GoHighLevel positions itself as a detailed marketing and sales suite developed especially for digital agencies. It packages together CRM abilities, email campaigns, course hosting, and automation process right into one plan. The core pledge? Change your spread toolkit with a solitary system that deals with client interaction and organization procedures from beginning to end GoHighLevel Pay-Per-Lead (PPL)
I have actually always inclined unified systems for digital commerce.
That’s specifically why tools like ClickFunnels captured my focus years back.
However we’re now in 2026, and the landscape has changed substantially.
After spending considerable time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll likewise check out just how it measures up versus competing systems.
By doing this, you can make a purchasing decision you’ll feel confident concerning long-term.
The Elements of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges important sales and marketing abilities, getting rid of the need for numerous separate subscriptions.
Text Messaging Capability: Bidirectional SMS interaction supplies more powerful interaction than conventional email approaches.
Powerful CRM System: The call management features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capacities for segmenting target markets, handling get in touches with, and building customized processes.
Competitive Pricing Structure: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels choices that commonly start over one hundred fifty bucks regular monthly. Nonetheless, email expenses can accumulate rapidly, which I’ll resolve quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Components of GoHighLevel
Confusing User interface: The user interface really felt counterintuitive, with setup choices scattered throughout the system and straightforward jobs like funnel editing calling for unnecessarily complicated actions.
Email Broadcast Costs Intensify: You’re billed one cent per email message, suggesting a listing of thirty thousand clients might press your month-to-month costs past 3 hundred dollars. Incorporated with overage costs and third-party integration demands like Mailgun, actual regular monthly prices climbed to someplace between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Issues: Multiple individuals have documented severe automation breakdowns, including emails being delivered to inaccurate receivers or sent out multiple times to the same individual.
Email Distribution Difficulties: Their email framework depends on Mailgun, and many individuals transitioning from other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This represents an important weakness that could eventually press you toward different remedies.
Generalist Approach: While automation features are robust, rivals offer higher depth in training course development and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more month-to-month for hosting greater than 3 items.
My Bottom Line Evaluation
GoHighLevel gives a capable unified system for marketing, sales, and customer relationship management at an affordable base rate point.
But allow’s obtain actual regarding something important.
The majority of individuals see it primarily as a CRM or funnel builder instead of an email-focused platform.
Many individuals regularly report deliverability issues with the email features, so aspect that in if email marketing stands for a core component of your approach.
Those shock email sending out charges have actually blindsided lots of individuals as well.
The system really succeeds for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and detailed client administration devices, it’s architected especially for agency development and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel aspires to function as a comprehensive platform dealing with most electronic sales and marketing needs for your agency.
The platform consists of email marketing capacities, training course creation devices, workflow automation, CRM capability, website building, landing page production, and additional features.
Its specified purpose is changing every other device currently in your pile, and the firm makes no apologies about that passion.
Consider this circumstance:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL unique compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing shows up reasonable at first glimpse: ninety-seven dollars and 2 hundred ninety-seven bucks monthly.
Yet is that the full photo? Let’s investigate further.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard offers a tidy and seemingly intuitive format that appears inviting initially.
Nonetheless, most of customers encounter difficulties with the chaotic user interface and not logical company of features.
For instance:
The system employs three distinctive settings panels for taking care of various configuration facets– general settings, specific settings, and item setups GoHighLevel Pay-Per-Lead (PPL)
Bizarrely, the links to these critical settings are positioned on contrary sides of the display, producing unnecessary confusion and stress.
Even with extra data inhabited, the dashboard preserves a tidy and well-structured look.
I value the capability to create numerous dashboards for organizing different records right into different sights.
This function verifies specifically beneficial when maintaining different point of views for the account owner versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel contains various harsh edges in regards to user interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a customer’s website, create landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their details.
After finishing this step, button to the newly created sub-account, browse to Sites, then choose Funnels. Don’t worry if this really feels complicated– it took me a number of efforts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that enforce limitations.
In addition, there are greater than one thousand funnel templates available to increase your first arrangement.
Based upon my experience, you will not need considerable experience to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or demand GoHighLevel to handle personalization for you.
I chose the self-customization route since I intended to develop thorough, custom funnels from the ground up making use of the drag-and-drop builder. You merely add the consecutive steps.
I specifically value these abilities:
GHL’s Pictures feature allows immediate funnel duplicating across accounts, saving significant arrangement time.
Efficient screening with quick step replication and split screening functionality.
Real-time notices concerning lead actions keep you notified without consistent hand-operated checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized policies for progressing leads improves follow-up processes.
To even more streamline movements, GHL gives a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel allows web page production from scratch or template option for personalization using the user-friendly drag-and-drop home builder.
You’re likewise complimentary to incorporate ready-made page sections as desired. Additionally, use personalized code to create specific functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply somewhat extra, including:
A more comprehensive option of custom-made fonts and typography options
Advanced text computer animations
Comprehensive widget library
Advanced history capabilities like parallax scrolling and video histories
However, I believe HighLevel will certainly show enough for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free capability.
I likewise value the ability to develop “international areas” or page areas that automatically populate when producing new web pages, conserving time and guaranteeing consistent branding throughout. One more Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the exact same for text aspects and various other branding fundamentals.
The statistics page displays everything taking place on your sub-account’s web site, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden expenses. You’ll pay one cent per email beyond your strategy’s allocation, which builds up rapidly with larger customer lists. Several customers need third-party services like Mailgun for improved deliverability, pushing real expenses considerably beyond the promoted membership rate.
Now relating to the features:
GoHighLevel allows email campaign and sequence development with triggers and automatic follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, allowing you to monitor recipient activities and trigger automated communications.
You can conserve, send out, or routine emails for optimal shipment times.
This proves important for reaching your audience when they’re most likely to open up messages.
Here’s where the circumstance deteriorates significantly.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC service might have reduced shipment rates.
Examining GoHighLevel’s email deliverability prior to complete dedication is recommended, as many individuals have reported around thirty percent reduced shipment rates compared to their previous email marketing systems.
Currently, I listened to there more than four hundred personalized email templates available on HighLevel. Regardless of thorough searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Mode.
A decent selection of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I only found six standard templates and the alternative to develop and save email templates from square one for reuse in various other projects.
Below’s what one template, called “Strategic Planning,” appears like inside the GHL email layout editor:
Not specifically impressive, however not dreadful either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Pay-Per-Lead (PPL)
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics supply understandings into email campaign efficiency. This aids you capitalize on possibilities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing task progression monitoring and seeing past interactions.
The workflow automation feature helps streamline tasks like call monitoring, division, and lead advancement with your pipeline.
This represents a considerable benefit: GoHighLevel facilitates interesting interactions with leads via text, voicemail drops, and Facebook Messenger. This adaptability means getting in touch with different customer segments through their favored communication channels.
Understand, though– SMS fees apply individually from the subscription fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, modify, routine, blog post, and analyze social media sites content throughout different channels.
It works as a strong replacement for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without additional costs.
Yet that’s not whatever; the CRM tool also provides several practical features:
Arrange consultations straight within the platform from the Calendars area.
Combine multi-channel communications to support your customers’ favored interaction approaches and relationship-building approaches.
Use tags and smart checklists to segment clients for more targeted projects.
Add substantial customer information to each entrance under the Opportunity tab, offering more clear understanding of your prospects, leads, and clients as they proceed via your visual pipeline.
Advanced lead scoring helps focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s review the vital services and products you can market using GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive courses, complete with memberships, communities, and relevant sources.
GHL also enables physical item sales utilizing ecommerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses support various material layouts, consisting of sound, video, and documents.
This indicates accommodating different understanding styles and attracting a wider trainee base.
Plus, it enables importing programs from Kajabi, including much more adaptability to your course development initiatives.
In my experience, dedicated on-line course tools like Kajabi, LearnWorlds, and Thinkific offer extra sophisticated alternatives. These consist of program leaking, social profiles, and progressed community building and management devices. However, GHL’s offerings will certainly be enough for several designers.
GoHighLevel likewise supplies program certificates and various settlement alternatives, consisting of time payment plan and free courses.
You can quickly connect your courses to your area for quick accessibility and to improve money making capacity.
What I especially appreciate is exactly how straightforward it is to integrate program items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my favorite aspects of Kajabi as well.
Reputation Management Features
On the internet rankings hold crucial significance, and GoHighLevel identifies this reality.
The system automatically sends review requests by means of SMS, email, and QR code adhering to deals.
This function guarantees you don’t miss out on possibilities to build trustworthiness and depend on with your audience.
You can additionally keep track of on-line reviews regarding your solutions or business, allowing appropriate reactions.
For instance, you can reroute adverse responses to a private kind prior to public posting.
Conversely, you can choose who can leave comments based on their ranking.
This method equips you to engage straight with clients to resolve concerns without harming your reputation.
And also, GoHighLevel simplifies issues by enabling you to assess client responses throughout different systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Choices
The platform supports basic integration alternatives across repayment processing, social networks and Zapier.
In addition, the App Marketplace, including both paid and complimentary app assimilations, comes in Agency Mode for account owners as well as for your customers in sub-account mode.
I located around three hundred fifty apps throughout numerous organization categories, including SMS and live conversation assimilations, social media, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of appointments and scheduling with Google Schedule.
And also, QuickBooks integration is available for economic monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key attractions.
Vital note: You’ll need Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no additional expense
API gain access to for incorporating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can also resell various other software program options to your consumers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks month-to-month for every customer.
This indicates you’ll need at least five clients renewing regular monthly to break even. Any type of additional customers beyond that add straight to your profits.
The tools you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market apps such as AWeber, Constant Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Personalized structures
Prefabricated photos
Pre-built assimilations
Automated process
Without these enhancements, customers could choose GoHighLevel straight as opposed to paying your premium.
The SaaS Mode includes white-label options for:
apple iphone application
Android application
Desktop computer application
These apps permit managing all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your well-known GHL web pages.
In total, these are 3 various mobile applications you can pick from based upon your objectives.
Nevertheless, you need to recognize:
Resellers are responsible for consumer assistance and conflicts; failure to solve problems can cause account termination.
Resellers should bill at least ninety-seven bucks monthly per sub-account, restricting pricing versatility.
Offering life time access for an one-time charge is prohibited without prior approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is readily available directly from the control panel through the Help and live chat buttons.
When you sign up for a trial, you obtain free access to a welcome training course, onboarding video clip tutorials, and a contact number for support. And yes, they actually address telephone calls.
I did call their technological assistance group for help with creating funnels and websites, which I had searched extensively for. The feedback got here within twenty-four hours, and the follow-ups were excellent. The support rep absolutely showed deep knowledge of the system, which is always beneficial.
Relating to layaway plan, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited get in touches with, emails, items, funnels, and extra.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven dollar regular monthly plan for thorough agency demands. With this plan, you can likewise re-sell the GHL system as a SaaS.
For assistance, anticipate a vivid Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement alternative likewise available for a charge.
There’s around-the-clock real-time chat offered straight from your GHL control panel, in addition to useful documents for self-service support.
Setup plans are readily available for an added expense, including a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you need.
You may presume the unlimited plan consists of unlimited email functionality. Various individuals have actually complained concerning unanticipated charge card fees for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Pay-Per-Lead (PPL)
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with solid CRM and automation features.
Nevertheless, remain knowledgeable about its confusing user interface, possible email deliverability issues, and added prices for email volume.
If you can endure the rough edges and mostly serve service clients, GHL supplies reasonable value– yet guarantee you test email deliverability before completely committing.
Below’s one critical consideration:
If you’re committing to it, be prepared to spend extra money on a different email marketing software program because of deliverability concerns and bugs.