GoHighLevel placements itself as a detailed marketing and sales suite constructed especially for digital agencies. It bundles together CRM capacities, email campaigns, program hosting, and automation operations into one plan. The core pledge? Replace your scattered toolkit with a single platform that takes care of customer involvement and organization operations from start to finish GoHighLevel Merge Contacts
I have actually always inclined combined platforms for electronic business.
That’s precisely why devices like ClickFunnels captured my interest years back.
However we’re currently in 2026, and the landscape has moved drastically.
After investing significant time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll likewise take a look at how it measures up versus contending platforms.
This way, you can buy decision you’ll feel great about long-lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel merges important sales and marketing capacities, getting rid of the demand for numerous separate memberships.
Text Messaging Capability: Bidirectional SMS interaction offers more powerful interaction than standard email approaches.
Effective CRM System: The call administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow capabilities for segmenting target markets, managing get in touches with, and structure customized procedures.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels alternatives that commonly begin over one hundred fifty dollars monthly. Nonetheless, email costs can build up rapidly, which I’ll deal with shortly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging services.
The Disappointing Elements of GoHighLevel
Complicated Interface: The interface felt counterproductive, with arrangement alternatives spread throughout the system and simple jobs like funnel editing needing unnecessarily complex steps.
Email Program Expenditures Escalate: You’re billed one cent per email message, implying a list of thirty thousand clients can push your monthly costs past 3 hundred bucks. Incorporated with excess costs and third-party integration needs like Mailgun, real regular monthly prices climbed to someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Issues: Numerous customers have actually documented serious automation breakdowns, consisting of emails being supplied to incorrect recipients or sent out numerous times to the very same individual.
Email Shipment Difficulties: Their email facilities depends on Mailgun, and countless customers transitioning from various other email marketing systems to GoHighLevel experienced substantial declines in deliverability rates. This represents a critical weakness that could eventually press you toward alternative solutions.
Generalist Approach: While automation features are durable, rivals give greater depth in training course development and community building features. That stated, Kajabi charges one hundred forty-nine bucks or more monthly for hosting greater than 3 products.
My Bottom Line Evaluation
GoHighLevel offers a qualified unified system for marketing, sales, and customer partnership management at a reasonable base price point.
But allow’s obtain genuine regarding something essential.
Many individuals view it mostly as a CRM or funnel builder as opposed to an email-focused platform.
Various individuals consistently report deliverability issues with the email features, so variable that in if email marketing represents a core element of your approach.
Those shock email sending out costs have actually blindsided lots of users also.
The system truly succeeds for agencies curious about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and thorough customer monitoring tools, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to function as a comprehensive platform dealing with most electronic sales and marketing needs for your agency.
The system includes email marketing capacities, course development tools, workflow automation, CRM functionality, site structure, landing page production, and extra features.
Its mentioned purpose is replacing every other tool currently in your stack, and the firm makes no apologies concerning that ambition.
Consider this scenario:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing appears affordable at first look: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
Yet is that the complete picture? Allow’s check out additionally.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard presents a tidy and relatively intuitive layout that shows up inviting originally.
However, the majority of customers encounter difficulties with the messy user interface and not logical company of features.
For instance:
The system uses three distinctive setups panels for taking care of different configuration facets– general settings, individual setups, and item settings GoHighLevel Merge Contacts
Bizarrely, the links to these essential setups are placed on contrary sides of the display, developing unnecessary complication and aggravation.
Even with added information occupied, the control panel preserves a tidy and well-structured look.
I value the ability to produce several dashboards for organizing various reports into different views.
This attribute verifies specifically useful when preserving different point of views for the account proprietor versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel consists of numerous harsh edges in terms of user interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To build a customer’s website, establish landing pages, or develop a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their info.
After completing this action, switch to the newly developed sub-account, navigate to Websites, then pick Funnels. Don’t fret if this feels complex– it took me several efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce constraints.
Additionally, there are greater than one thousand funnel templates readily available to increase your first setup.
Based on my experience, you won’t call for substantial competence to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to personalize templates on your own or request GoHighLevel to deal with personalization for you.
I selected the self-customization course since I intended to develop comprehensive, custom funnels from scratch making use of the drag-and-drop home builder. You simply include the sequential actions.
I especially value these capabilities:
GHL’s Snapshots include allows instantaneous funnel cloning throughout accounts, conserving considerable configuration time.
Reliable testing through rapid step replication and split screening functionality.
Real-time notices regarding lead activities maintain you notified without consistent hand-operated checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated policies for advancing leads streamlines follow-up processes.
To further simplify movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Page and Web Site Building
GoHighLevel allows web page development from the ground up or template option for customization making use of the user-friendly drag-and-drop builder.
You’re also complimentary to integrate ready-made page sections as wanted. Alternatively, make use of customized code to produce specific functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does offer slightly extra, including:
A more comprehensive choice of custom fonts and typography options
Sophisticated message animations
Substantial widget collection
Advanced history capacities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will certainly show adequate for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical performance.
I additionally appreciate the capacity to develop “worldwide sections” or web page sections that automatically inhabit when creating brand-new pages, saving time and ensuring constant branding throughout. Another Elementor-like function I value.
With Brand Boards found under Marketing, you can achieve the same for text components and various other branding essentials.
The statistics web page shows everything occurring on your sub-account’s internet site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial concealed expenses. You’ll pay one cent per email past your plan’s appropriation, which accumulates swiftly with larger customer lists. Several individuals call for third-party services like Mailgun for improved deliverability, pressing real prices considerably past the promoted subscription price.
Currently concerning the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient activities and activate automatic communications.
You can save, send, or timetable emails for optimal delivery times.
This proves beneficial for reaching your target market when they’re probably to open up messages.
Right here’s where the scenario weakens substantially.
GoHighLevel recommends Mailgun for mass email sending out, suggesting their LC solution may have reduced delivery prices.
Checking GoHighLevel’s email deliverability prior to full dedication is a good idea, as lots of customers have reported about thirty percent lower shipment prices compared to their previous email marketing platforms.
Now, I listened to there more than four hundred personalized email templates offered on HighLevel. In spite of detailed searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Setting.
A suitable range of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I only located six fundamental templates and the option to create and conserve email templates from the ground up for reuse in various other projects.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not especially remarkable, however not awful either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Merge Contacts
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics supply understandings right into email campaign performance. This helps you take advantage of opportunities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project progression tracking and checking out past interactions.
The workflow automation feature assists improve jobs like call administration, segmentation, and lead advancement with your pipeline.
This represents a considerable advantage: GoHighLevel facilitates appealing interactions with leads through text messages, voicemail declines, and Facebook Carrier. This flexibility means getting in touch with different customer sections through their chosen communication channels.
Realize, though– SMS fees apply independently from the registration charge.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, save, edit, schedule, message, and examine social media sites web content throughout different networks.
It functions as a solid replacement for social media scheduling devices like Buffer, SproutSocial, and Hootsuite– without extra prices.
But that’s not every little thing; the CRM device additionally gives numerous useful features:
Set up consultations straight within the system from the Calendars area.
Merge multi-channel interactions to support your clients’ favored interaction approaches and relationship-building strategies.
Use tags and clever checklists to section clients for more targeted projects.
Add substantial consumer information to each entrance under the Chance tab, providing more clear understanding of your leads, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based on their actions throughout your pipeline.
Currently let’s discuss the vital products and services you can offer utilizing GoHighLevel
Products You Can Offer Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive training courses, full with memberships, communities, and relevant sources.
GHL additionally enables physical product sales utilizing ecommerce web pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses support various content layouts, consisting of audio, video clip, and files.
This means fitting different understanding styles and interesting a wider trainee base.
And also, it enables importing courses from Kajabi, including a lot more versatility to your training course development initiatives.
In my experience, committed on the internet training course devices like Kajabi, LearnWorlds, and Thinkific supply a lot more innovative options. These include training course leaking, social accounts, and progressed area structure and monitoring tools. However, GHL’s offerings will certainly be adequate for numerous creators.
GoHighLevel likewise offers training course certificates and numerous payment alternatives, including installment plans and free courses.
You can quickly attach your programs to your community for quick gain access to and to enhance monetization capacity.
What I specifically appreciate is just how straightforward it is to incorporate course items directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my favored facets of Kajabi too.
Reputation Management Features
On-line rankings hold critical significance, and GoHighLevel acknowledges this truth.
The platform immediately sends out testimonial demands by means of SMS, email, and QR code adhering to deals.
This attribute ensures you don’t miss possibilities to construct reputation and depend on with your audience.
You can also monitor on the internet testimonials concerning your solutions or business, allowing suitable responses.
For instance, you can redirect adverse feedback to a private form before public uploading.
Additionally, you can choose that can leave remarks based upon their ranking.
This approach equips you to engage directly with clients to solve problems without harming your reputation.
And also, GoHighLevel simplifies matters by enabling you to review client responses throughout different systems– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Choices
The platform sustains typical integration alternatives across repayment handling, social media and Zapier.
In addition, the Application Industry, featuring both paid and complimentary application combinations, comes in Agency Mode for account owners along with for your clients in sub-account setting.
I discovered approximately 3 hundred fifty apps across various service categories, consisting of SMS and live conversation combinations, social media sites, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of consultations and organizing with Google Schedule.
And also, QuickBooks integration is readily available for economic monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Crucial note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly offers:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no extra expense
API gain access to for incorporating external tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise market various other software application options to your consumers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks month-to-month for every customer.
This suggests you’ll require at least five customers restoring regular monthly to recover cost. Any additional customers past that contribute straight to your income.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market apps such as AWeber, Constant Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Personalized structures
Ready-made pictures
Pre-built integrations
Automated operations
Without these additions, clients could select GoHighLevel straight rather than paying your costs.
The SaaS Mode includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps enable handling all social media, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your branded GHL web pages.
In overall, these are 3 different mobile applications you can select from based on your purposes.
Nevertheless, you need to recognize:
Resellers are accountable for client assistance and conflicts; failing to solve concerns can cause account termination.
Resellers have to charge at least ninety-seven bucks regular monthly per sub-account, restricting pricing adaptability.
Selling lifetime access for a single fee is forbidden without previous authorization.
Pricing Structure and Support Plans
I value that HighLevel’s assistance is available directly from the control panel through the Assistance and live chat switches.
As soon as you sign up for a test, you acquire open door to a welcome training course, onboarding video tutorials, and a phone number for support. And indeed, they actually respond to telephone calls.
I did contact their technical support group for support with creating funnels and internet sites, which I had searched thoroughly for. The response arrived within twenty-four hours, and the follow-ups were superb. The assistance representative absolutely demonstrated deep expertise of the system, which is constantly valuable.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to consider updating to the two hundred ninety-seven dollar regular monthly prepare for comprehensive agency needs. With this plan, you can also resell the GHL platform as a SaaS.
For support, anticipate a vivid Facebook Team community, paid onboarding, and a done-for-you configuration choice likewise available for a cost.
There’s continuous real-time conversation readily available directly from your GHL control panel, in addition to handy paperwork for self-service assistance.
Arrangement plans are readily available for an added price, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You may presume the unlimited plan includes unlimited email capability. Various individuals have grumbled regarding unforeseen charge card fees for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel Merge Contacts
GoHighLevel is a qualified all-in-one platform for agencies seeking to combine their marketing pile with strong CRM and automation features.
Nonetheless, continue to be aware of its confusing interface, potential email deliverability issues, and extra prices for email quantity.
If you can endure the harsh sides and largely offer service clients, GHL offers affordable worth– yet guarantee you test email deliverability prior to completely dedicating.
Below’s one critical factor to consider:
If you’re dedicating to it, be prepared to spend added cash on a different email marketing software because of deliverability concerns and insects.