GoHighLevel placements itself as a thorough marketing and sales collection constructed especially for digital agencies. It packages together CRM capabilities, email campaigns, program hosting, and automation process into one package. The core guarantee? Replace your scattered toolkit with a solitary platform that manages customer engagement and company procedures from beginning to end GoHighLevel Jessica Clark
I’ve constantly inclined merged systems for electronic business.
That’s specifically why tools like ClickFunnels caught my interest years ago.
But we’re now in 2026, and the landscape has changed significantly.
After spending significant time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll also analyze exactly how it measures up against contending systems.
By doing this, you can purchase decision you’ll feel confident concerning long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel combines critical sales and marketing abilities, removing the demand for numerous separate registrations.
Text Messaging Capability: Bidirectional SMS communication supplies stronger involvement than conventional email methods.
Powerful CRM System: The get in touch with administration features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capacities for segmenting audiences, handling contacts, and structure custom procedures.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to two hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels alternatives that generally begin above one hundred fifty dollars month-to-month. Nonetheless, email costs can build up quickly, which I’ll deal with shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Components of GoHighLevel
Confusing User interface: The interface felt counterproductive, with arrangement alternatives scattered throughout the system and uncomplicated tasks like funnel modifying requiring unnecessarily complex actions.
Email Broadcast Costs Rise: You’re billed one cent per email message, implying a listing of thirty thousand customers can push your month-to-month bill beyond three hundred bucks. Incorporated with overage costs and third-party integration requirements like Mailgun, actual monthly costs climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Issues: Numerous individuals have documented serious automation breakdowns, including emails being delivered to wrong receivers or sent several times to the same person.
Email Distribution Difficulties: Their email framework relies on Mailgun, and many users transitioning from other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This stands for an important weakness that could ultimately press you towards different solutions.
Generalist Technique: While automation features are durable, competitors give better deepness in training course development and area structure features. That said, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting more than three products.
My Profits Analysis
GoHighLevel gives a capable unified platform for marketing, sales, and customer connection administration at a practical base price point.
But allow’s obtain actual about something important.
The majority of users watch it mainly as a CRM or funnel builder instead of an email-focused system.
Numerous individuals constantly report deliverability troubles with the email features, so factor that in if email marketing stands for a core part of your approach.
Those shock email sending out charges have actually blindsided numerous individuals too.
The system genuinely excels for agencies thinking about reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and comprehensive client administration tools, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires act as an all-encompassing system dealing with most electronic sales and marketing requirements for your agency.
The system includes email marketing abilities, training course development devices, workflow automation, CRM capability, site structure, landing page production, and extra features.
Its specified objective is changing every other device presently in your pile, and the firm makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing shows up practical at first glance: ninety-seven bucks and 2 hundred ninety-seven bucks regular monthly.
Yet is that the full picture? Let’s explore even more.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a tidy and seemingly user-friendly format that shows up welcoming at first.
Nonetheless, the majority of individuals encounter difficulties with the messy user interface and senseless organization of features.
For example:
The platform uses three distinctive settings panels for managing different setup facets– total setups, individual setups, and item setups GoHighLevel Jessica Clark
Bizarrely, the web links to these crucial setups are positioned on opposite sides of the display, producing unnecessary confusion and irritation.
Despite additional information populated, the dashboard keeps a clean and well-structured look.
I appreciate the capability to produce multiple dashboards for arranging different reports right into separate views.
This function confirms especially important when preserving different point of views for the account owner versus sub-accounts representing your clients.
As I discussed earlier, GoHighLevel consists of numerous harsh edges in terms of interface and user experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To construct a client’s web site, develop landing pages, or produce a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their details.
After completing this step, button to the freshly produced sub-account, browse to Websites, after that choose Funnels. Don’t worry if this really feels complex– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose constraints.
Additionally, there are more than one thousand funnel templates available to increase your first setup.
Based on my experience, you won’t need extensive knowledge to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates yourself or request GoHighLevel to manage personalization for you.
I chose the self-customization path because I wanted to develop comprehensive, custom funnels from scratch making use of the drag-and-drop home builder. You simply include the sequential steps.
I specifically value these abilities:
GHL’s Photos include allows immediate funnel cloning throughout accounts, saving substantial arrangement time.
Reliable testing via quick step replication and split screening performance.
Real-time alerts regarding lead actions keep you notified without consistent hands-on monitoring.
I specifically appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized guidelines for progressing leads streamlines follow-up processes.
To further simplify movements, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel allows page production from scratch or template selection for personalization making use of the user-friendly drag-and-drop contractor.
You’re additionally complimentary to integrate prefabricated page sections as wanted. Additionally, make use of personalized code to develop specialized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide a little a lot more, consisting of:
A more comprehensive selection of custom fonts and typography options
Innovative message animations
Substantial widget library
Advanced history capabilities like parallax scrolling and video histories
Nonetheless, I think HighLevel will confirm adequate for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free performance.
I also appreciate the capability to create “global sections” or page areas that automatically populate when producing new pages, saving time and making sure constant branding throughout. An additional Elementor-like function I value.
With Brand Boards located under Marketing, you can achieve the same for message aspects and various other branding basics.
The statistics page presents whatever occurring on your sub-account’s internet site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert expenditures. You’ll pay one cent per email beyond your strategy’s allowance, which collects quickly with larger subscriber checklists. Numerous users require third-party services like Mailgun for enhanced deliverability, pressing real costs considerably past the marketed registration price.
Currently relating to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automated follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, allowing you to monitor recipient activities and set off automated communications.
You can save, send out, or routine emails for optimum delivery times.
This proves valuable for reaching your target market when they’re more than likely to open up messages.
Right here’s where the circumstance degrades substantially.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC solution may have lower delivery prices.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as numerous users have actually reported approximately thirty percent lower distribution prices contrasted to their previous email marketing systems.
Now, I heard there more than four hundred customizable email templates offered on HighLevel. Despite detailed searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A good range of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just located six standard templates and the alternative to produce and conserve email templates from square one for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not particularly outstanding, yet not awful either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Jessica Clark
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics supply insights right into email campaign efficiency. This assists you profit from opportunities or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project development monitoring and checking out previous interactions.
The workflow automation function assists streamline jobs like call administration, division, and lead improvement via your pipeline.
This stands for a substantial advantage: GoHighLevel assists in interesting communications with leads via text messages, voicemail drops, and Facebook Messenger. This versatility implies getting in touch with different consumer sections with their liked communication channels.
Realize, however– SMS fees apply individually from the subscription charge.
I additionally value the GoHighLevel Social Planner.
It enables you to create, save, edit, schedule, article, and analyze social networks content across various networks.
It works as a solid replacement for social networks organizing tools like Buffer, SproutSocial, and Hootsuite– without additional prices.
However that’s not whatever; the CRM tool also provides numerous helpful features:
Arrange consultations straight within the system from the Calendars section.
Combine multi-channel communications to sustain your customers’ favored interaction techniques and relationship-building techniques.
Usage tags and clever checklists to sector customers for more targeted campaigns.
Add extensive customer data to each access under the Chance tab, offering more clear understanding of your leads, leads, and clients as they progress via your aesthetic pipeline.
Advanced lead scoring aids focus on lead nurturing based upon their actions throughout your pipeline.
Now allow’s go over the essential services and products you can offer utilizing GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed programs, complete with memberships, neighborhoods, and associated resources.
GHL additionally enables physical item sales making use of ecommerce web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs support different content formats, including sound, video clip, and files.
This means fitting various discovering designs and attracting a wider pupil base.
And also, it permits importing courses from Kajabi, adding much more versatility to your program creation efforts.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific give much more innovative alternatives. These include course dripping, social profiles, and advanced neighborhood structure and management tools. However, GHL’s offerings will be enough for several makers.
GoHighLevel also offers course certifications and numerous payment choices, consisting of installment plans and free courses.
You can conveniently connect your courses to your community for quick gain access to and to enhance monetization possibility.
What I particularly value is how straightforward it is to integrate training course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and extra.
This is just one of my favorite elements of Kajabi too.
Reputation Management Features
Online ratings hold essential significance, and GoHighLevel recognizes this fact.
The platform automatically sends testimonial requests using SMS, email, and QR code complying with transactions.
This function ensures you don’t miss out on opportunities to build integrity and depend on with your target market.
You can additionally keep an eye on on the internet evaluations regarding your services or business, allowing suitable feedbacks.
For instance, you can redirect negative comments to a private form before public publishing.
Alternatively, you can select who can leave comments based on their ranking.
This method encourages you to involve directly with clients to resolve concerns without damaging your track record.
Plus, GoHighLevel streamlines matters by allowing you to evaluate client responses throughout numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Options
The platform sustains standard integration alternatives throughout payment processing, social media and Zapier.
In addition, the Application Market, including both paid and free app combinations, comes in Agency Mode for account owners as well as for your clients in sub-account mode.
I located roughly three hundred fifty apps throughout numerous organization categories, including SMS and live chat integrations, social media, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and take care of consultations and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary management, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Essential note: You’ll need Agency Mode accessibility with the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no added expense
API accessibility for integrating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also resell other software program options to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks month-to-month for each client.
This suggests you’ll need a minimum of 5 clients renewing regular monthly to recover cost. Any extra customers past that contribute straight to your profits.
The tools you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market applications such as AWeber, Consistent Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Personalized structures
Prefabricated photos
Pre-built combinations
Automated operations
Without these additions, clients could select GoHighLevel straight as opposed to paying your costs.
The SaaS Setting consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These apps permit managing all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your top quality GHL pages.
In overall, these are three different mobile applications you can pick from based upon your goals.
Nevertheless, you need to understand:
Resellers are responsible for consumer assistance and disagreements; failing to settle issues can lead to account termination.
Resellers have to bill a minimum of ninety-seven bucks regular monthly per sub-account, restricting pricing versatility.
Marketing lifetime accessibility for an one-time cost is restricted without prior approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is offered directly from the control panel with the Help and live conversation buttons.
As soon as you sign up for a test, you obtain free access to a welcome training course, onboarding video tutorials, and a phone number for support. And of course, they in fact answer telephone calls.
I did contact their technical support group for aid with developing funnels and sites, which I had actually searched thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The support agent absolutely showed deep understanding of the system, which is constantly useful.
Pertaining to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely want to take into consideration upgrading to both hundred ninety-seven dollar month-to-month plan for extensive agency needs. With this strategy, you can additionally re-sell the GHL system as a SaaS.
For assistance, expect a lively Facebook Team community, paid onboarding, and a done-for-you arrangement alternative also readily available for a charge.
There’s ongoing real-time chat offered directly from your GHL control panel, in addition to valuable paperwork for self-service assistance.
Setup plans are offered for an extra expense, consisting of a 2 hundred ninety-seven buck alternative for HIPAA compliance if that’s something you call for.
You may think the unlimited plan consists of unlimited email capability. Different users have actually complained about unanticipated charge card fees for sending emails from their servers without clear openness.
Verdict: GoHighLevel Jessica Clark
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing stack with solid CRM and automation features.
Nevertheless, continue to be aware of its clunky user interface, possible email deliverability problems, and additional prices for email volume.
If you can tolerate the harsh sides and mainly serve business clients, GHL provides affordable value– however guarantee you test email deliverability before totally dedicating.
Right here’s one vital consideration:
If you’re devoting to it, be prepared to spend added cash on a different email marketing software program because of deliverability issues and insects.