GoHighLevel placements itself as an extensive marketing and sales suite developed specifically for digital agencies. It bundles with each other CRM capabilities, email campaigns, training course hosting, and automation operations into one plan. The core guarantee? Change your spread toolkit with a solitary platform that manages client involvement and service procedures from beginning to end GoHighLevel Local Business Playbook
I’ve constantly gravitated toward linked platforms for digital business.
That’s specifically why devices like ClickFunnels caught my focus years ago.
Yet we’re currently in 2026, and the landscape has actually shifted considerably.
After investing substantial time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll likewise examine how it measures up against competing platforms.
By doing this, you can make a purchasing decision you’ll feel confident about long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel merges critical sales and marketing abilities, removing the requirement for numerous different subscriptions.
Text Messaging Capability: Bidirectional SMS interaction offers stronger interaction than traditional email approaches.
Effective CRM System: The contact monitoring features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow abilities for segmenting target markets, managing calls, and building personalized procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels alternatives that generally begin above one hundred fifty dollars monthly. Nevertheless, email costs can collect quickly, which I’ll deal with quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complex User interface: The user interface felt counterproductive, with setup options spread throughout the system and simple jobs like funnel modifying requiring unnecessarily complex steps.
Email Program Expenses Rise: You’re charged one cent per email message, suggesting a list of thirty thousand subscribers can press your month-to-month expense beyond three hundred bucks. Incorporated with overage fees and third-party integration demands like Mailgun, real month-to-month prices reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Issues: Multiple users have actually documented severe automation breakdowns, consisting of emails being provided to wrong receivers or sent out several times to the very same individual.
Email Distribution Obstacles: Their email framework relies on Mailgun, and many customers transitioning from other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This stands for a critical weak point that could at some point push you towards different remedies.
Generalist Approach: While automation features are durable, rivals give greater depth in program creation and community structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more monthly for hosting more than 3 items.
My Profits Assessment
GoHighLevel offers a capable unified platform for marketing, sales, and client partnership administration at a reasonable base rate point.
But allow’s get actual regarding something vital.
A lot of individuals view it mostly as a CRM or funnel builder as opposed to an email-focused platform.
Various individuals regularly report deliverability troubles with the email features, so factor that in if email marketing stands for a core component of your technique.
Those shock email sending out fees have blindsided several users also.
The system truly succeeds for agencies thinking about marketing marketing services. With white-labeling abilities, unlimited sub-accounts on premium tiers, and comprehensive client management devices, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to work as an all-encompassing platform resolving most electronic sales and marketing requirements for your agency.
The platform includes email marketing capacities, training course creation tools, workflow automation, CRM capability, web site structure, landing page creation, and added features.
Its specified purpose is changing every other device presently in your stack, and the firm makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up reasonable at first glimpse: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
Yet is that the complete photo? Let’s investigate further.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and relatively user-friendly design that shows up welcoming initially.
Nonetheless, most of users encounter difficulties with the chaotic interface and senseless organization of features.
For instance:
The platform utilizes 3 unique setups panels for managing various arrangement aspects– overall settings, individual settings, and item settings GoHighLevel Local Business Playbook
Bizarrely, the links to these crucial setups are positioned on opposite sides of the screen, creating unnecessary complication and disappointment.
Even with extra data occupied, the control panel maintains a tidy and well-structured look.
I value the capacity to develop numerous dashboards for arranging various reports right into different views.
This feature proves especially valuable when maintaining different point of views for the account owner versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel consists of many harsh edges in regards to interface and customer experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To build a client’s internet site, create landing pages, or develop a sales funnel within GoHighLevel, you must initially develop a sub-account by entering their details.
After completing this step, button to the freshly produced sub-account, browse to Websites, then choose Funnels. Don’t worry if this feels complicated– it took me several efforts prior to understanding the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that enforce restrictions.
Furthermore, there are more than one thousand funnel templates available to increase your initial arrangement.
Based on my experience, you won’t require comprehensive experience to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to customize templates yourself or request GoHighLevel to deal with modification for you.
I picked the self-customization path because I wanted to develop thorough, custom funnels from the ground up utilizing the drag-and-drop home builder. You just add the sequential steps.
I especially value these abilities:
GHL’s Pictures include makes it possible for instant funnel cloning across accounts, saving significant configuration time.
Efficient testing with fast step replication and split screening functionality.
Real-time notifications concerning lead activities maintain you educated without consistent hand-operated checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for progressing leads streamlines follow-up processes.
To additionally streamline migrations, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Website Building
GoHighLevel allows web page production from the ground up or template choice for modification utilizing the instinctive drag-and-drop building contractor.
You’re additionally totally free to include ready-made page areas as wanted. Conversely, use custom-made code to create specialized features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use slightly extra, including:
A broader selection of custom-made font styles and typography alternatives
Innovative text animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video backgrounds
However, I believe HighLevel will certainly show enough for most of your customers.
The pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical capability.
I likewise value the capacity to create “worldwide areas” or web page sections that instantly populate when creating new web pages, conserving time and guaranteeing consistent branding throughout. Another Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can achieve the same for message aspects and various other branding basics.
The data page displays everything occurring on your sub-account’s website, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant covert costs. You’ll pay one cent per email beyond your plan’s allotment, which builds up rapidly with larger subscriber lists. Lots of individuals require third-party solutions like Mailgun for boosted deliverability, pushing actual prices substantially beyond the promoted subscription price.
Currently concerning the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I appreciate the ability to add trackable links in both emails and SMS messages, allowing you to check recipient activities and set off computerized communications.
You can conserve, send out, or schedule emails for optimal delivery times.
This verifies useful for reaching your audience when they’re most likely to open messages.
Right here’s where the scenario wears away substantially.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC solution may have reduced delivery rates.
Evaluating GoHighLevel’s email deliverability before full dedication is a good idea, as lots of customers have reported approximately thirty percent lower distribution rates contrasted to their previous email marketing platforms.
Currently, I listened to there more than four hundred customizable email templates readily available on HighLevel. In spite of complete searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A good range of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just discovered 6 standard templates and the choice to create and save email templates from square one for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not especially remarkable, however not awful either.
Nonetheless, I do appreciate that GHL incorporates workflow automation right into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Local Business Playbook
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver understandings right into email campaign efficiency. This assists you maximize chances or address possible issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling job progress monitoring and checking out previous communications.
The workflow automation feature helps improve jobs like call monitoring, division, and lead advancement via your pipeline.
This stands for a substantial advantage: GoHighLevel helps with appealing communications with leads with sms message, voicemail decreases, and Facebook Messenger. This versatility suggests getting in touch with different customer segments via their favored communication channels.
Be aware, though– SMS charges apply individually from the registration fee.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, routine, article, and analyze social networks material throughout different networks.
It works as a strong substitute for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without additional prices.
But that’s not whatever; the CRM device likewise provides a number of handy features:
Set up visits directly within the system from the Calendars area.
Combine multi-channel interactions to support your customers’ recommended interaction techniques and relationship-building techniques.
Usage tags and smart lists to section customers for more targeted campaigns.
Add extensive consumer data per entry under the Possibility tab, giving clearer understanding of your prospects, leads, and consumers as they advance via your visual pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their actions throughout your pipeline.
Currently let’s review the essential product or services you can offer using GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, full with memberships, areas, and associated sources.
GHL additionally makes it possible for physical product sales making use of ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs sustain different content layouts, including sound, video clip, and papers.
This implies suiting various learning styles and attracting a more comprehensive student base.
Plus, it enables importing training courses from Kajabi, including much more adaptability to your course development initiatives.
In my experience, dedicated on the internet course tools like Kajabi, LearnWorlds, and Thinkific offer extra innovative choices. These include course dripping, social accounts, and advanced community building and management devices. However, GHL’s offerings will suffice for many creators.
GoHighLevel also provides program certificates and different settlement choices, including time payment plan and free courses.
You can easily connect your training courses to your community for quick accessibility and to improve money making possibility.
What I particularly appreciate is exactly how straightforward it is to incorporate course items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
This is among my favorite elements of Kajabi as well.
Reputation Management Features
On the internet ratings hold important significance, and GoHighLevel acknowledges this fact.
The platform immediately sends testimonial requests by means of text, email, and QR code complying with deals.
This attribute ensures you do not miss chances to build trustworthiness and trust fund with your audience.
You can likewise keep track of on-line testimonials concerning your services or organization, enabling appropriate reactions.
For example, you can redirect negative feedback to a private kind prior to public publishing.
Conversely, you can pick that can leave comments based on their rating.
This approach equips you to involve straight with clients to deal with concerns without harming your reputation.
Plus, GoHighLevel streamlines issues by enabling you to evaluate customer responses throughout numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Options
The platform supports typical integration choices across repayment handling, social media sites and Zapier.
Furthermore, the Application Marketplace, featuring both paid and totally free app combinations, comes in Agency Mode for account proprietors as well as for your customers in sub-account setting.
I located about 3 hundred fifty applications throughout different business groups, consisting of SMS and live conversation integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of appointments and organizing with Google Schedule.
And also, QuickBooks integration is readily available for economic administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key attractions.
Important note: You’ll need Agency Mode accessibility with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly offers:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no extra expense
API accessibility for incorporating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also resell various other software application services to your consumers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for each and every customer.
This indicates you’ll require at least 5 customers restoring monthly to break even. Any kind of additional customers beyond that contribute directly to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Constant Contact, and Wrike.
To prosper with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Personalized frameworks
Ready-made pictures
Pre-built assimilations
Automated workflows
Without these additions, clients might select GoHighLevel directly as opposed to paying your premium.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop computer application
These apps permit managing all social media sites, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your branded GHL pages.
In overall, these are 3 various mobile applications you can select from based upon your purposes.
Nevertheless, you need to comprehend:
Resellers are accountable for consumer support and conflicts; failure to resolve issues can cause account discontinuation.
Resellers must charge at least ninety-seven dollars monthly per sub-account, restricting pricing versatility.
Marketing lifetime accessibility for an one-time cost is forbidden without previous authorization.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is available directly from the control panel through the Aid and live chat buttons.
Once you register for a trial, you acquire free access to a welcome program, onboarding video tutorials, and a contact number for support. And of course, they really answer phone calls.
I did contact their technical support group for help with creating funnels and web sites, which I had looked thoroughly for. The action showed up within twenty-four hours, and the follow-ups were exceptional. The support agent certainly demonstrated deep understanding of the platform, which is constantly beneficial.
Concerning layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely intend to consider upgrading to the two hundred ninety-seven buck month-to-month prepare for detailed agency requirements. With this plan, you can additionally resell the GHL system as a SaaS.
For support, expect a lively Facebook Team community, paid onboarding, and a done-for-you configuration choice additionally readily available for a charge.
There’s around-the-clock real-time conversation readily available straight from your GHL dashboard, along with practical documentation for self-service assistance.
Configuration plans are readily available for an extra expense, consisting of a 2 hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you require.
You may assume the unlimited plan includes unlimited email performance. Different individuals have actually complained about unforeseen credit card costs for sending emails from their web servers without clear openness.
Conclusion: GoHighLevel Local Business Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
Nevertheless, remain knowledgeable about its confusing interface, potential email deliverability problems, and extra expenses for email quantity.
If you can endure the harsh sides and primarily offer organization clients, GHL uses sensible value– but guarantee you evaluate email deliverability before fully committing.
Below’s one vital consideration:
If you’re dedicating to it, be prepared to invest added cash on a different email marketing software program due to deliverability problems and insects.