GoHighLevel positions itself as a detailed marketing and sales suite developed particularly for digital agencies. It bundles with each other CRM capacities, email campaigns, course hosting, and automation workflows right into one package. The core pledge? Change your scattered toolkit with a solitary platform that takes care of customer engagement and business procedures from start to finish GoHighLevel Nail Salon Playbook
I have actually always gravitated toward linked platforms for electronic commerce.
That’s precisely why devices like ClickFunnels captured my attention years earlier.
Yet we’re now in 2026, and the landscape has actually changed significantly.
After spending considerable time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll also analyze just how it measures up versus contending systems.
By doing this, you can buy decision you’ll feel confident about long-lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel merges crucial sales and marketing capacities, getting rid of the demand for several separate memberships.
Text Messaging Performance: Bidirectional SMS communication supplies more powerful engagement than traditional email methods.
Effective CRM System: The call administration features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow capacities for segmenting audiences, managing contacts, and structure personalized procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels choices that usually begin over one hundred fifty dollars regular monthly. Nonetheless, email expenses can gather swiftly, which I’ll resolve soon.
Integration Abilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complex Interface: The user interface really felt counterintuitive, with setup choices scattered throughout the platform and simple tasks like funnel editing needing needlessly complex actions.
Email Broadcast Expenses Intensify: You’re billed one cent per email message, indicating a list of thirty thousand customers could press your month-to-month bill past 3 hundred bucks. Integrated with excess fees and third-party integration needs like Mailgun, actual month-to-month expenses climbed to somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Issues: Numerous individuals have recorded serious automation breakdowns, consisting of emails being supplied to wrong recipients or sent out multiple times to the very same individual.
Email Delivery Obstacles: Their email infrastructure relies on Mailgun, and many individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This represents a vital weak point that could ultimately press you toward alternative solutions.
Generalist Method: While automation features are robust, rivals supply better depth in course development and community structure features. That said, Kajabi bills one hundred forty-nine dollars or more month-to-month for hosting more than 3 items.
My Profits Assessment
GoHighLevel offers a qualified unified system for marketing, sales, and customer relationship monitoring at a sensible base cost point.
But let’s get actual about something crucial.
A lot of individuals view it mainly as a CRM or funnel builder instead of an email-focused system.
Countless customers constantly report deliverability troubles with the email features, so aspect that in if email marketing represents a core part of your strategy.
Those surprise email sending out costs have actually blindsided many individuals also.
The system genuinely stands out for agencies interested in reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and comprehensive client administration devices, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires work as a comprehensive platform dealing with most electronic sales and marketing requirements for your agency.
The system consists of email marketing abilities, program creation tools, workflow automation, CRM capability, site building, landing page development, and extra features.
Its specified goal is changing every other tool currently in your stack, and the firm makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears reasonable in the beginning glance: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
Yet is that the full image? Let’s explore further.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard offers a clean and relatively user-friendly design that appears welcoming initially.
Nevertheless, the majority of users encounter difficulties with the cluttered interface and illogical company of features.
For instance:
The platform employs 3 unique settings panels for taking care of different setup aspects– general setups, individual settings, and item settings GoHighLevel Nail Salon Playbook
Bizarrely, the web links to these essential setups are placed on opposite sides of the screen, producing unneeded confusion and aggravation.
Even with extra data populated, the dashboard keeps a clean and well-structured appearance.
I appreciate the capacity to create multiple dashboards for arranging various records right into separate sights.
This function proves specifically beneficial when keeping various viewpoints for the account owner versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel consists of numerous rough edges in regards to interface and user experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To construct a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you must first establish a sub-account by entering their info.
After finishing this step, button to the newly produced sub-account, browse to Sites, then pick Funnels. Do not stress if this feels complex– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates offered to accelerate your first setup.
Based upon my experience, you won’t require extensive expertise to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to tailor templates on your own or request GoHighLevel to handle modification for you.
I selected the self-customization course because I wanted to create in-depth, custom funnels from the ground up using the drag-and-drop contractor. You just include the sequential steps.
I specifically value these capacities:
GHL’s Snapshots feature makes it possible for instantaneous funnel cloning throughout accounts, saving considerable setup time.
Reliable screening via fast action replication and split screening functionality.
Real-time notifications concerning lead activities maintain you informed without constant hand-operated monitoring.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated guidelines for progressing leads enhances follow-up procedures.
To further simplify migrations, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel allows web page development from the ground up or template selection for customization utilizing the user-friendly drag-and-drop builder.
You’re also free to integrate ready-made page areas as preferred. Additionally, utilize personalized code to develop specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer a little much more, consisting of:
A more comprehensive option of custom font styles and typography options
Sophisticated text animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will show sufficient for the majority of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical functionality.
I also appreciate the capacity to create “worldwide sections” or web page sections that immediately populate when developing new web pages, saving time and guaranteeing constant branding throughout. An additional Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the same for message aspects and other branding essentials.
The data page presents every little thing happening on your sub-account’s web site, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden expenditures. You’ll pay one cent per email past your plan’s allowance, which gathers quickly with larger customer checklists. Many users need third-party services like Mailgun for improved deliverability, pressing actual expenses considerably past the marketed registration price.
Currently pertaining to the features:
GoHighLevel enables email campaign and sequence development with triggers and automatic follow-up messages.
I value the capability to include trackable links in both emails and SMS messages, enabling you to check recipient actions and set off automated interactions.
You can conserve, send, or routine emails for optimal distribution times.
This proves beneficial for reaching your audience when they’re more than likely to open messages.
Right here’s where the scenario wears away dramatically.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC service may have reduced distribution rates.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as several customers have reported approximately thirty percent reduced shipment prices compared to their previous email marketing systems.
Currently, I listened to there are over four hundred customizable email templates offered on HighLevel. Regardless of thorough searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A decent selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only found 6 standard templates and the alternative to create and save email templates from the ground up for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not specifically outstanding, yet not horrible either.
Nevertheless, I do value that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Nail Salon Playbook
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide understandings into email campaign efficiency. This assists you take advantage of possibilities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing project development tracking and seeing past interactions.
The workflow automation attribute helps streamline jobs like get in touch with monitoring, segmentation, and lead advancement through your pipeline.
This represents a substantial advantage: GoHighLevel promotes interesting communications with leads through text messages, voicemail decreases, and Facebook Messenger. This versatility suggests connecting with various customer segments through their favored communication channels.
Know, though– SMS charges apply separately from the membership fee.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, routine, post, and assess social media material throughout various channels.
It functions as a strong replacement for social media scheduling devices like Barrier, SproutSocial, and Hootsuite– without additional costs.
However that’s not every little thing; the CRM device also offers several helpful features:
Schedule appointments straight within the platform from the Calendars area.
Merge multi-channel communications to sustain your clients’ recommended interaction techniques and relationship-building techniques.
Use tags and wise lists to section clients for even more targeted campaigns.
Include extensive customer information to every entry under the Possibility tab, offering more clear understanding of your prospects, leads, and clients as they proceed through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their actions throughout your pipeline.
Currently let’s discuss the key services and products you can market utilizing GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive courses, complete with memberships, areas, and associated resources.
GHL likewise makes it possible for physical product sales using e-commerce pages, like Systeme. However, dropshipping is not offered.
GoHighLevel courses sustain various web content layouts, including audio, video, and records.
This indicates suiting various discovering styles and attracting a broader pupil base.
Plus, it enables importing programs from Kajabi, adding much more flexibility to your program creation initiatives.
In my experience, devoted on the internet training course tools like Kajabi, LearnWorlds, and Thinkific provide extra sophisticated choices. These include training course trickling, social profiles, and progressed area building and monitoring tools. Nonetheless, GHL’s offerings will be sufficient for many makers.
GoHighLevel also provides training course certificates and different payment options, consisting of installment plans and free courses.
You can conveniently attach your training courses to your area for fast access and to enhance monetization capacity.
What I particularly appreciate is how straightforward it is to incorporate program products straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is one of my favorite facets of Kajabi also.
Reputation Management Features
On-line rankings hold vital value, and GoHighLevel acknowledges this fact.
The system automatically sends out review demands via text, email, and QR code adhering to purchases.
This attribute ensures you do not miss out on chances to build reliability and count on with your audience.
You can additionally monitor online reviews concerning your services or business, permitting ideal responses.
For example, you can redirect negative responses to a personal form before public publishing.
Conversely, you can choose that can leave remarks based on their ranking.
This method empowers you to involve directly with clients to fix concerns without damaging your track record.
And also, GoHighLevel streamlines matters by enabling you to evaluate client feedback throughout numerous systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Choices
The platform sustains basic integration options throughout payment processing, social media and Zapier.
In addition, the App Market, including both paid and totally free app integrations, comes in Agency Mode for account owners along with for your clients in sub-account mode.
I located approximately 3 hundred fifty applications throughout different service categories, including SMS and live chat combinations, social media sites, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle consultations and organizing with Google Schedule.
Plus, QuickBooks integration is readily available for monetary administration, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary tourist attractions.
Crucial note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Full sub-account rebranding and customization
Unlimited customer sub-accounts at no added expense
API access for incorporating exterior tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can additionally re-sell various other software program options to your customers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars month-to-month for every client.
This suggests you’ll require a minimum of five customers restoring month-to-month to break even. Any extra clients past that add directly to your profits.
The devices you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Consistent Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Customized structures
Ready-made pictures
Pre-built combinations
Automated process
Without these enhancements, customers may pick GoHighLevel directly instead of paying your costs.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop computer application
These applications permit managing all social media, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your well-known GHL web pages.
In overall, these are 3 different mobile applications you can choose from based on your objectives.
Nevertheless, you need to understand:
Resellers are responsible for consumer assistance and disagreements; failing to settle problems can lead to account discontinuation.
Resellers have to bill a minimum of ninety-seven bucks monthly per sub-account, limiting pricing versatility.
Selling life time accessibility for an one-time fee is forbidden without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is available directly from the control panel with the Assistance and live conversation switches.
As soon as you register for a test, you obtain free access to a welcome training course, onboarding video tutorials, and a contact number for assistance. And yes, they in fact address phone calls.
I did contact their technological assistance group for help with producing funnels and websites, which I had looked thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The support rep absolutely demonstrated deep knowledge of the system, which is constantly important.
Concerning layaway plan, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely want to think about updating to the two hundred ninety-seven buck monthly prepare for detailed agency demands. With this plan, you can also re-sell the GHL platform as a SaaS.
For support, expect a lively Facebook Group neighborhood, paid onboarding, and a done-for-you configuration alternative additionally readily available for a cost.
There’s perpetual live conversation available directly from your GHL control panel, in addition to useful documents for self-service aid.
Configuration plans are offered for an extra cost, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You may think the unlimited plan consists of unlimited email functionality. Different individuals have grumbled concerning unforeseen charge card fees for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Nail Salon Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with strong CRM and automation features.
However, remain knowledgeable about its cumbersome interface, potential email deliverability issues, and additional prices for email quantity.
If you can endure the harsh sides and largely offer company customers, GHL supplies practical value– yet ensure you test email deliverability before fully devoting.
Below’s one essential factor to consider:
If you’re devoting to it, be prepared to spend additional cash on a separate email marketing software application due to deliverability problems and insects.