GoHighLevel positions itself as a thorough marketing and sales suite constructed specifically for digital agencies. It bundles together CRM capabilities, email campaigns, program hosting, and automation process right into one package. The core guarantee? Replace your scattered toolkit with a solitary system that manages customer engagement and business operations from beginning to end GoHighLevel Single Sign On (SSO)
I’ve constantly inclined combined platforms for electronic business.
That’s specifically why tools like ClickFunnels caught my attention years back.
However we’re now in 2026, and the landscape has actually moved drastically.
After investing considerable time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll likewise analyze how it measures up against competing systems.
In this manner, you can purchase choice you’ll feel confident regarding long-term.
The Elements of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines crucial sales and marketing capacities, removing the requirement for numerous separate registrations.
Text Messaging Capability: Bidirectional SMS communication offers stronger engagement than traditional email strategies.
Effective CRM System: The get in touch with monitoring features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capabilities for segmenting target markets, managing get in touches with, and building custom-made processes.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that normally start above one hundred fifty dollars regular monthly. Nevertheless, email expenditures can collect rapidly, which I’ll address quickly.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Elements of GoHighLevel
Complex User interface: The interface felt counterintuitive, with arrangement alternatives scattered throughout the platform and uncomplicated jobs like funnel editing calling for unnecessarily complicated steps.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, suggesting a listing of thirty thousand customers can push your month-to-month costs past three hundred dollars. Combined with excess fees and third-party integration needs like Mailgun, actual month-to-month costs climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Issues: Multiple individuals have actually recorded severe automation malfunctions, consisting of emails being supplied to wrong receivers or sent numerous times to the very same person.
Email Delivery Difficulties: Their email infrastructure depends on Mailgun, and many customers transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability rates. This represents an essential weak point that might eventually push you toward different solutions.
Generalist Approach: While automation features are durable, rivals offer greater deepness in course development and community structure features. That stated, Kajabi bills one hundred forty-nine bucks or more monthly for hosting greater than 3 products.
My Profits Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and consumer partnership administration at a sensible base cost factor.
But allow’s obtain actual concerning something crucial.
Most customers see it mainly as a CRM or funnel builder rather than an email-focused platform.
Various individuals regularly report deliverability problems with the email features, so variable that in if email marketing stands for a core component of your technique.
Those surprise email sending charges have actually blindsided several individuals as well.
The platform genuinely excels for agencies thinking about marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and extensive customer monitoring devices, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-inclusive platform attending to most electronic sales and marketing requirements for your agency.
The platform includes email marketing capacities, training course production devices, workflow automation, CRM capability, internet site building, landing page development, and additional features.
Its mentioned goal is replacing every other device presently in your pile, and the firm makes no apologies about that ambition.
Consider this scenario:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up affordable in the beginning look: ninety-seven bucks and 2 hundred ninety-seven bucks regular monthly.
But is that the complete image? Let’s investigate additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and relatively user-friendly layout that shows up inviting initially.
Nonetheless, the majority of users encounter difficulties with the cluttered interface and illogical organization of features.
As an example:
The system utilizes 3 unique setups panels for taking care of various configuration facets– total setups, private setups, and item settings GoHighLevel Single Sign On (SSO)
Bizarrely, the links to these crucial settings are placed on opposite sides of the screen, producing unneeded confusion and frustration.
Despite extra data inhabited, the control panel keeps a clean and well-structured look.
I value the capacity to produce numerous control panels for organizing different records into separate views.
This attribute shows especially important when maintaining various viewpoints for the account proprietor versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel has countless rough edges in regards to user interface and customer experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a customer’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you must first develop a sub-account by entering their information.
After completing this action, button to the newly produced sub-account, navigate to Sites, after that pick Funnels. Do not worry if this really feels complex– it took me several attempts prior to recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates offered to accelerate your first arrangement.
Based upon my experience, you won’t need considerable proficiency to develop landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates on your own or demand GoHighLevel to handle modification for you.
I picked the self-customization path because I wanted to develop thorough, custom funnels from scratch making use of the drag-and-drop home builder. You just add the sequential steps.
I especially worth these capacities:
GHL’s Photos feature makes it possible for immediate funnel cloning throughout accounts, conserving considerable setup time.
Effective screening with fast action duplication and split screening performance.
Real-time notifications about lead actions maintain you notified without constant hand-operated monitoring.
I specifically appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized regulations for advancing leads enhances follow-up processes.
To further simplify movements, GHL offers a ClickFunnels import feature for seamless funnel transfers.
Page and Web Site Construction
GoHighLevel allows web page production from scratch or template choice for customization utilizing the instinctive drag-and-drop building contractor.
You’re likewise totally free to incorporate prefabricated web page sections as wanted. Conversely, use custom-made code to produce specific features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does offer slightly much more, consisting of:
A wider selection of custom-made font styles and typography alternatives
Innovative text computer animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will certainly verify sufficient for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I likewise appreciate the capacity to develop “global sections” or web page sections that immediately occupy when creating brand-new web pages, saving time and making sure consistent branding throughout. Another Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the same for message components and various other branding basics.
The stats web page presents everything occurring on your sub-account’s web site, consisting of page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant concealed expenses. You’ll pay one cent per email past your plan’s allowance, which accumulates rapidly with larger subscriber listings. Many users call for third-party solutions like Mailgun for enhanced deliverability, pushing real prices substantially beyond the advertised membership price.
Currently relating to the features:
GoHighLevel permits email campaign and sequence production with triggers and automatic follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, allowing you to monitor recipient actions and trigger automatic communications.
You can conserve, send, or timetable emails for optimal delivery times.
This confirms important for reaching your target market when they’re most likely to open up messages.
Here’s where the circumstance weakens significantly.
GoHighLevel advises Mailgun for mass email sending out, recommending their LC service might have lower shipment prices.
Examining GoHighLevel’s email deliverability prior to complete dedication is recommended, as numerous customers have reported around thirty percent lower delivery prices contrasted to their previous email marketing platforms.
Currently, I heard there more than four hundred adjustable email templates readily available on HighLevel. Despite complete searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A decent range of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I just found six fundamental templates and the alternative to develop and save email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Planning,” appears like inside the GHL email style editor:
Not specifically outstanding, however not horrible either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Single Sign On (SSO)
Split testing for conversion optimization, among other features.
Additionally, real-time analytics provide understandings into email campaign performance. This aids you profit from chances or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting job development monitoring and checking out past communications.
The workflow automation function assists enhance jobs like call management, segmentation, and lead advancement with your pipeline.
This stands for a significant benefit: GoHighLevel promotes interesting communications with leads with text messages, voicemail decreases, and Facebook Carrier. This versatility suggests getting in touch with various customer sectors via their preferred communication channels.
Know, though– SMS fees apply individually from the membership cost.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, save, modify, routine, post, and assess social media web content across different channels.
It works as a strong replacement for social media organizing tools like Buffer, SproutSocial, and Hootsuite– without extra costs.
Yet that’s not every little thing; the CRM device likewise supplies numerous handy features:
Schedule appointments directly within the system from the Calendars area.
Combine multi-channel communications to support your customers’ favored interaction approaches and relationship-building strategies.
Usage tags and wise lists to section customers for even more targeted projects.
Add substantial client information per entrance under the Possibility tab, providing more clear understanding of your prospects, leads, and consumers as they advance with your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s go over the crucial products and services you can offer using GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive programs, total with memberships, areas, and associated resources.
GHL also enables physical product sales using e-commerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs sustain various web content layouts, including sound, video clip, and documents.
This implies accommodating different understanding styles and interesting a broader pupil base.
And also, it enables importing training courses from Kajabi, including a lot more flexibility to your training course creation initiatives.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific offer more sophisticated choices. These include training course leaking, social profiles, and progressed neighborhood building and management tools. Nonetheless, GHL’s offerings will be sufficient for lots of designers.
GoHighLevel likewise offers course certificates and numerous payment options, consisting of time payment plan and free courses.
You can quickly attach your programs to your community for quick gain access to and to improve monetization capacity.
What I specifically value is just how simple it is to integrate program products directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is just one of my favorite aspects of Kajabi also.
Reputation Management Features
On the internet scores hold crucial significance, and GoHighLevel identifies this reality.
The system immediately sends review demands by means of text, email, and QR code adhering to purchases.
This function guarantees you do not miss out on opportunities to build reputation and depend on with your audience.
You can likewise check on-line evaluations regarding your services or business, permitting appropriate feedbacks.
For instance, you can reroute negative comments to an exclusive type prior to public publishing.
Additionally, you can select that can leave remarks based upon their ranking.
This technique equips you to engage directly with clients to resolve issues without harming your credibility.
Plus, GoHighLevel simplifies matters by allowing you to evaluate customer feedback throughout various platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Choices
The system supports common integration alternatives throughout repayment processing, social media sites and Zapier.
In addition, the Application Marketplace, featuring both paid and complimentary application assimilations, is accessible in Agency Mode for account proprietors along with for your clients in sub-account mode.
I found roughly 3 hundred fifty apps throughout numerous business classifications, including SMS and live conversation integrations, social media, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of appointments and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for monetary administration, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key attractions.
Essential note: You’ll require Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no additional price
API access for incorporating external devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise market various other software application options to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each customer.
This indicates you’ll need a minimum of five customers renewing regular monthly to recover cost. Any kind of extra customers beyond that contribute directly to your earnings.
The tools you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Marketplace applications such as AWeber, Consistent Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom-made structures
Ready-made photos
Pre-built integrations
Automated workflows
Without these additions, clients could choose GoHighLevel directly instead of paying your premium.
The SaaS Setting consists of white-label options for:
iPhone application
Android application
Desktop computer application
These applications enable managing all social media, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your well-known GHL web pages.
In total amount, these are three various mobile applications you can choose from based on your purposes.
Nevertheless, you need to recognize:
Resellers are responsible for customer assistance and disputes; failing to settle issues can cause account discontinuation.
Resellers should bill at least ninety-seven dollars regular monthly per sub-account, limiting pricing adaptability.
Offering lifetime accessibility for a single cost is banned without prior approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is available straight from the control panel with the Help and live conversation buttons.
When you sign up for a trial, you gain open door to a welcome course, onboarding video clip tutorials, and a phone number for support. And yes, they actually answer telephone calls.
I did contact their technical assistance group for aid with creating funnels and internet sites, which I had actually looked extensively for. The response got here within twenty-four hours, and the follow-ups were excellent. The assistance rep definitely showed deep understanding of the system, which is constantly important.
Concerning layaway plan, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and a lot more.
Still, you’ll likely wish to take into consideration updating to both hundred ninety-seven buck month-to-month plan for thorough agency needs. With this plan, you can additionally resell the GHL platform as a SaaS.
For assistance, anticipate a dynamic Facebook Group area, paid onboarding, and a done-for-you setup alternative also readily available for a charge.
There’s perpetual online chat available straight from your GHL control panel, together with useful paperwork for self-service assistance.
Setup plans are offered for an additional cost, consisting of a two hundred ninety-seven dollar choice for HIPAA compliance if that’s something you require.
You might presume the unlimited plan consists of unlimited email functionality. Numerous customers have complained concerning unexpected charge card costs for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Single Sign On (SSO)
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, remain knowledgeable about its cumbersome user interface, potential email deliverability concerns, and additional costs for email quantity.
If you can endure the rough sides and mostly serve organization clients, GHL supplies reasonable value– but guarantee you test email deliverability before completely dedicating.
Here’s one vital factor to consider:
If you’re dedicating to it, be prepared to invest additional cash on a separate email marketing software because of deliverability issues and insects.