GoHighLevel placements itself as a detailed marketing and sales suite constructed especially for electronic agencies. It bundles with each other CRM abilities, email campaigns, program hosting, and automation workflows into one package. The core pledge? Change your scattered toolkit with a solitary system that manages client interaction and organization operations from beginning to end GoHighLevel Folders
I have actually always gravitated toward unified platforms for electronic commerce.
That’s exactly why devices like ClickFunnels captured my attention years earlier.
Yet we’re currently in 2026, and the landscape has changed considerably.
After investing considerable time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll additionally check out just how it measures up against completing platforms.
This way, you can buy choice you’ll feel great concerning long-lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges critical sales and marketing abilities, getting rid of the demand for several separate memberships.
Text Messaging Functionality: Bidirectional SMS communication supplies stronger engagement than standard email approaches.
Effective CRM System: The get in touch with management features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capacities for segmenting target markets, managing contacts, and building custom-made processes.
Affordable Pricing Structure: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that generally start above one hundred fifty bucks month-to-month. Nevertheless, email expenditures can gather promptly, which I’ll resolve shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing User interface: The user interface felt counterintuitive, with configuration alternatives scattered throughout the system and simple tasks like funnel editing calling for unnecessarily intricate actions.
Email Program Costs Escalate: You’re billed one cent per email message, meaning a checklist of thirty thousand subscribers might push your regular monthly bill beyond three hundred dollars. Combined with overage fees and third-party integration demands like Mailgun, real month-to-month prices climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Problems: Numerous users have actually documented severe automation malfunctions, including emails being provided to wrong receivers or sent multiple times to the very same person.
Email Distribution Difficulties: Their email facilities depends upon Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This represents an important weak point that can eventually press you towards different services.
Generalist Technique: While automation features are robust, competitors provide greater depth in training course creation and area building features. That stated, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than 3 products.
My Bottom Line Evaluation
GoHighLevel offers a capable unified system for marketing, sales, and consumer connection management at a practical base cost factor.
Yet let’s get actual about something crucial.
A lot of customers watch it mostly as a CRM or funnel builder as opposed to an email-focused system.
Various customers regularly report deliverability problems with the email features, so variable that in if email marketing represents a core element of your approach.
Those shock email sending out charges have actually blindsided many customers also.
The platform really excels for agencies thinking about re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and detailed customer management devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel desires serve as an all-inclusive system attending to most electronic sales and marketing demands for your agency.
The platform consists of email marketing capabilities, training course development tools, workflow automation, CRM functionality, website structure, landing page development, and extra features.
Its mentioned purpose is replacing every other device currently in your pile, and the firm makes no apologies about that ambition.
Consider this situation:
GoHighLevel claims it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL unique compared to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing appears affordable at first glance: ninety-seven dollars and two hundred ninety-seven dollars regular monthly.
Yet is that the full picture? Let’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel control panel provides a clean and seemingly intuitive design that shows up welcoming at first.
However, the majority of users encounter difficulties with the messy user interface and illogical company of features.
As an example:
The platform uses 3 distinct setups panels for handling various configuration aspects– total setups, individual settings, and product setups GoHighLevel Folders
Bizarrely, the links to these vital setups are positioned on contrary sides of the display, creating unnecessary confusion and irritation.
Despite having additional data inhabited, the control panel keeps a tidy and well-structured look.
I value the capability to develop numerous control panels for organizing different reports right into different sights.
This function proves specifically beneficial when keeping different point of views for the account proprietor versus sub-accounts representing your clients.
As I pointed out earlier, GoHighLevel contains many harsh edges in terms of user interface and individual experience, and the underlying codebase appears less than beautiful.
Structure Funnels in GoHighLevel
To create a client’s internet site, develop landing pages, or develop a sales funnel within GoHighLevel, you should first develop a sub-account by entering their info.
After finishing this step, button to the freshly created sub-account, browse to Sites, then select Funnels. Don’t fret if this really feels confusing– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that impose limitations.
Furthermore, there are greater than one thousand funnel templates available to increase your initial arrangement.
Based upon my experience, you won’t need considerable competence to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates on your own or request GoHighLevel to deal with modification for you.
I selected the self-customization course due to the fact that I wanted to create thorough, custom funnels from the ground up using the drag-and-drop contractor. You simply add the consecutive steps.
I particularly value these capacities:
GHL’s Pictures feature makes it possible for immediate funnel cloning across accounts, saving significant configuration time.
Efficient screening through fast action replication and split testing functionality.
Real-time alerts concerning lead activities maintain you educated without constant hand-operated monitoring.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic policies for advancing leads improves follow-up procedures.
To better streamline migrations, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel makes it possible for web page creation from square one or template option for personalization utilizing the instinctive drag-and-drop building contractor.
You’re likewise totally free to include ready-made page sections as preferred. Conversely, make use of personalized code to create specific features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use slightly much more, consisting of:
A more comprehensive option of custom-made typefaces and typography alternatives
Advanced text animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will verify sufficient for the majority of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free performance.
I additionally appreciate the ability to produce “worldwide areas” or page areas that immediately inhabit when producing new web pages, conserving time and ensuring consistent branding throughout. Another Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the exact same for text components and various other branding essentials.
The data page displays everything happening on your sub-account’s website, including web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed costs. You’ll pay one cent per email beyond your strategy’s appropriation, which gathers swiftly with larger client lists. Lots of individuals need third-party services like Mailgun for improved deliverability, pushing actual costs considerably beyond the promoted registration rate.
Currently regarding the features:
GoHighLevel enables email campaign and sequence creation with triggers and automated follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, enabling you to keep an eye on recipient activities and cause automatic communications.
You can save, send, or timetable emails for optimal shipment times.
This shows useful for reaching your target market when they’re most likely to open messages.
Below’s where the situation degrades considerably.
GoHighLevel recommends Mailgun for mass email sending out, suggesting their LC service may have lower shipment rates.
Examining GoHighLevel’s email deliverability prior to complete dedication is advisable, as numerous customers have actually reported about thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Now, I listened to there more than four hundred adjustable email templates readily available on HighLevel. In spite of detailed searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Setting.
A good variety of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just discovered six basic templates and the option to produce and conserve email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email design editor:
Not especially excellent, yet not terrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Folders
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics deliver understandings right into email campaign efficiency. This assists you take advantage of opportunities or address prospective issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project progress tracking and seeing previous communications.
The workflow automation function assists improve jobs like contact monitoring, segmentation, and lead innovation with your pipeline.
This stands for a considerable advantage: GoHighLevel helps with engaging interactions with leads via text messages, voicemail drops, and Facebook Carrier. This flexibility suggests connecting with different consumer sectors with their liked communication channels.
Realize, however– SMS charges use separately from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, timetable, post, and examine social networks content across different networks.
It works as a strong replacement for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
But that’s not whatever; the CRM device additionally gives numerous useful features:
Arrange visits directly within the system from the Calendars section.
Combine multi-channel communications to sustain your clients’ recommended interaction methods and relationship-building techniques.
Usage tags and wise lists to segment consumers for more targeted campaigns.
Include substantial customer information to each entry under the Chance tab, supplying clearer understanding of your potential customers, leads, and customers as they proceed via your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based on their activities throughout your pipeline.
Currently let’s go over the crucial services and products you can sell making use of GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough programs, full with memberships, neighborhoods, and associated resources.
GHL also allows physical item sales using ecommerce pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel courses support various web content styles, consisting of audio, video, and papers.
This suggests suiting different knowing styles and attracting a wider trainee base.
Plus, it allows importing courses from Kajabi, including much more versatility to your training course creation efforts.
In my experience, devoted on-line program tools like Kajabi, LearnWorlds, and Thinkific offer more sophisticated options. These include program trickling, social profiles, and advanced community building and administration tools. Nevertheless, GHL’s offerings will certainly suffice for numerous creators.
GoHighLevel likewise supplies training course certificates and numerous repayment alternatives, including time payment plan and free courses.
You can easily link your training courses to your community for quick gain access to and to improve money making capacity.
What I specifically appreciate is just how straightforward it is to integrate training course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is one of my favorite elements of Kajabi also.
Reputation Management Features
On the internet rankings hold vital importance, and GoHighLevel acknowledges this truth.
The platform instantly sends out review demands by means of text, email, and QR code adhering to deals.
This attribute guarantees you don’t miss out on opportunities to build reliability and trust with your target market.
You can likewise keep an eye on on-line evaluations concerning your solutions or service, allowing proper feedbacks.
As an example, you can redirect unfavorable comments to an exclusive form prior to public posting.
Alternatively, you can select that can leave remarks based on their score.
This strategy encourages you to involve directly with customers to solve issues without damaging your online reputation.
And also, GoHighLevel simplifies issues by permitting you to evaluate client feedback across numerous systems– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The system sustains typical integration options throughout settlement handling, social networks and Zapier.
In addition, the App Industry, featuring both paid and cost-free application assimilations, comes in Agency Mode for account owners in addition to for your clients in sub-account setting.
I discovered about three hundred fifty apps throughout numerous company classifications, including SMS and live chat assimilations, social networks, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and handle appointments and organizing with Google Calendar.
And also, QuickBooks integration is readily available for economic monitoring, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Essential note: You’ll need Agency Mode accessibility through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month offers:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no additional price
API accessibility for incorporating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can also re-sell other software program services to your consumers at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars regular monthly for each client.
This indicates you’ll require a minimum of 5 clients renewing monthly to recover cost. Any kind of additional customers beyond that add straight to your profits.
The tools you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Consistent Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Customized structures
Prefabricated snapshots
Pre-built combinations
Automated workflows
Without these enhancements, customers may pick GoHighLevel straight rather than paying your premium.
The SaaS Mode consists of white-label options for:
iPhone application
Android application
Desktop application
These apps permit taking care of all social media sites, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL web pages.
In overall, these are 3 various mobile applications you can choose from based on your goals.
Nevertheless, you require to understand:
Resellers are accountable for consumer support and disputes; failing to settle problems can lead to account termination.
Resellers must bill at the very least ninety-seven dollars regular monthly per sub-account, limiting pricing adaptability.
Selling life time access for an one-time fee is restricted without prior approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is available directly from the control panel via the Aid and live conversation buttons.
As soon as you sign up for a test, you get free access to a welcome program, onboarding video tutorials, and a contact number for assistance. And indeed, they actually address phone calls.
I did call their technological assistance group for aid with creating funnels and sites, which I had browsed thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were superb. The assistance rep certainly showed deep expertise of the system, which is always useful.
Pertaining to layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, which includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven dollar month-to-month prepare for detailed agency requirements. With this strategy, you can likewise re-sell the GHL platform as a SaaS.
For assistance, expect a lively Facebook Team area, paid onboarding, and a done-for-you arrangement choice likewise available for a fee.
There’s around-the-clock live conversation readily available directly from your GHL control panel, together with valuable paperwork for self-service aid.
Configuration plans are readily available for an extra price, including a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you need.
You may presume the unlimited plan consists of unlimited email performance. Various individuals have whined regarding unexpected bank card fees for sending emails from their servers without clear openness.
Conclusion: GoHighLevel Folders
GoHighLevel is a qualified all-in-one platform for agencies seeking to combine their marketing stack with strong CRM and automation features.
However, continue to be aware of its clunky user interface, possible email deliverability concerns, and additional costs for email volume.
If you can tolerate the rough edges and mainly serve organization clients, GHL offers reasonable value– however ensure you test email deliverability prior to completely devoting.
Right here’s one important factor to consider:
If you’re devoting to it, be prepared to invest extra money on a different email marketing software program as a result of deliverability problems and bugs.