GoHighLevel placements itself as a detailed marketing and sales collection built especially for electronic agencies. It packages together CRM capabilities, email campaigns, training course hosting, and automation process into one package. The core promise? Change your spread toolkit with a single platform that handles client interaction and service operations throughout GoHighLevel Merge Fields
I have actually constantly gravitated toward linked systems for digital business.
That’s precisely why tools like ClickFunnels captured my focus years ago.
However we’re currently in 2026, and the landscape has actually shifted substantially.
After spending substantial time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll likewise check out just how it measures up versus competing systems.
In this manner, you can make a purchasing decision you’ll feel great about long-lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges important sales and marketing capabilities, getting rid of the requirement for multiple separate registrations.
Text Messaging Performance: Bidirectional SMS communication uses stronger involvement than standard email techniques.
Effective CRM System: The contact management features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting audiences, taking care of calls, and structure customized processes.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that generally begin over one hundred fifty bucks regular monthly. However, email costs can build up quickly, which I’ll resolve shortly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated Interface: The interface felt counterproductive, with arrangement alternatives spread throughout the platform and straightforward jobs like funnel editing needing needlessly complex steps.
Email Program Expenditures Intensify: You’re charged one cent per email message, indicating a list of thirty thousand subscribers could press your monthly costs beyond three hundred dollars. Integrated with excess charges and third-party integration requirements like Mailgun, real regular monthly expenses reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Issues: Several customers have recorded severe automation breakdowns, consisting of emails being delivered to incorrect recipients or sent numerous times to the exact same individual.
Email Distribution Obstacles: Their email facilities relies on Mailgun, and countless users transitioning from other email marketing platforms to GoHighLevel experienced substantial declines in deliverability rates. This stands for a critical weakness that can at some point press you toward alternative services.
Generalist Approach: While automation features are durable, rivals supply greater deepness in program development and neighborhood structure features. That said, Kajabi bills one hundred forty-nine bucks or even more monthly for hosting greater than 3 products.
My Bottom Line Analysis
GoHighLevel provides a capable unified platform for marketing, sales, and customer partnership administration at a reasonable base rate point.
However let’s obtain actual regarding something vital.
The majority of users watch it mostly as a CRM or funnel builder instead of an email-focused system.
Countless customers regularly report deliverability issues with the email features, so factor that in if email marketing stands for a core element of your method.
Those shock email sending fees have blindsided several users too.
The platform genuinely succeeds for agencies thinking about marketing marketing services. With white-labeling capacities, unlimited sub-accounts on premium tiers, and extensive customer administration tools, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires act as an all-inclusive platform resolving most electronic sales and marketing requirements for your agency.
The platform consists of email marketing capabilities, training course development devices, workflow automation, CRM capability, website structure, landing page production, and additional features.
Its mentioned objective is changing every other device presently in your pile, and the company makes no apologies about that passion.
Consider this scenario:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL distinct contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing appears sensible at first glimpse: ninety-seven dollars and 2 hundred ninety-seven dollars monthly.
However is that the full picture? Allow’s check out further.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a clean and seemingly intuitive format that appears welcoming originally.
However, most of customers encounter difficulties with the messy interface and illogical organization of features.
As an example:
The platform utilizes 3 distinct settings panels for taking care of different configuration facets– overall setups, private setups, and item setups GoHighLevel Merge Fields
Bizarrely, the web links to these crucial settings are positioned on contrary sides of the display, creating unneeded confusion and irritation.
Despite additional data populated, the dashboard keeps a clean and well-structured appearance.
I appreciate the capacity to produce numerous control panels for organizing different reports into different views.
This feature confirms especially valuable when keeping various perspectives for the account proprietor versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel consists of countless rough edges in terms of user interface and customer experience, and the underlying codebase shows up less than immaculate.
Structure Funnels in GoHighLevel
To build a customer’s internet site, establish landing pages, or create a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After finishing this step, button to the recently produced sub-account, browse to Sites, then pick Funnels. Do not worry if this really feels confusing– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates available to accelerate your first configuration.
Based on my experience, you will not need considerable proficiency to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to tailor templates on your own or request GoHighLevel to take care of modification for you.
I selected the self-customization course because I intended to create in-depth, custom funnels from scratch using the drag-and-drop contractor. You just add the sequential steps.
I particularly worth these capacities:
GHL’s Snapshots include makes it possible for instant funnel duplicating throughout accounts, conserving substantial arrangement time.
Effective screening via quick action duplication and split testing capability.
Real-time notifications concerning lead actions keep you notified without constant hands-on checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic regulations for progressing leads streamlines follow-up processes.
To further streamline migrations, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel makes it possible for page production from the ground up or template option for modification utilizing the intuitive drag-and-drop contractor.
You’re additionally complimentary to integrate ready-made page sections as wanted. Alternatively, utilize custom code to develop customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply slightly more, including:
A more comprehensive option of customized fonts and typography options
Innovative text animations
Considerable widget library
Advanced history capabilities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will certainly confirm adequate for the majority of your customers.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical capability.
I additionally appreciate the capability to produce “worldwide areas” or web page areas that automatically occupy when developing brand-new web pages, conserving time and ensuring consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can complete the very same for message components and other branding fundamentals.
The statistics web page displays everything taking place on your sub-account’s site, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert expenditures. You’ll pay one cent per email past your strategy’s appropriation, which collects rapidly with larger customer listings. Lots of customers require third-party solutions like Mailgun for enhanced deliverability, pressing real costs considerably past the promoted membership cost.
Now relating to the features:
GoHighLevel permits email campaign and series development with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient actions and set off computerized communications.
You can save, send, or timetable emails for ideal shipment times.
This proves beneficial for reaching your audience when they’re more than likely to open up messages.
Right here’s where the circumstance deteriorates considerably.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC service might have reduced delivery rates.
Examining GoHighLevel’s email deliverability before complete dedication is suggested, as numerous users have actually reported about thirty percent lower shipment rates compared to their previous email marketing systems.
Currently, I heard there are over four hundred personalized email templates readily available on HighLevel. In spite of comprehensive searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A good range of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I only found six standard templates and the option to produce and conserve email templates from scratch for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not especially outstanding, however not horrible either.
However, I do appreciate that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Merge Fields
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide understandings right into email campaign efficiency. This aids you capitalize on chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling task development tracking and watching past interactions.
The workflow automation function helps improve tasks like get in touch with monitoring, segmentation, and lead development via your pipeline.
This stands for a significant advantage: GoHighLevel assists in engaging interactions with leads through sms message, voicemail decreases, and Facebook Carrier. This versatility implies getting in touch with various client sections through their liked communication channels.
Know, though– SMS fees apply separately from the subscription charge.
I also value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, timetable, article, and assess social networks material throughout numerous networks.
It operates as a strong replacement for social networks organizing devices like Buffer, SproutSocial, and Hootsuite– without extra costs.
But that’s not whatever; the CRM tool additionally supplies numerous helpful features:
Arrange appointments directly within the system from the Calendars area.
Merge multi-channel interactions to sustain your customers’ preferred interaction approaches and relationship-building methods.
Usage tags and clever checklists to segment customers for more targeted projects.
Add considerable customer information to each entry under the Possibility tab, supplying clearer understanding of your prospects, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead scoring aids focus on lead nurturing based on their actions throughout your pipeline.
Now let’s discuss the crucial services and products you can sell utilizing GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive courses, total with memberships, communities, and related sources.
GHL likewise allows physical item sales using ecommerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs sustain various web content formats, consisting of sound, video clip, and papers.
This implies suiting various discovering designs and appealing to a broader trainee base.
Plus, it enables importing programs from Kajabi, adding even more flexibility to your course production efforts.
In my experience, devoted on the internet course devices like Kajabi, LearnWorlds, and Thinkific provide much more sophisticated options. These consist of course dripping, social profiles, and advanced neighborhood structure and management devices. Nonetheless, GHL’s offerings will certainly suffice for many designers.
GoHighLevel additionally gives program certifications and various repayment alternatives, consisting of installment plans and free courses.
You can conveniently connect your training courses to your area for fast access and to boost monetization potential.
What I specifically appreciate is just how simple it is to integrate training course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and more.
This is just one of my favorite aspects of Kajabi also.
Reputation Management Features
Online rankings hold essential value, and GoHighLevel recognizes this fact.
The platform immediately sends testimonial demands through text, email, and QR code adhering to purchases.
This feature ensures you don’t miss chances to construct integrity and depend on with your target market.
You can likewise keep track of online testimonials concerning your solutions or company, enabling ideal responses.
For instance, you can redirect adverse responses to an exclusive type before public uploading.
Alternatively, you can choose that can leave remarks based on their rating.
This approach empowers you to engage straight with clients to fix problems without damaging your credibility.
And also, GoHighLevel streamlines matters by enabling you to assess customer feedback across different platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Options
The system sustains basic integration alternatives across settlement handling, social networks and Zapier.
Furthermore, the App Market, including both paid and cost-free application combinations, is accessible in Agency Mode for account owners along with for your customers in sub-account setting.
I discovered approximately three hundred fifty apps throughout different company groups, including SMS and live conversation integrations, social media sites, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Calendar.
Plus, QuickBooks integration is readily available for economic management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main tourist attractions.
Vital note: You’ll need Agency Mode access with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no additional cost
API access for incorporating outside devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally re-sell other software program remedies to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks monthly for every customer.
This indicates you’ll require at the very least 5 clients renewing regular monthly to break even. Any type of extra clients beyond that contribute directly to your income.
The devices you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Marketplace apps such as AWeber, Consistent Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Customized structures
Prefabricated pictures
Pre-built integrations
Automated operations
Without these enhancements, customers could select GoHighLevel directly as opposed to paying your costs.
The SaaS Mode consists of white-label options for:
iPhone application
Android application
Desktop computer application
These apps enable taking care of all social media sites, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your well-known GHL pages.
In total, these are 3 various mobile applications you can select from based upon your objectives.
However, you require to comprehend:
Resellers are accountable for customer assistance and disagreements; failing to deal with concerns can lead to account termination.
Resellers must bill a minimum of ninety-seven bucks regular monthly per sub-account, limiting pricing versatility.
Marketing life time gain access to for an one-time fee is banned without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is offered straight from the control panel via the Aid and live conversation switches.
As soon as you register for a trial, you acquire open door to a welcome course, onboarding video clip tutorials, and a phone number for support. And yes, they actually answer phone calls.
I did contact their technical support team for aid with producing funnels and web sites, which I had looked extensively for. The feedback arrived within twenty-four hours, and the follow-ups were excellent. The support rep certainly showed deep expertise of the system, which is constantly important.
Relating to payment plans, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely intend to think about updating to the two hundred ninety-seven dollar regular monthly prepare for comprehensive agency requirements. With this strategy, you can likewise resell the GHL system as a SaaS.
For assistance, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you setup option also readily available for a charge.
There’s continuous real-time chat readily available straight from your GHL control panel, along with valuable documentation for self-service assistance.
Setup plans are offered for an added expense, consisting of a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you call for.
You may presume the unlimited plan includes unlimited email functionality. Different users have grumbled regarding unforeseen charge card costs for sending emails from their web servers without clear openness.
Final thought: GoHighLevel Merge Fields
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, stay aware of its confusing user interface, potential email deliverability issues, and extra costs for email quantity.
If you can endure the rough edges and mostly offer business customers, GHL uses practical value– but ensure you check email deliverability before totally devoting.
Right here’s one important consideration:
If you’re dedicating to it, be prepared to spend added money on a different email marketing software program due to deliverability problems and insects.