GoHighLevel positions itself as an extensive marketing and sales collection constructed especially for electronic agencies. It bundles with each other CRM abilities, email campaigns, program hosting, and automation operations into one plan. The core guarantee? Change your scattered toolkit with a single platform that takes care of customer interaction and organization procedures throughout GoHighLevel Reporting and Analytics
I have actually constantly gravitated toward unified systems for electronic commerce.
That’s precisely why tools like ClickFunnels captured my focus years ago.
Yet we’re currently in 2026, and the landscape has changed drastically.
After spending substantial time inside GoHighLevel, I think you require to hear what I found firsthand.
We’ll likewise examine just how it measures up against contending platforms.
This way, you can make a purchasing decision you’ll feel confident about long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel merges essential sales and marketing capabilities, getting rid of the requirement for multiple separate registrations.
Text Messaging Capability: Bidirectional SMS interaction provides stronger engagement than traditional email strategies.
Powerful CRM System: The contact monitoring features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capacities for segmenting target markets, handling get in touches with, and building custom processes.
Affordable Pricing Framework: Monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels options that usually begin above one hundred fifty bucks regular monthly. However, email expenditures can gather rapidly, which I’ll attend to quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Components of GoHighLevel
Complex User interface: The user interface really felt counterproductive, with configuration choices scattered throughout the system and uncomplicated tasks like funnel modifying requiring unnecessarily complicated actions.
Email Broadcast Expenditures Escalate: You’re charged one cent per email message, implying a listing of thirty thousand clients can push your regular monthly expense past 3 hundred bucks. Combined with overage charges and third-party integration requirements like Mailgun, real monthly costs reached someplace between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Problems: Multiple individuals have actually recorded significant automation breakdowns, including emails being supplied to incorrect receivers or sent multiple times to the exact same person.
Email Shipment Challenges: Their email infrastructure relies on Mailgun, and countless users transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This represents a critical weak point that might at some point push you toward different solutions.
Generalist Strategy: While automation features are robust, competitors supply higher deepness in training course creation and area building features. That claimed, Kajabi charges one hundred forty-nine bucks or even more regular monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel offers a qualified unified platform for marketing, sales, and customer partnership management at a sensible base price factor.
Yet allow’s obtain real about something vital.
A lot of users watch it mostly as a CRM or funnel builder rather than an email-focused system.
Many individuals regularly report deliverability issues with the email features, so element that in if email marketing represents a core part of your strategy.
Those shock email sending out costs have blindsided lots of customers also.
The platform genuinely succeeds for agencies curious about marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs rates, and thorough client management tools, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to work as an all-inclusive platform resolving most digital sales and marketing needs for your agency.
The system consists of email marketing capacities, training course development tools, workflow automation, CRM capability, site structure, landing page production, and additional features.
Its mentioned goal is changing every other tool currently in your pile, and the business makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL unique contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears affordable at first look: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
Yet is that the complete photo? Allow’s investigate additionally.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a tidy and relatively user-friendly format that shows up inviting at first.
However, most of customers encounter difficulties with the messy interface and not logical organization of features.
For instance:
The system employs three unique setups panels for taking care of various setup aspects– overall settings, specific settings, and item settings GoHighLevel Reporting and Analytics
Bizarrely, the web links to these crucial settings are positioned on opposite sides of the screen, creating unnecessary confusion and frustration.
Despite extra data populated, the dashboard preserves a tidy and well-structured appearance.
I appreciate the ability to produce multiple control panels for arranging various reports into different views.
This feature proves particularly valuable when maintaining different perspectives for the account owner versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel has various harsh edges in terms of interface and user experience, and the underlying codebase shows up less than excellent.
Building Funnels in GoHighLevel
To create a client’s website, establish landing pages, or develop a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After completing this step, button to the freshly created sub-account, navigate to Websites, after that pick Funnels. Don’t stress if this really feels complex– it took me several efforts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that enforce constraints.
Furthermore, there are more than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you won’t call for comprehensive proficiency to build landing pages and sales funnels making use of GoHighLevel.
You have the alternative to tailor templates on your own or demand GoHighLevel to handle modification for you.
I selected the self-customization path because I wanted to develop detailed, custom funnels from the ground up using the drag-and-drop contractor. You simply include the consecutive steps.
I especially value these abilities:
GHL’s Snapshots include allows immediate funnel cloning throughout accounts, conserving substantial arrangement time.
Efficient testing with rapid step duplication and split testing functionality.
Real-time alerts concerning lead activities keep you notified without constant manual checking.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic regulations for advancing leads simplifies follow-up procedures.
To additionally simplify movements, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Page and Web Site Building
GoHighLevel allows web page development from the ground up or template choice for customization utilizing the instinctive drag-and-drop builder.
You’re additionally free to integrate prefabricated web page areas as desired. Conversely, utilize customized code to develop specialized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide a little much more, including:
A wider option of personalized typefaces and typography choices
Advanced message animations
Comprehensive widget collection
Advanced background abilities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will certainly show adequate for the majority of your customers.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical functionality.
I also appreciate the capacity to produce “international sections” or web page areas that immediately populate when developing new web pages, saving time and guaranteeing consistent branding throughout. Another Elementor-like feature I value.
With Brand Boards located under Marketing, you can achieve the same for text elements and various other branding fundamentals.
The stats web page shows every little thing taking place on your sub-account’s internet site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial surprise expenses. You’ll pay one cent per email beyond your plan’s allotment, which accumulates swiftly with bigger subscriber lists. Several customers call for third-party solutions like Mailgun for enhanced deliverability, pushing real prices significantly beyond the advertised registration cost.
Currently concerning the features:
GoHighLevel enables email campaign and series development with triggers and automated follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, enabling you to keep track of recipient actions and cause automated interactions.
You can conserve, send out, or timetable emails for optimum delivery times.
This shows valuable for reaching your target market when they’re probably to open up messages.
Here’s where the circumstance wears away significantly.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC solution might have reduced delivery prices.
Testing GoHighLevel’s email deliverability prior to complete dedication is advisable, as several users have reported around thirty percent reduced distribution rates contrasted to their previous email marketing systems.
Now, I listened to there more than four hundred adjustable email templates available on HighLevel. In spite of comprehensive searches of the Template Library, I could not find them within a sub-account in Sub-Account Mode.
A good variety of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I only located 6 fundamental templates and the choice to develop and save email templates from the ground up for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not specifically outstanding, yet not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Reporting and Analytics
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics supply understandings right into email campaign performance. This assists you capitalize on chances or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job progress monitoring and viewing past interactions.
The workflow automation attribute helps simplify jobs like contact administration, segmentation, and lead development through your pipeline.
This stands for a substantial benefit: GoHighLevel assists in interesting interactions with leads via text, voicemail decreases, and Facebook Carrier. This adaptability indicates getting in touch with various consumer segments via their liked communication channels.
Know, though– SMS fees apply separately from the subscription cost.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, schedule, blog post, and assess social media sites web content across various channels.
It operates as a solid replacement for social networks organizing devices like Barrier, SproutSocial, and Hootsuite– without additional prices.
But that’s not everything; the CRM device also supplies several helpful features:
Schedule consultations straight within the system from the Calendars section.
Combine multi-channel communications to support your customers’ recommended interaction methods and relationship-building strategies.
Use tags and smart lists to section clients for even more targeted campaigns.
Include extensive customer data per entrance under the Chance tab, giving more clear understanding of your leads, leads, and customers as they progress via your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based on their actions throughout your pipeline.
Currently allow’s discuss the vital services and products you can offer using GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive training courses, full with memberships, areas, and relevant resources.
GHL also allows physical product sales using e-commerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses sustain various content layouts, consisting of audio, video clip, and files.
This suggests accommodating various knowing designs and appealing to a wider pupil base.
Plus, it allows importing programs from Kajabi, including even more versatility to your course production efforts.
In my experience, committed on-line course devices like Kajabi, LearnWorlds, and Thinkific give a lot more advanced alternatives. These consist of program trickling, social profiles, and progressed area building and management devices. Nevertheless, GHL’s offerings will be enough for lots of makers.
GoHighLevel likewise offers training course certificates and various settlement choices, consisting of time payment plan and free courses.
You can quickly attach your training courses to your area for quick access and to boost money making potential.
What I especially value is just how straightforward it is to integrate program products directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored elements of Kajabi too.
Reputation Management Features
On-line ratings hold critical value, and GoHighLevel identifies this truth.
The system instantly sends out review requests using text, email, and QR code adhering to deals.
This feature guarantees you do not miss out on chances to develop integrity and trust fund with your target market.
You can additionally keep track of on-line evaluations about your solutions or business, permitting suitable reactions.
As an example, you can reroute negative responses to a private type prior to public publishing.
Conversely, you can pick that can leave remarks based upon their rating.
This technique equips you to engage straight with customers to settle issues without harming your track record.
And also, GoHighLevel simplifies matters by permitting you to evaluate client feedback throughout various platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The platform sustains basic integration choices across repayment handling, social media and Zapier.
Furthermore, the Application Market, including both paid and totally free application assimilations, is accessible in Agency Mode for account owners in addition to for your customers in sub-account setting.
I found about three hundred fifty applications across different company classifications, including SMS and live conversation combinations, social media sites, and marketing automation tools.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and take care of visits and organizing with Google Schedule.
Plus, QuickBooks integration is available for financial management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main tourist attractions.
Vital note: You’ll require Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no additional expense
API accessibility for integrating exterior tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can also market various other software program services to your consumers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks month-to-month for each and every client.
This suggests you’ll require at the very least 5 customers restoring monthly to break even. Any type of added customers beyond that contribute straight to your profits.
The tools you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market applications such as AWeber, Continuous Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made frameworks
Prefabricated snapshots
Pre-built integrations
Automated workflows
Without these enhancements, customers could select GoHighLevel directly rather than paying your premium.
The SaaS Mode consists of white-label choices for:
iPhone application
Android application
Desktop application
These applications enable managing all social media, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your top quality GHL web pages.
In total amount, these are 3 different mobile applications you can choose from based upon your goals.
Nonetheless, you require to understand:
Resellers are responsible for consumer support and disputes; failure to deal with problems can result in account termination.
Resellers should charge at the very least ninety-seven dollars monthly per sub-account, limiting pricing versatility.
Selling life time access for a single cost is banned without previous approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is available straight from the dashboard through the Aid and live chat buttons.
Once you register for a test, you acquire open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And yes, they in fact answer phone calls.
I did contact their technological support group for support with producing funnels and websites, which I had looked extensively for. The action got here within twenty-four hours, and the follow-ups were exceptional. The support agent absolutely demonstrated deep knowledge of the platform, which is constantly useful.
Pertaining to payment plans, there’s a robust Starter plan offered for ninety-seven dollars, that includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to consider upgrading to both hundred ninety-seven dollar regular monthly plan for thorough agency requirements. With this strategy, you can additionally resell the GHL platform as a SaaS.
For assistance, anticipate a dynamic Facebook Team community, paid onboarding, and a done-for-you setup choice additionally available for a cost.
There’s around-the-clock online conversation available directly from your GHL dashboard, in addition to useful paperwork for self-service assistance.
Configuration plans are offered for an extra expense, including a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You may assume the unlimited plan consists of unlimited email performance. Various users have whined concerning unexpected credit card fees for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Reporting and Analytics
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
Nonetheless, continue to be aware of its cumbersome user interface, prospective email deliverability problems, and additional prices for email volume.
If you can endure the rough sides and mainly serve company clients, GHL provides reasonable worth– but guarantee you test email deliverability before totally committing.
Below’s one crucial consideration:
If you’re committing to it, be prepared to invest additional money on a separate email marketing software program due to deliverability problems and pests.