GoHighLevel settings itself as a detailed marketing and sales suite constructed specifically for digital agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation operations into one plan. The core promise? Change your scattered toolkit with a single platform that takes care of customer interaction and business procedures from start to finish GoHighLevel Prospecting Tool
I have actually always gravitated toward merged platforms for digital commerce.
That’s precisely why tools like ClickFunnels captured my focus years earlier.
However we’re now in 2026, and the landscape has changed substantially.
After investing considerable time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll likewise examine how it measures up versus competing systems.
By doing this, you can buy choice you’ll feel confident about lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges critical sales and marketing capabilities, getting rid of the need for several different subscriptions.
Text Messaging Performance: Bidirectional SMS communication supplies more powerful involvement than conventional email approaches.
Powerful CRM System: The contact monitoring features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capacities for segmenting target markets, managing contacts, and building customized processes.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels choices that normally begin above one hundred fifty dollars monthly. Nonetheless, email expenses can build up rapidly, which I’ll deal with quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Components of GoHighLevel
Complicated Interface: The interface really felt counterintuitive, with setup options spread throughout the system and straightforward jobs like funnel editing needing needlessly complex actions.
Email Program Costs Rise: You’re charged one cent per email message, suggesting a listing of thirty thousand clients might press your month-to-month expense past 3 hundred dollars. Combined with excess charges and third-party integration requirements like Mailgun, real month-to-month costs reached someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Troubles: Multiple customers have actually documented significant automation breakdowns, including emails being provided to incorrect receivers or sent numerous times to the very same person.
Email Distribution Difficulties: Their email framework depends upon Mailgun, and countless individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability prices. This stands for a critical weakness that might eventually push you towards alternative remedies.
Generalist Strategy: While automation features are robust, competitors offer greater deepness in training course production and community structure features. That said, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than 3 products.
My Bottom Line Analysis
GoHighLevel supplies a qualified unified system for marketing, sales, and consumer partnership administration at a reasonable base cost point.
Yet let’s obtain actual about something important.
Most users see it primarily as a CRM or funnel builder instead of an email-focused system.
Various customers constantly report deliverability troubles with the email features, so variable that in if email marketing stands for a core element of your approach.
Those shock email sending costs have blindsided numerous customers too.
The system absolutely succeeds for agencies thinking about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and detailed client monitoring tools, it’s architected particularly for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel aspires to act as an all-encompassing platform attending to most digital sales and marketing requirements for your agency.
The system consists of email marketing capacities, training course development tools, workflow automation, CRM functionality, internet site structure, landing page development, and additional features.
Its mentioned goal is changing every other device currently in your stack, and the business makes no apologies about that aspiration.
Consider this situation:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up affordable at first glance: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
However is that the complete photo? Allow’s check out further.
Browsing the GoHighLevel Interface
The GoHighLevel control panel offers a tidy and relatively user-friendly format that shows up welcoming originally.
Nonetheless, the majority of users encounter difficulties with the messy user interface and senseless company of features.
For example:
The system utilizes three distinctive setups panels for managing various configuration elements– overall settings, individual setups, and item setups GoHighLevel Prospecting Tool
Bizarrely, the web links to these important settings are positioned on opposite sides of the display, producing unnecessary confusion and irritation.
Even with additional information occupied, the dashboard maintains a tidy and well-structured appearance.
I value the capacity to create several dashboards for organizing different records into separate sights.
This attribute proves particularly important when keeping various point of views for the account owner versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel includes various harsh edges in regards to user interface and customer experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To construct a client’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their information.
After finishing this action, switch to the freshly created sub-account, navigate to Sites, after that select Funnels. Do not worry if this really feels confusing– it took me a number of attempts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
In addition, there are greater than one thousand funnel templates available to increase your first setup.
Based upon my experience, you will not call for substantial knowledge to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to personalize templates yourself or request GoHighLevel to take care of personalization for you.
I chose the self-customization course due to the fact that I wanted to produce detailed, custom funnels from scratch making use of the drag-and-drop builder. You merely add the consecutive actions.
I particularly worth these capabilities:
GHL’s Snapshots feature makes it possible for immediate funnel cloning across accounts, conserving significant setup time.
Effective screening through quick step duplication and split testing performance.
Real-time notifications regarding lead actions keep you educated without continuous manual monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized rules for advancing leads simplifies follow-up processes.
To better simplify migrations, GHL provides a ClickFunnels import feature for smooth funnel transfers.
Page and Site Construction
GoHighLevel allows page development from square one or template option for modification making use of the user-friendly drag-and-drop home builder.
You’re also free to integrate ready-made web page areas as desired. Conversely, use personalized code to develop specialized functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly more, consisting of:
A wider option of customized font styles and typography alternatives
Sophisticated message animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video histories
Nevertheless, I believe HighLevel will show enough for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical performance.
I additionally value the capability to develop “international areas” or web page areas that immediately populate when producing brand-new web pages, saving time and guaranteeing regular branding throughout. One more Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the exact same for message elements and various other branding essentials.
The statistics page presents every little thing occurring on your sub-account’s web site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant surprise expenses. You’ll pay one cent per email beyond your plan’s allocation, which builds up quickly with bigger subscriber lists. Lots of individuals need third-party services like Mailgun for boosted deliverability, pushing actual expenses considerably beyond the promoted subscription price.
Currently regarding the features:
GoHighLevel enables email campaign and series development with triggers and automated follow-up messages.
I value the capability to include trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and set off computerized interactions.
You can save, send, or routine emails for ideal shipment times.
This confirms valuable for reaching your target market when they’re probably to open up messages.
Here’s where the scenario deteriorates dramatically.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC solution may have lower distribution prices.
Examining GoHighLevel’s email deliverability before full commitment is suggested, as many customers have actually reported around thirty percent reduced delivery rates contrasted to their previous email marketing platforms.
Now, I listened to there more than four hundred customizable email templates available on HighLevel. Regardless of thorough searches of the Template Library, I could not situate them within a sub-account in Sub-Account Setting.
A good selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just discovered six fundamental templates and the option to develop and conserve email templates from square one for reuse in various other campaigns.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email style editor:
Not especially excellent, but not dreadful either.
However, I do value that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Prospecting Tool
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply insights right into email campaign performance. This aids you maximize opportunities or address prospective troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling task development tracking and checking out past communications.
The workflow automation feature helps simplify jobs like get in touch with monitoring, segmentation, and lead advancement via your pipeline.
This stands for a substantial benefit: GoHighLevel helps with engaging interactions with leads via sms message, voicemail decreases, and Facebook Messenger. This versatility indicates getting in touch with different client segments with their chosen communication channels.
Know, though– SMS fees apply individually from the subscription fee.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, conserve, edit, schedule, post, and examine social media content throughout numerous channels.
It operates as a solid replacement for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without added costs.
However that’s not everything; the CRM device also offers a number of practical features:
Schedule consultations directly within the system from the Calendars section.
Merge multi-channel interactions to support your customers’ recommended communication approaches and relationship-building methods.
Use tags and wise listings to segment customers for more targeted campaigns.
Add substantial customer information per entry under the Chance tab, offering clearer understanding of your prospects, leads, and clients as they proceed via your visual pipeline.
Advanced lead racking up assists prioritize lead nurturing based on their activities throughout your pipeline.
Currently let’s talk about the crucial product or services you can sell using GoHighLevel
Products You Can Sell Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and thorough programs, total with memberships, areas, and relevant sources.
GHL additionally allows physical item sales using shopping pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel programs sustain numerous content layouts, including sound, video clip, and papers.
This means fitting various discovering designs and attracting a wider trainee base.
Plus, it enables importing training courses from Kajabi, including a lot more adaptability to your course production initiatives.
In my experience, committed online course devices like Kajabi, LearnWorlds, and Thinkific offer much more sophisticated alternatives. These consist of course leaking, social accounts, and advanced community structure and management tools. Nonetheless, GHL’s offerings will certainly be sufficient for numerous makers.
GoHighLevel additionally provides program certificates and different settlement alternatives, including installment plans and free courses.
You can quickly attach your training courses to your community for quick gain access to and to boost money making capacity.
What I particularly value is just how straightforward it is to incorporate program items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is just one of my favored aspects of Kajabi also.
Reputation Management Features
On the internet ratings hold crucial significance, and GoHighLevel recognizes this fact.
The platform immediately sends review demands using text, email, and QR code following purchases.
This attribute ensures you do not miss out on possibilities to construct credibility and depend on with your audience.
You can also keep an eye on on-line testimonials about your solutions or organization, permitting ideal reactions.
For instance, you can redirect adverse comments to an exclusive type prior to public posting.
Alternatively, you can select that can leave remarks based upon their rating.
This approach encourages you to engage straight with clients to deal with concerns without harming your track record.
And also, GoHighLevel simplifies issues by enabling you to assess customer feedback across various systems– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Alternatives
The system sustains basic integration choices across repayment processing, social networks and Zapier.
Furthermore, the App Industry, featuring both paid and totally free application integrations, comes in Agency Mode for account proprietors along with for your clients in sub-account setting.
I discovered about three hundred fifty applications throughout different organization groups, consisting of SMS and live conversation integrations, social media, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of consultations and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for monetary management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary tourist attractions.
Crucial note: You’ll need Agency Mode accessibility with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no added cost
API access for incorporating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can additionally market various other software program services to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven bucks month-to-month for every customer.
This indicates you’ll need at least five clients renewing regular monthly to break even. Any added customers beyond that contribute directly to your profits.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Marketplace apps such as AWeber, Continuous Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom frameworks
Prefabricated pictures
Pre-built combinations
Automated process
Without these enhancements, customers could pick GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop application
These applications enable managing all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL web pages.
In overall, these are 3 different mobile applications you can select from based on your objectives.
Nevertheless, you need to recognize:
Resellers are accountable for consumer support and disputes; failing to deal with problems can result in account discontinuation.
Resellers have to charge at least ninety-seven bucks regular monthly per sub-account, restricting pricing flexibility.
Selling life time access for a single fee is restricted without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is available directly from the control panel through the Help and live chat buttons.
As soon as you register for a trial, you get open door to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And yes, they really address telephone calls.
I did call their technical assistance group for aid with creating funnels and websites, which I had browsed extensively for. The action arrived within twenty-four hours, and the follow-ups were exceptional. The support agent definitely showed deep expertise of the system, which is constantly useful.
Pertaining to layaway plan, there’s a durable Starter plan offered for ninety-seven dollars, that includes unlimited get in touches with, emails, products, funnels, and much more.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven buck regular monthly prepare for thorough agency requirements. With this plan, you can likewise market the GHL platform as a SaaS.
For assistance, expect a vivid Facebook Team area, paid onboarding, and a done-for-you configuration choice likewise available for a charge.
There’s continuous online conversation offered directly from your GHL control panel, along with practical documentation for self-service aid.
Arrangement plans are available for an additional cost, including a two hundred ninety-seven dollar choice for HIPAA conformity if that’s something you need.
You may presume the unlimited plan consists of unlimited email performance. Various users have actually whined concerning unforeseen bank card fees for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Prospecting Tool
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
However, continue to be knowledgeable about its confusing interface, potential email deliverability concerns, and added costs for email volume.
If you can endure the harsh sides and mainly offer company customers, GHL provides practical worth– but ensure you check email deliverability prior to totally devoting.
Below’s one important consideration:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software program due to deliverability problems and pests.