of course trickling, social accounts, and advanced community structure and monitoring devices. Nonetheless, GHL’s offerings will certainly suffice for lots of designers.
GoHighLevel additionally offers training course certificates and various payment options, including time payment plan and free courses.
You can conveniently connect your training courses to your community for fast accessibility and to improve monetization capacity.
What I particularly appreciate is how simple it is to integrate training course products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my favored aspects of Kajabi as well.
Reputation Management Features
On-line rankings hold crucial significance, and GoHighLevel acknowledges this reality.
The system immediately sends out review demands via text, email, and QR code adhering to deals.
This feature ensures you do not miss out on possibilities to construct credibility and count on with your audience.
You can additionally monitor on the internet testimonials about your services or business, enabling appropriate actions.
As an example, you can redirect negative comments to a private form before public posting.
Conversely, you can pick who can leave remarks based on their score.
This strategy encourages you to involve directly with clients to solve issues without harming your track record.
And also, GoHighLevel streamlines issues by permitting you to review client responses across numerous platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Alternatives
The system supports common integration options across settlement handling, social networks and Zapier.
In addition, the App Industry, including both paid and totally free app assimilations, comes in Agency Mode for account owners along with for your clients in sub-account mode.
I discovered around 3 hundred fifty applications throughout numerous company categories, including SMS and live chat assimilations, social networks, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Schedule.
And also, QuickBooks integration is offered for monetary management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Vital note: You’ll require Agency Mode gain access to via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly offers:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API gain access to for integrating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also resell various other software program options to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for every customer.
This indicates you’ll require a minimum of 5 customers renewing regular monthly to break even. Any extra clients past that add directly to your profits.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market applications such as AWeber, Continuous Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom structures
Ready-made snapshots
Pre-built combinations
Automated process
Without these enhancements, customers may select GoHighLevel directly as opposed to paying your costs.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop application
These applications allow managing all social media, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your top quality GHL pages.
In overall, these are three various mobile applications you can select from based upon your objectives.
However, you need to understand:
Resellers are in charge of client support and disagreements; failing to fix concerns can result in account termination.
Resellers need to bill at least ninety-seven dollars monthly per sub-account, limiting pricing flexibility.
Offering lifetime accessibility for a single charge is forbidden without previous authorization.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is offered straight from the control panel with the Help and live conversation buttons.
When you register for a test, you acquire open door to a welcome training course, onboarding video clip tutorials, and a telephone number for support. And of course, they actually address telephone calls.
I did contact their technological assistance team for help with developing funnels and web sites, which I had searched thoroughly for. The feedback arrived within twenty-four hours, and the follow-ups were outstanding. The assistance representative certainly showed deep expertise of the platform, which is always useful.
Concerning layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, which includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely wish to take into consideration upgrading to the two hundred ninety-seven buck month-to-month prepare for extensive agency demands. With this strategy, you can additionally re-sell the GHL system as a SaaS.
For assistance, expect a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement choice additionally readily available for a cost.
There’s around-the-clock live chat readily available directly from your GHL control panel, together with practical documents for self-service aid.
Configuration plans are readily available for an added cost, consisting of a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan consists of unlimited email capability. Various users have actually whined regarding unanticipated charge card charges for sending emails from their web servers without clear openness.
Verdict: GoHighLevel Surveys
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing stack with solid CRM and automation features.
However, remain knowledgeable about its cumbersome interface, potential email deliverability concerns, and extra prices for email volume.
If you can endure the harsh sides and mostly offer service customers, GHL supplies reasonable worth– but guarantee you test email deliverability before completely devoting.
Right here’s one essential factor to consider:
If you’re dedicating to it, be prepared to invest added money on a separate email marketing software due to deliverability problems and bugs.