GoHighLevel positions itself as a detailed marketing and sales collection built especially for electronic agencies. It bundles together CRM capabilities, email campaigns, program hosting, and automation operations into one bundle. The core assurance? Change your scattered toolkit with a single platform that takes care of client involvement and business procedures from start to finish GoHighLevel For Travel Agents
I’ve constantly gravitated toward linked systems for digital business.
That’s exactly why tools like ClickFunnels captured my interest years earlier.
However we’re now in 2026, and the landscape has actually changed significantly.
After spending considerable time inside GoHighLevel, I believe you need to hear what I found firsthand.
We’ll also analyze just how it measures up against contending platforms.
In this manner, you can make a purchasing decision you’ll feel confident about long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges critical sales and marketing abilities, removing the requirement for several separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication supplies more powerful interaction than conventional email strategies.
Effective CRM System: The contact administration features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting audiences, managing calls, and building custom procedures.
Affordable Pricing Structure: Monthly plans varying from ninety-seven to two hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels alternatives that normally begin over one hundred fifty dollars month-to-month. Nevertheless, email expenses can collect rapidly, which I’ll address quickly.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Elements of GoHighLevel
Complicated Interface: The interface really felt counterintuitive, with configuration choices spread throughout the platform and uncomplicated jobs like funnel editing needing needlessly complicated actions.
Email Program Expenses Rise: You’re billed one cent per email message, meaning a checklist of thirty thousand customers could push your monthly bill beyond 3 hundred bucks. Combined with overage charges and third-party integration demands like Mailgun, actual regular monthly costs climbed to someplace between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Issues: Numerous users have actually recorded significant automation malfunctions, including emails being delivered to inaccurate recipients or sent numerous times to the exact same individual.
Email Delivery Difficulties: Their email facilities depends on Mailgun, and many users transitioning from other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This represents a crucial weak point that could ultimately push you towards alternate remedies.
Generalist Approach: While automation features are robust, competitors supply greater depth in training course production and area structure features. That claimed, Kajabi charges one hundred forty-nine bucks or more monthly for hosting greater than 3 items.
My Bottom Line Evaluation
GoHighLevel gives a qualified unified platform for marketing, sales, and customer relationship administration at a practical base rate factor.
Yet allow’s get actual regarding something vital.
The majority of users watch it mainly as a CRM or funnel builder rather than an email-focused system.
Countless users regularly report deliverability problems with the email features, so aspect that in if email marketing stands for a core component of your strategy.
Those shock email sending charges have blindsided numerous individuals as well.
The system genuinely succeeds for agencies thinking about marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs rates, and comprehensive client management devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires serve as an all-encompassing system resolving most electronic sales and marketing demands for your agency.
The system consists of email marketing abilities, training course production devices, workflow automation, CRM capability, site structure, landing page production, and extra features.
Its stated purpose is changing every other tool currently in your stack, and the business makes no apologies concerning that aspiration.
Consider this circumstance:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up affordable in the beginning look: ninety-seven bucks and two hundred ninety-seven bucks monthly.
But is that the full image? Allow’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a tidy and apparently instinctive layout that shows up welcoming at first.
Nonetheless, most of users encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The platform utilizes three unique settings panels for managing different setup aspects– general setups, specific setups, and item settings GoHighLevel For Travel Agents
Bizarrely, the web links to these essential setups are placed on opposite sides of the display, producing unnecessary confusion and disappointment.
Even with additional data occupied, the dashboard keeps a clean and well-structured look.
I value the capacity to develop numerous control panels for arranging different reports right into separate sights.
This attribute confirms specifically beneficial when maintaining various point of views for the account proprietor versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel contains countless harsh edges in regards to user interface and individual experience, and the underlying codebase appears less than excellent.
Structure Funnels in GoHighLevel
To construct a customer’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their information.
After finishing this step, button to the freshly developed sub-account, navigate to Websites, then select Funnels. Don’t worry if this feels complicated– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose limitations.
Additionally, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you will not need considerable competence to build landing pages and sales funnels making use of GoHighLevel.
You have the choice to personalize templates yourself or request GoHighLevel to handle modification for you.
I picked the self-customization path since I wished to produce comprehensive, custom funnels from scratch using the drag-and-drop building contractor. You simply add the sequential actions.
I especially worth these capacities:
GHL’s Snapshots feature enables instant funnel cloning across accounts, saving significant arrangement time.
Efficient screening with quick action duplication and split testing functionality.
Real-time notices about lead actions keep you notified without continuous manual checking.
I especially value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized policies for progressing leads improves follow-up procedures.
To better streamline movements, GHL offers a ClickFunnels import function for seamless funnel transfers.
Web Page and Internet Site Construction
GoHighLevel enables web page production from square one or template option for personalization utilizing the intuitive drag-and-drop contractor.
You’re also complimentary to include prefabricated web page areas as preferred. Conversely, utilize personalized code to produce specialized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use slightly extra, including:
A broader choice of customized font styles and typography options
Sophisticated text animations
Considerable widget library
Advanced background capacities like parallax scrolling and video histories
Nonetheless, I believe HighLevel will verify sufficient for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical capability.
I likewise appreciate the ability to develop “global areas” or web page sections that immediately inhabit when creating brand-new web pages, saving time and guaranteeing consistent branding throughout. Another Elementor-like function I value.
With Brand name Boards located under Marketing, you can complete the very same for message aspects and various other branding fundamentals.
The statistics page presents every little thing happening on your sub-account’s website, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden expenses. You’ll pay one cent per email beyond your plan’s appropriation, which builds up quickly with larger subscriber lists. Numerous customers call for third-party solutions like Mailgun for boosted deliverability, pushing actual expenses considerably past the advertised membership rate.
Now relating to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automated follow-up messages.
I appreciate the capacity to include trackable web links in both emails and SMS messages, enabling you to monitor recipient activities and activate automatic interactions.
You can conserve, send, or schedule emails for optimum distribution times.
This proves valuable for reaching your target market when they’re most likely to open up messages.
Here’s where the circumstance wears away significantly.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC service might have reduced distribution rates.
Examining GoHighLevel’s email deliverability before complete commitment is a good idea, as many individuals have actually reported roughly thirty percent reduced delivery prices contrasted to their previous email marketing systems.
Now, I listened to there more than four hundred customizable email templates available on HighLevel. Despite thorough searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A suitable range of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only discovered 6 standard templates and the option to develop and conserve email templates from the ground up for reuse in other campaigns.
Right here’s what one template, called “Strategic Planning,” appears like inside the GHL email layout editor:
Not especially excellent, but not awful either.
However, I do value that GHL incorporates workflow automation right into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Travel Agents
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide understandings right into email campaign efficiency. This assists you maximize chances or address prospective troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling project progress monitoring and watching previous interactions.
The workflow automation attribute helps enhance tasks like contact administration, division, and lead innovation via your pipeline.
This stands for a substantial advantage: GoHighLevel promotes engaging interactions with leads with text messages, voicemail declines, and Facebook Carrier. This flexibility means getting in touch with different client segments through their liked communication channels.
Realize, however– SMS fees apply separately from the subscription fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, modify, schedule, article, and analyze social media sites material across numerous channels.
It works as a strong replacement for social media sites organizing devices like Buffer, SproutSocial, and Hootsuite– without additional expenses.
Yet that’s not everything; the CRM tool likewise provides numerous practical features:
Arrange appointments straight within the platform from the Calendars area.
Combine multi-channel communications to support your clients’ favored interaction methods and relationship-building approaches.
Usage tags and wise listings to segment consumers for even more targeted projects.
Include extensive customer information to every access under the Opportunity tab, offering more clear understanding of your prospects, leads, and clients as they advance through your visual pipeline.
Advanced lead scoring assists focus on lead nurturing based on their activities throughout your pipeline.
Now let’s discuss the crucial product or services you can offer using GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive courses, full with memberships, neighborhoods, and associated resources.
GHL likewise makes it possible for physical product sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses support different content layouts, including audio, video clip, and records.
This indicates fitting different learning styles and attracting a more comprehensive pupil base.
Plus, it enables importing training courses from Kajabi, adding even more adaptability to your program development initiatives.
In my experience, dedicated on the internet program tools like Kajabi, LearnWorlds, and Thinkific provide extra advanced options. These include course trickling, social accounts, and advanced neighborhood structure and administration tools. Nevertheless, GHL’s offerings will certainly be sufficient for several developers.
GoHighLevel additionally gives training course certificates and various payment alternatives, including installment plans and free courses.
You can easily connect your programs to your community for fast access and to improve monetization potential.
What I specifically appreciate is exactly how uncomplicated it is to integrate course items directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my preferred elements of Kajabi as well.
Reputation Management Features
Online ratings hold important value, and GoHighLevel identifies this truth.
The platform instantly sends out review requests through SMS, email, and QR code adhering to deals.
This function guarantees you do not miss out on chances to build credibility and count on with your target market.
You can additionally keep track of online reviews regarding your services or company, permitting ideal feedbacks.
For example, you can redirect unfavorable responses to a personal kind before public posting.
Alternatively, you can pick who can leave remarks based on their score.
This strategy encourages you to engage directly with clients to deal with issues without damaging your credibility.
And also, GoHighLevel simplifies matters by allowing you to evaluate customer responses across different systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The platform sustains typical integration choices across payment processing, social media sites and Zapier.
Furthermore, the App Marketplace, featuring both paid and totally free application assimilations, comes in Agency Mode for account owners along with for your customers in sub-account setting.
I discovered about 3 hundred fifty applications across different organization classifications, consisting of SMS and live conversation integrations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and manage consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is offered for economic administration, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary destinations.
Important note: You’ll require Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no extra expense
API access for integrating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can also re-sell other software remedies to your consumers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars regular monthly for every customer.
This indicates you’ll require at the very least 5 clients renewing regular monthly to break even. Any type of added clients beyond that add straight to your earnings.
The tools you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Consistent Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom frameworks
Ready-made snapshots
Pre-built assimilations
Automated process
Without these enhancements, customers might select GoHighLevel directly rather than paying your costs.
The SaaS Mode consists of white-label choices for:
iPhone application
Android application
Desktop application
These apps allow handling all social networks, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your well-known GHL web pages.
In total, these are 3 various mobile applications you can pick from based on your goals.
Nevertheless, you require to understand:
Resellers are accountable for client support and disagreements; failure to fix problems can lead to account termination.
Resellers need to charge at the very least ninety-seven bucks month-to-month per sub-account, limiting pricing versatility.
Selling lifetime gain access to for an one-time fee is restricted without previous authorization.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is offered straight from the dashboard with the Assistance and live conversation switches.
Once you sign up for a trial, you acquire free access to a welcome course, onboarding video tutorials, and a phone number for support. And indeed, they really address calls.
I did contact their technical assistance team for aid with creating funnels and internet sites, which I had actually browsed extensively for. The feedback got here within twenty-four hours, and the follow-ups were outstanding. The assistance rep definitely showed deep understanding of the system, which is always beneficial.
Regarding payment plans, there’s a durable Starter plan offered for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely intend to take into consideration upgrading to the two hundred ninety-seven buck month-to-month plan for comprehensive agency requirements. With this plan, you can additionally re-sell the GHL system as a SaaS.
For support, expect a vivid Facebook Group community, paid onboarding, and a done-for-you configuration choice additionally readily available for a fee.
There’s 24/7 live conversation readily available directly from your GHL control panel, together with practical documentation for self-service aid.
Configuration plans are readily available for an added expense, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan includes unlimited email functionality. Different individuals have complained concerning unexpected bank card charges for sending emails from their web servers without clear transparency.
Conclusion: GoHighLevel For Travel Agents
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
Nonetheless, stay familiar with its confusing interface, prospective email deliverability concerns, and added prices for email quantity.
If you can endure the rough edges and mostly serve business clients, GHL provides reasonable worth– but guarantee you evaluate email deliverability prior to fully committing.
Here’s one important factor to consider:
If you’re devoting to it, be prepared to invest added cash on a separate email marketing software program due to deliverability problems and insects.