GoHighLevel placements itself as a comprehensive marketing and sales suite built especially for electronic agencies. It bundles with each other CRM capabilities, email campaigns, program hosting, and automation workflows into one bundle. The core promise? Change your scattered toolkit with a solitary platform that manages customer engagement and organization procedures from start to finish GoHighLevel Survey Builder
I have actually always gravitated toward merged platforms for electronic business.
That’s exactly why devices like ClickFunnels caught my focus years ago.
However we’re currently in 2026, and the landscape has actually shifted substantially.
After spending significant time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll also analyze exactly how it measures up versus competing systems.
In this manner, you can purchase choice you’ll feel confident regarding long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines crucial sales and marketing capacities, eliminating the requirement for multiple different registrations.
Text Messaging Performance: Bidirectional SMS communication uses more powerful interaction than standard email methods.
Effective CRM System: The contact monitoring features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow abilities for segmenting target markets, taking care of contacts, and building personalized procedures.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels alternatives that commonly begin over one hundred fifty bucks regular monthly. Nonetheless, email costs can accumulate promptly, which I’ll deal with quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging services.
The Unsatisfactory Components of GoHighLevel
Confusing User interface: The user interface felt counterintuitive, with setup alternatives spread throughout the system and straightforward tasks like funnel editing calling for unnecessarily complicated steps.
Email Program Expenditures Escalate: You’re billed one cent per email message, suggesting a checklist of thirty thousand subscribers can press your monthly bill past three hundred dollars. Integrated with overage charges and third-party integration requirements like Mailgun, actual month-to-month costs reached someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Problems: Several users have actually recorded serious automation breakdowns, consisting of emails being provided to incorrect recipients or sent out several times to the same individual.
Email Distribution Challenges: Their email facilities depends upon Mailgun, and various customers transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability rates. This stands for a critical weak point that might at some point push you towards alternative solutions.
Generalist Technique: While automation features are durable, competitors offer greater deepness in course creation and community structure features. That claimed, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting more than three products.
My Bottom Line Analysis
GoHighLevel gives a qualified unified platform for marketing, sales, and client connection monitoring at an affordable base rate point.
Yet let’s obtain genuine regarding something crucial.
The majority of individuals view it mostly as a CRM or funnel builder rather than an email-focused system.
Various customers continually report deliverability problems with the email features, so element that in if email marketing stands for a core element of your method.
Those surprise email sending fees have blindsided numerous users as well.
The system really succeeds for agencies thinking about re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and comprehensive client monitoring devices, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires function as an all-inclusive system addressing most digital sales and marketing needs for your agency.
The platform consists of email marketing capacities, program production devices, workflow automation, CRM capability, web site structure, landing page development, and extra features.
Its mentioned objective is changing every other tool presently in your stack, and the business makes no apologies regarding that aspiration.
Consider this scenario:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing shows up reasonable initially glimpse: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
But is that the complete image? Allow’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a clean and seemingly user-friendly design that shows up inviting at first.
Nevertheless, the majority of customers encounter difficulties with the cluttered interface and illogical organization of features.
As an example:
The platform employs three unique setups panels for handling various arrangement aspects– general settings, private setups, and product setups GoHighLevel Survey Builder
Bizarrely, the web links to these essential setups are placed on opposite sides of the screen, creating unnecessary confusion and disappointment.
Even with extra data occupied, the dashboard keeps a tidy and well-structured look.
I appreciate the ability to produce numerous dashboards for organizing different records into different sights.
This attribute shows particularly valuable when keeping different point of views for the account owner versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel consists of many harsh edges in regards to interface and user experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To build a customer’s website, create landing pages, or create a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their details.
After completing this step, switch to the newly developed sub-account, browse to Sites, after that select Funnels. Don’t stress if this feels confusing– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you won’t require considerable competence to develop landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates on your own or demand GoHighLevel to take care of customization for you.
I picked the self-customization route because I wanted to develop thorough, custom funnels from the ground up using the drag-and-drop contractor. You merely add the sequential actions.
I specifically worth these capacities:
GHL’s Snapshots feature makes it possible for instant funnel cloning throughout accounts, conserving significant arrangement time.
Efficient testing with fast action replication and split screening functionality.
Real-time notices about lead actions keep you notified without constant manual checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized policies for advancing leads streamlines follow-up processes.
To further simplify migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Website Building
GoHighLevel allows web page production from the ground up or template choice for customization using the user-friendly drag-and-drop builder.
You’re additionally free to incorporate prefabricated web page areas as preferred. Additionally, utilize customized code to produce customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply somewhat more, consisting of:
A more comprehensive option of customized fonts and typography alternatives
Innovative message computer animations
Considerable widget collection
Advanced history capacities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will confirm adequate for most of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient functionality.
I likewise appreciate the capacity to produce “international sections” or web page sections that automatically occupy when producing brand-new pages, conserving time and making sure consistent branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can complete the very same for message aspects and other branding essentials.
The statistics page shows everything happening on your sub-account’s site, including web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial surprise expenditures. You’ll pay one cent per email past your plan’s allocation, which collects rapidly with bigger subscriber lists. Many individuals need third-party services like Mailgun for enhanced deliverability, pressing actual costs substantially past the advertised subscription cost.
Currently relating to the features:
GoHighLevel allows email campaign and series creation with triggers and automated follow-up messages.
I appreciate the ability to include trackable web links in both emails and SMS messages, enabling you to monitor recipient activities and activate automated communications.
You can conserve, send out, or routine emails for optimal delivery times.
This shows important for reaching your target market when they’re probably to open up messages.
Here’s where the scenario degrades dramatically.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC service might have reduced delivery rates.
Testing GoHighLevel’s email deliverability prior to complete commitment is recommended, as lots of customers have actually reported about thirty percent lower delivery prices contrasted to their previous email marketing platforms.
Now, I listened to there are over four hundred personalized email templates readily available on HighLevel. Regardless of complete searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A good range of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just found six basic templates and the choice to create and conserve email templates from scratch for reuse in various other campaigns.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not especially impressive, however not awful either.
However, I do value that GHL incorporates workflow automation right into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Survey Builder
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide understandings into email campaign performance. This aids you profit from possibilities or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project progression tracking and viewing previous communications.
The workflow automation attribute helps streamline tasks like get in touch with management, segmentation, and lead improvement through your pipeline.
This represents a substantial advantage: GoHighLevel promotes interesting communications with leads through text messages, voicemail declines, and Facebook Carrier. This adaptability implies getting in touch with different client sectors with their favored communication channels.
Understand, however– SMS fees apply independently from the registration charge.
I additionally value the GoHighLevel Social Planner.
It enables you to create, conserve, edit, timetable, article, and analyze social media sites web content across various networks.
It functions as a strong substitute for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without additional prices.
Yet that’s not whatever; the CRM device also offers several useful features:
Set up visits directly within the platform from the Calendars section.
Merge multi-channel communications to support your customers’ favored communication methods and relationship-building techniques.
Usage tags and wise lists to segment clients for even more targeted campaigns.
Add comprehensive customer information to each entrance under the Chance tab, supplying clearer understanding of your prospects, leads, and consumers as they proceed through your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based on their actions throughout your pipeline.
Now let’s review the crucial products and services you can sell using GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and thorough courses, complete with memberships, areas, and relevant sources.
GHL additionally allows physical item sales making use of e-commerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs sustain different content styles, including audio, video, and files.
This suggests suiting different discovering designs and appealing to a wider trainee base.
And also, it permits importing training courses from Kajabi, adding even more versatility to your course production efforts.
In my experience, devoted on-line course tools like Kajabi, LearnWorlds, and Thinkific give extra innovative alternatives. These consist of course trickling, social accounts, and progressed community building and administration tools. Nonetheless, GHL’s offerings will certainly suffice for many makers.
GoHighLevel also gives training course certificates and different payment alternatives, consisting of time payment plan and free courses.
You can conveniently link your courses to your area for quick accessibility and to enhance monetization potential.
What I specifically value is how simple it is to incorporate course items directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my preferred facets of Kajabi too.
Reputation Management Features
On the internet rankings hold important importance, and GoHighLevel recognizes this truth.
The system automatically sends out review requests by means of SMS, email, and QR code complying with deals.
This function guarantees you do not miss opportunities to build reputation and trust fund with your audience.
You can additionally monitor on-line evaluations concerning your solutions or business, allowing suitable responses.
As an example, you can reroute negative comments to a personal type before public uploading.
Additionally, you can pick who can leave remarks based upon their score.
This technique empowers you to involve straight with customers to resolve concerns without harming your credibility.
And also, GoHighLevel simplifies matters by allowing you to assess client feedback across various platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Options
The platform supports basic integration choices throughout settlement handling, social media sites and Zapier.
Additionally, the Application Marketplace, featuring both paid and complimentary application assimilations, is accessible in Agency Mode for account owners along with for your clients in sub-account mode.
I found roughly 3 hundred fifty applications across different business categories, including SMS and live conversation combinations, social media, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of visits and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for monetary management, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Vital note: You’ll require Agency Mode accessibility through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no extra expense
API gain access to for incorporating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can additionally resell various other software options to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars regular monthly for every customer.
This indicates you’ll require at least five customers restoring monthly to break even. Any kind of additional clients past that add directly to your income.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Market applications such as AWeber, Constant Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom-made structures
Prefabricated pictures
Pre-built integrations
Automated workflows
Without these enhancements, customers might select GoHighLevel directly instead of paying your costs.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop application
These applications enable managing all social media, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are three various mobile applications you can select from based upon your objectives.
However, you require to comprehend:
Resellers are in charge of consumer assistance and disputes; failing to resolve concerns can cause account termination.
Resellers have to charge a minimum of ninety-seven dollars regular monthly per sub-account, restricting pricing versatility.
Selling life time access for an one-time fee is prohibited without prior authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is readily available straight from the control panel via the Aid and live conversation buttons.
When you sign up for a trial, you get open door to a welcome training course, onboarding video tutorials, and a telephone number for support. And yes, they actually answer telephone calls.
I did call their technological support group for help with creating funnels and sites, which I had browsed thoroughly for. The response arrived within twenty-four hours, and the follow-ups were superb. The support rep absolutely showed deep expertise of the platform, which is always important.
Concerning layaway plan, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely want to think about updating to the two hundred ninety-seven dollar regular monthly prepare for comprehensive agency demands. With this plan, you can also resell the GHL platform as a SaaS.
For assistance, anticipate a dynamic Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement option also available for a charge.
There’s around-the-clock real-time conversation offered straight from your GHL dashboard, along with handy documents for self-service assistance.
Arrangement plans are offered for an additional cost, consisting of a 2 hundred ninety-seven buck choice for HIPAA compliance if that’s something you need.
You might presume the unlimited plan consists of unlimited email functionality. Various users have grumbled regarding unanticipated charge card charges for sending emails from their servers without clear transparency.
Conclusion: GoHighLevel Survey Builder
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, stay aware of its clunky interface, possible email deliverability issues, and added costs for email volume.
If you can endure the rough sides and largely offer organization customers, GHL uses reasonable worth– but guarantee you test email deliverability prior to totally devoting.
Here’s one vital consideration:
If you’re committing to it, be prepared to invest additional cash on a separate email marketing software due to deliverability concerns and pests.