GoHighLevel settings itself as a comprehensive marketing and sales collection built especially for digital agencies. It packages with each other CRM capacities, email campaigns, program hosting, and automation process into one plan. The core promise? Change your scattered toolkit with a single platform that handles customer involvement and business operations from beginning to end GoHighLevel For Amateurs
I’ve always gravitated toward merged platforms for digital business.
That’s precisely why devices like ClickFunnels caught my attention years earlier.
Yet we’re now in 2026, and the landscape has actually shifted significantly.
After spending considerable time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll also take a look at exactly how it measures up versus completing systems.
In this manner, you can purchase choice you’ll feel great about long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel merges essential sales and marketing capacities, eliminating the need for several different memberships.
Text Messaging Capability: Bidirectional SMS communication uses more powerful engagement than standard email strategies.
Powerful CRM System: The get in touch with management features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow abilities for segmenting audiences, managing get in touches with, and building customized processes.
Affordable Pricing Structure: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that normally begin above one hundred fifty bucks month-to-month. Nonetheless, email expenses can build up promptly, which I’ll address shortly.
Integration Capabilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Components of GoHighLevel
Complicated Interface: The user interface really felt counterproductive, with setup alternatives scattered throughout the system and uncomplicated tasks like funnel editing and enhancing calling for needlessly complex actions.
Email Broadcast Expenditures Escalate: You’re billed one cent per email message, indicating a list of thirty thousand customers might push your monthly costs beyond three hundred dollars. Integrated with overage charges and third-party integration requirements like Mailgun, real month-to-month expenses reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Troubles: Several users have recorded significant automation breakdowns, consisting of emails being supplied to incorrect receivers or sent out several times to the same person.
Email Shipment Difficulties: Their email infrastructure depends on Mailgun, and countless users transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability rates. This represents a crucial weakness that might eventually push you towards alternative solutions.
Generalist Approach: While automation features are robust, rivals supply greater depth in training course development and community structure features. That said, Kajabi charges one hundred forty-nine bucks or more monthly for hosting greater than 3 items.
My Profits Assessment
GoHighLevel gives a capable unified system for marketing, sales, and client connection management at a reasonable base rate factor.
But allow’s obtain actual regarding something vital.
A lot of individuals watch it primarily as a CRM or funnel builder instead of an email-focused platform.
Many customers constantly report deliverability problems with the email features, so variable that in if email marketing stands for a core element of your technique.
Those surprise email sending out fees have actually blindsided lots of individuals as well.
The platform absolutely succeeds for agencies curious about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and detailed client monitoring devices, it’s architected especially for agency development and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel aspires to function as a comprehensive system resolving most digital sales and marketing requirements for your agency.
The system includes email marketing abilities, training course creation tools, workflow automation, CRM functionality, web site structure, landing page production, and extra features.
Its mentioned goal is replacing every other device currently in your pile, and the business makes no apologies about that ambition.
Consider this circumstance:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other services.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up reasonable at first glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
However is that the full image? Allow’s explore even more.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard presents a clean and seemingly instinctive design that shows up inviting originally.
However, most of individuals encounter difficulties with the messy user interface and illogical organization of features.
For example:
The system utilizes 3 distinct settings panels for handling different configuration facets– total settings, individual settings, and item setups GoHighLevel For Amateurs
Bizarrely, the links to these vital settings are placed on contrary sides of the screen, creating unnecessary complication and irritation.
Despite having added data inhabited, the dashboard preserves a clean and well-structured look.
I value the capacity to create several dashboards for organizing different reports right into separate views.
This attribute confirms specifically useful when keeping different viewpoints for the account proprietor versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel contains numerous harsh edges in terms of user interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a customer’s website, develop landing pages, or create a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After finishing this action, switch to the freshly produced sub-account, browse to Websites, then choose Funnels. Do not fret if this feels complicated– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates available to accelerate your initial configuration.
Based on my experience, you won’t call for substantial experience to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to tailor templates on your own or demand GoHighLevel to handle personalization for you.
I picked the self-customization path since I wished to produce in-depth, custom funnels from the ground up making use of the drag-and-drop builder. You merely add the sequential actions.
I particularly value these capacities:
GHL’s Pictures include allows instantaneous funnel duplicating throughout accounts, saving significant arrangement time.
Effective testing with quick step replication and split testing performance.
Real-time notifications about lead actions maintain you educated without continuous manual checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic policies for advancing leads enhances follow-up processes.
To better streamline movements, GHL offers a ClickFunnels import function for seamless funnel transfers.
Page and Site Construction
GoHighLevel makes it possible for page creation from scratch or template option for personalization utilizing the user-friendly drag-and-drop home builder.
You’re additionally complimentary to include prefabricated web page sections as preferred. Alternatively, make use of customized code to develop specific functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide a little more, including:
A broader option of custom-made fonts and typography alternatives
Innovative message animations
Extensive widget library
Advanced background abilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will certainly confirm enough for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical capability.
I additionally value the ability to develop “worldwide areas” or web page sections that instantly occupy when producing new pages, conserving time and making certain constant branding throughout. One more Elementor-like function I value.
With Brand Boards found under Marketing, you can achieve the very same for message components and other branding fundamentals.
The statistics web page presents whatever occurring on your sub-account’s website, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial surprise expenses. You’ll pay one cent per email beyond your strategy’s appropriation, which collects swiftly with larger customer lists. Many customers need third-party solutions like Mailgun for boosted deliverability, pushing actual prices substantially past the advertised membership price.
Currently regarding the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, enabling you to monitor recipient activities and set off computerized interactions.
You can save, send, or routine emails for optimal shipment times.
This proves important for reaching your audience when they’re more than likely to open up messages.
Below’s where the situation deteriorates dramatically.
GoHighLevel suggests Mailgun for mass email sending out, suggesting their LC solution might have reduced distribution rates.
Testing GoHighLevel’s email deliverability before complete dedication is a good idea, as lots of customers have reported about thirty percent lower shipment prices compared to their previous email marketing systems.
Now, I heard there are over four hundred customizable email templates available on HighLevel. Regardless of comprehensive searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Setting.
A decent range of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I just located six basic templates and the alternative to create and save email templates from square one for reuse in various other campaigns.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not specifically excellent, but not horrible either.
However, I do appreciate that GHL incorporates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Amateurs
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide insights right into email campaign performance. This assists you capitalize on chances or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing task development monitoring and viewing past communications.
The workflow automation function assists improve jobs like call monitoring, segmentation, and lead development through your pipeline.
This stands for a significant benefit: GoHighLevel assists in interesting interactions with leads via text, voicemail drops, and Facebook Messenger. This versatility indicates connecting with various customer sections through their favored communication channels.
Be aware, however– SMS costs apply separately from the subscription fee.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, save, edit, timetable, article, and evaluate social media sites content throughout numerous networks.
It works as a solid replacement for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without added expenses.
However that’s not every little thing; the CRM device also supplies numerous practical features:
Schedule appointments directly within the platform from the Calendars section.
Combine multi-channel communications to sustain your clients’ preferred interaction methods and relationship-building methods.
Usage tags and clever checklists to segment clients for more targeted campaigns.
Add comprehensive customer data per entry under the Chance tab, providing clearer understanding of your leads, leads, and consumers as they proceed with your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based on their actions throughout your pipeline.
Now allow’s talk about the key product or services you can offer making use of GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive training courses, complete with memberships, areas, and associated resources.
GHL likewise enables physical product sales using e-commerce web pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel training courses sustain various web content layouts, including audio, video clip, and documents.
This indicates fitting various understanding designs and interesting a wider pupil base.
Plus, it allows importing courses from Kajabi, including a lot more flexibility to your training course production initiatives.
In my experience, committed online training course tools like Kajabi, LearnWorlds, and Thinkific provide more advanced choices. These include course dripping, social accounts, and progressed community structure and administration devices. However, GHL’s offerings will be enough for several developers.
GoHighLevel additionally offers course certificates and numerous payment options, including installment plans and free courses.
You can quickly connect your training courses to your neighborhood for quick gain access to and to improve money making potential.
What I specifically value is just how straightforward it is to integrate program products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my preferred elements of Kajabi also.
Reputation Management Features
Online scores hold critical importance, and GoHighLevel identifies this reality.
The system automatically sends review demands by means of text, email, and QR code complying with transactions.
This feature guarantees you don’t miss possibilities to develop integrity and trust fund with your audience.
You can also keep an eye on on-line testimonials concerning your services or company, permitting appropriate actions.
For example, you can redirect negative responses to an exclusive type prior to public publishing.
Additionally, you can select that can leave comments based upon their score.
This strategy equips you to engage straight with customers to resolve problems without harming your track record.
And also, GoHighLevel simplifies issues by allowing you to examine customer comments throughout various systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty practical functionality.
Integration Choices
The platform supports basic integration alternatives across settlement handling, social media sites and Zapier.
In addition, the App Marketplace, featuring both paid and complimentary app combinations, is accessible in Agency Mode for account owners in addition to for your clients in sub-account mode.
I discovered about 3 hundred fifty applications across different company classifications, including SMS and live chat combinations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of visits and scheduling with Google Schedule.
And also, QuickBooks integration is offered for monetary management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key attractions.
Crucial note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Total sub-account rebranding and modification
Unlimited client sub-accounts at no extra expense
API gain access to for incorporating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise re-sell various other software application options to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks monthly for each and every client.
This means you’ll require a minimum of 5 customers restoring month-to-month to break even. Any kind of additional customers past that contribute straight to your income.
The devices you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Continuous Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom structures
Prefabricated photos
Pre-built combinations
Automated process
Without these additions, customers might pick GoHighLevel straight as opposed to paying your costs.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop computer application
These applications permit handling all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL pages.
In total amount, these are three various mobile applications you can pick from based on your objectives.
Nonetheless, you need to comprehend:
Resellers are in charge of consumer assistance and disagreements; failing to resolve problems can result in account termination.
Resellers need to bill at least ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Marketing life time gain access to for an one-time charge is prohibited without previous authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is available directly from the dashboard through the Assistance and live conversation switches.
Once you register for a trial, you acquire free access to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And of course, they really address telephone calls.
I did call their technical support team for support with creating funnels and internet sites, which I had browsed extensively for. The response got here within twenty-four hours, and the follow-ups were outstanding. The assistance agent absolutely demonstrated deep knowledge of the system, which is constantly valuable.
Pertaining to payment plans, there’s a robust Starter plan available for ninety-seven bucks, that includes unlimited contacts, emails, items, funnels, and more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven buck monthly plan for comprehensive agency needs. With this strategy, you can likewise resell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you setup choice additionally readily available for a fee.
There’s continuous live chat readily available directly from your GHL dashboard, along with valuable paperwork for self-service support.
Configuration plans are readily available for an extra price, including a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan includes unlimited email capability. Various individuals have actually complained about unanticipated bank card costs for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel For Amateurs
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing pile with strong CRM and automation features.
Nevertheless, stay knowledgeable about its confusing user interface, potential email deliverability concerns, and additional expenses for email volume.
If you can tolerate the rough edges and mostly offer business clients, GHL offers practical worth– but guarantee you evaluate email deliverability prior to fully committing.
Here’s one important factor to consider:
If you’re committing to it, be prepared to spend additional cash on a separate email marketing software application as a result of deliverability issues and insects.