GoHighLevel settings itself as an extensive marketing and sales collection developed specifically for digital agencies. It bundles with each other CRM abilities, email campaigns, course hosting, and automation process right into one package. The core guarantee? Replace your scattered toolkit with a single platform that takes care of customer engagement and service procedures from start to finish GoHighLevel Mastery
I’ve always inclined unified systems for digital commerce.
That’s specifically why devices like ClickFunnels captured my attention years ago.
But we’re currently in 2026, and the landscape has actually shifted drastically.
After investing significant time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll also examine just how it measures up versus contending platforms.
This way, you can make a purchasing choice you’ll feel great regarding lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel merges crucial sales and marketing capacities, getting rid of the requirement for several separate subscriptions.
Text Messaging Performance: Bidirectional SMS interaction supplies more powerful involvement than standard email techniques.
Powerful CRM System: The get in touch with management features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting audiences, managing calls, and structure custom procedures.
Affordable Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels options that normally begin over one hundred fifty dollars month-to-month. Nevertheless, email costs can collect swiftly, which I’ll deal with shortly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging services.
The Frustrating Components of GoHighLevel
Confusing Interface: The interface really felt counterproductive, with configuration choices spread throughout the system and uncomplicated jobs like funnel editing calling for needlessly intricate actions.
Email Program Costs Intensify: You’re charged one cent per email message, suggesting a listing of thirty thousand customers might push your month-to-month costs past 3 hundred dollars. Combined with excess charges and third-party integration demands like Mailgun, real regular monthly costs reached someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Troubles: Numerous users have actually recorded significant automation malfunctions, consisting of emails being supplied to inaccurate receivers or sent out several times to the exact same individual.
Email Delivery Difficulties: Their email framework depends on Mailgun, and numerous individuals transitioning from other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This represents a vital weakness that might at some point press you toward different services.
Generalist Method: While automation features are robust, competitors offer higher deepness in training course creation and area structure features. That said, Kajabi bills one hundred forty-nine bucks or even more regular monthly for hosting greater than three items.
My Profits Analysis
GoHighLevel provides a qualified unified platform for marketing, sales, and client connection monitoring at a reasonable base cost point.
But let’s get actual concerning something important.
Most customers see it largely as a CRM or funnel builder instead of an email-focused platform.
Many users regularly report deliverability problems with the email features, so element that in if email marketing represents a core element of your approach.
Those surprise email sending out costs have blindsided lots of customers too.
The platform truly stands out for agencies interested in re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and thorough customer management tools, it’s architected especially for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to act as a comprehensive system attending to most digital sales and marketing requirements for your agency.
The system includes email marketing abilities, course creation devices, workflow automation, CRM performance, site structure, landing page development, and added features.
Its mentioned objective is changing every other device currently in your pile, and the firm makes no apologies concerning that passion.
Consider this situation:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL unique compared to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up reasonable initially glance: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
However is that the full photo? Allow’s check out further.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and seemingly intuitive layout that shows up inviting originally.
Nonetheless, the majority of users encounter difficulties with the chaotic interface and illogical company of features.
For example:
The platform uses 3 unique setups panels for handling various setup facets– overall settings, private settings, and item setups GoHighLevel Mastery
Bizarrely, the web links to these critical setups are placed on contrary sides of the screen, producing unnecessary complication and disappointment.
Despite additional data populated, the dashboard keeps a clean and well-structured look.
I value the capability to create multiple control panels for arranging different reports right into separate sights.
This feature verifies especially valuable when preserving various viewpoints for the account proprietor versus sub-accounts representing your clients.
As I mentioned previously, GoHighLevel has countless harsh edges in terms of user interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To create a client’s website, develop landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After finishing this step, button to the newly developed sub-account, browse to Sites, then select Funnels. Don’t stress if this really feels complicated– it took me numerous efforts prior to understanding the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that impose limitations.
Additionally, there are greater than one thousand funnel templates readily available to accelerate your initial arrangement.
Based upon my experience, you will not require comprehensive expertise to construct landing pages and sales funnels using GoHighLevel.
You have the choice to customize templates yourself or demand GoHighLevel to manage personalization for you.
I selected the self-customization route due to the fact that I wanted to create detailed, custom funnels from the ground up utilizing the drag-and-drop builder. You merely add the sequential steps.
I particularly worth these capabilities:
GHL’s Snapshots include allows instant funnel cloning across accounts, conserving significant configuration time.
Efficient screening via rapid action duplication and split testing capability.
Real-time notifications regarding lead activities maintain you notified without continuous hand-operated checking.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized rules for advancing leads improves follow-up procedures.
To additionally simplify migrations, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Web Page and Website Construction
GoHighLevel allows page creation from scratch or template option for customization making use of the intuitive drag-and-drop builder.
You’re likewise free to incorporate ready-made page areas as preferred. Additionally, make use of personalized code to produce customized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use somewhat much more, including:
A broader option of custom-made typefaces and typography alternatives
Innovative text animations
Considerable widget collection
Advanced history capabilities like parallax scrolling and video clip backgrounds
Nonetheless, I believe HighLevel will certainly prove enough for most of your customers.
The web pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I additionally appreciate the capability to create “global areas” or web page areas that immediately occupy when developing new web pages, conserving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the very same for text components and various other branding basics.
The data page presents whatever taking place on your sub-account’s site, including web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden costs. You’ll pay one cent per email beyond your plan’s allotment, which accumulates swiftly with larger client listings. Several users require third-party services like Mailgun for boosted deliverability, pushing real costs substantially beyond the promoted membership cost.
Currently relating to the features:
GoHighLevel enables email campaign and sequence development with triggers and automated follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and cause automatic communications.
You can conserve, send, or timetable emails for optimal delivery times.
This proves beneficial for reaching your target market when they’re probably to open up messages.
Below’s where the situation weakens dramatically.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC service might have reduced shipment prices.
Testing GoHighLevel’s email deliverability before complete dedication is a good idea, as many customers have actually reported approximately thirty percent lower delivery rates contrasted to their previous email marketing systems.
Currently, I listened to there more than four hundred customizable email templates offered on HighLevel. Despite extensive searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just located six basic templates and the alternative to create and conserve email templates from scratch for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not particularly impressive, but not terrible either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Mastery
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics deliver insights into email campaign efficiency. This aids you maximize chances or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting task development tracking and checking out past interactions.
The workflow automation feature helps streamline jobs like contact monitoring, division, and lead improvement through your pipeline.
This represents a substantial benefit: GoHighLevel assists in appealing communications with leads via sms message, voicemail drops, and Facebook Messenger. This versatility indicates connecting with various customer sectors with their liked communication channels.
Be aware, though– SMS charges use independently from the subscription fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, edit, routine, post, and analyze social media sites web content across numerous networks.
It functions as a solid replacement for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without additional prices.
Yet that’s not every little thing; the CRM device additionally gives numerous handy features:
Arrange appointments directly within the platform from the Calendars section.
Combine multi-channel communications to support your clients’ favored interaction methods and relationship-building approaches.
Usage tags and clever listings to sector customers for even more targeted projects.
Include extensive client data to each access under the Possibility tab, providing more clear understanding of your potential customers, leads, and clients as they progress through your aesthetic pipeline.
Advanced lead racking up helps prioritize lead nurturing based upon their activities throughout your pipeline.
Now allow’s talk about the essential product or services you can market making use of GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and comprehensive training courses, total with memberships, communities, and associated resources.
GHL likewise allows physical product sales using ecommerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses sustain various material styles, including audio, video clip, and records.
This indicates suiting different discovering designs and attracting a wider pupil base.
And also, it allows importing courses from Kajabi, including much more flexibility to your course creation initiatives.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific offer a lot more advanced alternatives. These include training course trickling, social accounts, and progressed area building and administration tools. However, GHL’s offerings will be sufficient for lots of developers.
GoHighLevel also supplies training course certifications and different settlement options, consisting of installment plans and free courses.
You can easily connect your courses to your community for fast accessibility and to improve money making potential.
What I particularly appreciate is just how uncomplicated it is to integrate course products directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my preferred facets of Kajabi as well.
Reputation Management Features
Online ratings hold essential significance, and GoHighLevel recognizes this truth.
The platform immediately sends testimonial demands using text, email, and QR code adhering to purchases.
This function guarantees you do not miss out on opportunities to build integrity and depend on with your target market.
You can also keep an eye on online testimonials concerning your services or business, allowing suitable reactions.
For instance, you can reroute adverse comments to an exclusive form prior to public posting.
Conversely, you can select who can leave comments based upon their score.
This technique equips you to engage directly with customers to settle concerns without damaging your credibility.
And also, GoHighLevel streamlines matters by permitting you to review customer feedback across numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Choices
The platform sustains basic integration options throughout payment processing, social networks and Zapier.
Furthermore, the Application Market, featuring both paid and cost-free app assimilations, comes in Agency Mode for account owners in addition to for your customers in sub-account setting.
I located roughly 3 hundred fifty apps throughout numerous business groups, consisting of SMS and live chat integrations, social networks, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of appointments and organizing with Google Calendar.
Plus, QuickBooks integration is offered for economic administration, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key attractions.
Essential note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly offers:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no extra cost
API access for integrating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise market other software application solutions to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for every customer.
This implies you’ll require a minimum of 5 clients renewing monthly to break even. Any type of additional customers past that contribute directly to your revenue.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry applications such as AWeber, Continuous Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom frameworks
Ready-made photos
Pre-built combinations
Automated process
Without these additions, customers might select GoHighLevel straight rather than paying your costs.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These applications permit managing all social media sites, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your top quality GHL web pages.
In total, these are 3 different mobile applications you can choose from based upon your goals.
However, you require to comprehend:
Resellers are responsible for client support and disputes; failure to fix issues can cause account termination.
Resellers should bill at least ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Marketing life time access for an one-time fee is banned without prior approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is readily available straight from the dashboard with the Assistance and live chat switches.
When you sign up for a trial, you acquire free access to a welcome training course, onboarding video tutorials, and a contact number for support. And of course, they in fact answer calls.
I did call their technological assistance group for support with developing funnels and web sites, which I had actually looked extensively for. The reaction showed up within twenty-four hours, and the follow-ups were exceptional. The support representative definitely demonstrated deep expertise of the platform, which is always valuable.
Concerning layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, items, funnels, and extra.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven buck regular monthly prepare for thorough agency needs. With this plan, you can additionally re-sell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Team neighborhood, paid onboarding, and a done-for-you setup choice additionally offered for a cost.
There’s ongoing real-time conversation available straight from your GHL control panel, together with valuable documents for self-service aid.
Arrangement plans are offered for an additional expense, consisting of a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You might assume the unlimited plan consists of unlimited email capability. Numerous customers have grumbled regarding unexpected bank card costs for sending out emails from their servers without clear openness.
Final thought: GoHighLevel Mastery
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing stack with solid CRM and automation features.
Nonetheless, remain aware of its clunky user interface, potential email deliverability issues, and added costs for email quantity.
If you can tolerate the rough edges and mainly offer organization customers, GHL provides affordable value– but ensure you test email deliverability prior to totally committing.
Here’s one essential factor to consider:
If you’re dedicating to it, be prepared to spend additional money on a different email marketing software application as a result of deliverability concerns and pests.