GoHighLevel settings itself as a thorough marketing and sales suite developed particularly for digital agencies. It packages together CRM capabilities, email campaigns, program hosting, and automation process right into one bundle. The core pledge? Change your spread toolkit with a single system that handles customer engagement and business operations throughout GoHighLevel JustCall
I have actually always gravitated toward merged platforms for digital commerce.
That’s specifically why devices like ClickFunnels captured my interest years back.
However we’re now in 2026, and the landscape has moved substantially.
After spending substantial time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll likewise examine just how it measures up against competing platforms.
This way, you can buy choice you’ll feel great concerning long-term.
The Aspects of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel combines critical sales and marketing capabilities, removing the demand for several different registrations.
Text Messaging Functionality: Bidirectional SMS interaction uses stronger involvement than conventional email methods.
Effective CRM System: The get in touch with administration features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capabilities for segmenting audiences, handling calls, and building customized procedures.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels options that generally begin above one hundred fifty bucks regular monthly. Nonetheless, email expenditures can gather promptly, which I’ll deal with soon.
Integration Capacities: Suitable with Zapier, email platforms, and messaging services.
The Disappointing Components of GoHighLevel
Complicated Interface: The user interface felt counterproductive, with setup choices spread throughout the system and simple tasks like funnel editing and enhancing requiring unnecessarily complex actions.
Email Broadcast Costs Rise: You’re charged one cent per email message, implying a listing of thirty thousand subscribers can push your regular monthly expense beyond three hundred dollars. Combined with excess charges and third-party integration requirements like Mailgun, real monthly costs reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Several individuals have documented significant automation malfunctions, including emails being supplied to inaccurate receivers or sent multiple times to the very same person.
Email Delivery Challenges: Their email framework depends upon Mailgun, and various customers transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability prices. This represents a critical weakness that can eventually press you toward alternate services.
Generalist Method: While automation features are durable, competitors supply greater depth in program creation and community structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more month-to-month for hosting more than three items.
My Profits Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and customer connection monitoring at a practical base price factor.
However allow’s obtain actual concerning something crucial.
The majority of users see it mainly as a CRM or funnel builder rather than an email-focused platform.
Many users continually report deliverability issues with the email features, so factor that in if email marketing stands for a core part of your technique.
Those surprise email sending out fees have actually blindsided several individuals also.
The system truly excels for agencies thinking about re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium rates, and comprehensive customer management devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-inclusive platform attending to most digital sales and marketing requirements for your agency.
The platform includes email marketing capabilities, course production tools, workflow automation, CRM capability, web site structure, landing page production, and added features.
Its stated purpose is changing every other device presently in your stack, and the firm makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing appears reasonable at first glance: ninety-seven dollars and two hundred ninety-seven dollars monthly.
But is that the full picture? Let’s explore additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and relatively instinctive format that appears inviting originally.
However, the majority of individuals encounter difficulties with the messy interface and senseless company of features.
For instance:
The platform employs three distinctive setups panels for taking care of various setup aspects– overall settings, specific setups, and item setups GoHighLevel JustCall
Bizarrely, the links to these essential setups are placed on contrary sides of the display, developing unnecessary confusion and frustration.
Despite additional data populated, the dashboard keeps a clean and well-structured appearance.
I appreciate the capacity to develop numerous dashboards for arranging different reports right into different views.
This attribute confirms specifically useful when preserving various point of views for the account proprietor versus sub-accounts representing your clients.
As I discussed earlier, GoHighLevel has many rough edges in terms of interface and customer experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To build a customer’s site, establish landing pages, or create a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their information.
After completing this action, switch to the freshly produced sub-account, browse to Sites, then pick Funnels. Do not stress if this feels complicated– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that impose restrictions.
In addition, there are greater than one thousand funnel templates available to increase your initial setup.
Based on my experience, you won’t need comprehensive knowledge to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to customize templates on your own or request GoHighLevel to manage modification for you.
I selected the self-customization route due to the fact that I wanted to develop in-depth, custom funnels from the ground up using the drag-and-drop building contractor. You just include the consecutive actions.
I specifically value these capabilities:
GHL’s Snapshots feature enables instant funnel duplicating throughout accounts, conserving substantial arrangement time.
Reliable screening through rapid step replication and split testing capability.
Real-time alerts concerning lead actions keep you notified without continuous hand-operated monitoring.
I especially value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic regulations for advancing leads streamlines follow-up processes.
To even more simplify movements, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Page and Website Building
GoHighLevel makes it possible for web page development from square one or template choice for customization making use of the user-friendly drag-and-drop builder.
You’re also totally free to incorporate ready-made page areas as wanted. Alternatively, utilize customized code to create customized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use somewhat extra, including:
A wider choice of custom font styles and typography choices
Advanced message animations
Comprehensive widget collection
Advanced history capacities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will certainly show enough for most of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I additionally value the capability to produce “worldwide sections” or page areas that instantly occupy when developing new web pages, conserving time and guaranteeing regular branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can achieve the exact same for text aspects and various other branding fundamentals.
The statistics web page displays whatever happening on your sub-account’s internet site, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert costs. You’ll pay one cent per email beyond your plan’s allowance, which gathers quickly with larger customer lists. Many customers call for third-party services like Mailgun for enhanced deliverability, pushing actual prices significantly past the advertised subscription price.
Now regarding the features:
GoHighLevel enables email campaign and sequence production with triggers and automated follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, enabling you to keep track of recipient activities and set off computerized communications.
You can conserve, send out, or timetable emails for ideal delivery times.
This shows important for reaching your target market when they’re most likely to open up messages.
Here’s where the situation wears away dramatically.
GoHighLevel recommends Mailgun for mass email sending out, recommending their LC service might have reduced delivery prices.
Checking GoHighLevel’s email deliverability before complete commitment is a good idea, as lots of individuals have reported around thirty percent lower distribution rates compared to their previous email marketing platforms.
Currently, I listened to there are over four hundred personalized email templates offered on HighLevel. Regardless of complete searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A respectable range of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only located 6 basic templates and the alternative to develop and conserve email templates from square one for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not especially remarkable, however not terrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel JustCall
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply insights into email campaign efficiency. This assists you profit from possibilities or address possible issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project development tracking and viewing past communications.
The workflow automation function aids enhance tasks like get in touch with monitoring, division, and lead innovation through your pipeline.
This represents a significant advantage: GoHighLevel promotes interesting interactions with leads with text messages, voicemail drops, and Facebook Messenger. This flexibility means getting in touch with various consumer segments with their liked communication channels.
Realize, though– SMS charges use individually from the registration charge.
I also value the GoHighLevel Social Planner.
It allows you to produce, save, modify, schedule, post, and assess social media sites web content throughout different networks.
It works as a solid substitute for social media sites organizing tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not whatever; the CRM tool likewise supplies a number of handy features:
Set up appointments straight within the system from the Calendars area.
Merge multi-channel communications to support your customers’ recommended communication methods and relationship-building techniques.
Usage tags and smart lists to sector consumers for even more targeted campaigns.
Add extensive consumer data to every entry under the Chance tab, offering more clear understanding of your prospects, leads, and clients as they progress with your aesthetic pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their activities throughout your pipeline.
Now allow’s talk about the essential services and products you can offer using GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and thorough training courses, full with memberships, neighborhoods, and relevant resources.
GHL also enables physical item sales utilizing e-commerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses support numerous material styles, consisting of sound, video, and documents.
This implies accommodating different knowing styles and appealing to a broader trainee base.
And also, it permits importing programs from Kajabi, adding a lot more adaptability to your training course development efforts.
In my experience, dedicated on the internet training course tools like Kajabi, LearnWorlds, and Thinkific supply much more innovative options. These include course trickling, social profiles, and progressed area structure and monitoring devices. Nonetheless, GHL’s offerings will certainly suffice for several designers.
GoHighLevel likewise provides program certifications and various payment alternatives, consisting of time payment plan and free courses.
You can quickly link your training courses to your community for fast gain access to and to boost money making potential.
What I specifically value is just how simple it is to incorporate program items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my favored facets of Kajabi too.
Reputation Management Features
On the internet rankings hold important relevance, and GoHighLevel acknowledges this reality.
The system instantly sends testimonial demands by means of text, email, and QR code complying with transactions.
This attribute ensures you don’t miss out on chances to construct integrity and trust fund with your target market.
You can additionally keep an eye on on the internet reviews concerning your solutions or organization, permitting appropriate actions.
As an example, you can reroute adverse feedback to a private type prior to public uploading.
Alternatively, you can pick that can leave comments based upon their score.
This strategy encourages you to engage directly with customers to fix problems without harming your online reputation.
Plus, GoHighLevel simplifies matters by enabling you to examine client feedback throughout numerous platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Options
The system supports conventional integration options throughout repayment handling, social media sites and Zapier.
In addition, the App Industry, including both paid and complimentary application assimilations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account mode.
I discovered roughly three hundred fifty applications across various company categories, including SMS and live conversation combinations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle appointments and organizing with Google Calendar.
And also, QuickBooks integration is available for financial monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Important note: You’ll need Agency Mode accessibility through the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly offers:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no extra expense
API access for integrating external devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally resell other software options to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars month-to-month for each and every client.
This suggests you’ll need at the very least 5 clients restoring month-to-month to recover cost. Any kind of additional clients past that contribute straight to your earnings.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market apps such as AWeber, Continuous Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made frameworks
Ready-made pictures
Pre-built assimilations
Automated workflows
Without these additions, customers might select GoHighLevel directly instead of paying your premium.
The SaaS Mode consists of white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications permit handling all social networks, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your well-known GHL web pages.
In overall, these are three various mobile applications you can select from based on your goals.
However, you need to comprehend:
Resellers are accountable for customer support and disputes; failing to fix concerns can cause account termination.
Resellers must bill a minimum of ninety-seven dollars regular monthly per sub-account, limiting pricing versatility.
Marketing life time gain access to for a single charge is banned without previous authorization.
Pricing Framework and Support Plans
I value that HighLevel’s support is readily available directly from the dashboard with the Aid and live conversation switches.
As soon as you sign up for a test, you gain open door to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And of course, they really respond to telephone calls.
I did call their technological support team for aid with developing funnels and internet sites, which I had actually browsed extensively for. The reaction arrived within twenty-four hours, and the follow-ups were superb. The support agent certainly demonstrated deep knowledge of the system, which is constantly beneficial.
Relating to layaway plan, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely intend to take into consideration upgrading to both hundred ninety-seven dollar monthly prepare for detailed agency requirements. With this plan, you can additionally resell the GHL system as a SaaS.
For assistance, expect a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you configuration option likewise readily available for a charge.
There’s 24/7 live chat offered straight from your GHL control panel, together with practical documentation for self-service aid.
Configuration plans are offered for an added price, including a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you call for.
You might think the unlimited plan includes unlimited email functionality. Various customers have grumbled about unanticipated bank card charges for sending emails from their servers without clear openness.
Conclusion: GoHighLevel JustCall
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
However, stay aware of its cumbersome interface, potential email deliverability issues, and additional prices for email volume.
If you can tolerate the rough sides and primarily serve company clients, GHL provides affordable value– yet guarantee you test email deliverability prior to completely devoting.
Here’s one vital factor to consider:
If you’re committing to it, be prepared to invest extra cash on a different email marketing software program due to deliverability concerns and insects.