GoHighLevel placements itself as an extensive marketing and sales suite built particularly for electronic agencies. It bundles together CRM capabilities, email campaigns, course hosting, and automation workflows into one plan. The core pledge? Replace your spread toolkit with a solitary platform that deals with client involvement and organization operations from start to finish GoHighLevel Open Source
I’ve always gravitated toward merged systems for digital commerce.
That’s exactly why tools like ClickFunnels caught my attention years ago.
Yet we’re now in 2026, and the landscape has changed significantly.
After investing considerable time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally examine just how it measures up against completing systems.
In this manner, you can make a purchasing decision you’ll feel confident concerning long-lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges essential sales and marketing abilities, eliminating the demand for numerous separate subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction supplies stronger interaction than conventional email methods.
Effective CRM System: The contact management features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow abilities for segmenting target markets, handling get in touches with, and building customized procedures.
Affordable Pricing Structure: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels options that typically begin over one hundred fifty bucks regular monthly. Nonetheless, email expenses can accumulate rapidly, which I’ll resolve shortly.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Components of GoHighLevel
Complicated User interface: The interface felt counterintuitive, with arrangement alternatives spread throughout the system and uncomplicated tasks like funnel modifying requiring unnecessarily complicated steps.
Email Program Expenditures Intensify: You’re billed one cent per email message, indicating a checklist of thirty thousand customers could press your month-to-month expense beyond 3 hundred dollars. Incorporated with excess fees and third-party integration needs like Mailgun, actual monthly expenses climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Problems: Multiple individuals have actually recorded severe automation malfunctions, including emails being supplied to inaccurate recipients or sent several times to the same individual.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and numerous users transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This stands for a critical weak point that might eventually push you towards alternative remedies.
Generalist Technique: While automation features are durable, competitors provide higher depth in course production and area building features. That said, Kajabi charges one hundred forty-nine bucks or more regular monthly for hosting greater than three items.
My Profits Analysis
GoHighLevel provides a qualified unified platform for marketing, sales, and customer connection administration at a sensible base cost point.
But allow’s get actual concerning something crucial.
A lot of users see it primarily as a CRM or funnel builder rather than an email-focused platform.
Countless users continually report deliverability issues with the email features, so variable that in if email marketing represents a core part of your approach.
Those shock email sending fees have blindsided many customers too.
The platform genuinely stands out for agencies thinking about marketing marketing services. With white-labeling abilities, unlimited sub-accounts on premium rates, and detailed client administration devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires work as a comprehensive platform attending to most digital sales and marketing requirements for your agency.
The system consists of email marketing capacities, program production devices, workflow automation, CRM functionality, site building, landing page production, and added features.
Its mentioned purpose is replacing every other device presently in your pile, and the business makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL unique contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up affordable at first glance: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
Yet is that the complete image? Let’s check out even more.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel provides a tidy and seemingly instinctive format that shows up inviting originally.
However, the majority of individuals encounter difficulties with the messy user interface and senseless company of features.
For instance:
The system uses 3 unique setups panels for taking care of various setup facets– general settings, private setups, and product setups GoHighLevel Open Source
Bizarrely, the web links to these essential setups are placed on contrary sides of the screen, creating unnecessary complication and irritation.
Even with extra information inhabited, the control panel preserves a clean and well-structured look.
I value the capability to create several control panels for arranging different records right into separate views.
This attribute verifies especially beneficial when preserving different viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel consists of numerous rough edges in regards to interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a client’s site, establish landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their details.
After completing this action, button to the recently created sub-account, navigate to Sites, after that pick Funnels. Don’t fret if this really feels confusing– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that impose restrictions.
In addition, there are more than one thousand funnel templates available to increase your preliminary arrangement.
Based upon my experience, you will not require extensive know-how to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to personalize templates yourself or demand GoHighLevel to manage customization for you.
I picked the self-customization course since I wanted to create thorough, custom funnels from scratch utilizing the drag-and-drop building contractor. You simply include the consecutive steps.
I specifically worth these capacities:
GHL’s Photos feature allows instantaneous funnel cloning throughout accounts, saving significant arrangement time.
Effective screening with fast step duplication and split testing functionality.
Real-time alerts about lead activities maintain you notified without consistent hand-operated monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated guidelines for progressing leads simplifies follow-up processes.
To additionally simplify movements, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Page and Website Building
GoHighLevel allows page creation from the ground up or template selection for customization making use of the instinctive drag-and-drop building contractor.
You’re additionally totally free to incorporate prefabricated page areas as preferred. Additionally, make use of custom code to produce specific functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide somewhat a lot more, including:
A broader selection of customized fonts and typography alternatives
Advanced text computer animations
Comprehensive widget library
Advanced history abilities like parallax scrolling and video clip backgrounds
Nonetheless, I think HighLevel will confirm adequate for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free capability.
I additionally value the capability to produce “international areas” or web page areas that immediately occupy when developing brand-new pages, saving time and making certain constant branding throughout. One more Elementor-like function I value.
With Brand name Boards located under Marketing, you can complete the very same for message elements and various other branding essentials.
The statistics web page shows whatever happening on your sub-account’s site, including page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden costs. You’ll pay one cent per email beyond your strategy’s allowance, which collects rapidly with larger subscriber checklists. Numerous individuals need third-party solutions like Mailgun for enhanced deliverability, pressing actual prices significantly past the advertised subscription price.
Now relating to the features:
GoHighLevel permits email campaign and series development with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to keep an eye on recipient actions and trigger computerized communications.
You can save, send, or schedule emails for optimum delivery times.
This proves important for reaching your target market when they’re most likely to open up messages.
Right here’s where the situation degrades significantly.
GoHighLevel advises Mailgun for mass email sending out, recommending their LC solution may have reduced delivery prices.
Testing GoHighLevel’s email deliverability prior to complete dedication is recommended, as many customers have actually reported around thirty percent lower delivery rates compared to their previous email marketing platforms.
Now, I heard there are over four hundred adjustable email templates available on HighLevel. In spite of comprehensive searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Mode.
A good range of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just discovered 6 fundamental templates and the alternative to develop and save email templates from the ground up for reuse in various other projects.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not specifically remarkable, yet not terrible either.
However, I do appreciate that GHL integrates workflow automation into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Open Source
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics provide understandings right into email campaign performance. This aids you maximize possibilities or address potential troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing job progress monitoring and seeing past communications.
The workflow automation feature aids streamline jobs like contact monitoring, segmentation, and lead development through your pipeline.
This represents a significant benefit: GoHighLevel assists in interesting communications with leads with text, voicemail declines, and Facebook Carrier. This flexibility implies connecting with various client sections through their favored communication channels.
Know, though– SMS charges apply separately from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, timetable, article, and examine social media sites content throughout various channels.
It works as a solid substitute for social networks scheduling devices like Buffer, SproutSocial, and Hootsuite– without extra costs.
However that’s not everything; the CRM tool also provides numerous useful features:
Set up consultations directly within the platform from the Calendars area.
Merge multi-channel interactions to sustain your customers’ recommended communication techniques and relationship-building approaches.
Use tags and wise lists to segment consumers for more targeted projects.
Add comprehensive client information to each entrance under the Chance tab, supplying more clear understanding of your potential customers, leads, and customers as they proceed with your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their activities throughout your pipeline.
Currently allow’s discuss the crucial product or services you can market utilizing GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive training courses, complete with memberships, areas, and related resources.
GHL also enables physical product sales using e-commerce pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses sustain various material formats, consisting of sound, video, and papers.
This suggests suiting various discovering designs and appealing to a wider pupil base.
And also, it permits importing programs from Kajabi, adding even more flexibility to your training course creation initiatives.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific give a lot more sophisticated options. These consist of training course dripping, social profiles, and advanced area structure and management devices. However, GHL’s offerings will certainly be adequate for lots of designers.
GoHighLevel also provides program certificates and numerous payment alternatives, consisting of installment plans and free courses.
You can quickly attach your courses to your neighborhood for fast access and to enhance money making possibility.
What I specifically value is exactly how uncomplicated it is to incorporate training course products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my favorite facets of Kajabi also.
Reputation Management Features
On the internet ratings hold crucial value, and GoHighLevel recognizes this fact.
The platform immediately sends evaluation demands via SMS, email, and QR code complying with purchases.
This function ensures you don’t miss out on possibilities to construct reliability and depend on with your target market.
You can also keep track of on-line reviews concerning your services or company, permitting proper feedbacks.
For instance, you can redirect negative responses to an exclusive form before public uploading.
Additionally, you can select that can leave comments based upon their score.
This method encourages you to engage directly with customers to deal with problems without harming your online reputation.
And also, GoHighLevel streamlines matters by allowing you to review customer responses throughout different platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty practical functionality.
Integration Options
The system supports common integration options throughout payment handling, social media sites and Zapier.
In addition, the App Market, featuring both paid and complimentary app combinations, comes in Agency Mode for account proprietors in addition to for your clients in sub-account mode.
I discovered approximately three hundred fifty applications across various organization classifications, including SMS and live chat integrations, social networks, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle appointments and organizing with Google Schedule.
Plus, QuickBooks integration is offered for monetary management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Essential note: You’ll require Agency Mode access through the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly offers:
Complete sub-account rebranding and customization
Unlimited client sub-accounts at no extra price
API accessibility for integrating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally market various other software application services to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks month-to-month for each and every customer.
This means you’ll require at the very least 5 customers renewing month-to-month to recover cost. Any additional clients beyond that add straight to your income.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Constant Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Customized frameworks
Prefabricated pictures
Pre-built combinations
Automated process
Without these additions, clients may choose GoHighLevel straight as opposed to paying your costs.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop computer application
These applications enable handling all social media sites, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL pages.
In overall, these are 3 various mobile applications you can choose from based upon your objectives.
However, you require to comprehend:
Resellers are accountable for consumer assistance and conflicts; failure to resolve problems can lead to account discontinuation.
Resellers have to charge at the very least ninety-seven dollars monthly per sub-account, restricting pricing adaptability.
Marketing life time accessibility for a single charge is forbidden without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is readily available straight from the dashboard through the Aid and live chat buttons.
As soon as you register for a test, you get free access to a welcome program, onboarding video clip tutorials, and a contact number for assistance. And yes, they really respond to phone calls.
I did call their technical assistance group for assistance with developing funnels and internet sites, which I had searched extensively for. The feedback showed up within twenty-four hours, and the follow-ups were exceptional. The support representative absolutely showed deep knowledge of the system, which is always useful.
Relating to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited get in touches with, emails, products, funnels, and more.
Still, you’ll likely intend to think about updating to both hundred ninety-seven dollar month-to-month plan for comprehensive agency requirements. With this plan, you can additionally re-sell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Group neighborhood, paid onboarding, and a done-for-you setup option additionally offered for a charge.
There’s ongoing online conversation offered directly from your GHL control panel, together with handy paperwork for self-service help.
Setup plans are offered for an additional price, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You may think the unlimited plan consists of unlimited email capability. Numerous customers have complained about unanticipated bank card charges for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Open Source
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing stack with strong CRM and automation features.
Nonetheless, remain aware of its confusing user interface, potential email deliverability concerns, and additional costs for email volume.
If you can tolerate the rough edges and largely serve organization clients, GHL uses practical value– but ensure you evaluate email deliverability before fully devoting.
Below’s one vital consideration:
If you’re committing to it, be prepared to invest added cash on a different email marketing software due to deliverability problems and bugs.