GoHighLevel positions itself as an extensive marketing and sales collection developed especially for electronic agencies. It packages with each other CRM abilities, email campaigns, training course hosting, and automation operations right into one package. The core assurance? Replace your scattered toolkit with a solitary platform that deals with customer involvement and service operations from start to finish GoHighLevel Funnel AI
I’ve always inclined linked platforms for electronic business.
That’s precisely why tools like ClickFunnels captured my interest years earlier.
However we’re now in 2026, and the landscape has changed significantly.
After investing significant time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll additionally analyze exactly how it measures up against completing platforms.
This way, you can buy decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges important sales and marketing capacities, removing the demand for several different memberships.
Text Messaging Capability: Bidirectional SMS communication supplies more powerful interaction than standard email methods.
Effective CRM System: The contact monitoring features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow capabilities for segmenting audiences, taking care of calls, and structure customized procedures.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels choices that generally start above one hundred fifty bucks regular monthly. However, email expenditures can build up promptly, which I’ll resolve soon.
Integration Capabilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Components of GoHighLevel
Confusing Interface: The interface really felt counterintuitive, with setup options spread throughout the platform and simple tasks like funnel editing and enhancing calling for unnecessarily complicated actions.
Email Program Expenditures Intensify: You’re charged one cent per email message, implying a checklist of thirty thousand customers can push your regular monthly bill beyond 3 hundred bucks. Integrated with overage costs and third-party integration requirements like Mailgun, actual regular monthly expenses reached somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Issues: Multiple users have recorded significant automation breakdowns, consisting of emails being delivered to inaccurate recipients or sent numerous times to the very same person.
Email Shipment Obstacles: Their email framework depends on Mailgun, and various individuals transitioning from various other email marketing systems to GoHighLevel experienced substantial decreases in deliverability rates. This represents a critical weakness that could at some point push you towards different solutions.
Generalist Method: While automation features are robust, competitors offer greater depth in training course creation and community structure features. That said, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than three products.
My Bottom Line Analysis
GoHighLevel provides a capable unified platform for marketing, sales, and customer partnership management at an affordable base price factor.
However allow’s obtain actual regarding something important.
Most customers watch it mainly as a CRM or funnel builder rather than an email-focused system.
Numerous customers consistently report deliverability troubles with the email features, so aspect that in if email marketing stands for a core element of your strategy.
Those shock email sending out fees have actually blindsided numerous users as well.
The system really succeeds for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and detailed client management tools, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel desires act as an all-encompassing system attending to most electronic sales and marketing needs for your agency.
The platform includes email marketing capabilities, training course creation devices, workflow automation, CRM performance, internet site building, landing page production, and additional features.
Its mentioned objective is replacing every other device currently in your pile, and the firm makes no apologies concerning that passion.
Consider this situation:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing appears practical in the beginning glimpse: ninety-seven bucks and two hundred ninety-seven bucks month-to-month.
Yet is that the complete image? Let’s examine even more.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and relatively instinctive format that appears welcoming initially.
Nevertheless, the majority of customers encounter difficulties with the cluttered interface and senseless organization of features.
For instance:
The platform uses 3 unique setups panels for handling various configuration elements– general setups, private settings, and item settings GoHighLevel Funnel AI
Bizarrely, the links to these essential setups are placed on contrary sides of the screen, creating unnecessary complication and irritation.
Despite additional information populated, the control panel maintains a clean and well-structured look.
I value the ability to develop numerous dashboards for organizing various reports right into different sights.
This attribute verifies particularly important when keeping different viewpoints for the account owner versus sub-accounts representing your clients.
As I discussed earlier, GoHighLevel contains various harsh edges in terms of user interface and customer experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a customer’s site, develop landing pages, or create a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their information.
After finishing this action, switch to the newly developed sub-account, navigate to Websites, then select Funnels. Don’t fret if this feels complex– it took me numerous efforts prior to recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike systems such as Kajabi that enforce restrictions.
Furthermore, there are more than one thousand funnel templates offered to increase your preliminary arrangement.
Based on my experience, you will not call for substantial knowledge to build landing pages and sales funnels using GoHighLevel.
You have the option to customize templates yourself or request GoHighLevel to manage personalization for you.
I picked the self-customization route since I intended to develop thorough, custom funnels from the ground up utilizing the drag-and-drop home builder. You simply add the sequential steps.
I particularly value these capacities:
GHL’s Snapshots feature enables immediate funnel cloning across accounts, conserving substantial arrangement time.
Reliable testing with rapid step duplication and split screening performance.
Real-time notifications regarding lead actions maintain you notified without consistent manual checking.
I specifically appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized policies for progressing leads simplifies follow-up procedures.
To further streamline migrations, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Page and Website Building
GoHighLevel enables page creation from square one or template selection for customization making use of the intuitive drag-and-drop contractor.
You’re likewise complimentary to incorporate prefabricated web page sections as wanted. Additionally, use personalized code to develop specialized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer slightly a lot more, including:
A wider option of customized typefaces and typography options
Advanced text computer animations
Substantial widget library
Advanced background abilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will certainly prove adequate for the majority of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient functionality.
I likewise value the capability to create “worldwide sections” or page sections that immediately populate when creating brand-new pages, conserving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards located under Marketing, you can accomplish the very same for text components and other branding fundamentals.
The data page displays whatever taking place on your sub-account’s site, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable covert expenditures. You’ll pay one cent per email beyond your plan’s allotment, which accumulates rapidly with larger customer checklists. Lots of customers call for third-party solutions like Mailgun for enhanced deliverability, pressing actual costs considerably past the marketed membership price.
Now regarding the features:
GoHighLevel enables email campaign and series production with triggers and automatic follow-up messages.
I value the capability to add trackable web links in both emails and SMS messages, enabling you to check recipient activities and trigger computerized communications.
You can save, send out, or timetable emails for optimum distribution times.
This verifies valuable for reaching your audience when they’re more than likely to open up messages.
Right here’s where the scenario deteriorates significantly.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC solution might have reduced delivery rates.
Testing GoHighLevel’s email deliverability prior to complete dedication is advisable, as many individuals have actually reported roughly thirty percent reduced distribution rates compared to their previous email marketing platforms.
Now, I listened to there are over four hundred personalized email templates available on HighLevel. Despite thorough searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A decent selection of templates appears when switching over to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only located 6 standard templates and the option to produce and save email templates from square one for reuse in other campaigns.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not specifically remarkable, yet not dreadful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Funnel AI
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings right into email campaign performance. This aids you capitalize on opportunities or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting task progress monitoring and seeing past interactions.
The workflow automation function helps streamline tasks like get in touch with administration, segmentation, and lead development with your pipeline.
This represents a significant benefit: GoHighLevel assists in appealing communications with leads through text, voicemail decreases, and Facebook Carrier. This flexibility suggests connecting with different client sectors with their preferred communication channels.
Be aware, however– SMS costs apply individually from the subscription fee.
I also value the GoHighLevel Social Planner.
It allows you to develop, conserve, edit, routine, blog post, and examine social networks web content throughout different channels.
It works as a strong replacement for social networks organizing devices like Buffer, SproutSocial, and Hootsuite– without extra costs.
Yet that’s not everything; the CRM device also supplies numerous helpful features:
Arrange appointments straight within the platform from the Calendars area.
Merge multi-channel communications to sustain your clients’ preferred communication techniques and relationship-building strategies.
Use tags and smart checklists to section customers for more targeted projects.
Add substantial customer information per access under the Opportunity tab, offering more clear understanding of your leads, leads, and clients as they advance through your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their activities throughout your pipeline.
Now let’s review the key product or services you can market making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed courses, total with memberships, areas, and relevant resources.
GHL likewise allows physical product sales utilizing ecommerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs support numerous content layouts, including sound, video clip, and papers.
This indicates suiting various discovering styles and appealing to a more comprehensive student base.
And also, it allows importing courses from Kajabi, including a lot more adaptability to your training course creation efforts.
In my experience, committed online training course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more sophisticated alternatives. These consist of program leaking, social profiles, and advanced community building and administration tools. However, GHL’s offerings will suffice for several creators.
GoHighLevel also offers program certifications and various repayment options, consisting of time payment plan and free courses.
You can quickly attach your programs to your community for quick gain access to and to enhance monetization potential.
What I particularly appreciate is how straightforward it is to integrate course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my favorite elements of Kajabi also.
Reputation Management Features
Online rankings hold crucial value, and GoHighLevel acknowledges this truth.
The system immediately sends evaluation requests through SMS, email, and QR code complying with transactions.
This feature ensures you don’t miss opportunities to build integrity and count on with your target market.
You can additionally monitor on-line evaluations regarding your solutions or service, enabling proper feedbacks.
As an example, you can reroute negative responses to a private kind before public uploading.
Conversely, you can select who can leave comments based upon their score.
This technique equips you to involve straight with clients to deal with issues without damaging your credibility.
And also, GoHighLevel streamlines issues by enabling you to assess client comments throughout various platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Choices
The platform supports standard integration options across repayment processing, social media sites and Zapier.
In addition, the Application Market, including both paid and complimentary application integrations, is accessible in Agency Mode for account owners in addition to for your customers in sub-account setting.
I located about 3 hundred fifty apps throughout various company categories, including SMS and live chat assimilations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for monetary administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key destinations.
Vital note: You’ll require Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra price
API accessibility for integrating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise resell other software application solutions to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks monthly for each customer.
This suggests you’ll need at the very least five customers renewing regular monthly to break even. Any kind of additional customers past that contribute directly to your income.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Constant Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Personalized structures
Ready-made snapshots
Pre-built integrations
Automated workflows
Without these additions, customers might select GoHighLevel straight rather than paying your costs.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop application
These applications permit taking care of all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your branded GHL pages.
In overall, these are 3 different mobile applications you can select from based on your objectives.
Nevertheless, you need to understand:
Resellers are responsible for client assistance and disputes; failing to settle problems can cause account discontinuation.
Resellers need to bill at least ninety-seven bucks regular monthly per sub-account, restricting pricing versatility.
Marketing life time access for a single cost is banned without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel via the Help and live conversation buttons.
When you register for a test, you obtain free access to a welcome program, onboarding video tutorials, and a telephone number for support. And yes, they actually answer phone calls.
I did call their technical support group for support with developing funnels and internet sites, which I had actually looked extensively for. The response got here within twenty-four hours, and the follow-ups were excellent. The assistance representative certainly showed deep understanding of the platform, which is always beneficial.
Relating to layaway plan, there’s a durable Starter plan offered for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely wish to think about updating to both hundred ninety-seven buck regular monthly plan for thorough agency demands. With this strategy, you can likewise market the GHL platform as a SaaS.
For assistance, expect a lively Facebook Team area, paid onboarding, and a done-for-you setup alternative additionally readily available for a cost.
There’s ongoing online chat available directly from your GHL control panel, together with practical paperwork for self-service help.
Setup plans are available for an additional expense, including a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you require.
You might assume the unlimited plan consists of unlimited email capability. Different customers have complained regarding unforeseen bank card costs for sending emails from their servers without clear openness.
Final thought: GoHighLevel Funnel AI
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
However, stay aware of its confusing interface, potential email deliverability problems, and extra costs for email volume.
If you can tolerate the rough sides and mainly serve service customers, GHL uses affordable worth– however guarantee you test email deliverability prior to fully committing.
Below’s one critical consideration:
If you’re devoting to it, be prepared to invest additional cash on a separate email marketing software program because of deliverability issues and insects.