GoHighLevel placements itself as a detailed marketing and sales collection developed specifically for digital agencies. It packages together CRM abilities, email campaigns, program hosting, and automation process into one bundle. The core pledge? Change your spread toolkit with a solitary platform that deals with client engagement and company procedures from beginning to end GoHighLevel Property Investor Playbook
I’ve constantly gravitated toward merged platforms for electronic commerce.
That’s specifically why tools like ClickFunnels captured my focus years earlier.
But we’re currently in 2026, and the landscape has shifted substantially.
After investing significant time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll likewise examine how it measures up against completing systems.
This way, you can purchase choice you’ll feel great about long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges essential sales and marketing abilities, eliminating the demand for numerous different registrations.
Text Messaging Performance: Bidirectional SMS interaction supplies stronger interaction than standard email strategies.
Effective CRM System: The contact administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow abilities for segmenting target markets, handling contacts, and building custom procedures.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels alternatives that generally start above one hundred fifty dollars month-to-month. However, email costs can accumulate quickly, which I’ll address quickly.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Components of GoHighLevel
Confusing Interface: The interface really felt counterproductive, with setup alternatives spread throughout the platform and uncomplicated jobs like funnel editing and enhancing requiring unnecessarily complicated actions.
Email Program Costs Intensify: You’re billed one cent per email message, implying a checklist of thirty thousand subscribers can push your regular monthly costs past three hundred bucks. Incorporated with excess fees and third-party integration requirements like Mailgun, real month-to-month expenses reached someplace in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Problems: Multiple individuals have actually recorded serious automation malfunctions, including emails being supplied to wrong receivers or sent several times to the exact same individual.
Email Shipment Difficulties: Their email framework depends upon Mailgun, and countless customers transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This stands for an essential weakness that could ultimately push you toward alternative options.
Generalist Method: While automation features are durable, rivals supply higher deepness in program production and community structure features. That stated, Kajabi charges one hundred forty-nine bucks or more monthly for hosting more than 3 items.
My Bottom Line Evaluation
GoHighLevel offers a capable unified system for marketing, sales, and customer partnership management at a practical base price factor.
However allow’s obtain real about something important.
Most individuals view it mainly as a CRM or funnel builder instead of an email-focused system.
Countless customers consistently report deliverability problems with the email features, so variable that in if email marketing stands for a core element of your strategy.
Those surprise email sending fees have blindsided several users too.
The system really excels for agencies interested in marketing marketing services. With white-labeling capacities, unlimited sub-accounts on premium tiers, and comprehensive customer monitoring devices, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to work as an all-inclusive system attending to most electronic sales and marketing needs for your agency.
The system consists of email marketing capacities, program creation devices, workflow automation, CRM capability, internet site building, landing page development, and additional features.
Its mentioned goal is replacing every other device presently in your stack, and the firm makes no apologies concerning that ambition.
Consider this circumstance:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other services.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up sensible at first glance: ninety-seven bucks and 2 hundred ninety-seven bucks regular monthly.
However is that the full image? Let’s examine further.
Navigating the GoHighLevel Interface
The GoHighLevel control panel presents a clean and apparently intuitive design that appears welcoming originally.
Nevertheless, the majority of individuals encounter difficulties with the chaotic user interface and senseless company of features.
For instance:
The platform uses three unique setups panels for managing different arrangement aspects– general settings, private settings, and item settings GoHighLevel Property Investor Playbook
Bizarrely, the links to these vital settings are positioned on contrary sides of the screen, creating unnecessary complication and frustration.
Even with added information populated, the control panel maintains a tidy and well-structured look.
I appreciate the capacity to produce multiple dashboards for organizing different reports right into different views.
This attribute confirms specifically useful when maintaining different perspectives for the account proprietor versus sub-accounts representing your consumers.
As I discussed previously, GoHighLevel has numerous rough edges in terms of user interface and user experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To build a client’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you must first develop a sub-account by entering their information.
After completing this action, button to the freshly created sub-account, browse to Sites, after that choose Funnels. Don’t stress if this feels complicated– it took me several attempts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce limitations.
In addition, there are more than one thousand funnel templates available to accelerate your first configuration.
Based upon my experience, you will not need comprehensive competence to develop landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates yourself or demand GoHighLevel to take care of customization for you.
I selected the self-customization path since I intended to develop in-depth, custom funnels from scratch utilizing the drag-and-drop home builder. You just include the consecutive steps.
I particularly worth these capabilities:
GHL’s Photos include enables immediate funnel cloning across accounts, saving considerable arrangement time.
Reliable testing through quick action duplication and split screening performance.
Real-time notices regarding lead activities keep you informed without continuous manual monitoring.
I particularly appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic rules for progressing leads improves follow-up processes.
To additionally streamline movements, GHL gives a ClickFunnels import function for smooth funnel transfers.
Page and Website Construction
GoHighLevel makes it possible for page production from square one or template selection for customization utilizing the instinctive drag-and-drop builder.
You’re likewise totally free to include prefabricated web page areas as wanted. Additionally, make use of customized code to develop specialized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use slightly extra, including:
A broader choice of customized fonts and typography options
Advanced message computer animations
Extensive widget collection
Advanced background capabilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will show enough for the majority of your customers.
The pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient capability.
I additionally appreciate the ability to create “international sections” or web page areas that automatically inhabit when creating brand-new web pages, saving time and making sure regular branding throughout. Another Elementor-like function I value.
With Brand Boards found under Marketing, you can achieve the same for text components and various other branding fundamentals.
The stats page presents whatever happening on your sub-account’s site, consisting of web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed expenditures. You’ll pay one cent per email past your plan’s allotment, which collects rapidly with larger subscriber lists. Numerous customers require third-party services like Mailgun for boosted deliverability, pushing real expenses significantly beyond the advertised subscription rate.
Currently pertaining to the features:
GoHighLevel permits email campaign and series production with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and cause automatic communications.
You can save, send out, or routine emails for optimal delivery times.
This verifies useful for reaching your target market when they’re most likely to open up messages.
Below’s where the situation weakens significantly.
GoHighLevel advises Mailgun for mass email sending, recommending their LC service might have lower delivery prices.
Checking GoHighLevel’s email deliverability before complete commitment is advisable, as several users have actually reported roughly thirty percent reduced distribution rates compared to their previous email marketing systems.
Now, I listened to there more than four hundred adjustable email templates available on HighLevel. Despite detailed searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A decent selection of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I just discovered 6 standard templates and the alternative to produce and save email templates from the ground up for reuse in various other campaigns.
Right here’s what one template, called “Strategic Planning,” appears like inside the GHL email layout editor:
Not particularly outstanding, but not terrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Property Investor Playbook
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics provide understandings into email campaign performance. This aids you maximize chances or address potential troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project development monitoring and checking out past communications.
The workflow automation feature assists enhance tasks like get in touch with monitoring, segmentation, and lead advancement via your pipeline.
This stands for a substantial advantage: GoHighLevel assists in appealing communications with leads with text, voicemail decreases, and Facebook Messenger. This flexibility means connecting with various consumer sections via their liked communication channels.
Know, however– SMS fees use individually from the membership cost.
I also value the GoHighLevel Social Planner.
It enables you to create, conserve, modify, schedule, article, and assess social media material throughout numerous channels.
It works as a strong substitute for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without extra expenses.
Yet that’s not whatever; the CRM device additionally offers a number of handy features:
Schedule appointments directly within the platform from the Calendars area.
Merge multi-channel communications to sustain your clients’ recommended interaction methods and relationship-building strategies.
Usage tags and wise lists to segment consumers for more targeted projects.
Include extensive customer information per entry under the Chance tab, giving more clear understanding of your potential customers, leads, and consumers as they advance through your aesthetic pipeline.
Advanced lead racking up aids focus on lead nurturing based upon their actions throughout your pipeline.
Currently allow’s discuss the vital products and services you can market utilizing GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive training courses, complete with memberships, communities, and associated sources.
GHL additionally makes it possible for physical product sales making use of e-commerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel courses sustain different web content layouts, including sound, video, and records.
This indicates suiting different understanding styles and interesting a wider student base.
And also, it allows importing courses from Kajabi, adding much more versatility to your program creation initiatives.
In my experience, committed on-line training course tools like Kajabi, LearnWorlds, and Thinkific give a lot more advanced alternatives. These consist of program trickling, social accounts, and progressed neighborhood structure and management tools. Nevertheless, GHL’s offerings will suffice for several designers.
GoHighLevel likewise provides program certifications and different settlement choices, consisting of installment plans and free courses.
You can quickly attach your training courses to your area for quick gain access to and to improve monetization capacity.
What I especially appreciate is exactly how uncomplicated it is to integrate course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is among my favorite aspects of Kajabi as well.
Reputation Management Features
Online ratings hold critical importance, and GoHighLevel recognizes this truth.
The system automatically sends review demands using SMS, email, and QR code following purchases.
This attribute ensures you don’t miss chances to build reputation and trust with your audience.
You can also monitor on-line reviews concerning your solutions or company, allowing appropriate actions.
As an example, you can redirect adverse feedback to an exclusive kind prior to public uploading.
Conversely, you can pick that can leave remarks based upon their score.
This method equips you to involve directly with clients to deal with concerns without damaging your online reputation.
And also, GoHighLevel simplifies matters by enabling you to evaluate customer responses throughout numerous systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Options
The system supports conventional integration choices throughout repayment handling, social media sites and Zapier.
Additionally, the Application Industry, featuring both paid and free app assimilations, comes in Agency Mode for account proprietors along with for your customers in sub-account mode.
I found approximately 3 hundred fifty apps across different organization categories, including SMS and live conversation combinations, social media, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is offered for financial management, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary destinations.
Important note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no extra price
API accessibility for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise market various other software options to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks month-to-month for every client.
This implies you’ll need at least 5 clients restoring regular monthly to recover cost. Any additional clients past that contribute straight to your revenue.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Industry applications such as AWeber, Continuous Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Customized frameworks
Ready-made snapshots
Pre-built assimilations
Automated process
Without these enhancements, customers could select GoHighLevel straight rather than paying your premium.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These apps permit managing all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL pages.
In total amount, these are three different mobile applications you can select from based on your purposes.
However, you need to understand:
Resellers are responsible for client support and disagreements; failing to fix concerns can result in account discontinuation.
Resellers must bill at the very least ninety-seven dollars regular monthly per sub-account, limiting pricing flexibility.
Selling lifetime access for an one-time charge is banned without prior authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is available straight from the dashboard with the Assistance and live chat buttons.
When you sign up for a test, you gain open door to a welcome course, onboarding video tutorials, and a telephone number for support. And yes, they really respond to calls.
I did contact their technical support team for aid with producing funnels and web sites, which I had browsed thoroughly for. The action showed up within twenty-four hours, and the follow-ups were excellent. The support rep absolutely showed deep understanding of the platform, which is constantly valuable.
Relating to payment plans, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely want to think about upgrading to both hundred ninety-seven buck month-to-month plan for detailed agency requirements. With this strategy, you can also re-sell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you setup alternative likewise readily available for a fee.
There’s continuous live chat readily available straight from your GHL control panel, along with handy documentation for self-service support.
Setup plans are offered for an additional expense, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you require.
You may presume the unlimited plan consists of unlimited email performance. Various users have actually whined about unexpected bank card charges for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Property Investor Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with strong CRM and automation features.
However, stay knowledgeable about its clunky interface, potential email deliverability issues, and added prices for email volume.
If you can endure the harsh edges and primarily serve organization clients, GHL supplies reasonable worth– yet guarantee you evaluate email deliverability prior to completely devoting.
Here’s one important factor to consider:
If you’re devoting to it, be prepared to spend extra money on a different email marketing software application due to deliverability concerns and pests.