GoHighLevel positions itself as a detailed marketing and sales collection constructed particularly for digital agencies. It bundles with each other CRM abilities, email campaigns, course hosting, and automation workflows right into one package. The core promise? Replace your scattered toolkit with a single system that deals with customer interaction and business operations from beginning to end GoHighLevel Paulson Thomas
I have actually constantly inclined merged platforms for digital commerce.
That’s specifically why devices like ClickFunnels caught my attention years ago.
However we’re now in 2026, and the landscape has moved considerably.
After investing significant time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll also check out exactly how it measures up against completing platforms.
This way, you can make a purchasing decision you’ll feel confident regarding long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges vital sales and marketing abilities, eliminating the demand for numerous separate subscriptions.
Text Messaging Functionality: Bidirectional SMS communication provides more powerful engagement than traditional email techniques.
Powerful CRM System: The call administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow abilities for segmenting audiences, managing contacts, and building custom-made procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels alternatives that commonly start above one hundred fifty bucks month-to-month. Nonetheless, email expenses can gather promptly, which I’ll deal with shortly.
Integration Capacities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complicated Interface: The interface felt counterintuitive, with configuration options scattered throughout the platform and straightforward jobs like funnel editing calling for needlessly complex steps.
Email Program Costs Intensify: You’re billed one cent per email message, suggesting a list of thirty thousand subscribers might press your monthly expense past 3 hundred dollars. Incorporated with overage fees and third-party integration needs like Mailgun, actual regular monthly costs climbed to someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Issues: Several users have documented significant automation malfunctions, consisting of emails being delivered to inaccurate receivers or sent numerous times to the same person.
Email Shipment Difficulties: Their email framework depends upon Mailgun, and countless users transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability rates. This represents a vital weakness that could eventually press you toward alternative services.
Generalist Strategy: While automation features are robust, rivals provide higher depth in program development and area building features. That claimed, Kajabi charges one hundred forty-nine bucks or more monthly for hosting greater than three products.
My Bottom Line Analysis
GoHighLevel provides a qualified unified platform for marketing, sales, and customer relationship monitoring at a practical base cost point.
However allow’s obtain genuine concerning something important.
Most individuals view it mainly as a CRM or funnel builder as opposed to an email-focused system.
Many customers regularly report deliverability issues with the email features, so factor that in if email marketing stands for a core element of your technique.
Those shock email sending out charges have actually blindsided lots of users also.
The platform genuinely stands out for agencies thinking about marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs tiers, and detailed client management tools, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to function as an all-encompassing system attending to most electronic sales and marketing needs for your agency.
The system consists of email marketing capacities, training course production devices, workflow automation, CRM performance, site building, landing page production, and extra features.
Its mentioned goal is changing every other tool presently in your pile, and the business makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing appears reasonable at first glimpse: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
However is that the full image? Let’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard offers a tidy and apparently instinctive design that appears inviting originally.
However, most of users encounter difficulties with the chaotic interface and illogical organization of features.
For example:
The platform utilizes 3 distinct setups panels for taking care of different configuration facets– total setups, private settings, and item settings GoHighLevel Paulson Thomas
Bizarrely, the links to these critical setups are positioned on opposite sides of the screen, producing unneeded confusion and frustration.
Despite having additional information populated, the dashboard preserves a tidy and well-structured appearance.
I appreciate the capacity to produce multiple dashboards for arranging various reports into different views.
This function shows specifically important when preserving different point of views for the account owner versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel contains various rough edges in terms of interface and user experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To build a customer’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their information.
After completing this step, button to the recently created sub-account, browse to Websites, after that pick Funnels. Don’t fret if this feels confusing– it took me several efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that enforce constraints.
Additionally, there are more than one thousand funnel templates offered to increase your first setup.
Based on my experience, you won’t need substantial knowledge to develop landing pages and sales funnels making use of GoHighLevel.
You have the alternative to personalize templates on your own or demand GoHighLevel to handle personalization for you.
I picked the self-customization route due to the fact that I intended to create thorough, custom funnels from the ground up making use of the drag-and-drop contractor. You merely add the sequential steps.
I particularly value these capabilities:
GHL’s Snapshots include makes it possible for instant funnel cloning across accounts, conserving substantial configuration time.
Reliable screening via fast action duplication and split screening functionality.
Real-time notifications about lead activities maintain you educated without continuous manual checking.
I specifically appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic rules for advancing leads streamlines follow-up processes.
To better streamline migrations, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel enables page production from the ground up or template option for personalization utilizing the instinctive drag-and-drop home builder.
You’re additionally cost-free to incorporate ready-made page sections as desired. Conversely, use personalized code to create customized features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply somewhat much more, including:
A wider selection of personalized fonts and typography options
Sophisticated text animations
Extensive widget library
Advanced background abilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will certainly verify enough for the majority of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient performance.
I also value the ability to develop “worldwide sections” or web page areas that automatically occupy when developing brand-new web pages, saving time and ensuring consistent branding throughout. One more Elementor-like feature I value.
With Brand name Boards located under Marketing, you can accomplish the same for text elements and various other branding fundamentals.
The data web page presents everything happening on your sub-account’s internet site, including web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert expenditures. You’ll pay one cent per email beyond your strategy’s allocation, which builds up rapidly with bigger client checklists. Numerous users need third-party solutions like Mailgun for enhanced deliverability, pressing actual prices substantially beyond the promoted membership rate.
Now pertaining to the features:
GoHighLevel allows email campaign and sequence development with triggers and automatic follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, allowing you to keep track of recipient actions and set off automated interactions.
You can save, send out, or routine emails for optimum delivery times.
This confirms valuable for reaching your target market when they’re more than likely to open up messages.
Below’s where the scenario wears away significantly.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC solution might have reduced distribution rates.
Testing GoHighLevel’s email deliverability prior to full commitment is advisable, as several users have actually reported around thirty percent lower distribution prices contrasted to their previous email marketing systems.
Currently, I heard there more than four hundred personalized email templates offered on HighLevel. In spite of extensive searches of the Template Library, I could not situate them within a sub-account in Sub-Account Setting.
A suitable range of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only discovered 6 standard templates and the alternative to develop and save email templates from the ground up for reuse in various other projects.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not specifically outstanding, yet not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Paulson Thomas
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver insights right into email campaign performance. This helps you take advantage of opportunities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project progress monitoring and checking out past communications.
The workflow automation feature helps streamline jobs like call administration, division, and lead advancement via your pipeline.
This represents a significant benefit: GoHighLevel assists in interesting interactions with leads with text messages, voicemail drops, and Facebook Carrier. This versatility means connecting with various client sectors through their favored communication channels.
Understand, though– SMS fees apply individually from the membership cost.
I also value the GoHighLevel Social Planner.
It allows you to produce, save, edit, timetable, article, and evaluate social networks web content throughout different networks.
It functions as a solid substitute for social networks organizing devices like Buffer, SproutSocial, and Hootsuite– without added costs.
Yet that’s not everything; the CRM device also offers several useful features:
Arrange visits straight within the system from the Calendars area.
Combine multi-channel communications to sustain your customers’ recommended interaction approaches and relationship-building strategies.
Use tags and wise listings to sector clients for more targeted projects.
Include extensive customer data to every entrance under the Possibility tab, providing more clear understanding of your leads, leads, and clients as they proceed via your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s go over the essential products and services you can offer using GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and comprehensive programs, complete with memberships, areas, and relevant sources.
GHL also makes it possible for physical item sales making use of ecommerce web pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel courses sustain numerous material styles, including audio, video, and files.
This means suiting various discovering styles and attracting a wider pupil base.
Plus, it allows importing programs from Kajabi, adding much more adaptability to your program development efforts.
In my experience, devoted online course devices like Kajabi, LearnWorlds, and Thinkific offer much more advanced choices. These consist of program trickling, social accounts, and progressed area building and administration tools. However, GHL’s offerings will certainly suffice for numerous developers.
GoHighLevel also provides program certificates and numerous settlement choices, including time payment plan and free courses.
You can conveniently attach your programs to your neighborhood for quick gain access to and to enhance money making possibility.
What I specifically appreciate is just how straightforward it is to integrate program items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is one of my favorite aspects of Kajabi also.
Reputation Management Features
On the internet ratings hold essential importance, and GoHighLevel identifies this fact.
The platform immediately sends out review demands by means of text, email, and QR code complying with deals.
This feature guarantees you don’t miss out on opportunities to develop reliability and trust with your target market.
You can additionally check online reviews concerning your services or service, enabling suitable responses.
For instance, you can reroute negative comments to a personal form before public posting.
Alternatively, you can pick who can leave comments based upon their ranking.
This strategy encourages you to engage straight with clients to resolve problems without harming your online reputation.
And also, GoHighLevel streamlines matters by allowing you to review client feedback across various systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Options
The platform supports common integration alternatives across repayment handling, social networks and Zapier.
In addition, the Application Industry, including both paid and complimentary application assimilations, is accessible in Agency Mode for account owners as well as for your clients in sub-account setting.
I found approximately 3 hundred fifty apps across numerous service classifications, consisting of SMS and live conversation assimilations, social networks, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is available for economic administration, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary attractions.
Essential note: You’ll require Agency Mode access through the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly offers:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no extra cost
API gain access to for integrating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally re-sell other software program remedies to your consumers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks monthly for each client.
This suggests you’ll need at least five customers renewing monthly to break even. Any added clients beyond that add straight to your profits.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market apps such as AWeber, Constant Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom frameworks
Ready-made pictures
Pre-built integrations
Automated workflows
Without these enhancements, clients could choose GoHighLevel straight instead of paying your premium.
The SaaS Mode includes white-label choices for:
iPhone application
Android application
Desktop application
These applications enable taking care of all social networks, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your branded GHL pages.
In overall, these are 3 various mobile applications you can choose from based on your purposes.
Nonetheless, you need to comprehend:
Resellers are responsible for customer assistance and disagreements; failing to settle issues can lead to account discontinuation.
Resellers need to bill at the very least ninety-seven bucks month-to-month per sub-account, restricting pricing adaptability.
Marketing life time accessibility for a single fee is restricted without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is available directly from the dashboard with the Help and live conversation switches.
When you sign up for a test, you obtain open door to a welcome program, onboarding video tutorials, and a contact number for support. And of course, they really answer phone calls.
I did call their technical assistance group for support with creating funnels and websites, which I had looked extensively for. The reaction showed up within twenty-four hours, and the follow-ups were exceptional. The support rep definitely demonstrated deep expertise of the system, which is constantly valuable.
Pertaining to payment plans, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely want to think about upgrading to both hundred ninety-seven dollar regular monthly plan for detailed agency needs. With this strategy, you can additionally re-sell the GHL system as a SaaS.
For assistance, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you arrangement choice also readily available for a cost.
There’s continuous real-time chat offered directly from your GHL dashboard, along with valuable documents for self-service support.
Configuration plans are offered for an added expense, including a two hundred ninety-seven buck alternative for HIPAA compliance if that’s something you call for.
You might presume the unlimited plan consists of unlimited email functionality. Numerous customers have complained regarding unanticipated credit card fees for sending emails from their web servers without clear openness.
Conclusion: GoHighLevel Paulson Thomas
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, continue to be knowledgeable about its cumbersome user interface, possible email deliverability concerns, and additional prices for email volume.
If you can tolerate the rough sides and largely offer service customers, GHL offers sensible value– but guarantee you evaluate email deliverability prior to completely committing.
Here’s one essential factor to consider:
If you’re committing to it, be prepared to invest added money on a different email marketing software application as a result of deliverability concerns and pests.