GoHighLevel positions itself as a thorough marketing and sales collection constructed particularly for digital agencies. It bundles together CRM abilities, email campaigns, training course hosting, and automation workflows right into one package. The core assurance? Replace your scattered toolkit with a solitary platform that takes care of client engagement and business procedures from beginning to end GoHighLevel For Software Companies
I’ve constantly gravitated toward merged platforms for electronic business.
That’s exactly why devices like ClickFunnels caught my focus years back.
However we’re now in 2026, and the landscape has shifted dramatically.
After investing significant time inside GoHighLevel, I assume you require to hear what I discovered firsthand.
We’ll likewise analyze just how it measures up against contending platforms.
By doing this, you can make a purchasing choice you’ll feel confident concerning lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines vital sales and marketing capacities, eliminating the requirement for multiple different memberships.
Text Messaging Performance: Bidirectional SMS communication provides more powerful engagement than traditional email techniques.
Effective CRM System: The call monitoring features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capacities for segmenting target markets, handling get in touches with, and structure personalized processes.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels alternatives that typically begin above one hundred fifty dollars regular monthly. Nonetheless, email expenditures can gather swiftly, which I’ll attend to quickly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Unsatisfactory Aspects of GoHighLevel
Complex Interface: The interface felt counterproductive, with configuration choices scattered throughout the system and straightforward tasks like funnel modifying needing unnecessarily intricate steps.
Email Broadcast Costs Escalate: You’re billed one cent per email message, meaning a checklist of thirty thousand customers might press your regular monthly bill past three hundred bucks. Incorporated with overage costs and third-party integration needs like Mailgun, actual regular monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Issues: Several users have recorded severe automation malfunctions, consisting of emails being supplied to inaccurate receivers or sent out multiple times to the same person.
Email Distribution Obstacles: Their email infrastructure relies on Mailgun, and various customers transitioning from other email marketing systems to GoHighLevel experienced substantial declines in deliverability prices. This stands for a crucial weak point that might at some point push you towards different options.
Generalist Technique: While automation features are durable, competitors supply higher deepness in training course production and area structure features. That said, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than three items.
My Profits Assessment
GoHighLevel supplies a capable unified platform for marketing, sales, and customer relationship monitoring at a reasonable base rate factor.
Yet allow’s get genuine regarding something crucial.
A lot of individuals watch it mainly as a CRM or funnel builder as opposed to an email-focused system.
Many users continually report deliverability problems with the email features, so aspect that in if email marketing stands for a core part of your approach.
Those surprise email sending charges have actually blindsided lots of users as well.
The platform genuinely excels for agencies thinking about marketing marketing services. With white-labeling capacities, unlimited sub-accounts on costs rates, and thorough customer monitoring devices, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to act as an all-encompassing platform dealing with most digital sales and marketing demands for your agency.
The system consists of email marketing capabilities, course development devices, workflow automation, CRM capability, web site building, landing page creation, and extra features.
Its mentioned goal is replacing every other device currently in your pile, and the firm makes no apologies concerning that ambition.
Consider this scenario:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up reasonable initially look: ninety-seven dollars and two hundred ninety-seven bucks month-to-month.
Yet is that the complete photo? Allow’s investigate better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and relatively instinctive format that appears welcoming initially.
However, the majority of customers encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The system employs 3 unique settings panels for managing different setup facets– total settings, individual settings, and item setups GoHighLevel For Software Companies
Bizarrely, the links to these crucial settings are positioned on contrary sides of the screen, producing unnecessary confusion and irritation.
Despite additional information occupied, the dashboard preserves a clean and well-structured appearance.
I appreciate the ability to develop numerous control panels for organizing various records right into different views.
This feature proves particularly beneficial when preserving different point of views for the account owner versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel consists of many harsh edges in regards to user interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a client’s internet site, create landing pages, or produce a sales funnel within GoHighLevel, you must first develop a sub-account by entering their information.
After completing this action, button to the newly created sub-account, browse to Websites, then pick Funnels. Don’t fret if this feels complicated– it took me numerous efforts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose constraints.
In addition, there are more than one thousand funnel templates offered to accelerate your preliminary setup.
Based upon my experience, you won’t require extensive experience to build landing pages and sales funnels using GoHighLevel.
You have the alternative to customize templates on your own or request GoHighLevel to handle personalization for you.
I selected the self-customization path due to the fact that I intended to develop comprehensive, custom funnels from the ground up using the drag-and-drop building contractor. You simply include the consecutive actions.
I specifically worth these capabilities:
GHL’s Pictures include enables instant funnel duplicating throughout accounts, conserving significant setup time.
Efficient testing with quick step duplication and split testing capability.
Real-time notifications concerning lead activities maintain you notified without constant hand-operated checking.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automated rules for advancing leads streamlines follow-up processes.
To even more streamline movements, GHL provides a ClickFunnels import feature for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel makes it possible for page creation from the ground up or template selection for personalization using the instinctive drag-and-drop building contractor.
You’re likewise complimentary to integrate prefabricated web page areas as preferred. Alternatively, use customized code to create specific features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does offer slightly extra, consisting of:
A more comprehensive selection of personalized typefaces and typography options
Sophisticated message animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will prove enough for the majority of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient capability.
I likewise value the ability to produce “worldwide areas” or web page areas that automatically inhabit when producing brand-new pages, saving time and making sure regular branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the same for text components and various other branding fundamentals.
The statistics page presents everything occurring on your sub-account’s site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert costs. You’ll pay one cent per email beyond your strategy’s allotment, which accumulates quickly with larger client listings. Lots of customers need third-party services like Mailgun for improved deliverability, pushing real expenses significantly past the advertised subscription price.
Currently regarding the features:
GoHighLevel permits email campaign and series development with triggers and automatic follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and set off automated interactions.
You can save, send, or routine emails for ideal shipment times.
This verifies beneficial for reaching your target market when they’re most likely to open messages.
Below’s where the situation degrades substantially.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC solution might have lower distribution rates.
Evaluating GoHighLevel’s email deliverability before complete commitment is suggested, as numerous customers have reported around thirty percent lower shipment prices compared to their previous email marketing systems.
Currently, I heard there are over four hundred adjustable email templates readily available on HighLevel. In spite of complete searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Mode.
A respectable variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only located 6 basic templates and the option to develop and conserve email templates from scratch for reuse in other campaigns.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not specifically impressive, however not terrible either.
However, I do appreciate that GHL integrates workflow automation right into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Software Companies
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide insights right into email campaign efficiency. This aids you maximize chances or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling job development tracking and checking out previous communications.
The workflow automation feature helps streamline tasks like contact administration, division, and lead innovation with your pipeline.
This stands for a significant benefit: GoHighLevel assists in engaging communications with leads with text, voicemail declines, and Facebook Messenger. This flexibility indicates getting in touch with different customer sectors via their favored communication channels.
Know, however– SMS charges apply individually from the registration cost.
I also value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, schedule, article, and assess social media material across various channels.
It functions as a solid substitute for social networks organizing devices like Buffer, SproutSocial, and Hootsuite– without extra expenses.
Yet that’s not everything; the CRM tool additionally gives numerous practical features:
Schedule consultations straight within the platform from the Calendars section.
Merge multi-channel interactions to support your customers’ preferred communication methods and relationship-building methods.
Usage tags and wise checklists to sector customers for more targeted campaigns.
Add considerable customer information per access under the Possibility tab, providing more clear understanding of your leads, leads, and consumers as they progress via your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their activities throughout your pipeline.
Currently let’s review the vital product or services you can market using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive courses, full with memberships, communities, and relevant sources.
GHL also enables physical product sales using ecommerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel programs sustain various content formats, including sound, video, and papers.
This suggests fitting various discovering designs and appealing to a broader pupil base.
Plus, it permits importing training courses from Kajabi, adding much more versatility to your course development efforts.
In my experience, committed on-line course tools like Kajabi, LearnWorlds, and Thinkific provide extra innovative options. These include program dripping, social accounts, and progressed area structure and management tools. However, GHL’s offerings will be sufficient for several developers.
GoHighLevel likewise gives training course certificates and various settlement choices, including time payment plan and free courses.
You can quickly attach your training courses to your neighborhood for quick accessibility and to enhance money making capacity.
What I especially appreciate is how uncomplicated it is to incorporate course products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and more.
This is just one of my favorite facets of Kajabi as well.
Reputation Management Features
Online ratings hold crucial significance, and GoHighLevel acknowledges this fact.
The platform immediately sends evaluation requests using SMS, email, and QR code complying with purchases.
This function ensures you don’t miss out on possibilities to construct trustworthiness and trust with your target market.
You can also keep an eye on on the internet reviews concerning your solutions or business, enabling suitable reactions.
For example, you can redirect negative feedback to a personal type prior to public posting.
Alternatively, you can choose that can leave remarks based on their rating.
This technique empowers you to involve straight with clients to fix problems without harming your track record.
Plus, GoHighLevel streamlines matters by enabling you to evaluate client comments throughout various platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical functionality.
Integration Choices
The system supports common integration options across payment processing, social media and Zapier.
Furthermore, the Application Industry, featuring both paid and totally free application assimilations, comes in Agency Mode for account owners in addition to for your clients in sub-account mode.
I located about three hundred fifty applications across various organization categories, consisting of SMS and live conversation combinations, social networks, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of visits and organizing with Google Schedule.
And also, QuickBooks integration is available for economic administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary attractions.
Important note: You’ll require Agency Mode gain access to through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no added price
API gain access to for integrating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally market other software application services to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks monthly for each client.
This implies you’ll require a minimum of five customers renewing monthly to break even. Any type of extra customers beyond that contribute directly to your revenue.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom-made structures
Prefabricated pictures
Pre-built combinations
Automated workflows
Without these enhancements, customers could choose GoHighLevel straight instead of paying your costs.
The SaaS Mode includes white-label choices for:
iPhone application
Android application
Desktop computer application
These apps allow handling all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your well-known GHL web pages.
In overall, these are three various mobile applications you can choose from based on your objectives.
However, you require to understand:
Resellers are in charge of client assistance and disputes; failure to deal with issues can lead to account termination.
Resellers have to charge a minimum of ninety-seven bucks regular monthly per sub-account, limiting pricing adaptability.
Selling lifetime accessibility for a single fee is restricted without previous authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is available directly from the control panel through the Aid and live conversation buttons.
When you register for a test, you get open door to a welcome course, onboarding video clip tutorials, and a phone number for support. And indeed, they actually address calls.
I did call their technical support team for help with creating funnels and web sites, which I had actually looked extensively for. The action got here within twenty-four hours, and the follow-ups were excellent. The support agent definitely demonstrated deep knowledge of the system, which is constantly important.
Regarding payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven buck month-to-month plan for extensive agency requirements. With this plan, you can additionally re-sell the GHL system as a SaaS.
For assistance, expect a vibrant Facebook Group area, paid onboarding, and a done-for-you arrangement option also available for a charge.
There’s ongoing online conversation available straight from your GHL dashboard, along with handy documentation for self-service help.
Setup plans are available for an extra price, consisting of a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You may think the unlimited plan includes unlimited email functionality. Numerous individuals have actually whined concerning unforeseen bank card costs for sending out emails from their servers without clear openness.
Conclusion: GoHighLevel For Software Companies
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
Nevertheless, stay knowledgeable about its cumbersome user interface, possible email deliverability issues, and additional expenses for email quantity.
If you can endure the rough edges and mainly serve company customers, GHL supplies reasonable worth– yet guarantee you test email deliverability before fully dedicating.
Here’s one crucial factor to consider:
If you’re committing to it, be prepared to invest extra cash on a separate email marketing software application as a result of deliverability concerns and pests.