GoHighLevel settings itself as a detailed marketing and sales collection built especially for electronic agencies. It packages with each other CRM capacities, email campaigns, training course hosting, and automation operations right into one plan. The core pledge? Change your spread toolkit with a solitary platform that manages customer involvement and organization operations from beginning to end GoHighLevel Marketplace
I’ve always inclined merged platforms for electronic commerce.
That’s exactly why tools like ClickFunnels captured my attention years back.
But we’re currently in 2026, and the landscape has actually moved significantly.
After investing significant time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll also analyze exactly how it measures up versus contending systems.
By doing this, you can buy choice you’ll feel great regarding long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges essential sales and marketing capacities, getting rid of the demand for several different subscriptions.
Text Messaging Capability: Bidirectional SMS communication supplies stronger engagement than traditional email techniques.
Effective CRM System: The contact management features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capacities for segmenting target markets, managing contacts, and building custom-made procedures.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels alternatives that usually start above one hundred fifty dollars regular monthly. Nonetheless, email costs can collect rapidly, which I’ll resolve quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Frustrating Components of GoHighLevel
Complex Interface: The user interface really felt counterintuitive, with setup alternatives spread throughout the platform and uncomplicated jobs like funnel editing and enhancing needing needlessly complicated actions.
Email Program Costs Rise: You’re charged one cent per email message, meaning a checklist of thirty thousand subscribers might press your regular monthly bill past 3 hundred bucks. Incorporated with excess fees and third-party integration needs like Mailgun, actual monthly costs reached someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Troubles: Multiple users have actually documented serious automation breakdowns, consisting of emails being supplied to incorrect receivers or sent several times to the exact same individual.
Email Delivery Obstacles: Their email framework relies on Mailgun, and many users transitioning from various other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This represents a critical weak point that might eventually press you toward alternative services.
Generalist Method: While automation features are robust, rivals offer higher depth in training course development and area building features. That said, Kajabi bills one hundred forty-nine dollars or even more monthly for hosting more than 3 items.
My Bottom Line Evaluation
GoHighLevel provides a capable unified platform for marketing, sales, and consumer connection administration at an affordable base cost factor.
But let’s obtain genuine regarding something essential.
Many customers view it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Various users consistently report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your method.
Those shock email sending costs have actually blindsided lots of users as well.
The platform really succeeds for agencies curious about re-selling marketing services. With white-labeling capacities, unlimited sub-accounts on premium rates, and extensive client administration devices, it’s architected particularly for agency development and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires work as an all-encompassing system attending to most digital sales and marketing demands for your agency.
The platform includes email marketing capacities, training course development tools, workflow automation, CRM performance, internet site structure, landing page development, and additional features.
Its mentioned purpose is replacing every other device presently in your stack, and the business makes no apologies regarding that passion.
Consider this situation:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL unique compared to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears reasonable at first glimpse: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
Yet is that the complete image? Allow’s explore better.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel provides a clean and seemingly instinctive design that shows up welcoming at first.
Nevertheless, the majority of individuals encounter difficulties with the cluttered user interface and illogical company of features.
For instance:
The system uses three unique settings panels for managing various arrangement aspects– total settings, individual setups, and item setups GoHighLevel Marketplace
Bizarrely, the links to these vital setups are placed on opposite sides of the display, producing unnecessary confusion and irritation.
Despite having additional information populated, the control panel keeps a tidy and well-structured appearance.
I appreciate the capacity to produce several dashboards for arranging different reports right into separate sights.
This feature shows especially important when keeping different point of views for the account proprietor versus sub-accounts representing your consumers.
As I mentioned previously, GoHighLevel includes numerous rough edges in regards to interface and customer experience, and the underlying codebase shows up less than immaculate.
Structure Funnels in GoHighLevel
To create a customer’s internet site, develop landing pages, or develop a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their info.
After finishing this step, button to the freshly developed sub-account, navigate to Sites, then select Funnels. Do not worry if this really feels complex– it took me a number of efforts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that enforce restrictions.
Furthermore, there are greater than one thousand funnel templates readily available to accelerate your first configuration.
Based on my experience, you won’t need extensive experience to construct landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates yourself or demand GoHighLevel to deal with modification for you.
I selected the self-customization path due to the fact that I intended to create comprehensive, custom funnels from the ground up making use of the drag-and-drop home builder. You just include the sequential actions.
I specifically value these capacities:
GHL’s Snapshots include makes it possible for immediate funnel cloning across accounts, saving substantial setup time.
Reliable testing with rapid action duplication and split screening capability.
Real-time notices concerning lead activities maintain you educated without continuous hands-on checking.
I especially value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic rules for advancing leads streamlines follow-up processes.
To additionally streamline migrations, GHL gives a ClickFunnels import function for smooth funnel transfers.
Web Page and Web Site Construction
GoHighLevel makes it possible for web page production from the ground up or template selection for personalization using the intuitive drag-and-drop building contractor.
You’re additionally free to include ready-made page areas as wanted. Additionally, make use of personalized code to develop customized functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does use slightly a lot more, including:
A wider selection of custom typefaces and typography choices
Innovative message computer animations
Extensive widget library
Advanced background abilities like parallax scrolling and video clip backgrounds
Nonetheless, I think HighLevel will confirm sufficient for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free capability.
I likewise value the capability to develop “international areas” or page areas that immediately occupy when creating new pages, conserving time and making sure regular branding throughout. One more Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the very same for message elements and various other branding essentials.
The data web page presents everything occurring on your sub-account’s internet site, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant surprise expenditures. You’ll pay one cent per email beyond your strategy’s allowance, which builds up quickly with bigger subscriber checklists. Many users require third-party services like Mailgun for enhanced deliverability, pressing actual prices substantially past the promoted registration rate.
Now concerning the features:
GoHighLevel allows email campaign and series development with triggers and automated follow-up messages.
I appreciate the capability to add trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and activate automated communications.
You can save, send, or routine emails for ideal delivery times.
This proves beneficial for reaching your audience when they’re probably to open up messages.
Right here’s where the circumstance weakens significantly.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC solution may have lower distribution rates.
Evaluating GoHighLevel’s email deliverability before full dedication is recommended, as numerous customers have reported around thirty percent lower shipment prices compared to their previous email marketing systems.
Now, I listened to there more than four hundred customizable email templates readily available on HighLevel. Regardless of extensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A good range of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just located six basic templates and the option to develop and save email templates from square one for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not particularly excellent, but not terrible either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Marketplace
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply understandings right into email campaign performance. This assists you profit from chances or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing project progress tracking and watching previous communications.
The workflow automation attribute aids streamline tasks like contact administration, division, and lead advancement with your pipeline.
This represents a considerable advantage: GoHighLevel promotes interesting interactions with leads with text, voicemail decreases, and Facebook Messenger. This adaptability suggests getting in touch with different consumer sections via their liked communication channels.
Realize, though– SMS fees apply independently from the registration cost.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, modify, timetable, post, and evaluate social media sites web content across various networks.
It functions as a strong replacement for social networks organizing tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not whatever; the CRM device also provides a number of practical features:
Schedule appointments straight within the platform from the Calendars section.
Combine multi-channel communications to sustain your clients’ preferred communication methods and relationship-building approaches.
Usage tags and smart lists to section clients for more targeted campaigns.
Include extensive customer data to every entry under the Opportunity tab, giving more clear understanding of your potential customers, leads, and customers as they proceed with your visual pipeline.
Advanced lead racking up helps prioritize lead nurturing based upon their actions throughout your pipeline.
Now let’s discuss the vital services and products you can offer using GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and detailed courses, total with memberships, neighborhoods, and associated sources.
GHL likewise allows physical product sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs support various web content styles, including audio, video clip, and papers.
This suggests accommodating various understanding styles and appealing to a more comprehensive student base.
Plus, it enables importing programs from Kajabi, adding even more versatility to your program production initiatives.
In my experience, committed on-line training course devices like Kajabi, LearnWorlds, and Thinkific supply much more sophisticated options. These consist of course leaking, social accounts, and advanced neighborhood building and monitoring tools. However, GHL’s offerings will be adequate for several creators.
GoHighLevel likewise provides program certificates and numerous settlement options, including time payment plan and free courses.
You can easily connect your programs to your community for fast accessibility and to enhance monetization possibility.
What I particularly appreciate is just how uncomplicated it is to integrate program products directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored aspects of Kajabi also.
Reputation Management Features
Online ratings hold critical relevance, and GoHighLevel acknowledges this reality.
The system automatically sends evaluation requests via text, email, and QR code following transactions.
This feature ensures you don’t miss out on possibilities to construct reliability and trust with your target market.
You can also keep track of online testimonials concerning your solutions or company, allowing appropriate actions.
For instance, you can reroute negative comments to a personal kind prior to public uploading.
Additionally, you can select who can leave comments based upon their score.
This technique equips you to engage straight with clients to fix problems without harming your reputation.
Plus, GoHighLevel streamlines issues by permitting you to review client feedback across various systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical functionality.
Integration Choices
The platform supports common integration options across payment processing, social networks and Zapier.
In addition, the App Industry, including both paid and totally free app integrations, comes in Agency Mode for account owners in addition to for your clients in sub-account mode.
I discovered approximately 3 hundred fifty applications throughout various business classifications, consisting of SMS and live chat combinations, social media, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for economic management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary destinations.
Vital note: You’ll need Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly offers:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no additional expense
API access for incorporating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also resell other software services to your customers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven bucks month-to-month for every customer.
This suggests you’ll require a minimum of 5 clients restoring month-to-month to break even. Any additional customers past that add directly to your income.
The devices you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry apps such as AWeber, Continuous Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom frameworks
Prefabricated pictures
Pre-built combinations
Automated process
Without these additions, customers may pick GoHighLevel straight as opposed to paying your premium.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop computer application
These applications allow handling all social media sites, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your well-known GHL web pages.
In overall, these are 3 various mobile applications you can pick from based upon your purposes.
However, you need to recognize:
Resellers are responsible for client support and conflicts; failure to settle issues can lead to account discontinuation.
Resellers should charge at least ninety-seven dollars monthly per sub-account, limiting pricing flexibility.
Marketing life time accessibility for a single charge is banned without previous approval.
Pricing Structure and Support Plans
I value that HighLevel’s assistance is available straight from the control panel with the Aid and live conversation switches.
As soon as you register for a trial, you get open door to a welcome course, onboarding video clip tutorials, and a contact number for support. And yes, they in fact address calls.
I did contact their technical assistance team for assistance with developing funnels and internet sites, which I had looked extensively for. The action got here within twenty-four hours, and the follow-ups were exceptional. The support rep certainly demonstrated deep understanding of the platform, which is always valuable.
Regarding layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, which includes unlimited calls, emails, products, funnels, and much more.
Still, you’ll likely intend to consider updating to the two hundred ninety-seven buck monthly plan for comprehensive agency requirements. With this strategy, you can also re-sell the GHL system as a SaaS.
For support, expect a vivid Facebook Group community, paid onboarding, and a done-for-you arrangement alternative additionally readily available for a charge.
There’s continuous online conversation offered straight from your GHL control panel, together with handy documentation for self-service help.
Arrangement plans are offered for an extra price, including a two hundred ninety-seven dollar choice for HIPAA compliance if that’s something you call for.
You might presume the unlimited plan consists of unlimited email performance. Different users have actually grumbled regarding unexpected bank card fees for sending emails from their web servers without clear transparency.
Final thought: GoHighLevel Marketplace
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing stack with strong CRM and automation features.
Nevertheless, continue to be familiar with its confusing interface, possible email deliverability concerns, and additional costs for email volume.
If you can endure the harsh edges and primarily serve business clients, GHL offers reasonable worth– but guarantee you examine email deliverability before fully committing.
Here’s one essential consideration:
If you’re committing to it, be prepared to invest added cash on a separate email marketing software due to deliverability concerns and pests.