GoHighLevel positions itself as a thorough marketing and sales collection constructed especially for digital agencies. It bundles together CRM capacities, email campaigns, training course hosting, and automation workflows into one package. The core promise? Replace your scattered toolkit with a solitary platform that manages customer engagement and service operations from beginning to end GoHighLevel Landscaping Playbook
I’ve constantly gravitated toward linked systems for electronic business.
That’s specifically why devices like ClickFunnels caught my interest years back.
However we’re now in 2026, and the landscape has actually shifted dramatically.
After investing significant time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll likewise analyze how it measures up versus contending systems.
In this manner, you can purchase decision you’ll feel confident concerning long-term.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges critical sales and marketing capacities, eliminating the requirement for several separate subscriptions.
Text Messaging Functionality: Bidirectional SMS communication provides stronger involvement than traditional email techniques.
Powerful CRM System: The call administration features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capabilities for segmenting audiences, managing calls, and structure custom procedures.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels choices that usually start above one hundred fifty bucks regular monthly. Nevertheless, email expenditures can collect quickly, which I’ll deal with quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging services.
The Disappointing Components of GoHighLevel
Confusing Interface: The interface really felt counterintuitive, with arrangement choices scattered throughout the platform and straightforward tasks like funnel modifying needing needlessly complex actions.
Email Broadcast Expenses Rise: You’re charged one cent per email message, suggesting a list of thirty thousand subscribers might push your regular monthly expense past three hundred bucks. Integrated with overage fees and third-party integration demands like Mailgun, actual regular monthly costs reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Issues: Several customers have actually recorded major automation breakdowns, including emails being supplied to wrong receivers or sent out several times to the exact same person.
Email Delivery Obstacles: Their email framework relies on Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced substantial declines in deliverability rates. This represents an important weak point that can eventually press you towards alternate remedies.
Generalist Approach: While automation features are robust, rivals offer greater deepness in training course production and neighborhood structure features. That said, Kajabi charges one hundred forty-nine bucks or more regular monthly for hosting more than three products.
My Bottom Line Analysis
GoHighLevel provides a qualified unified platform for marketing, sales, and customer partnership management at a practical base cost factor.
Yet allow’s get actual about something crucial.
Most customers watch it largely as a CRM or funnel builder as opposed to an email-focused system.
Countless users regularly report deliverability troubles with the email features, so aspect that in if email marketing represents a core part of your technique.
Those shock email sending out fees have blindsided numerous users also.
The system absolutely succeeds for agencies thinking about marketing marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and thorough client management devices, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires work as a comprehensive platform dealing with most electronic sales and marketing requirements for your agency.
The platform includes email marketing capacities, training course development tools, workflow automation, CRM capability, site building, landing page production, and additional features.
Its stated purpose is changing every other device currently in your pile, and the firm makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other services.
What makes GHL unique compared to similar systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing appears practical initially glance: ninety-seven dollars and two hundred ninety-seven bucks month-to-month.
Yet is that the full picture? Let’s investigate even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and seemingly instinctive design that appears welcoming initially.
Nonetheless, the majority of customers encounter difficulties with the cluttered interface and illogical organization of features.
For instance:
The platform utilizes 3 distinctive settings panels for taking care of different setup elements– total setups, specific settings, and item setups GoHighLevel Landscaping Playbook
Bizarrely, the web links to these essential settings are placed on opposite sides of the display, producing unneeded complication and frustration.
Even with extra information populated, the control panel keeps a clean and well-structured appearance.
I appreciate the ability to produce multiple dashboards for arranging different records right into separate views.
This function shows especially useful when preserving different point of views for the account owner versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel has many harsh edges in terms of interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To create a customer’s web site, create landing pages, or create a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After completing this step, switch to the recently produced sub-account, navigate to Sites, then pick Funnels. Do not worry if this feels confusing– it took me numerous efforts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that impose restrictions.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your initial configuration.
Based upon my experience, you won’t need extensive knowledge to construct landing pages and sales funnels using GoHighLevel.
You have the option to tailor templates on your own or demand GoHighLevel to handle personalization for you.
I picked the self-customization path because I intended to produce in-depth, custom funnels from scratch making use of the drag-and-drop contractor. You just include the sequential steps.
I particularly worth these abilities:
GHL’s Photos include enables instantaneous funnel cloning across accounts, conserving significant setup time.
Reliable testing via rapid action duplication and split screening capability.
Real-time notices concerning lead actions keep you notified without constant hands-on monitoring.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated policies for advancing leads improves follow-up processes.
To better streamline migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Page and Site Building
GoHighLevel makes it possible for page development from scratch or template option for personalization using the instinctive drag-and-drop building contractor.
You’re also cost-free to integrate prefabricated page sections as preferred. Conversely, utilize personalized code to develop specialized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide a little extra, consisting of:
A more comprehensive option of custom font styles and typography alternatives
Innovative message computer animations
Comprehensive widget collection
Advanced background capacities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will certainly confirm enough for most of your clients.
The pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical performance.
I likewise value the capability to produce “global areas” or page sections that instantly populate when creating new pages, saving time and guaranteeing constant branding throughout. An additional Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can complete the very same for message elements and various other branding basics.
The statistics web page displays whatever happening on your sub-account’s web site, including web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden costs. You’ll pay one cent per email beyond your plan’s allocation, which accumulates quickly with bigger subscriber listings. Lots of individuals need third-party solutions like Mailgun for boosted deliverability, pushing actual costs considerably past the advertised subscription rate.
Currently concerning the features:
GoHighLevel permits email campaign and sequence development with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and cause automated communications.
You can conserve, send out, or schedule emails for optimum shipment times.
This shows beneficial for reaching your target market when they’re most likely to open messages.
Below’s where the circumstance weakens substantially.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC solution might have lower distribution prices.
Examining GoHighLevel’s email deliverability prior to complete commitment is a good idea, as several individuals have actually reported roughly thirty percent reduced shipment rates compared to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates offered on HighLevel. Despite complete searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A good variety of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I just discovered six fundamental templates and the choice to create and conserve email templates from square one for reuse in various other projects.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not specifically excellent, but not dreadful either.
Nevertheless, I do value that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Landscaping Playbook
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver insights right into email campaign efficiency. This assists you capitalize on possibilities or address potential problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job progress tracking and seeing past interactions.
The workflow automation attribute helps improve tasks like get in touch with management, segmentation, and lead advancement with your pipeline.
This stands for a substantial benefit: GoHighLevel facilitates appealing interactions with leads with sms message, voicemail decreases, and Facebook Messenger. This adaptability suggests getting in touch with various client sections through their liked communication channels.
Realize, though– SMS costs apply individually from the registration fee.
I also value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, routine, post, and assess social media sites material throughout various channels.
It operates as a solid substitute for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without added costs.
However that’s not everything; the CRM device additionally supplies numerous practical features:
Arrange visits straight within the platform from the Calendars section.
Combine multi-channel communications to sustain your customers’ favored interaction methods and relationship-building methods.
Use tags and wise checklists to section customers for even more targeted projects.
Add substantial consumer information to every entrance under the Possibility tab, providing clearer understanding of your prospects, leads, and customers as they advance through your visual pipeline.
Advanced lead racking up aids focus on lead nurturing based on their actions throughout your pipeline.
Now let’s talk about the key product or services you can sell making use of GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and detailed programs, total with memberships, areas, and relevant sources.
GHL likewise allows physical product sales making use of ecommerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses support different web content formats, consisting of audio, video, and records.
This suggests fitting various knowing designs and interesting a broader student base.
Plus, it enables importing programs from Kajabi, adding a lot more adaptability to your program creation initiatives.
In my experience, devoted on-line training course tools like Kajabi, LearnWorlds, and Thinkific supply extra advanced choices. These consist of course dripping, social profiles, and progressed neighborhood building and administration tools. Nevertheless, GHL’s offerings will certainly be enough for lots of creators.
GoHighLevel also gives course certifications and various repayment alternatives, consisting of installment plans and free courses.
You can easily link your courses to your area for quick access and to boost money making possibility.
What I particularly value is exactly how uncomplicated it is to incorporate course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and more.
This is just one of my favorite elements of Kajabi also.
Reputation Management Features
On the internet scores hold essential relevance, and GoHighLevel identifies this fact.
The system automatically sends evaluation requests using text, email, and QR code complying with purchases.
This function guarantees you do not miss out on possibilities to construct integrity and trust fund with your target market.
You can additionally keep track of on-line reviews concerning your solutions or company, enabling ideal actions.
For example, you can redirect adverse responses to a private type prior to public uploading.
Additionally, you can pick that can leave remarks based upon their rating.
This method encourages you to involve directly with customers to deal with concerns without harming your online reputation.
Plus, GoHighLevel simplifies matters by permitting you to assess client feedback throughout various platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Alternatives
The platform sustains common integration choices throughout repayment processing, social networks and Zapier.
Additionally, the App Industry, featuring both paid and complimentary application integrations, comes in Agency Mode for account proprietors as well as for your clients in sub-account setting.
I discovered roughly 3 hundred fifty applications throughout numerous business classifications, consisting of SMS and live conversation integrations, social media sites, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Schedule.
Plus, QuickBooks integration is available for economic management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key destinations.
Crucial note: You’ll need Agency Mode accessibility with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month offers:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no extra price
API accessibility for integrating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also re-sell other software application remedies to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for each and every client.
This suggests you’ll need at least 5 clients restoring month-to-month to break even. Any kind of added customers beyond that contribute straight to your profits.
The tools you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Continuous Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom structures
Prefabricated photos
Pre-built assimilations
Automated operations
Without these enhancements, clients may select GoHighLevel directly instead of paying your costs.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop computer application
These apps permit managing all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your branded GHL web pages.
In total, these are 3 different mobile applications you can select from based on your goals.
Nonetheless, you require to comprehend:
Resellers are in charge of client assistance and conflicts; failing to settle problems can cause account discontinuation.
Resellers need to charge at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Selling life time accessibility for an one-time fee is prohibited without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is offered directly from the control panel through the Help and live chat buttons.
When you register for a trial, you get open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And indeed, they actually answer telephone calls.
I did call their technological assistance group for help with producing funnels and internet sites, which I had browsed extensively for. The feedback arrived within twenty-four hours, and the follow-ups were superb. The assistance representative certainly showed deep knowledge of the platform, which is always important.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and much more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven buck monthly plan for extensive agency requirements. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, anticipate a vivid Facebook Group area, paid onboarding, and a done-for-you configuration alternative likewise readily available for a fee.
There’s ongoing online conversation available directly from your GHL dashboard, together with valuable paperwork for self-service assistance.
Arrangement plans are readily available for an added price, consisting of a 2 hundred ninety-seven dollar option for HIPAA compliance if that’s something you require.
You might think the unlimited plan includes unlimited email functionality. Various individuals have grumbled about unexpected charge card charges for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Landscaping Playbook
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing stack with solid CRM and automation features.
Nevertheless, stay familiar with its confusing interface, potential email deliverability problems, and extra expenses for email volume.
If you can endure the rough sides and mostly offer business customers, GHL uses reasonable value– yet ensure you evaluate email deliverability before totally devoting.
Right here’s one essential consideration:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software due to deliverability concerns and bugs.