GoHighLevel placements itself as a comprehensive marketing and sales collection built especially for digital agencies. It bundles together CRM capacities, email campaigns, training course hosting, and automation operations right into one package. The core promise? Replace your spread toolkit with a solitary platform that handles customer involvement and company procedures from beginning to end GoHighLevel Rest API
I’ve always inclined unified platforms for electronic commerce.
That’s specifically why devices like ClickFunnels captured my focus years ago.
However we’re now in 2026, and the landscape has shifted significantly.
After spending substantial time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll additionally analyze how it measures up versus competing platforms.
In this manner, you can make a purchasing decision you’ll feel great regarding long-term.
The Elements of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel combines important sales and marketing abilities, getting rid of the requirement for numerous separate memberships.
Text Messaging Capability: Bidirectional SMS communication provides stronger engagement than traditional email techniques.
Powerful CRM System: The get in touch with administration features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow abilities for segmenting audiences, managing calls, and building personalized processes.
Affordable Pricing Framework: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that generally begin over one hundred fifty dollars regular monthly. Nevertheless, email costs can accumulate swiftly, which I’ll attend to quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Confusing Interface: The user interface felt counterintuitive, with configuration alternatives spread throughout the system and uncomplicated jobs like funnel editing and enhancing calling for unnecessarily intricate actions.
Email Broadcast Expenses Intensify: You’re charged one cent per email message, indicating a listing of thirty thousand customers might push your month-to-month costs past three hundred bucks. Integrated with overage costs and third-party integration requirements like Mailgun, real month-to-month prices reached someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Troubles: Multiple customers have actually recorded serious automation malfunctions, including emails being supplied to incorrect receivers or sent multiple times to the exact same person.
Email Delivery Obstacles: Their email infrastructure depends upon Mailgun, and various individuals transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This represents a crucial weakness that could ultimately press you toward alternate services.
Generalist Strategy: While automation features are robust, competitors offer greater deepness in program creation and area building features. That claimed, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than three items.
My Profits Evaluation
GoHighLevel offers a qualified unified system for marketing, sales, and consumer connection management at a sensible base rate point.
Yet allow’s get actual regarding something important.
The majority of customers watch it primarily as a CRM or funnel builder rather than an email-focused platform.
Various customers consistently report deliverability troubles with the email features, so aspect that in if email marketing stands for a core element of your method.
Those shock email sending costs have actually blindsided several individuals as well.
The platform really excels for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and detailed customer management devices, it’s architected especially for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-encompassing platform resolving most digital sales and marketing needs for your agency.
The system includes email marketing capacities, program production tools, workflow automation, CRM performance, site building, landing page creation, and extra features.
Its stated objective is changing every other tool currently in your pile, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL unique contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software program resellers.
The pricing shows up sensible at first glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
However is that the complete picture? Let’s examine additionally.
Browsing the GoHighLevel Interface
The GoHighLevel control panel offers a tidy and apparently instinctive format that appears welcoming at first.
Nevertheless, most of customers encounter difficulties with the chaotic interface and illogical organization of features.
For instance:
The system uses three distinctive settings panels for managing different setup elements– overall settings, individual setups, and item setups GoHighLevel Rest API
Bizarrely, the links to these critical setups are positioned on opposite sides of the screen, producing unneeded confusion and irritation.
Despite extra information inhabited, the control panel preserves a tidy and well-structured look.
I value the ability to develop numerous dashboards for organizing different reports right into separate views.
This attribute proves specifically important when keeping different viewpoints for the account proprietor versus sub-accounts representing your clients.
As I discussed previously, GoHighLevel contains many rough edges in regards to interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a client’s internet site, establish landing pages, or produce a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their information.
After finishing this action, button to the recently created sub-account, browse to Sites, after that select Funnels. Don’t worry if this feels complex– it took me numerous efforts prior to understanding the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that enforce restrictions.
Furthermore, there are greater than one thousand funnel templates readily available to increase your first configuration.
Based upon my experience, you won’t call for comprehensive competence to develop landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates yourself or request GoHighLevel to deal with modification for you.
I picked the self-customization route due to the fact that I wished to develop detailed, custom funnels from the ground up making use of the drag-and-drop contractor. You just add the consecutive steps.
I particularly value these capabilities:
GHL’s Pictures feature allows instantaneous funnel cloning across accounts, conserving significant setup time.
Effective screening via quick step duplication and split testing performance.
Real-time notifications regarding lead activities maintain you educated without consistent hand-operated monitoring.
I especially appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic regulations for advancing leads improves follow-up processes.
To additionally streamline migrations, GHL provides a ClickFunnels import function for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel enables web page production from scratch or template selection for modification making use of the instinctive drag-and-drop building contractor.
You’re likewise totally free to incorporate prefabricated page areas as preferred. Alternatively, make use of custom code to create customized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply slightly much more, consisting of:
A broader option of custom-made font styles and typography choices
Advanced text animations
Substantial widget library
Advanced history capabilities like parallax scrolling and video clip backgrounds
Nonetheless, I believe HighLevel will show adequate for most of your clients.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient functionality.
I additionally appreciate the capacity to create “global sections” or page sections that instantly populate when developing brand-new pages, saving time and making certain consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can achieve the exact same for text elements and various other branding fundamentals.
The stats web page shows everything taking place on your sub-account’s internet site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise expenditures. You’ll pay one cent per email past your strategy’s appropriation, which builds up rapidly with bigger customer listings. Many users need third-party solutions like Mailgun for enhanced deliverability, pressing actual costs considerably past the promoted membership price.
Currently concerning the features:
GoHighLevel permits email campaign and series production with triggers and automated follow-up messages.
I appreciate the capacity to add trackable links in both emails and SMS messages, allowing you to monitor recipient activities and cause automated interactions.
You can save, send out, or timetable emails for optimum delivery times.
This shows valuable for reaching your target market when they’re most likely to open messages.
Here’s where the circumstance degrades dramatically.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC service may have lower delivery rates.
Checking GoHighLevel’s email deliverability prior to full dedication is recommended, as several users have actually reported around thirty percent reduced delivery rates compared to their previous email marketing platforms.
Currently, I listened to there more than four hundred customizable email templates offered on HighLevel. Despite complete searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A respectable variety of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just discovered six basic templates and the option to develop and save email templates from the ground up for reuse in various other projects.
Here’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not particularly impressive, but not awful either.
Nonetheless, I do value that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Rest API
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver insights into email campaign efficiency. This helps you profit from chances or address potential problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing job progression monitoring and seeing past interactions.
The workflow automation function aids improve jobs like get in touch with monitoring, division, and lead development via your pipeline.
This represents a significant advantage: GoHighLevel facilitates engaging interactions with leads through text, voicemail drops, and Facebook Carrier. This adaptability indicates connecting with different customer segments via their preferred communication channels.
Realize, though– SMS costs use individually from the registration cost.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, save, edit, schedule, blog post, and evaluate social media content across different channels.
It operates as a strong substitute for social media sites organizing devices like Buffer, SproutSocial, and Hootsuite– without additional expenses.
Yet that’s not everything; the CRM tool likewise offers numerous handy features:
Arrange appointments straight within the platform from the Calendars section.
Combine multi-channel interactions to support your clients’ preferred communication approaches and relationship-building strategies.
Usage tags and smart checklists to segment clients for more targeted projects.
Include substantial customer data to every entry under the Chance tab, providing clearer understanding of your prospects, leads, and clients as they progress through your aesthetic pipeline.
Advanced lead racking up aids focus on lead nurturing based upon their actions throughout your pipeline.
Now allow’s discuss the essential products and services you can offer utilizing GoHighLevel
Products You Can Offer Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and extensive courses, total with memberships, neighborhoods, and relevant resources.
GHL additionally enables physical item sales making use of shopping web pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel training courses sustain numerous web content formats, including audio, video, and files.
This implies fitting different knowing styles and appealing to a more comprehensive pupil base.
Plus, it enables importing training courses from Kajabi, including even more adaptability to your program creation initiatives.
In my experience, dedicated on the internet course devices like Kajabi, LearnWorlds, and Thinkific provide more sophisticated alternatives. These consist of training course leaking, social profiles, and advanced community building and management tools. Nevertheless, GHL’s offerings will be enough for lots of developers.
GoHighLevel additionally offers training course certifications and various repayment alternatives, including installment plans and free courses.
You can easily connect your training courses to your neighborhood for fast gain access to and to improve money making capacity.
What I specifically value is how simple it is to incorporate program products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and more.
This is among my preferred elements of Kajabi as well.
Reputation Management Features
On the internet ratings hold crucial significance, and GoHighLevel recognizes this truth.
The system instantly sends review requests using SMS, email, and QR code adhering to purchases.
This feature guarantees you do not miss out on chances to develop trustworthiness and trust fund with your audience.
You can also keep track of on-line testimonials about your services or company, allowing appropriate reactions.
For instance, you can redirect adverse feedback to a private kind before public posting.
Alternatively, you can pick who can leave remarks based upon their score.
This strategy empowers you to engage directly with clients to deal with problems without damaging your reputation.
And also, GoHighLevel streamlines matters by enabling you to review client comments across different platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The system supports common integration options throughout settlement handling, social media sites and Zapier.
In addition, the Application Market, featuring both paid and complimentary app assimilations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account mode.
I found approximately 3 hundred fifty apps throughout various business groups, including SMS and live conversation combinations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle consultations and organizing with Google Calendar.
And also, QuickBooks integration is available for financial management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary destinations.
Vital note: You’ll need Agency Mode gain access to with the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no added cost
API access for integrating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise re-sell other software application services to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks regular monthly for each and every customer.
This suggests you’ll require a minimum of 5 customers renewing regular monthly to recover cost. Any additional clients beyond that add directly to your earnings.
The devices you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market applications such as AWeber, Constant Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom structures
Prefabricated snapshots
Pre-built integrations
Automated operations
Without these additions, clients could select GoHighLevel straight as opposed to paying your costs.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop application
These apps allow managing all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your branded GHL pages.
In total, these are 3 different mobile applications you can pick from based upon your purposes.
Nevertheless, you need to recognize:
Resellers are responsible for consumer assistance and disagreements; failing to solve problems can cause account discontinuation.
Resellers should bill at the very least ninety-seven dollars regular monthly per sub-account, restricting pricing versatility.
Offering life time gain access to for a single cost is restricted without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is readily available directly from the dashboard via the Aid and live chat buttons.
As soon as you register for a test, you acquire open door to a welcome training course, onboarding video tutorials, and a contact number for support. And yes, they really address telephone calls.
I did contact their technical assistance group for help with creating funnels and web sites, which I had actually searched thoroughly for. The action arrived within twenty-four hours, and the follow-ups were outstanding. The assistance rep definitely demonstrated deep knowledge of the platform, which is always beneficial.
Pertaining to layaway plan, there’s a durable Starter plan available for ninety-seven bucks, which includes unlimited get in touches with, emails, items, funnels, and a lot more.
Still, you’ll likely intend to take into consideration upgrading to the two hundred ninety-seven dollar monthly prepare for thorough agency needs. With this plan, you can also market the GHL system as a SaaS.
For assistance, anticipate a dynamic Facebook Group area, paid onboarding, and a done-for-you arrangement choice also readily available for a charge.
There’s 24/7 real-time conversation readily available straight from your GHL control panel, in addition to helpful paperwork for self-service help.
Configuration plans are readily available for an additional expense, including a two hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you require.
You may assume the unlimited plan includes unlimited email performance. Numerous individuals have actually whined concerning unanticipated charge card fees for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Rest API
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with solid CRM and automation features.
Nevertheless, stay knowledgeable about its cumbersome interface, prospective email deliverability concerns, and additional expenses for email volume.
If you can endure the harsh edges and primarily offer organization clients, GHL uses reasonable value– but ensure you examine email deliverability before completely devoting.
Below’s one crucial factor to consider:
If you’re devoting to it, be prepared to invest added money on a separate email marketing software application because of deliverability problems and pests.