GoHighLevel placements itself as a thorough marketing and sales collection built particularly for electronic agencies. It bundles together CRM capabilities, email campaigns, program hosting, and automation workflows into one plan. The core promise? Replace your scattered toolkit with a single platform that handles client involvement and service operations from beginning to end GoHighLevel Steakhouse Playbook
I’ve always inclined unified platforms for digital business.
That’s precisely why devices like ClickFunnels captured my attention years earlier.
However we’re currently in 2026, and the landscape has actually moved substantially.
After spending substantial time inside GoHighLevel, I assume you need to hear what I discovered firsthand.
We’ll likewise analyze exactly how it measures up against completing platforms.
By doing this, you can purchase decision you’ll feel confident concerning lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel combines critical sales and marketing capabilities, removing the requirement for several different registrations.
Text Messaging Functionality: Bidirectional SMS interaction provides more powerful involvement than conventional email methods.
Powerful CRM System: The call administration features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capabilities for segmenting target markets, managing get in touches with, and structure custom procedures.
Affordable Pricing Framework: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that normally begin above one hundred fifty dollars monthly. Nonetheless, email expenses can gather swiftly, which I’ll deal with shortly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging services.
The Disappointing Components of GoHighLevel
Complicated User interface: The user interface really felt counterintuitive, with setup alternatives scattered throughout the system and simple tasks like funnel modifying requiring unnecessarily intricate actions.
Email Broadcast Expenditures Intensify: You’re billed one cent per email message, suggesting a list of thirty thousand customers could push your regular monthly expense beyond three hundred bucks. Combined with overage fees and third-party integration demands like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Multiple customers have actually recorded serious automation malfunctions, consisting of emails being supplied to incorrect receivers or sent multiple times to the same individual.
Email Distribution Difficulties: Their email infrastructure depends on Mailgun, and numerous customers transitioning from other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This stands for a critical weak point that could eventually push you towards different services.
Generalist Strategy: While automation features are robust, competitors provide better depth in training course creation and neighborhood building features. That claimed, Kajabi bills one hundred forty-nine bucks or more monthly for hosting greater than three products.
My Profits Evaluation
GoHighLevel offers a capable unified platform for marketing, sales, and consumer connection management at a sensible base price factor.
However let’s obtain genuine regarding something crucial.
A lot of individuals view it largely as a CRM or funnel builder as opposed to an email-focused platform.
Numerous users consistently report deliverability problems with the email features, so aspect that in if email marketing represents a core element of your method.
Those shock email sending costs have blindsided numerous customers also.
The system genuinely stands out for agencies interested in reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and thorough client monitoring tools, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to act as a comprehensive platform resolving most digital sales and marketing demands for your agency.
The system includes email marketing capacities, course development tools, workflow automation, CRM functionality, site structure, landing page development, and additional features.
Its specified goal is replacing every other device presently in your stack, and the company makes no apologies about that ambition.
Consider this circumstance:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning glance: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
Yet is that the complete image? Allow’s investigate further.
Browsing the GoHighLevel Interface
The GoHighLevel control panel provides a clean and relatively instinctive design that appears welcoming at first.
Nevertheless, the majority of users encounter difficulties with the cluttered user interface and not logical company of features.
As an example:
The platform utilizes three distinctive setups panels for taking care of different arrangement facets– overall settings, private setups, and item settings GoHighLevel Steakhouse Playbook
Bizarrely, the web links to these important setups are positioned on opposite sides of the screen, developing unneeded complication and irritation.
Despite having added information populated, the control panel keeps a clean and well-structured appearance.
I value the ability to produce multiple control panels for organizing various reports into different sights.
This feature confirms especially important when preserving different perspectives for the account proprietor versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel includes numerous harsh edges in terms of interface and user experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To construct a client’s internet site, create landing pages, or develop a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their details.
After finishing this step, switch to the newly created sub-account, browse to Sites, after that pick Funnels. Do not fret if this feels complicated– it took me several efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates readily available to increase your preliminary arrangement.
Based upon my experience, you won’t need comprehensive expertise to construct landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to customize templates on your own or request GoHighLevel to handle customization for you.
I selected the self-customization path since I intended to create detailed, custom funnels from the ground up using the drag-and-drop contractor. You simply add the consecutive steps.
I specifically worth these capacities:
GHL’s Snapshots feature enables instant funnel duplicating throughout accounts, conserving substantial arrangement time.
Efficient screening through fast step duplication and split testing capability.
Real-time notices regarding lead activities maintain you notified without consistent hand-operated checking.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for progressing leads streamlines follow-up processes.
To even more streamline movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel makes it possible for web page development from scratch or template option for modification utilizing the user-friendly drag-and-drop contractor.
You’re additionally free to include ready-made web page areas as wanted. Conversely, utilize personalized code to create specific features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use somewhat a lot more, including:
A wider option of customized typefaces and typography choices
Advanced message animations
Substantial widget library
Advanced history capabilities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will certainly confirm adequate for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free capability.
I additionally value the ability to create “worldwide sections” or page sections that instantly occupy when creating brand-new web pages, saving time and guaranteeing consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can achieve the very same for message elements and various other branding fundamentals.
The data page displays whatever happening on your sub-account’s site, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden costs. You’ll pay one cent per email beyond your plan’s allowance, which gathers quickly with bigger subscriber listings. Numerous individuals require third-party services like Mailgun for improved deliverability, pressing real prices significantly beyond the marketed subscription price.
Now pertaining to the features:
GoHighLevel allows email campaign and sequence development with triggers and automated follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and activate automated communications.
You can save, send, or routine emails for ideal delivery times.
This shows important for reaching your audience when they’re more than likely to open messages.
Here’s where the circumstance weakens significantly.
GoHighLevel recommends Mailgun for bulk email sending, recommending their LC service may have reduced delivery rates.
Testing GoHighLevel’s email deliverability prior to complete dedication is a good idea, as numerous customers have reported roughly thirty percent lower shipment rates compared to their previous email marketing platforms.
Currently, I listened to there more than four hundred personalized email templates available on HighLevel. In spite of thorough searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Setting.
A good selection of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I just discovered six standard templates and the choice to create and conserve email templates from the ground up for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not specifically excellent, but not dreadful either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Steakhouse Playbook
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics supply understandings into email campaign efficiency. This aids you take advantage of chances or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job development tracking and seeing past communications.
The workflow automation feature helps improve jobs like call management, segmentation, and lead development with your pipeline.
This stands for a substantial advantage: GoHighLevel assists in engaging interactions with leads through text, voicemail drops, and Facebook Carrier. This flexibility means connecting with different customer sectors via their favored communication channels.
Know, though– SMS fees use separately from the registration charge.
I likewise value the GoHighLevel Social Planner.
It enables you to create, conserve, modify, timetable, message, and evaluate social media sites web content across different channels.
It operates as a solid substitute for social media scheduling devices like Barrier, SproutSocial, and Hootsuite– without added costs.
But that’s not everything; the CRM tool also provides a number of handy features:
Schedule consultations directly within the system from the Calendars section.
Merge multi-channel communications to support your customers’ favored interaction approaches and relationship-building strategies.
Use tags and clever listings to section consumers for even more targeted projects.
Add extensive consumer data to every entry under the Opportunity tab, providing more clear understanding of your prospects, leads, and customers as they proceed with your visual pipeline.
Advanced lead racking up aids focus on lead nurturing based upon their activities throughout your pipeline.
Currently allow’s talk about the key services and products you can offer utilizing GoHighLevel
Products You Can Offer Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive courses, total with memberships, communities, and relevant resources.
GHL likewise makes it possible for physical item sales using shopping pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses sustain different material formats, including audio, video clip, and records.
This indicates suiting different understanding styles and attracting a broader student base.
And also, it enables importing programs from Kajabi, adding much more versatility to your training course production initiatives.
In my experience, devoted on-line course devices like Kajabi, LearnWorlds, and Thinkific provide much more advanced choices. These consist of course leaking, social profiles, and progressed community structure and management tools. Nonetheless, GHL’s offerings will certainly be enough for several designers.
GoHighLevel additionally supplies program certifications and numerous payment alternatives, consisting of installment plans and free courses.
You can quickly connect your programs to your community for quick access and to boost monetization capacity.
What I specifically appreciate is exactly how simple it is to incorporate training course products straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and extra.
This is among my preferred aspects of Kajabi too.
Reputation Management Features
Online ratings hold critical significance, and GoHighLevel recognizes this fact.
The system automatically sends out testimonial demands using text, email, and QR code following transactions.
This feature ensures you don’t miss chances to construct trustworthiness and count on with your audience.
You can additionally check online reviews regarding your solutions or service, allowing ideal actions.
For example, you can reroute unfavorable comments to a personal kind before public uploading.
Alternatively, you can pick who can leave comments based upon their rating.
This strategy encourages you to engage straight with clients to resolve concerns without harming your reputation.
And also, GoHighLevel simplifies issues by allowing you to examine customer responses across numerous platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Options
The system supports conventional integration alternatives throughout settlement processing, social networks and Zapier.
In addition, the App Industry, featuring both paid and free app integrations, is accessible in Agency Mode for account owners as well as for your customers in sub-account mode.
I found about three hundred fifty applications across different service categories, including SMS and live conversation integrations, social media, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and take care of visits and organizing with Google Calendar.
And also, QuickBooks integration is readily available for monetary administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key destinations.
Vital note: You’ll need Agency Mode gain access to via the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no added price
API accessibility for incorporating exterior tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can additionally re-sell various other software program remedies to your consumers at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars month-to-month for every customer.
This means you’ll need at the very least five customers restoring regular monthly to recover cost. Any extra clients past that add straight to your revenue.
The tools you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Consistent Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom frameworks
Prefabricated photos
Pre-built assimilations
Automated process
Without these additions, customers might select GoHighLevel directly instead of paying your costs.
The SaaS Mode consists of white-label choices for:
iPhone application
Android application
Desktop computer application
These apps allow handling all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your branded GHL web pages.
In total amount, these are three different mobile applications you can choose from based upon your purposes.
Nonetheless, you need to comprehend:
Resellers are in charge of client assistance and conflicts; failing to fix concerns can result in account termination.
Resellers must charge at the very least ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Marketing lifetime gain access to for a single fee is banned without previous approval.
Pricing Framework and Support Plans
I appreciate that HighLevel’s support is offered straight from the dashboard via the Aid and live chat switches.
As soon as you sign up for a test, you get free access to a welcome course, onboarding video clip tutorials, and a telephone number for support. And yes, they in fact address phone calls.
I did call their technological support team for help with creating funnels and internet sites, which I had actually searched thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were outstanding. The assistance representative absolutely showed deep understanding of the system, which is constantly valuable.
Concerning layaway plan, there’s a durable Starter plan offered for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and extra.
Still, you’ll likely want to think about updating to both hundred ninety-seven dollar monthly plan for detailed agency demands. With this plan, you can likewise market the GHL system as a SaaS.
For assistance, anticipate a vibrant Facebook Group community, paid onboarding, and a done-for-you configuration alternative also offered for a fee.
There’s perpetual live chat readily available directly from your GHL control panel, in addition to valuable paperwork for self-service help.
Arrangement plans are offered for an additional price, consisting of a two hundred ninety-seven buck alternative for HIPAA compliance if that’s something you require.
You may think the unlimited plan includes unlimited email performance. Various customers have complained regarding unexpected bank card costs for sending emails from their web servers without clear transparency.
Verdict: GoHighLevel Steakhouse Playbook
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing stack with solid CRM and automation features.
Nevertheless, remain familiar with its cumbersome user interface, possible email deliverability concerns, and added prices for email quantity.
If you can tolerate the harsh edges and largely serve company customers, GHL provides reasonable value– but ensure you test email deliverability before totally dedicating.
Here’s one crucial factor to consider:
If you’re devoting to it, be prepared to invest additional cash on a different email marketing software because of deliverability concerns and pests.