GoHighLevel positions itself as a comprehensive marketing and sales collection developed specifically for electronic agencies. It packages together CRM abilities, email campaigns, program hosting, and automation process right into one package. The core assurance? Replace your scattered toolkit with a single system that takes care of client engagement and company operations throughout GoHighLevel Shipping
I’ve constantly inclined merged systems for digital commerce.
That’s precisely why devices like ClickFunnels captured my focus years ago.
Yet we’re now in 2026, and the landscape has actually shifted dramatically.
After investing considerable time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll additionally check out just how it measures up versus competing systems.
In this manner, you can purchase choice you’ll feel great regarding long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel combines crucial sales and marketing capabilities, eliminating the requirement for several separate memberships.
Text Messaging Functionality: Bidirectional SMS interaction offers stronger engagement than standard email techniques.
Effective CRM System: The contact administration features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capacities for segmenting target markets, managing contacts, and structure custom procedures.
Competitive Pricing Framework: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels options that normally start above one hundred fifty bucks month-to-month. Nonetheless, email expenses can build up rapidly, which I’ll deal with soon.
Integration Abilities: Suitable with Zapier, email systems, and messaging services.
The Frustrating Elements of GoHighLevel
Complex Interface: The user interface really felt counterproductive, with arrangement options scattered throughout the platform and simple jobs like funnel modifying calling for needlessly complicated steps.
Email Broadcast Expenditures Intensify: You’re billed one cent per email message, suggesting a listing of thirty thousand clients might press your month-to-month costs beyond three hundred dollars. Integrated with excess charges and third-party integration requirements like Mailgun, actual monthly costs climbed to someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Issues: Numerous users have actually recorded severe automation malfunctions, consisting of emails being delivered to incorrect receivers or sent several times to the same individual.
Email Distribution Obstacles: Their email infrastructure depends upon Mailgun, and various users transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This represents a critical weak point that could ultimately push you towards alternate remedies.
Generalist Technique: While automation features are robust, rivals offer higher deepness in course development and neighborhood structure features. That said, Kajabi bills one hundred forty-nine bucks or even more month-to-month for hosting greater than three products.
My Bottom Line Assessment
GoHighLevel offers a qualified unified platform for marketing, sales, and client relationship management at a reasonable base rate point.
However allow’s get real concerning something vital.
A lot of customers watch it largely as a CRM or funnel builder instead of an email-focused system.
Countless customers continually report deliverability problems with the email features, so aspect that in if email marketing represents a core element of your approach.
Those shock email sending out charges have blindsided lots of individuals too.
The platform really succeeds for agencies interested in marketing marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and detailed customer monitoring devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires act as a comprehensive platform dealing with most digital sales and marketing needs for your agency.
The platform includes email marketing capabilities, training course creation devices, workflow automation, CRM capability, internet site building, landing page development, and added features.
Its mentioned objective is changing every other tool presently in your pile, and the company makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinctive contrasted to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up practical initially glimpse: ninety-seven bucks and two hundred ninety-seven dollars monthly.
However is that the complete picture? Allow’s investigate even more.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard offers a tidy and relatively intuitive layout that shows up welcoming initially.
Nevertheless, the majority of individuals encounter difficulties with the chaotic interface and illogical company of features.
As an example:
The platform uses three distinct settings panels for taking care of various setup aspects– general setups, private setups, and item setups GoHighLevel Shipping
Bizarrely, the web links to these important setups are placed on opposite sides of the display, developing unneeded complication and disappointment.
Even with additional data occupied, the dashboard keeps a clean and well-structured look.
I value the ability to produce numerous control panels for arranging various reports into separate sights.
This attribute verifies especially useful when keeping different point of views for the account owner versus sub-accounts representing your consumers.
As I pointed out previously, GoHighLevel contains countless rough edges in regards to interface and user experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To build a client’s internet site, establish landing pages, or produce a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their info.
After finishing this action, switch to the newly created sub-account, browse to Websites, then select Funnels. Don’t fret if this really feels complex– it took me numerous attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that impose limitations.
Additionally, there are greater than one thousand funnel templates offered to accelerate your preliminary setup.
Based upon my experience, you will not need extensive knowledge to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to customize templates on your own or request GoHighLevel to manage customization for you.
I picked the self-customization route due to the fact that I wished to develop in-depth, custom funnels from the ground up utilizing the drag-and-drop building contractor. You just include the sequential actions.
I specifically worth these capacities:
GHL’s Pictures include makes it possible for instantaneous funnel duplicating across accounts, conserving substantial configuration time.
Reliable testing via quick step replication and split testing performance.
Real-time notices about lead actions keep you notified without consistent manual monitoring.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic policies for advancing leads improves follow-up processes.
To further streamline movements, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Site Building
GoHighLevel allows page creation from scratch or template choice for customization making use of the user-friendly drag-and-drop contractor.
You’re also cost-free to include ready-made web page areas as desired. Conversely, use personalized code to produce customized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply somewhat extra, including:
A more comprehensive option of personalized fonts and typography alternatives
Sophisticated message computer animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will certainly show sufficient for most of your customers.
The web pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I also appreciate the capability to create “global areas” or page sections that instantly occupy when producing new pages, saving time and making sure constant branding throughout. Another Elementor-like function I value.
With Brand name Boards located under Marketing, you can accomplish the same for message aspects and other branding basics.
The statistics page presents everything taking place on your sub-account’s site, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable covert expenses. You’ll pay one cent per email past your plan’s allotment, which gathers quickly with larger subscriber lists. Many individuals call for third-party solutions like Mailgun for improved deliverability, pushing real costs significantly past the advertised membership cost.
Currently relating to the features:
GoHighLevel allows email campaign and series production with triggers and automated follow-up messages.
I appreciate the ability to add trackable links in both emails and SMS messages, allowing you to check recipient activities and set off automated communications.
You can save, send out, or schedule emails for optimum delivery times.
This confirms valuable for reaching your target market when they’re probably to open up messages.
Below’s where the circumstance weakens dramatically.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC service may have lower delivery rates.
Evaluating GoHighLevel’s email deliverability before complete dedication is advisable, as numerous customers have actually reported about thirty percent lower distribution prices compared to their previous email marketing platforms.
Currently, I listened to there more than four hundred customizable email templates readily available on HighLevel. In spite of thorough searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A decent range of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just discovered six fundamental templates and the choice to produce and conserve email templates from scratch for reuse in other projects.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email style editor:
Not particularly outstanding, yet not awful either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Shipping
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver understandings into email campaign efficiency. This assists you profit from chances or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job progress tracking and checking out previous interactions.
The workflow automation function assists enhance tasks like contact administration, segmentation, and lead improvement with your pipeline.
This represents a substantial benefit: GoHighLevel assists in interesting communications with leads through sms message, voicemail drops, and Facebook Messenger. This adaptability indicates connecting with various client segments with their chosen communication channels.
Be aware, however– SMS costs apply independently from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, save, edit, timetable, message, and analyze social media sites web content throughout different networks.
It operates as a solid replacement for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without added costs.
Yet that’s not whatever; the CRM device additionally provides a number of valuable features:
Schedule consultations directly within the system from the Calendars area.
Combine multi-channel communications to support your clients’ preferred communication techniques and relationship-building methods.
Use tags and wise listings to sector consumers for more targeted campaigns.
Add comprehensive consumer information to each entry under the Opportunity tab, offering clearer understanding of your leads, leads, and clients as they progress via your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based on their activities throughout your pipeline.
Now let’s talk about the essential products and services you can sell utilizing GoHighLevel
Products You Can Offer Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and detailed programs, complete with memberships, communities, and associated sources.
GHL additionally enables physical item sales using shopping web pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs support various content layouts, including audio, video clip, and papers.
This implies fitting various discovering styles and attracting a wider trainee base.
Plus, it allows importing courses from Kajabi, adding even more adaptability to your program creation initiatives.
In my experience, devoted on-line course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more innovative alternatives. These consist of training course leaking, social accounts, and progressed community structure and administration devices. Nonetheless, GHL’s offerings will certainly be sufficient for numerous designers.
GoHighLevel also provides program certificates and numerous repayment choices, including time payment plan and free courses.
You can conveniently connect your courses to your neighborhood for quick accessibility and to improve monetization potential.
What I especially appreciate is just how uncomplicated it is to incorporate course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is just one of my favorite elements of Kajabi also.
Reputation Management Features
On the internet rankings hold essential relevance, and GoHighLevel identifies this reality.
The platform automatically sends out evaluation demands by means of SMS, email, and QR code following transactions.
This attribute guarantees you do not miss possibilities to develop integrity and depend on with your audience.
You can also check on the internet evaluations concerning your solutions or business, permitting suitable actions.
For instance, you can reroute unfavorable responses to a personal type before public posting.
Additionally, you can pick who can leave comments based upon their ranking.
This technique empowers you to involve straight with clients to resolve issues without harming your credibility.
And also, GoHighLevel streamlines issues by enabling you to review customer feedback across different systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Choices
The platform sustains conventional integration alternatives throughout payment processing, social media sites and Zapier.
Furthermore, the App Market, featuring both paid and complimentary app assimilations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I found around 3 hundred fifty apps across different service classifications, including SMS and live conversation integrations, social media sites, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and handle appointments and scheduling with Google Schedule.
And also, QuickBooks integration is offered for economic administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary destinations.
Vital note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month offers:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no extra expense
API gain access to for incorporating outside devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also resell other software services to your clients at a markup.
GoHighLevel calls for billing a minimum of ninety-seven bucks monthly for every customer.
This implies you’ll need at the very least 5 customers restoring month-to-month to break even. Any kind of additional customers beyond that add straight to your earnings.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market apps such as AWeber, Continuous Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom structures
Prefabricated photos
Pre-built assimilations
Automated operations
Without these enhancements, customers could select GoHighLevel directly instead of paying your costs.
The SaaS Mode includes white-label alternatives for:
apple iphone application
Android application
Desktop computer application
These applications enable managing all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your well-known GHL web pages.
In total amount, these are three various mobile applications you can select from based on your goals.
Nonetheless, you need to understand:
Resellers are in charge of consumer assistance and disputes; failing to settle concerns can lead to account discontinuation.
Resellers need to charge a minimum of ninety-seven bucks regular monthly per sub-account, restricting pricing adaptability.
Marketing life time gain access to for a single fee is restricted without previous approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is offered directly from the dashboard with the Assistance and live conversation buttons.
When you sign up for a trial, you acquire free access to a welcome course, onboarding video clip tutorials, and a phone number for assistance. And of course, they in fact address calls.
I did contact their technical assistance group for assistance with producing funnels and websites, which I had actually browsed thoroughly for. The response arrived within twenty-four hours, and the follow-ups were outstanding. The support representative absolutely demonstrated deep expertise of the platform, which is constantly beneficial.
Regarding layaway plan, there’s a robust Starter plan readily available for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely intend to think about updating to the two hundred ninety-seven buck month-to-month prepare for detailed agency requirements. With this strategy, you can also re-sell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Team neighborhood, paid onboarding, and a done-for-you configuration alternative likewise offered for a cost.
There’s around-the-clock online chat available directly from your GHL control panel, in addition to useful paperwork for self-service help.
Setup plans are offered for an added expense, consisting of a 2 hundred ninety-seven dollar option for HIPAA compliance if that’s something you need.
You may assume the unlimited plan includes unlimited email functionality. Different individuals have actually complained about unforeseen charge card charges for sending emails from their web servers without clear transparency.
Conclusion: GoHighLevel Shipping
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, stay familiar with its clunky interface, prospective email deliverability concerns, and added prices for email volume.
If you can endure the harsh edges and mainly offer service clients, GHL offers affordable value– however guarantee you test email deliverability prior to totally dedicating.
Right here’s one important consideration:
If you’re committing to it, be prepared to spend additional money on a different email marketing software program due to deliverability issues and bugs.