GoHighLevel positions itself as an extensive marketing and sales suite developed especially for electronic agencies. It bundles together CRM capabilities, email campaigns, program hosting, and automation process right into one bundle. The core pledge? Replace your scattered toolkit with a single platform that deals with customer involvement and organization operations throughout GoHighLevel For Agencies
I have actually constantly gravitated toward combined platforms for electronic commerce.
That’s exactly why devices like ClickFunnels caught my attention years back.
However we’re now in 2026, and the landscape has moved dramatically.
After spending considerable time inside GoHighLevel, I believe you need to hear what I found firsthand.
We’ll likewise check out exactly how it measures up versus competing systems.
By doing this, you can buy decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines essential sales and marketing capabilities, removing the requirement for multiple different subscriptions.
Text Messaging Functionality: Bidirectional SMS communication uses more powerful engagement than standard email methods.
Powerful CRM System: The contact management features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capacities for segmenting target markets, managing calls, and building customized procedures.
Affordable Pricing Framework: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels options that generally start above one hundred fifty dollars regular monthly. Nonetheless, email expenses can accumulate swiftly, which I’ll attend to shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging services.
The Frustrating Components of GoHighLevel
Confusing Interface: The interface felt counterintuitive, with arrangement alternatives scattered throughout the system and simple jobs like funnel modifying calling for needlessly complicated steps.
Email Program Expenses Escalate: You’re charged one cent per email message, meaning a checklist of thirty thousand clients can press your regular monthly costs past three hundred dollars. Combined with overage charges and third-party integration requirements like Mailgun, actual regular monthly expenses climbed to somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Problems: Several individuals have recorded severe automation breakdowns, including emails being provided to inaccurate recipients or sent multiple times to the same person.
Email Distribution Challenges: Their email facilities depends on Mailgun, and countless users transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability rates. This stands for a vital weakness that can ultimately push you toward different solutions.
Generalist Technique: While automation features are durable, rivals offer better deepness in program creation and neighborhood structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than 3 products.
My Profits Assessment
GoHighLevel supplies a qualified unified system for marketing, sales, and client relationship administration at a reasonable base cost factor.
However allow’s obtain real regarding something essential.
A lot of users view it primarily as a CRM or funnel builder instead of an email-focused platform.
Many customers regularly report deliverability problems with the email features, so aspect that in if email marketing represents a core component of your method.
Those surprise email sending out costs have actually blindsided many customers too.
The system truly excels for agencies curious about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and detailed client management tools, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel desires work as a comprehensive system resolving most digital sales and marketing demands for your agency.
The system includes email marketing capacities, training course creation devices, workflow automation, CRM performance, website structure, landing page creation, and extra features.
Its stated objective is changing every other tool presently in your stack, and the business makes no apologies about that aspiration.
Consider this scenario:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up reasonable at first glance: ninety-seven dollars and two hundred ninety-seven dollars month-to-month.
Yet is that the full photo? Allow’s explore further.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel provides a tidy and seemingly user-friendly design that shows up inviting at first.
Nonetheless, most of users encounter difficulties with the chaotic interface and senseless organization of features.
For instance:
The platform utilizes 3 distinctive setups panels for handling different configuration elements– overall setups, specific settings, and item setups GoHighLevel For Agencies
Bizarrely, the links to these essential setups are placed on opposite sides of the screen, producing unneeded confusion and frustration.
Despite having additional information occupied, the dashboard preserves a tidy and well-structured look.
I appreciate the ability to develop numerous control panels for arranging various reports into separate sights.
This function confirms specifically useful when keeping different perspectives for the account proprietor versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel has many rough edges in terms of user interface and individual experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To create a client’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their info.
After finishing this action, button to the newly produced sub-account, browse to Sites, after that choose Funnels. Don’t stress if this feels confusing– it took me a number of attempts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that enforce limitations.
Additionally, there are more than one thousand funnel templates readily available to increase your first setup.
Based upon my experience, you won’t call for extensive competence to build landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates on your own or request GoHighLevel to take care of personalization for you.
I selected the self-customization path since I wished to create detailed, custom funnels from scratch utilizing the drag-and-drop builder. You just add the consecutive actions.
I specifically worth these capabilities:
GHL’s Photos feature allows immediate funnel duplicating throughout accounts, saving substantial setup time.
Effective screening through quick step replication and split testing capability.
Real-time notifications about lead activities keep you informed without continuous manual monitoring.
I particularly appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for advancing leads improves follow-up processes.
To even more streamline migrations, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Page and Site Building
GoHighLevel makes it possible for page production from the ground up or template selection for customization using the intuitive drag-and-drop contractor.
You’re also cost-free to include ready-made web page sections as wanted. Additionally, use custom code to produce customized functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply slightly more, including:
A wider option of custom-made font styles and typography options
Sophisticated message computer animations
Substantial widget library
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I think HighLevel will verify adequate for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I additionally value the capacity to produce “worldwide areas” or page areas that automatically occupy when creating new pages, conserving time and making certain constant branding throughout. An additional Elementor-like function I value.
With Brand Boards found under Marketing, you can complete the same for text components and various other branding fundamentals.
The stats web page shows everything taking place on your sub-account’s website, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise costs. You’ll pay one cent per email beyond your plan’s allowance, which accumulates quickly with larger customer checklists. Several individuals need third-party solutions like Mailgun for boosted deliverability, pushing real expenses substantially past the promoted subscription rate.
Now pertaining to the features:
GoHighLevel permits email campaign and series creation with triggers and automated follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and cause computerized communications.
You can conserve, send out, or routine emails for optimal shipment times.
This verifies valuable for reaching your target market when they’re probably to open messages.
Below’s where the scenario degrades considerably.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC service may have reduced shipment rates.
Examining GoHighLevel’s email deliverability before complete commitment is a good idea, as many users have actually reported approximately thirty percent reduced shipment prices contrasted to their previous email marketing platforms.
Now, I heard there are over four hundred adjustable email templates available on HighLevel. In spite of extensive searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Setting.
A decent variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only discovered 6 standard templates and the choice to create and conserve email templates from square one for reuse in other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not especially remarkable, but not terrible either.
Nonetheless, I do value that GHL integrates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Agencies
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings right into email campaign performance. This aids you maximize chances or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing task progression monitoring and watching previous communications.
The workflow automation function aids streamline jobs like call monitoring, segmentation, and lead development with your pipeline.
This stands for a considerable benefit: GoHighLevel promotes appealing communications with leads via sms message, voicemail drops, and Facebook Messenger. This flexibility means getting in touch with different client sectors via their chosen communication channels.
Be aware, though– SMS costs use independently from the subscription cost.
I also value the GoHighLevel Social Planner.
It allows you to produce, save, edit, timetable, post, and examine social media sites web content across various channels.
It operates as a solid substitute for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without added expenses.
Yet that’s not every little thing; the CRM device additionally provides several practical features:
Arrange appointments directly within the platform from the Calendars section.
Combine multi-channel interactions to sustain your clients’ recommended communication techniques and relationship-building approaches.
Usage tags and clever lists to sector consumers for more targeted campaigns.
Add comprehensive client data to each access under the Possibility tab, offering clearer understanding of your leads, leads, and clients as they progress via your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based on their activities throughout your pipeline.
Currently let’s talk about the essential services and products you can sell utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive courses, total with memberships, areas, and related resources.
GHL likewise makes it possible for physical item sales utilizing ecommerce pages, like Systeme. However, dropshipping is not offered.
GoHighLevel courses sustain different web content styles, including audio, video, and papers.
This implies suiting various learning designs and interesting a broader trainee base.
And also, it permits importing training courses from Kajabi, adding a lot more adaptability to your course development initiatives.
In my experience, devoted online training course devices like Kajabi, LearnWorlds, and Thinkific offer more sophisticated alternatives. These consist of training course trickling, social accounts, and advanced area building and administration devices. However, GHL’s offerings will be sufficient for numerous creators.
GoHighLevel also supplies course certifications and various payment alternatives, consisting of installment plans and free courses.
You can conveniently connect your training courses to your community for quick access and to enhance monetization potential.
What I especially value is exactly how uncomplicated it is to incorporate course items straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is just one of my preferred aspects of Kajabi too.
Reputation Management Features
Online scores hold vital value, and GoHighLevel recognizes this reality.
The platform instantly sends testimonial demands via text, email, and QR code adhering to purchases.
This feature guarantees you don’t miss opportunities to develop trustworthiness and depend on with your audience.
You can likewise keep track of online reviews concerning your services or business, permitting appropriate responses.
As an example, you can reroute adverse comments to an exclusive type prior to public posting.
Alternatively, you can choose that can leave remarks based upon their ranking.
This approach empowers you to engage straight with clients to resolve problems without harming your reputation.
And also, GoHighLevel simplifies matters by permitting you to review client responses throughout numerous platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Options
The system supports common integration alternatives throughout settlement handling, social media sites and Zapier.
Furthermore, the App Market, including both paid and complimentary app combinations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account mode.
I found about 3 hundred fifty apps across various service groups, including SMS and live chat integrations, social media sites, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary destinations.
Crucial note: You’ll require Agency Mode accessibility via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Total sub-account rebranding and modification
Unlimited client sub-accounts at no additional price
API accessibility for integrating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise re-sell other software solutions to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks monthly for each and every client.
This implies you’ll require a minimum of 5 customers renewing regular monthly to break even. Any type of additional clients past that contribute directly to your revenue.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Industry applications such as AWeber, Constant Contact, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom frameworks
Prefabricated photos
Pre-built combinations
Automated workflows
Without these enhancements, customers may select GoHighLevel directly as opposed to paying your costs.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop application
These apps permit taking care of all social media sites, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your branded GHL pages.
In total, these are 3 various mobile applications you can pick from based on your purposes.
Nonetheless, you require to understand:
Resellers are in charge of customer support and disputes; failing to deal with concerns can cause account discontinuation.
Resellers have to bill at least ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Offering life time gain access to for an one-time cost is restricted without previous authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel with the Aid and live conversation buttons.
Once you register for a trial, you gain open door to a welcome program, onboarding video clip tutorials, and a contact number for assistance. And yes, they in fact address phone calls.
I did call their technical assistance team for aid with developing funnels and internet sites, which I had searched thoroughly for. The feedback got here within twenty-four hours, and the follow-ups were superb. The support agent absolutely demonstrated deep understanding of the system, which is constantly important.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and extra.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven buck month-to-month prepare for extensive agency requirements. With this plan, you can also re-sell the GHL platform as a SaaS.
For assistance, expect a lively Facebook Group area, paid onboarding, and a done-for-you configuration option likewise readily available for a cost.
There’s perpetual real-time conversation readily available directly from your GHL control panel, together with useful documentation for self-service support.
Configuration plans are available for an extra price, consisting of a 2 hundred ninety-seven dollar option for HIPAA compliance if that’s something you require.
You may presume the unlimited plan includes unlimited email functionality. Different users have actually whined concerning unexpected charge card charges for sending out emails from their servers without clear openness.
Verdict: GoHighLevel For Agencies
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with strong CRM and automation features.
However, remain knowledgeable about its cumbersome user interface, prospective email deliverability issues, and added expenses for email volume.
If you can endure the harsh sides and primarily serve company customers, GHL supplies reasonable value– yet ensure you examine email deliverability before fully devoting.
Here’s one important consideration:
If you’re dedicating to it, be prepared to invest added money on a separate email marketing software as a result of deliverability problems and pests.