GoHighLevel settings itself as a thorough marketing and sales collection built particularly for electronic agencies. It packages together CRM capabilities, email campaigns, training course hosting, and automation workflows into one plan. The core guarantee? Replace your scattered toolkit with a solitary system that takes care of client interaction and company operations throughout GoHighLevel Security and Compliance
I’ve constantly gravitated toward merged platforms for electronic business.
That’s exactly why tools like ClickFunnels caught my attention years back.
But we’re now in 2026, and the landscape has shifted dramatically.
After spending substantial time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll additionally take a look at just how it measures up against contending platforms.
By doing this, you can make a purchasing choice you’ll feel great about lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel combines crucial sales and marketing abilities, removing the demand for numerous different subscriptions.
Text Messaging Capability: Bidirectional SMS communication supplies stronger interaction than conventional email approaches.
Effective CRM System: The contact administration features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow abilities for segmenting audiences, taking care of contacts, and structure personalized processes.
Affordable Pricing Framework: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels options that usually begin over one hundred fifty dollars regular monthly. Nevertheless, email expenditures can collect quickly, which I’ll resolve shortly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complex User interface: The interface really felt counterproductive, with arrangement alternatives spread throughout the platform and uncomplicated jobs like funnel modifying requiring unnecessarily intricate steps.
Email Broadcast Expenses Intensify: You’re charged one cent per email message, meaning a list of thirty thousand customers might press your regular monthly expense past three hundred bucks. Integrated with excess costs and third-party integration needs like Mailgun, real month-to-month expenses reached someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Troubles: Multiple users have actually documented significant automation breakdowns, including emails being supplied to wrong receivers or sent out several times to the exact same individual.
Email Shipment Challenges: Their email infrastructure relies on Mailgun, and countless users transitioning from other email marketing systems to GoHighLevel experienced significant declines in deliverability rates. This represents a vital weakness that might at some point press you towards different solutions.
Generalist Strategy: While automation features are durable, rivals supply higher depth in course development and neighborhood building features. That said, Kajabi charges one hundred forty-nine bucks or even more regular monthly for hosting greater than 3 items.
My Bottom Line Evaluation
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer partnership management at a reasonable base cost point.
But let’s obtain real concerning something important.
A lot of customers view it largely as a CRM or funnel builder rather than an email-focused platform.
Various customers consistently report deliverability problems with the email features, so variable that in if email marketing represents a core component of your strategy.
Those surprise email sending out fees have blindsided many individuals also.
The system really excels for agencies thinking about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium rates, and thorough customer management devices, it’s architected especially for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires work as an all-inclusive platform dealing with most digital sales and marketing needs for your agency.
The system consists of email marketing abilities, program production tools, workflow automation, CRM performance, internet site structure, landing page creation, and added features.
Its stated purpose is changing every other device currently in your pile, and the firm makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up reasonable at first look: ninety-seven bucks and 2 hundred ninety-seven dollars monthly.
Yet is that the full image? Allow’s explore further.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard offers a clean and seemingly user-friendly design that appears welcoming at first.
Nonetheless, the majority of customers encounter difficulties with the cluttered interface and senseless organization of features.
As an example:
The platform utilizes three distinct settings panels for handling various configuration elements– total settings, private settings, and item settings GoHighLevel Security and Compliance
Bizarrely, the links to these vital settings are placed on contrary sides of the screen, creating unnecessary confusion and disappointment.
Despite added information populated, the dashboard keeps a clean and well-structured look.
I value the capacity to create numerous control panels for organizing various records into separate sights.
This attribute verifies specifically important when keeping different point of views for the account proprietor versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel consists of countless harsh edges in regards to user interface and user experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To construct a client’s site, establish landing pages, or produce a sales funnel within GoHighLevel, you have to first establish a sub-account by entering their information.
After completing this step, switch to the newly developed sub-account, browse to Websites, then pick Funnels. Do not fret if this feels complicated– it took me several efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that enforce limitations.
In addition, there are greater than one thousand funnel templates readily available to increase your first arrangement.
Based on my experience, you won’t require comprehensive knowledge to develop landing pages and sales funnels making use of GoHighLevel.
You have the alternative to personalize templates yourself or demand GoHighLevel to handle personalization for you.
I chose the self-customization path due to the fact that I wished to develop detailed, custom funnels from the ground up using the drag-and-drop builder. You just add the sequential steps.
I specifically worth these capabilities:
GHL’s Pictures feature makes it possible for instant funnel cloning throughout accounts, conserving substantial arrangement time.
Reliable testing with quick step replication and split screening performance.
Real-time alerts concerning lead activities maintain you informed without consistent hand-operated checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated rules for advancing leads improves follow-up processes.
To further simplify movements, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel enables web page development from scratch or template choice for modification utilizing the intuitive drag-and-drop building contractor.
You’re also complimentary to incorporate prefabricated page sections as desired. Alternatively, use personalized code to produce specialized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply slightly extra, consisting of:
A wider option of custom typefaces and typography alternatives
Advanced text computer animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I think HighLevel will certainly verify adequate for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I likewise value the capability to develop “international areas” or page areas that instantly occupy when producing brand-new pages, saving time and making sure constant branding throughout. Another Elementor-like feature I value.
With Brand Boards found under Marketing, you can accomplish the same for message elements and various other branding fundamentals.
The data web page shows every little thing taking place on your sub-account’s website, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable surprise costs. You’ll pay one cent per email past your strategy’s allotment, which gathers quickly with bigger client checklists. Numerous customers require third-party solutions like Mailgun for improved deliverability, pushing real expenses considerably beyond the advertised registration cost.
Currently concerning the features:
GoHighLevel allows email campaign and series production with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, enabling you to monitor recipient actions and trigger automatic interactions.
You can conserve, send, or schedule emails for optimal delivery times.
This confirms beneficial for reaching your audience when they’re most likely to open up messages.
Right here’s where the circumstance degrades substantially.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC service might have reduced shipment prices.
Checking GoHighLevel’s email deliverability prior to full commitment is suggested, as lots of individuals have actually reported approximately thirty percent lower shipment prices compared to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates readily available on HighLevel. Despite thorough searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Mode.
A suitable range of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I only found six standard templates and the option to produce and conserve email templates from square one for reuse in various other campaigns.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not specifically excellent, but not awful either.
Nonetheless, I do value that GHL incorporates workflow automation into email marketing, including:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Security and Compliance
Split screening for conversion optimization, among other features.
In addition, real-time analytics deliver understandings right into email campaign performance. This aids you take advantage of opportunities or address potential troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing job development monitoring and viewing past communications.
The workflow automation attribute aids streamline jobs like contact administration, division, and lead advancement via your pipeline.
This represents a significant benefit: GoHighLevel helps with engaging interactions with leads with text, voicemail declines, and Facebook Carrier. This flexibility means connecting with different client segments through their favored communication channels.
Understand, however– SMS charges apply separately from the membership charge.
I also value the GoHighLevel Social Planner.
It enables you to create, save, edit, timetable, post, and assess social media sites content across numerous channels.
It works as a solid substitute for social media scheduling devices like Buffer, SproutSocial, and Hootsuite– without added prices.
Yet that’s not every little thing; the CRM tool likewise offers a number of practical features:
Set up visits directly within the platform from the Calendars section.
Merge multi-channel communications to support your customers’ favored interaction methods and relationship-building methods.
Usage tags and wise listings to section consumers for more targeted campaigns.
Include comprehensive customer data to every access under the Possibility tab, giving clearer understanding of your leads, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead scoring aids focus on lead nurturing based on their actions throughout your pipeline.
Currently allow’s discuss the essential services and products you can market making use of GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and detailed courses, complete with memberships, areas, and relevant sources.
GHL also makes it possible for physical item sales making use of e-commerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses sustain different material formats, including audio, video, and documents.
This means suiting various understanding styles and interesting a broader trainee base.
And also, it allows importing training courses from Kajabi, adding even more flexibility to your course creation efforts.
In my experience, dedicated online training course tools like Kajabi, LearnWorlds, and Thinkific offer much more sophisticated options. These consist of training course leaking, social accounts, and progressed community building and management devices. Nonetheless, GHL’s offerings will suffice for several designers.
GoHighLevel additionally gives course certifications and different repayment alternatives, including installment plans and free courses.
You can easily link your programs to your neighborhood for fast access and to boost monetization potential.
What I specifically appreciate is how simple it is to integrate course items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favorite facets of Kajabi too.
Reputation Management Features
On the internet scores hold vital value, and GoHighLevel identifies this truth.
The system immediately sends out review requests by means of SMS, email, and QR code adhering to purchases.
This feature ensures you don’t miss chances to develop reliability and trust with your target market.
You can additionally keep track of on-line testimonials about your services or organization, enabling proper reactions.
For instance, you can reroute adverse responses to a private type prior to public uploading.
Alternatively, you can choose that can leave comments based on their score.
This technique equips you to engage straight with clients to settle concerns without harming your online reputation.
Plus, GoHighLevel streamlines issues by permitting you to assess customer responses throughout different platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The platform sustains typical integration options across payment processing, social media sites and Zapier.
Furthermore, the Application Market, featuring both paid and complimentary application combinations, comes in Agency Mode for account owners in addition to for your customers in sub-account mode.
I located around three hundred fifty apps throughout various business classifications, including SMS and live chat combinations, social media sites, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is readily available for financial monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key tourist attractions.
Important note: You’ll require Agency Mode gain access to through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no additional cost
API accessibility for incorporating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can additionally re-sell other software program services to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars month-to-month for each and every client.
This means you’ll require a minimum of 5 customers renewing monthly to break even. Any additional clients beyond that contribute directly to your income.
The devices you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market applications such as AWeber, Consistent Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom-made structures
Ready-made pictures
Pre-built integrations
Automated operations
Without these additions, customers could pick GoHighLevel directly instead of paying your premium.
The SaaS Setting consists of white-label choices for:
iPhone application
Android application
Desktop computer application
These applications enable handling all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your well-known GHL pages.
In total amount, these are 3 various mobile applications you can select from based upon your goals.
However, you need to comprehend:
Resellers are accountable for client support and conflicts; failure to deal with concerns can cause account termination.
Resellers have to bill at the very least ninety-seven bucks month-to-month per sub-account, restricting pricing adaptability.
Marketing lifetime gain access to for a single cost is restricted without prior approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is readily available straight from the control panel with the Help and live chat switches.
Once you register for a test, you gain free access to a welcome training course, onboarding video tutorials, and a contact number for assistance. And yes, they really answer telephone calls.
I did call their technical assistance team for support with creating funnels and websites, which I had actually browsed thoroughly for. The feedback got here within twenty-four hours, and the follow-ups were outstanding. The support rep absolutely showed deep knowledge of the platform, which is always valuable.
Regarding payment plans, there’s a robust Starter plan readily available for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely intend to take into consideration upgrading to the two hundred ninety-seven dollar regular monthly plan for comprehensive agency needs. With this strategy, you can likewise market the GHL system as a SaaS.
For assistance, anticipate a lively Facebook Group neighborhood, paid onboarding, and a done-for-you configuration option additionally readily available for a cost.
There’s 24/7 live chat offered straight from your GHL dashboard, along with practical documentation for self-service aid.
Arrangement plans are available for an added expense, including a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You might think the unlimited plan includes unlimited email performance. Different users have actually whined concerning unforeseen credit card charges for sending emails from their web servers without clear openness.
Verdict: GoHighLevel Security and Compliance
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing stack with solid CRM and automation features.
Nonetheless, stay aware of its clunky interface, potential email deliverability problems, and added prices for email quantity.
If you can endure the rough sides and primarily offer organization clients, GHL offers sensible value– but ensure you check email deliverability before totally devoting.
Right here’s one crucial factor to consider:
If you’re devoting to it, be prepared to invest added cash on a separate email marketing software because of deliverability problems and bugs.