GoHighLevel positions itself as a detailed marketing and sales collection constructed particularly for digital agencies. It packages with each other CRM abilities, email campaigns, training course hosting, and automation workflows right into one package. The core assurance? Replace your scattered toolkit with a solitary system that manages customer engagement and organization procedures from beginning to end GoHighLevel LevelUp Day
I have actually constantly inclined unified platforms for electronic commerce.
That’s precisely why tools like ClickFunnels captured my attention years earlier.
However we’re now in 2026, and the landscape has moved considerably.
After investing substantial time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll also examine just how it measures up against contending platforms.
This way, you can purchase decision you’ll feel confident concerning long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges essential sales and marketing capabilities, removing the need for numerous separate memberships.
Text Messaging Capability: Bidirectional SMS interaction uses stronger engagement than conventional email methods.
Powerful CRM System: The get in touch with administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capabilities for segmenting target markets, managing calls, and building custom-made procedures.
Affordable Pricing Framework: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven dollars complete favorably with Kajabi and ClickFunnels options that normally begin above one hundred fifty bucks regular monthly. However, email expenses can collect quickly, which I’ll attend to quickly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Frustrating Aspects of GoHighLevel
Confusing User interface: The interface really felt counterproductive, with configuration alternatives scattered throughout the system and straightforward jobs like funnel editing requiring unnecessarily intricate actions.
Email Program Costs Escalate: You’re charged one cent per email message, suggesting a listing of thirty thousand subscribers might push your month-to-month bill past three hundred bucks. Combined with overage costs and third-party integration requirements like Mailgun, actual month-to-month prices climbed to someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Troubles: Several customers have documented major automation malfunctions, including emails being delivered to wrong receivers or sent multiple times to the exact same individual.
Email Shipment Obstacles: Their email facilities depends upon Mailgun, and various users transitioning from various other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This stands for an essential weakness that could eventually press you towards different options.
Generalist Method: While automation features are robust, rivals provide better deepness in course production and neighborhood structure features. That said, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting greater than 3 products.
My Bottom Line Assessment
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer connection monitoring at a reasonable base price point.
But allow’s get genuine concerning something vital.
Many customers see it largely as a CRM or funnel builder instead of an email-focused system.
Numerous customers regularly report deliverability problems with the email features, so variable that in if email marketing stands for a core component of your technique.
Those shock email sending fees have actually blindsided many customers too.
The system absolutely stands out for agencies curious about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium rates, and extensive customer monitoring tools, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires act as an all-inclusive platform attending to most digital sales and marketing demands for your agency.
The platform consists of email marketing capabilities, course creation tools, workflow automation, CRM functionality, web site structure, landing page creation, and added features.
Its stated goal is changing every other tool presently in your pile, and the firm makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing appears sensible at first look: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
However is that the full photo? Allow’s explore better.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively user-friendly design that appears welcoming originally.
Nonetheless, the majority of individuals encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The platform utilizes 3 distinctive setups panels for managing various arrangement facets– overall setups, individual setups, and product settings GoHighLevel LevelUp Day
Bizarrely, the links to these essential settings are placed on opposite sides of the screen, developing unneeded confusion and disappointment.
Despite additional data inhabited, the dashboard maintains a clean and well-structured appearance.
I appreciate the ability to produce several control panels for arranging different records right into separate sights.
This feature shows especially useful when maintaining different point of views for the account proprietor versus sub-accounts representing your customers.
As I pointed out earlier, GoHighLevel contains countless rough edges in terms of user interface and user experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To create a client’s web site, establish landing pages, or create a sales funnel within GoHighLevel, you must first establish a sub-account by entering their information.
After completing this step, switch to the newly created sub-account, browse to Websites, then choose Funnels. Don’t fret if this really feels complicated– it took me a number of attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that enforce limitations.
Furthermore, there are greater than one thousand funnel templates available to accelerate your preliminary configuration.
Based upon my experience, you will not need comprehensive competence to develop landing pages and sales funnels making use of GoHighLevel.
You have the option to personalize templates on your own or request GoHighLevel to handle modification for you.
I selected the self-customization route because I intended to develop in-depth, custom funnels from the ground up using the drag-and-drop contractor. You simply add the consecutive actions.
I particularly worth these capacities:
GHL’s Photos feature allows instant funnel cloning throughout accounts, conserving substantial setup time.
Efficient testing via quick step duplication and split screening functionality.
Real-time alerts concerning lead activities maintain you educated without constant manual monitoring.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic policies for progressing leads enhances follow-up procedures.
To additionally streamline movements, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Web Site Building
GoHighLevel allows page development from square one or template choice for personalization using the intuitive drag-and-drop builder.
You’re likewise totally free to integrate ready-made web page areas as desired. Alternatively, use custom code to develop specialized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does use slightly much more, including:
A wider option of personalized typefaces and typography choices
Innovative text computer animations
Comprehensive widget library
Advanced history capabilities like parallax scrolling and video clip histories
Nevertheless, I believe HighLevel will certainly verify enough for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical performance.
I also appreciate the capability to develop “worldwide sections” or web page areas that automatically populate when developing brand-new web pages, conserving time and making certain regular branding throughout. Another Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can complete the same for text elements and various other branding basics.
The data page presents everything taking place on your sub-account’s website, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden costs. You’ll pay one cent per email past your strategy’s allotment, which collects rapidly with larger client lists. Many individuals need third-party solutions like Mailgun for improved deliverability, pushing actual expenses significantly beyond the advertised membership price.
Now concerning the features:
GoHighLevel permits email campaign and sequence development with triggers and automated follow-up messages.
I value the capability to include trackable web links in both emails and SMS messages, enabling you to check recipient actions and activate computerized interactions.
You can save, send, or timetable emails for optimal shipment times.
This verifies important for reaching your audience when they’re probably to open messages.
Right here’s where the scenario degrades substantially.
GoHighLevel suggests Mailgun for bulk email sending, suggesting their LC service might have reduced shipment prices.
Evaluating GoHighLevel’s email deliverability before complete commitment is advisable, as many customers have reported about thirty percent lower delivery rates compared to their previous email marketing platforms.
Currently, I heard there more than four hundred customizable email templates available on HighLevel. Regardless of thorough searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Setting.
A respectable selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven dollar monthly reseller strategy.
Within a sub-account, I just found six fundamental templates and the alternative to produce and save email templates from square one for reuse in various other projects.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not particularly impressive, yet not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel LevelUp Day
Split screening for conversion optimization, among other features.
In addition, real-time analytics deliver understandings right into email campaign efficiency. This aids you capitalize on possibilities or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project progress tracking and seeing past interactions.
The workflow automation feature aids enhance tasks like contact management, division, and lead development with your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates engaging interactions with leads with text messages, voicemail drops, and Facebook Carrier. This versatility means getting in touch with various consumer sections through their preferred communication channels.
Know, however– SMS charges use individually from the membership fee.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, conserve, modify, routine, blog post, and evaluate social media material across numerous networks.
It functions as a strong replacement for social networks organizing tools like Buffer, SproutSocial, and Hootsuite– without extra prices.
However that’s not every little thing; the CRM device additionally supplies numerous handy features:
Arrange consultations straight within the system from the Calendars area.
Merge multi-channel interactions to sustain your customers’ favored interaction techniques and relationship-building techniques.
Use tags and clever checklists to section customers for more targeted campaigns.
Add comprehensive client data to each entrance under the Possibility tab, offering more clear understanding of your potential customers, leads, and consumers as they proceed with your visual pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their activities throughout your pipeline.
Now let’s discuss the essential products and services you can sell making use of GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed courses, complete with memberships, neighborhoods, and related sources.
GHL additionally enables physical product sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses support various web content layouts, consisting of sound, video, and records.
This indicates suiting various discovering designs and appealing to a more comprehensive trainee base.
Plus, it permits importing training courses from Kajabi, adding even more adaptability to your program creation initiatives.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific give much more sophisticated options. These include training course leaking, social accounts, and advanced community structure and management tools. Nevertheless, GHL’s offerings will certainly be enough for lots of designers.
GoHighLevel also supplies program certifications and various settlement choices, consisting of time payment plan and free courses.
You can quickly connect your programs to your area for fast access and to boost monetization potential.
What I especially appreciate is how straightforward it is to incorporate program products straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored facets of Kajabi as well.
Reputation Management Features
On-line scores hold vital relevance, and GoHighLevel recognizes this fact.
The system automatically sends out testimonial requests via text, email, and QR code adhering to deals.
This feature ensures you do not miss out on chances to build trustworthiness and trust with your target market.
You can likewise keep track of on the internet evaluations concerning your solutions or company, enabling proper responses.
For instance, you can reroute adverse comments to a personal kind prior to public posting.
Conversely, you can pick that can leave remarks based on their ranking.
This technique encourages you to involve straight with customers to fix problems without harming your credibility.
Plus, GoHighLevel simplifies issues by enabling you to evaluate customer feedback across numerous platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Alternatives
The platform supports conventional integration alternatives throughout payment handling, social media sites and Zapier.
In addition, the Application Industry, featuring both paid and cost-free app integrations, is accessible in Agency Mode for account owners in addition to for your clients in sub-account setting.
I found roughly three hundred fifty applications across different company categories, consisting of SMS and live conversation combinations, social networks, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of appointments and scheduling with Google Calendar.
Plus, QuickBooks integration is available for monetary monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key tourist attractions.
Crucial note: You’ll require Agency Mode accessibility with the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly deals:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no added price
API gain access to for incorporating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can likewise resell various other software program remedies to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven bucks monthly for every client.
This indicates you’ll need at least five customers renewing monthly to recover cost. Any type of extra clients beyond that contribute directly to your income.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market applications such as AWeber, Continuous Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom structures
Ready-made photos
Pre-built assimilations
Automated workflows
Without these enhancements, clients may select GoHighLevel directly rather than paying your costs.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop application
These apps allow handling all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your top quality GHL pages.
In total amount, these are 3 different mobile applications you can select from based on your purposes.
However, you need to comprehend:
Resellers are accountable for client support and disagreements; failure to fix issues can lead to account termination.
Resellers have to charge at least ninety-seven bucks monthly per sub-account, restricting pricing versatility.
Selling lifetime access for an one-time cost is prohibited without previous approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is offered straight from the dashboard via the Aid and live chat buttons.
When you register for a test, you get open door to a welcome course, onboarding video tutorials, and a contact number for assistance. And yes, they in fact address telephone calls.
I did call their technological support team for aid with producing funnels and internet sites, which I had actually searched extensively for. The reaction got here within twenty-four hours, and the follow-ups were exceptional. The assistance representative absolutely demonstrated deep knowledge of the platform, which is constantly important.
Concerning layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and a lot more.
Still, you’ll likely intend to think about upgrading to the two hundred ninety-seven buck month-to-month plan for detailed agency demands. With this plan, you can likewise resell the GHL system as a SaaS.
For support, expect a vivid Facebook Team community, paid onboarding, and a done-for-you setup option also offered for a fee.
There’s around-the-clock online conversation available directly from your GHL control panel, along with valuable documents for self-service assistance.
Arrangement plans are available for an additional expense, including a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You might presume the unlimited plan includes unlimited email performance. Different users have actually whined about unanticipated bank card charges for sending out emails from their servers without clear openness.
Final thought: GoHighLevel LevelUp Day
GoHighLevel is a qualified all-in-one platform for agencies seeking to combine their marketing stack with strong CRM and automation features.
However, stay knowledgeable about its confusing user interface, prospective email deliverability concerns, and additional expenses for email quantity.
If you can endure the rough sides and mostly serve organization customers, GHL offers affordable worth– however ensure you test email deliverability prior to fully devoting.
Right here’s one essential consideration:
If you’re devoting to it, be prepared to spend added cash on a separate email marketing software program due to deliverability issues and bugs.