GoHighLevel positions itself as a comprehensive marketing and sales collection constructed specifically for digital agencies. It packages together CRM capacities, email campaigns, course hosting, and automation process right into one plan. The core pledge? Change your spread toolkit with a single platform that manages customer involvement and service operations from start to finish GoHighLevel Scan Your Business
I have actually always inclined combined systems for electronic business.
That’s specifically why tools like ClickFunnels caught my attention years back.
But we’re now in 2026, and the landscape has actually moved significantly.
After spending substantial time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll also take a look at exactly how it measures up against contending systems.
In this manner, you can buy choice you’ll feel great about long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines crucial sales and marketing capabilities, removing the requirement for numerous separate subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction supplies stronger interaction than traditional email strategies.
Powerful CRM System: The contact administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capabilities for segmenting audiences, managing contacts, and structure personalized processes.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels alternatives that commonly start above one hundred fifty bucks month-to-month. Nonetheless, email expenditures can collect swiftly, which I’ll deal with quickly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complex User interface: The user interface felt counterproductive, with configuration options spread throughout the platform and straightforward jobs like funnel editing and enhancing calling for needlessly intricate actions.
Email Broadcast Expenditures Intensify: You’re charged one cent per email message, meaning a checklist of thirty thousand subscribers can press your month-to-month bill past three hundred dollars. Combined with overage charges and third-party integration requirements like Mailgun, real month-to-month costs reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Troubles: Numerous users have recorded significant automation malfunctions, including emails being delivered to incorrect recipients or sent out multiple times to the exact same person.
Email Shipment Difficulties: Their email infrastructure depends upon Mailgun, and countless users transitioning from various other email marketing platforms to GoHighLevel experienced substantial declines in deliverability rates. This represents a vital weakness that might eventually press you towards alternative options.
Generalist Approach: While automation features are robust, rivals provide greater deepness in program creation and community building features. That said, Kajabi charges one hundred forty-nine bucks or more regular monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel provides a capable unified platform for marketing, sales, and consumer relationship administration at an affordable base price factor.
But allow’s obtain genuine about something vital.
A lot of individuals see it mainly as a CRM or funnel builder rather than an email-focused platform.
Countless individuals consistently report deliverability troubles with the email features, so aspect that in if email marketing represents a core element of your method.
Those surprise email sending out charges have blindsided numerous individuals as well.
The system absolutely excels for agencies interested in marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and comprehensive client administration tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires function as a comprehensive platform addressing most electronic sales and marketing demands for your agency.
The system includes email marketing capabilities, training course creation tools, workflow automation, CRM capability, internet site building, landing page development, and additional features.
Its stated purpose is changing every other device currently in your pile, and the firm makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up reasonable initially look: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
But is that the complete picture? Allow’s examine better.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a clean and relatively user-friendly design that shows up welcoming originally.
Nevertheless, the majority of users encounter difficulties with the chaotic interface and illogical organization of features.
For example:
The system uses three distinctive settings panels for managing different configuration elements– total settings, individual setups, and item setups GoHighLevel Scan Your Business
Bizarrely, the web links to these essential settings are positioned on contrary sides of the screen, producing unneeded confusion and irritation.
Despite having additional data occupied, the control panel preserves a tidy and well-structured look.
I value the ability to create numerous dashboards for organizing various records right into separate sights.
This function verifies especially valuable when keeping different viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I discussed previously, GoHighLevel contains countless rough edges in terms of user interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a client’s web site, create landing pages, or develop a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their details.
After completing this step, button to the recently created sub-account, browse to Websites, then choose Funnels. Don’t stress if this really feels confusing– it took me a number of efforts prior to recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
Additionally, there are more than one thousand funnel templates available to accelerate your preliminary configuration.
Based upon my experience, you will not need considerable proficiency to build landing pages and sales funnels making use of GoHighLevel.
You have the alternative to personalize templates on your own or request GoHighLevel to manage customization for you.
I selected the self-customization route because I wanted to create in-depth, custom funnels from the ground up utilizing the drag-and-drop building contractor. You simply add the sequential steps.
I particularly worth these capacities:
GHL’s Pictures include allows instant funnel duplicating throughout accounts, saving considerable arrangement time.
Effective screening through fast action duplication and split screening functionality.
Real-time alerts about lead actions maintain you notified without constant hand-operated checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated rules for progressing leads improves follow-up procedures.
To additionally streamline migrations, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Site Building
GoHighLevel enables web page production from the ground up or template choice for modification using the user-friendly drag-and-drop contractor.
You’re also totally free to include prefabricated web page areas as wanted. Additionally, utilize custom-made code to create customized functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use slightly more, including:
A wider option of customized font styles and typography options
Innovative message computer animations
Comprehensive widget library
Advanced background capabilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will verify adequate for the majority of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free performance.
I likewise value the ability to create “international areas” or web page areas that instantly occupy when producing new pages, saving time and making certain consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can achieve the exact same for message aspects and other branding essentials.
The statistics page shows every little thing taking place on your sub-account’s web site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden expenses. You’ll pay one cent per email beyond your strategy’s allotment, which accumulates rapidly with larger customer checklists. Lots of customers require third-party services like Mailgun for improved deliverability, pushing real costs significantly past the marketed registration price.
Now pertaining to the features:
GoHighLevel permits email campaign and series development with triggers and automated follow-up messages.
I appreciate the ability to add trackable links in both emails and SMS messages, allowing you to check recipient actions and set off automatic interactions.
You can save, send out, or schedule emails for ideal delivery times.
This proves important for reaching your target market when they’re probably to open up messages.
Here’s where the scenario weakens considerably.
GoHighLevel suggests Mailgun for mass email sending out, suggesting their LC service may have lower distribution rates.
Checking GoHighLevel’s email deliverability prior to full dedication is recommended, as lots of users have reported around thirty percent reduced shipment rates contrasted to their previous email marketing systems.
Currently, I heard there more than four hundred customizable email templates available on HighLevel. Despite comprehensive searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A respectable variety of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I only located six fundamental templates and the option to develop and save email templates from square one for reuse in various other campaigns.
Right here’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not specifically impressive, but not dreadful either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Scan Your Business
Split screening for conversion optimization, among other features.
Additionally, real-time analytics deliver understandings into email campaign performance. This aids you profit from opportunities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting project progression monitoring and viewing past interactions.
The workflow automation function aids streamline jobs like call management, segmentation, and lead improvement via your pipeline.
This represents a considerable benefit: GoHighLevel helps with appealing communications with leads through sms message, voicemail decreases, and Facebook Messenger. This versatility implies getting in touch with various customer sectors via their preferred communication channels.
Be aware, though– SMS fees use individually from the membership charge.
I also value the GoHighLevel Social Planner.
It allows you to develop, conserve, edit, routine, post, and analyze social media web content throughout different channels.
It operates as a solid substitute for social media sites organizing tools like Buffer, SproutSocial, and Hootsuite– without additional costs.
Yet that’s not every little thing; the CRM device likewise supplies several practical features:
Set up appointments directly within the platform from the Calendars area.
Merge multi-channel communications to sustain your customers’ recommended communication approaches and relationship-building approaches.
Usage tags and clever lists to section customers for even more targeted projects.
Add considerable customer data to each entry under the Possibility tab, providing clearer understanding of your prospects, leads, and customers as they advance with your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their actions throughout your pipeline.
Currently allow’s talk about the essential products and services you can offer using GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and extensive courses, complete with memberships, areas, and relevant resources.
GHL likewise enables physical item sales using shopping web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel courses support different web content layouts, including audio, video clip, and documents.
This suggests suiting various knowing styles and appealing to a broader pupil base.
And also, it allows importing programs from Kajabi, including a lot more adaptability to your training course development initiatives.
In my experience, committed on the internet training course devices like Kajabi, LearnWorlds, and Thinkific offer extra innovative options. These include training course dripping, social profiles, and advanced community building and management devices. However, GHL’s offerings will be adequate for many developers.
GoHighLevel also supplies training course certificates and numerous payment alternatives, including installment plans and free courses.
You can quickly connect your programs to your community for fast gain access to and to enhance monetization capacity.
What I particularly appreciate is exactly how simple it is to incorporate program products directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my favorite elements of Kajabi as well.
Reputation Management Features
On the internet scores hold crucial value, and GoHighLevel acknowledges this reality.
The system immediately sends out testimonial demands via text, email, and QR code complying with deals.
This function ensures you do not miss out on chances to construct reliability and trust fund with your audience.
You can additionally monitor online testimonials concerning your services or organization, permitting proper feedbacks.
For instance, you can reroute adverse feedback to a personal kind before public publishing.
Conversely, you can select who can leave comments based on their score.
This method equips you to engage straight with customers to settle problems without damaging your track record.
Plus, GoHighLevel simplifies matters by allowing you to review customer responses across various platforms– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Choices
The platform sustains standard integration choices throughout settlement processing, social networks and Zapier.
In addition, the App Marketplace, including both paid and complimentary app assimilations, comes in Agency Mode for account owners along with for your customers in sub-account setting.
I located roughly three hundred fifty apps across different company classifications, consisting of SMS and live conversation combinations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and manage appointments and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for economic administration, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key destinations.
Important note: You’ll need Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly deals:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no added price
API gain access to for incorporating external tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can likewise re-sell other software remedies to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars monthly for each client.
This means you’ll need a minimum of 5 clients renewing regular monthly to recover cost. Any kind of added customers beyond that add directly to your profits.
The tools you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market applications such as AWeber, Constant Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Customized structures
Ready-made pictures
Pre-built integrations
Automated workflows
Without these enhancements, clients could pick GoHighLevel straight rather than paying your premium.
The SaaS Setting consists of white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps enable handling all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your well-known GHL web pages.
In total amount, these are 3 various mobile applications you can pick from based upon your goals.
However, you require to comprehend:
Resellers are accountable for customer support and conflicts; failing to settle concerns can result in account termination.
Resellers need to charge a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing adaptability.
Marketing life time access for a single fee is restricted without previous approval.
Pricing Framework and Support Plans
I appreciate that HighLevel’s support is offered straight from the dashboard with the Aid and live conversation switches.
When you sign up for a trial, you get free access to a welcome program, onboarding video clip tutorials, and a phone number for assistance. And yes, they really respond to calls.
I did contact their technical support team for assistance with producing funnels and internet sites, which I had actually searched extensively for. The response got here within twenty-four hours, and the follow-ups were outstanding. The support representative definitely showed deep expertise of the platform, which is constantly useful.
Relating to payment plans, there’s a durable Starter plan available for ninety-seven bucks, which includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven buck regular monthly plan for detailed agency requirements. With this strategy, you can likewise resell the GHL system as a SaaS.
For assistance, expect a vivid Facebook Team area, paid onboarding, and a done-for-you setup choice likewise offered for a fee.
There’s around-the-clock real-time chat readily available straight from your GHL control panel, along with valuable documents for self-service aid.
Setup plans are offered for an added cost, including a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you require.
You might assume the unlimited plan includes unlimited email performance. Various customers have actually whined regarding unexpected bank card costs for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Scan Your Business
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with strong CRM and automation features.
Nonetheless, stay aware of its cumbersome user interface, possible email deliverability concerns, and added expenses for email quantity.
If you can endure the harsh edges and largely offer organization customers, GHL supplies practical worth– yet guarantee you examine email deliverability before totally committing.
Right here’s one critical consideration:
If you’re dedicating to it, be prepared to spend extra cash on a different email marketing software program as a result of deliverability problems and bugs.