GoHighLevel placements itself as an extensive marketing and sales suite developed particularly for digital agencies. It bundles with each other CRM capabilities, email campaigns, training course hosting, and automation process into one plan. The core pledge? Change your spread toolkit with a single system that handles client interaction and company operations from start to finish GoHighLevel Loyalty Program
I have actually always inclined linked platforms for digital business.
That’s exactly why devices like ClickFunnels caught my interest years earlier.
Yet we’re now in 2026, and the landscape has shifted substantially.
After spending considerable time inside GoHighLevel, I assume you need to hear what I discovered firsthand.
We’ll additionally take a look at exactly how it measures up against contending systems.
By doing this, you can make a purchasing decision you’ll feel confident concerning lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges vital sales and marketing capacities, eliminating the demand for numerous separate memberships.
Text Messaging Performance: Bidirectional SMS communication provides stronger interaction than standard email strategies.
Effective CRM System: The contact administration features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capacities for segmenting audiences, managing calls, and building custom-made processes.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels options that commonly start above one hundred fifty bucks regular monthly. Nevertheless, email expenditures can collect swiftly, which I’ll attend to quickly.
Integration Capacities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Complicated Interface: The interface really felt counterproductive, with arrangement choices scattered throughout the system and straightforward jobs like funnel editing requiring needlessly complicated actions.
Email Broadcast Expenditures Intensify: You’re billed one cent per email message, meaning a listing of thirty thousand subscribers might push your month-to-month costs beyond 3 hundred dollars. Integrated with overage fees and third-party integration requirements like Mailgun, real monthly prices climbed to someplace between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Issues: Multiple users have actually recorded severe automation breakdowns, including emails being provided to wrong receivers or sent out multiple times to the very same person.
Email Delivery Difficulties: Their email facilities relies on Mailgun, and numerous users transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This represents a vital weak point that might ultimately press you toward different options.
Generalist Method: While automation features are durable, competitors supply greater depth in training course development and neighborhood building features. That said, Kajabi bills one hundred forty-nine bucks or more month-to-month for hosting more than three items.
My Profits Assessment
GoHighLevel gives a capable unified system for marketing, sales, and consumer relationship administration at a practical base cost point.
However allow’s get real about something important.
The majority of users view it primarily as a CRM or funnel builder as opposed to an email-focused platform.
Countless customers constantly report deliverability problems with the email features, so factor that in if email marketing represents a core element of your approach.
Those surprise email sending out charges have blindsided numerous users as well.
The platform genuinely stands out for agencies curious about reselling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and thorough customer management devices, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to act as an all-encompassing system attending to most electronic sales and marketing requirements for your agency.
The system consists of email marketing abilities, training course production devices, workflow automation, CRM capability, internet site building, landing page production, and extra features.
Its stated objective is changing every other device presently in your stack, and the business makes no apologies regarding that aspiration.
Consider this circumstance:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing appears reasonable initially glance: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
However is that the full picture? Allow’s check out better.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and seemingly intuitive layout that appears inviting originally.
However, the majority of customers encounter difficulties with the messy interface and illogical company of features.
As an example:
The platform uses three distinctive settings panels for handling different arrangement aspects– overall settings, private setups, and item settings GoHighLevel Loyalty Program
Bizarrely, the links to these crucial settings are positioned on contrary sides of the screen, developing unneeded complication and frustration.
Despite having added data populated, the control panel preserves a clean and well-structured look.
I value the capacity to develop several control panels for arranging different reports into separate sights.
This feature confirms especially beneficial when keeping different point of views for the account proprietor versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel contains numerous rough edges in terms of interface and customer experience, and the underlying codebase appears less than excellent.
Structure Funnels in GoHighLevel
To create a client’s internet site, create landing pages, or produce a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their details.
After finishing this action, button to the freshly produced sub-account, browse to Websites, after that choose Funnels. Don’t stress if this feels complex– it took me numerous attempts before recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
In addition, there are more than one thousand funnel templates available to increase your first setup.
Based upon my experience, you will not need substantial expertise to develop landing pages and sales funnels making use of GoHighLevel.
You have the alternative to customize templates on your own or demand GoHighLevel to take care of personalization for you.
I chose the self-customization path due to the fact that I wanted to create detailed, custom funnels from the ground up making use of the drag-and-drop home builder. You just add the consecutive actions.
I particularly worth these capabilities:
GHL’s Snapshots feature allows instant funnel cloning across accounts, conserving significant configuration time.
Efficient testing via rapid action duplication and split testing capability.
Real-time notices concerning lead activities maintain you informed without constant hand-operated monitoring.
I especially value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for advancing leads simplifies follow-up processes.
To even more simplify movements, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Page and Website Building
GoHighLevel allows page development from the ground up or template choice for customization using the instinctive drag-and-drop building contractor.
You’re also free to include prefabricated web page sections as preferred. Conversely, make use of custom-made code to create specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use a little a lot more, including:
A wider selection of custom fonts and typography choices
Advanced text animations
Substantial widget library
Advanced background capacities like parallax scrolling and video clip backgrounds
Nonetheless, I believe HighLevel will certainly prove sufficient for the majority of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free performance.
I additionally value the ability to create “international sections” or page areas that automatically inhabit when producing brand-new pages, conserving time and making certain constant branding throughout. One more Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can accomplish the very same for message components and various other branding essentials.
The stats page presents every little thing taking place on your sub-account’s internet site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise expenses. You’ll pay one cent per email beyond your plan’s allowance, which gathers swiftly with larger client lists. Many customers need third-party solutions like Mailgun for improved deliverability, pushing actual prices considerably beyond the marketed registration cost.
Currently regarding the features:
GoHighLevel permits email campaign and sequence development with triggers and automatic follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, allowing you to monitor recipient activities and activate automated interactions.
You can conserve, send out, or schedule emails for ideal delivery times.
This verifies important for reaching your audience when they’re more than likely to open up messages.
Below’s where the circumstance deteriorates substantially.
GoHighLevel recommends Mailgun for bulk email sending out, recommending their LC service might have reduced distribution rates.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as many customers have reported approximately thirty percent lower distribution rates compared to their previous email marketing platforms.
Now, I listened to there are over four hundred personalized email templates readily available on HighLevel. In spite of thorough searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A decent selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only located 6 fundamental templates and the option to develop and conserve email templates from scratch for reuse in other campaigns.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not particularly outstanding, yet not terrible either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Loyalty Program
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics supply insights right into email campaign performance. This aids you capitalize on chances or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting task progression tracking and watching previous communications.
The workflow automation attribute assists streamline tasks like call management, division, and lead innovation with your pipeline.
This stands for a significant advantage: GoHighLevel facilitates appealing communications with leads with text, voicemail drops, and Facebook Carrier. This flexibility implies connecting with different client sectors with their liked communication channels.
Be aware, though– SMS costs apply independently from the registration fee.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, schedule, message, and assess social networks web content throughout various networks.
It works as a strong replacement for social media scheduling tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
Yet that’s not whatever; the CRM tool also offers several practical features:
Schedule consultations straight within the system from the Calendars area.
Merge multi-channel interactions to support your clients’ favored communication methods and relationship-building approaches.
Usage tags and smart listings to section clients for even more targeted projects.
Add considerable consumer information to every entry under the Possibility tab, offering more clear understanding of your potential customers, leads, and clients as they advance with your visual pipeline.
Advanced lead scoring aids prioritize lead nurturing based upon their activities throughout your pipeline.
Now allow’s go over the crucial products and services you can offer using GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and extensive training courses, total with memberships, communities, and related resources.
GHL also allows physical product sales making use of ecommerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel training courses sustain different web content styles, including sound, video clip, and files.
This suggests accommodating various knowing designs and attracting a wider pupil base.
Plus, it enables importing programs from Kajabi, including much more adaptability to your course creation initiatives.
In my experience, devoted online course devices like Kajabi, LearnWorlds, and Thinkific supply more advanced options. These consist of program dripping, social profiles, and advanced neighborhood structure and administration tools. Nevertheless, GHL’s offerings will certainly be adequate for lots of creators.
GoHighLevel likewise gives program certifications and various settlement choices, including installment plans and free courses.
You can conveniently connect your programs to your community for fast accessibility and to boost monetization possibility.
What I specifically value is just how straightforward it is to integrate course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored aspects of Kajabi too.
Reputation Management Features
On-line scores hold essential significance, and GoHighLevel recognizes this truth.
The platform immediately sends out testimonial demands using text, email, and QR code adhering to deals.
This function ensures you do not miss out on chances to develop reliability and count on with your target market.
You can also monitor on the internet testimonials about your solutions or company, permitting appropriate reactions.
For instance, you can redirect adverse responses to a personal kind before public publishing.
Alternatively, you can choose that can leave remarks based on their rating.
This method encourages you to engage straight with customers to resolve problems without harming your reputation.
Plus, GoHighLevel simplifies matters by permitting you to assess client responses throughout different platforms– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Choices
The platform sustains typical integration alternatives across payment handling, social networks and Zapier.
Furthermore, the Application Industry, featuring both paid and cost-free application combinations, comes in Agency Mode for account owners in addition to for your clients in sub-account setting.
I discovered approximately three hundred fifty applications throughout various service categories, consisting of SMS and live chat combinations, social media sites, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Schedule.
And also, QuickBooks integration is available for monetary administration, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary tourist attractions.
Important note: You’ll require Agency Mode gain access to through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no added cost
API access for incorporating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally market various other software application services to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars month-to-month for each client.
This indicates you’ll require a minimum of 5 clients restoring regular monthly to break even. Any type of added clients past that add straight to your earnings.
The tools you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Constant Call, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom-made frameworks
Ready-made pictures
Pre-built combinations
Automated workflows
Without these enhancements, clients could pick GoHighLevel directly rather than paying your premium.
The SaaS Setting includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These apps enable handling all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your branded GHL web pages.
In total amount, these are 3 different mobile applications you can choose from based upon your goals.
Nevertheless, you require to recognize:
Resellers are responsible for customer support and disagreements; failure to resolve concerns can result in account termination.
Resellers need to bill at the very least ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Selling lifetime accessibility for an one-time charge is banned without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is readily available directly from the dashboard through the Help and live conversation switches.
Once you register for a test, you get free access to a welcome course, onboarding video tutorials, and a contact number for assistance. And of course, they in fact answer phone calls.
I did contact their technological assistance team for help with producing funnels and websites, which I had actually browsed extensively for. The action arrived within twenty-four hours, and the follow-ups were superb. The support agent absolutely demonstrated deep knowledge of the system, which is always useful.
Relating to layaway plan, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely wish to consider upgrading to the two hundred ninety-seven dollar month-to-month plan for comprehensive agency demands. With this strategy, you can also market the GHL system as a SaaS.
For assistance, expect a vibrant Facebook Group community, paid onboarding, and a done-for-you configuration choice also readily available for a charge.
There’s ongoing online conversation offered straight from your GHL control panel, along with useful paperwork for self-service aid.
Configuration plans are available for an additional price, consisting of a 2 hundred ninety-seven buck alternative for HIPAA conformity if that’s something you call for.
You may think the unlimited plan consists of unlimited email capability. Various users have actually grumbled regarding unanticipated credit card charges for sending emails from their servers without clear transparency.
Conclusion: GoHighLevel Loyalty Program
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
However, continue to be familiar with its cumbersome user interface, possible email deliverability problems, and added costs for email quantity.
If you can endure the harsh edges and largely serve service clients, GHL supplies reasonable value– however guarantee you test email deliverability before completely devoting.
Below’s one critical factor to consider:
If you’re devoting to it, be prepared to invest added cash on a separate email marketing software program because of deliverability problems and insects.