GoHighLevel settings itself as a thorough marketing and sales collection built especially for digital agencies. It packages with each other CRM capabilities, email campaigns, program hosting, and automation operations into one plan. The core guarantee? Change your scattered toolkit with a solitary platform that takes care of customer engagement and service operations from beginning to end GoHighLevel Roofing Playbook
I’ve constantly gravitated toward linked systems for electronic commerce.
That’s exactly why devices like ClickFunnels captured my attention years earlier.
Yet we’re now in 2026, and the landscape has actually shifted considerably.
After investing substantial time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll also take a look at just how it measures up versus competing systems.
This way, you can make a purchasing decision you’ll feel confident concerning long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel merges essential sales and marketing capabilities, removing the demand for numerous different registrations.
Text Messaging Performance: Bidirectional SMS communication uses more powerful involvement than conventional email techniques.
Effective CRM System: The get in touch with monitoring features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow abilities for segmenting target markets, managing contacts, and building personalized procedures.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels choices that generally start above one hundred fifty bucks regular monthly. Nonetheless, email costs can accumulate promptly, which I’ll resolve shortly.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Aspects of GoHighLevel
Complicated Interface: The interface felt counterproductive, with setup choices spread throughout the platform and simple jobs like funnel modifying calling for needlessly complex steps.
Email Broadcast Costs Rise: You’re charged one cent per email message, meaning a list of thirty thousand clients might press your monthly costs beyond 3 hundred bucks. Integrated with overage costs and third-party integration requirements like Mailgun, actual monthly costs climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Troubles: Multiple users have actually documented serious automation breakdowns, including emails being delivered to incorrect recipients or sent several times to the same person.
Email Distribution Challenges: Their email infrastructure depends upon Mailgun, and various users transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This represents a vital weakness that can at some point push you towards alternate options.
Generalist Method: While automation features are durable, competitors offer better deepness in course development and community structure features. That said, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than three items.
My Profits Evaluation
GoHighLevel gives a qualified unified system for marketing, sales, and consumer partnership management at an affordable base price point.
But allow’s obtain genuine concerning something crucial.
The majority of users view it largely as a CRM or funnel builder as opposed to an email-focused platform.
Many individuals continually report deliverability issues with the email features, so element that in if email marketing stands for a core part of your method.
Those shock email sending out fees have actually blindsided several individuals as well.
The system truly excels for agencies curious about re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and thorough client administration tools, it’s architected specifically for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires work as an all-inclusive system addressing most digital sales and marketing needs for your agency.
The platform includes email marketing abilities, training course production devices, workflow automation, CRM capability, web site building, landing page development, and added features.
Its stated purpose is changing every other tool currently in your stack, and the firm makes no apologies about that passion.
Consider this scenario:
GoHighLevel asserts it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing appears practical in the beginning glance: ninety-seven bucks and 2 hundred ninety-seven bucks monthly.
Yet is that the complete photo? Let’s investigate further.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a tidy and seemingly intuitive format that shows up welcoming at first.
Nonetheless, most of individuals encounter difficulties with the cluttered user interface and senseless company of features.
As an example:
The system uses 3 distinctive settings panels for managing various setup aspects– overall setups, individual setups, and product settings GoHighLevel Roofing Playbook
Bizarrely, the links to these critical settings are positioned on contrary sides of the display, developing unneeded complication and frustration.
Even with additional data inhabited, the control panel maintains a tidy and well-structured look.
I appreciate the ability to develop several control panels for arranging various records into separate views.
This attribute confirms especially valuable when maintaining different point of views for the account proprietor versus sub-accounts representing your clients.
As I discussed previously, GoHighLevel includes countless rough edges in terms of interface and individual experience, and the underlying codebase appears less than beautiful.
Structure Funnels in GoHighLevel
To construct a client’s web site, create landing pages, or produce a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their info.
After finishing this action, button to the freshly created sub-account, browse to Sites, then select Funnels. Do not worry if this feels complicated– it took me a number of efforts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce restrictions.
In addition, there are more than one thousand funnel templates readily available to increase your preliminary arrangement.
Based on my experience, you won’t require extensive proficiency to build landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates on your own or request GoHighLevel to deal with customization for you.
I selected the self-customization path because I wished to produce detailed, custom funnels from the ground up using the drag-and-drop home builder. You merely add the consecutive steps.
I particularly worth these abilities:
GHL’s Photos feature allows immediate funnel duplicating throughout accounts, saving substantial setup time.
Efficient screening with rapid action duplication and split screening capability.
Real-time alerts about lead activities keep you informed without constant hand-operated checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automated guidelines for advancing leads streamlines follow-up processes.
To better simplify migrations, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Internet Site Construction
GoHighLevel makes it possible for page production from scratch or template selection for modification making use of the user-friendly drag-and-drop home builder.
You’re additionally free to incorporate prefabricated web page areas as preferred. Alternatively, use custom code to create customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply slightly extra, consisting of:
A broader choice of custom-made font styles and typography options
Sophisticated message animations
Substantial widget collection
Advanced background capacities like parallax scrolling and video backgrounds
Nonetheless, I believe HighLevel will certainly prove sufficient for most of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient functionality.
I also value the capacity to develop “worldwide areas” or web page sections that instantly populate when developing new web pages, saving time and guaranteeing constant branding throughout. One more Elementor-like function I value.
With Brand Boards found under Marketing, you can accomplish the same for message components and other branding essentials.
The data web page shows whatever occurring on your sub-account’s internet site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable covert costs. You’ll pay one cent per email past your strategy’s allowance, which accumulates swiftly with larger client checklists. Lots of users need third-party services like Mailgun for boosted deliverability, pushing real prices significantly past the promoted registration cost.
Now concerning the features:
GoHighLevel allows email campaign and series production with triggers and automatic follow-up messages.
I appreciate the capability to include trackable links in both emails and SMS messages, enabling you to monitor recipient activities and cause automatic communications.
You can save, send, or schedule emails for ideal distribution times.
This verifies important for reaching your target market when they’re most likely to open up messages.
Here’s where the scenario degrades dramatically.
GoHighLevel suggests Mailgun for bulk email sending out, recommending their LC solution might have lower delivery prices.
Evaluating GoHighLevel’s email deliverability before complete dedication is recommended, as numerous individuals have actually reported about thirty percent lower shipment rates contrasted to their previous email marketing systems.
Now, I heard there more than four hundred adjustable email templates available on HighLevel. Despite detailed searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Setting.
A good range of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar monthly reseller strategy.
Within a sub-account, I just found 6 standard templates and the alternative to produce and conserve email templates from square one for reuse in various other projects.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not especially impressive, however not horrible either.
Nevertheless, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Roofing Playbook
Split screening for conversion optimization, among other features.
Additionally, real-time analytics deliver understandings into email campaign efficiency. This aids you capitalize on opportunities or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting project progression monitoring and viewing past interactions.
The workflow automation attribute assists improve jobs like call management, segmentation, and lead innovation via your pipeline.
This stands for a considerable benefit: GoHighLevel assists in appealing communications with leads with text messages, voicemail drops, and Facebook Messenger. This adaptability means getting in touch with different consumer sections via their liked communication channels.
Be aware, however– SMS costs apply independently from the registration charge.
I likewise value the GoHighLevel Social Planner.
It allows you to develop, save, modify, schedule, message, and analyze social media content throughout different networks.
It works as a solid replacement for social networks organizing devices like Buffer, SproutSocial, and Hootsuite– without added expenses.
However that’s not every little thing; the CRM device also provides a number of handy features:
Schedule visits directly within the platform from the Calendars area.
Combine multi-channel communications to support your clients’ recommended communication techniques and relationship-building strategies.
Usage tags and wise lists to segment customers for even more targeted projects.
Include comprehensive consumer data to each entry under the Possibility tab, supplying more clear understanding of your potential customers, leads, and consumers as they proceed through your aesthetic pipeline.
Advanced lead racking up helps focus on lead nurturing based on their activities throughout your pipeline.
Now allow’s discuss the vital products and services you can offer making use of GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and comprehensive courses, complete with memberships, neighborhoods, and related sources.
GHL likewise enables physical item sales using shopping pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel courses support various web content formats, including audio, video clip, and papers.
This suggests accommodating different knowing designs and appealing to a more comprehensive student base.
Plus, it allows importing programs from Kajabi, including a lot more adaptability to your program production efforts.
In my experience, dedicated online training course tools like Kajabi, LearnWorlds, and Thinkific provide more sophisticated choices. These include course trickling, social profiles, and progressed area structure and administration devices. However, GHL’s offerings will be adequate for numerous creators.
GoHighLevel likewise supplies course certifications and various payment options, consisting of installment plans and free courses.
You can easily connect your courses to your neighborhood for fast access and to boost monetization capacity.
What I particularly appreciate is exactly how simple it is to integrate program products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favored aspects of Kajabi as well.
Reputation Management Features
On-line rankings hold critical significance, and GoHighLevel identifies this truth.
The platform automatically sends out evaluation demands through text, email, and QR code following purchases.
This feature guarantees you do not miss out on chances to build integrity and trust with your audience.
You can also keep track of online evaluations about your solutions or service, permitting proper feedbacks.
For example, you can redirect unfavorable responses to an exclusive form before public publishing.
Additionally, you can pick who can leave comments based upon their ranking.
This technique encourages you to engage directly with clients to settle issues without damaging your online reputation.
Plus, GoHighLevel streamlines matters by permitting you to assess customer responses across different systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Choices
The system supports standard integration choices throughout repayment handling, social networks and Zapier.
Additionally, the Application Marketplace, featuring both paid and complimentary application assimilations, comes in Agency Mode for account proprietors as well as for your customers in sub-account mode.
I discovered approximately three hundred fifty apps throughout numerous organization groups, consisting of SMS and live chat combinations, social media sites, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of consultations and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode gain access to through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no extra price
API gain access to for incorporating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can additionally re-sell various other software options to your consumers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks month-to-month for each and every client.
This indicates you’ll need a minimum of 5 clients renewing month-to-month to break even. Any additional clients past that contribute directly to your earnings.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Market applications such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom-made frameworks
Prefabricated snapshots
Pre-built assimilations
Automated workflows
Without these additions, clients might pick GoHighLevel directly instead of paying your premium.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop application
These apps allow managing all social media sites, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your branded GHL pages.
In overall, these are three various mobile applications you can choose from based on your goals.
Nevertheless, you require to understand:
Resellers are accountable for consumer assistance and disputes; failing to deal with concerns can result in account discontinuation.
Resellers must bill at least ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Selling life time gain access to for a single cost is prohibited without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is offered directly from the dashboard with the Assistance and live chat buttons.
When you sign up for a test, you obtain free access to a welcome program, onboarding video tutorials, and a contact number for assistance. And of course, they in fact respond to phone calls.
I did contact their technological support team for support with producing funnels and websites, which I had browsed thoroughly for. The feedback arrived within twenty-four hours, and the follow-ups were superb. The support agent absolutely showed deep understanding of the system, which is always important.
Regarding layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and a lot more.
Still, you’ll likely intend to think about updating to both hundred ninety-seven buck monthly prepare for thorough agency demands. With this plan, you can likewise market the GHL platform as a SaaS.
For support, expect a dynamic Facebook Group area, paid onboarding, and a done-for-you configuration choice likewise offered for a fee.
There’s ongoing real-time chat readily available straight from your GHL control panel, in addition to valuable documentation for self-service help.
Arrangement plans are offered for an extra cost, including a two hundred ninety-seven buck option for HIPAA compliance if that’s something you require.
You might think the unlimited plan consists of unlimited email performance. Numerous users have actually complained concerning unexpected credit card costs for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Roofing Playbook
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with strong CRM and automation features.
However, continue to be familiar with its confusing user interface, possible email deliverability problems, and extra costs for email volume.
If you can tolerate the harsh sides and largely offer business customers, GHL offers reasonable value– yet ensure you check email deliverability prior to completely devoting.
Here’s one essential consideration:
If you’re committing to it, be prepared to spend extra money on a separate email marketing software program because of deliverability concerns and pests.