GoHighLevel placements itself as a comprehensive marketing and sales collection developed especially for digital agencies. It bundles with each other CRM abilities, email campaigns, training course hosting, and automation operations into one plan. The core promise? Replace your spread toolkit with a single system that takes care of client engagement and organization operations from start to finish GoHighLevel For Insurance Agents
I have actually always gravitated toward unified systems for digital commerce.
That’s specifically why tools like ClickFunnels captured my attention years back.
However we’re currently in 2026, and the landscape has changed significantly.
After spending significant time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll also take a look at how it measures up versus contending platforms.
This way, you can buy choice you’ll feel confident about lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges important sales and marketing abilities, getting rid of the requirement for several different subscriptions.
Text Messaging Functionality: Bidirectional SMS communication provides more powerful interaction than standard email methods.
Effective CRM System: The contact management features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting audiences, handling calls, and structure custom procedures.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels choices that typically start over one hundred fifty dollars month-to-month. However, email costs can accumulate promptly, which I’ll deal with soon.
Integration Capacities: Compatible with Zapier, email systems, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Complicated Interface: The interface felt counterintuitive, with arrangement alternatives scattered throughout the platform and straightforward tasks like funnel editing needing needlessly intricate steps.
Email Broadcast Expenditures Escalate: You’re billed one cent per email message, implying a listing of thirty thousand clients could push your monthly costs beyond 3 hundred bucks. Incorporated with overage fees and third-party integration needs like Mailgun, real monthly expenses climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Issues: Multiple users have documented significant automation malfunctions, including emails being delivered to inaccurate receivers or sent out multiple times to the same person.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and numerous customers transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability rates. This represents a critical weakness that can eventually push you toward different services.
Generalist Method: While automation features are durable, rivals give better deepness in training course development and area building features. That said, Kajabi bills one hundred forty-nine dollars or more regular monthly for hosting more than three items.
My Profits Evaluation
GoHighLevel supplies a qualified unified system for marketing, sales, and consumer partnership administration at a reasonable base rate point.
However allow’s obtain actual regarding something crucial.
A lot of users view it largely as a CRM or funnel builder rather than an email-focused platform.
Many customers consistently report deliverability issues with the email features, so variable that in if email marketing represents a core element of your technique.
Those surprise email sending out fees have actually blindsided several users also.
The system absolutely stands out for agencies thinking about re-selling marketing services. With white-labeling abilities, unlimited sub-accounts on premium rates, and thorough customer monitoring tools, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires function as an all-inclusive system attending to most electronic sales and marketing demands for your agency.
The system consists of email marketing abilities, course development devices, workflow automation, CRM capability, site building, landing page development, and additional features.
Its specified objective is replacing every other device currently in your pile, and the company makes no apologies concerning that aspiration.
Consider this circumstance:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinct compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing appears practical initially glance: ninety-seven bucks and 2 hundred ninety-seven bucks monthly.
But is that the full photo? Allow’s examine additionally.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a tidy and apparently intuitive format that appears inviting at first.
However, the majority of individuals encounter difficulties with the chaotic user interface and not logical organization of features.
For instance:
The platform uses 3 unique settings panels for managing various setup facets– total setups, specific settings, and item setups GoHighLevel For Insurance Agents
Bizarrely, the web links to these critical setups are placed on opposite sides of the display, developing unneeded complication and irritation.
Even with additional information inhabited, the dashboard maintains a clean and well-structured look.
I appreciate the capability to create multiple dashboards for organizing different reports right into separate sights.
This attribute proves specifically useful when keeping various viewpoints for the account owner versus sub-accounts representing your clients.
As I stated previously, GoHighLevel has various rough edges in terms of user interface and individual experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To build a client’s website, establish landing pages, or create a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their info.
After finishing this step, button to the freshly produced sub-account, browse to Sites, then choose Funnels. Don’t worry if this feels confusing– it took me a number of efforts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates offered to increase your preliminary arrangement.
Based on my experience, you will not call for extensive proficiency to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or request GoHighLevel to deal with personalization for you.
I chose the self-customization route because I wanted to develop thorough, custom funnels from scratch using the drag-and-drop building contractor. You merely add the sequential actions.
I specifically worth these capacities:
GHL’s Snapshots include makes it possible for instant funnel cloning across accounts, saving substantial setup time.
Reliable testing through quick step replication and split testing functionality.
Real-time notifications concerning lead activities maintain you educated without continuous hands-on checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic policies for progressing leads streamlines follow-up processes.
To further simplify movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Page and Site Construction
GoHighLevel allows page creation from scratch or template choice for modification making use of the intuitive drag-and-drop contractor.
You’re also free to include ready-made web page sections as wanted. Conversely, make use of custom code to produce specific features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply a little extra, consisting of:
A wider option of personalized font styles and typography choices
Sophisticated text animations
Considerable widget library
Advanced background capabilities like parallax scrolling and video backgrounds
Nonetheless, I believe HighLevel will show sufficient for most of your customers.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free performance.
I also value the ability to create “international areas” or web page sections that automatically inhabit when producing new web pages, conserving time and making certain constant branding throughout. An additional Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the exact same for message aspects and other branding essentials.
The stats web page displays everything taking place on your sub-account’s site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant concealed expenditures. You’ll pay one cent per email beyond your strategy’s allowance, which builds up quickly with bigger client listings. Numerous individuals require third-party solutions like Mailgun for boosted deliverability, pressing actual prices significantly beyond the marketed membership rate.
Currently pertaining to the features:
GoHighLevel allows email campaign and sequence creation with triggers and automated follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, allowing you to keep track of recipient actions and activate computerized interactions.
You can conserve, send out, or schedule emails for optimal shipment times.
This confirms important for reaching your target market when they’re probably to open messages.
Right here’s where the circumstance degrades dramatically.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC service might have lower shipment prices.
Examining GoHighLevel’s email deliverability before complete dedication is suggested, as numerous users have actually reported about thirty percent reduced delivery rates compared to their previous email marketing systems.
Now, I heard there are over four hundred customizable email templates available on HighLevel. In spite of detailed searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Setting.
A suitable range of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only found 6 basic templates and the option to create and conserve email templates from scratch for reuse in various other campaigns.
Here’s what one template, called “Strategic Planning,” appears like inside the GHL email layout editor:
Not particularly outstanding, however not terrible either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Insurance Agents
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver insights right into email campaign performance. This assists you maximize chances or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing task progress tracking and seeing previous interactions.
The workflow automation attribute helps improve jobs like call management, segmentation, and lead improvement via your pipeline.
This stands for a considerable benefit: GoHighLevel helps with appealing communications with leads via text messages, voicemail declines, and Facebook Carrier. This versatility means getting in touch with different customer sectors through their favored communication channels.
Understand, though– SMS fees use separately from the registration fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, conserve, edit, routine, message, and analyze social networks content across numerous networks.
It operates as a strong substitute for social media scheduling tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
However that’s not whatever; the CRM tool likewise supplies numerous practical features:
Set up consultations straight within the platform from the Calendars section.
Combine multi-channel interactions to sustain your customers’ preferred communication methods and relationship-building approaches.
Usage tags and smart checklists to section customers for even more targeted campaigns.
Include extensive client information to each access under the Opportunity tab, supplying clearer understanding of your potential customers, leads, and clients as they progress with your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s go over the crucial product or services you can offer making use of GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and comprehensive programs, full with memberships, communities, and relevant sources.
GHL also makes it possible for physical item sales using shopping pages, like Systeme. However, dropshipping is not offered.
GoHighLevel courses support different material styles, consisting of audio, video, and documents.
This implies accommodating different knowing styles and appealing to a wider trainee base.
Plus, it allows importing courses from Kajabi, including much more adaptability to your training course creation initiatives.
In my experience, devoted on-line program devices like Kajabi, LearnWorlds, and Thinkific offer extra innovative choices. These include training course dripping, social accounts, and advanced area building and monitoring tools. Nonetheless, GHL’s offerings will be sufficient for lots of developers.
GoHighLevel likewise gives program certifications and different settlement choices, consisting of time payment plan and free courses.
You can easily link your courses to your area for fast accessibility and to enhance money making potential.
What I especially appreciate is how uncomplicated it is to incorporate training course products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is among my favored aspects of Kajabi too.
Reputation Management Features
Online scores hold important value, and GoHighLevel recognizes this reality.
The system automatically sends testimonial demands via SMS, email, and QR code following purchases.
This feature ensures you don’t miss out on chances to construct reliability and count on with your audience.
You can additionally check on-line testimonials concerning your services or business, enabling appropriate responses.
For example, you can reroute negative responses to an exclusive type before public posting.
Additionally, you can choose that can leave comments based upon their score.
This approach equips you to involve directly with clients to deal with issues without damaging your reputation.
Plus, GoHighLevel simplifies matters by permitting you to review client feedback across various systems– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Alternatives
The system sustains basic integration options throughout settlement handling, social networks and Zapier.
Additionally, the App Market, featuring both paid and free application combinations, is accessible in Agency Mode for account owners in addition to for your clients in sub-account mode.
I located approximately 3 hundred fifty apps throughout various company classifications, including SMS and live conversation integrations, social media sites, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of appointments and scheduling with Google Schedule.
And also, QuickBooks integration is available for economic administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra cost
API accessibility for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also market various other software remedies to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars month-to-month for each customer.
This implies you’ll need at least five clients renewing monthly to recover cost. Any added clients past that contribute straight to your earnings.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market apps such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Personalized frameworks
Prefabricated photos
Pre-built combinations
Automated operations
Without these enhancements, customers may choose GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications allow managing all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL pages.
In total amount, these are 3 various mobile applications you can select from based on your goals.
Nonetheless, you need to understand:
Resellers are in charge of client support and conflicts; failing to resolve issues can result in account discontinuation.
Resellers have to bill a minimum of ninety-seven dollars monthly per sub-account, limiting pricing adaptability.
Marketing lifetime gain access to for an one-time cost is banned without prior approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is available straight from the control panel with the Help and live conversation switches.
When you register for a test, you obtain free access to a welcome program, onboarding video tutorials, and a phone number for assistance. And yes, they actually address calls.
I did call their technical assistance team for aid with creating funnels and web sites, which I had searched thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were excellent. The support representative absolutely showed deep expertise of the system, which is constantly beneficial.
Relating to payment plans, there’s a durable Starter plan available for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely want to think about updating to both hundred ninety-seven buck regular monthly prepare for detailed agency requirements. With this strategy, you can likewise resell the GHL system as a SaaS.
For support, anticipate a vivid Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement option likewise offered for a cost.
There’s perpetual live chat available directly from your GHL control panel, in addition to handy paperwork for self-service aid.
Arrangement plans are available for an added price, including a 2 hundred ninety-seven dollar choice for HIPAA compliance if that’s something you need.
You might think the unlimited plan consists of unlimited email capability. Various users have complained about unforeseen credit card fees for sending emails from their web servers without clear openness.
Verdict: GoHighLevel For Insurance Agents
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, continue to be familiar with its confusing interface, prospective email deliverability problems, and additional prices for email quantity.
If you can endure the harsh sides and mostly offer business customers, GHL provides affordable value– however guarantee you examine email deliverability prior to totally dedicating.
Right here’s one critical factor to consider:
If you’re dedicating to it, be prepared to invest extra cash on a separate email marketing software program as a result of deliverability issues and bugs.